Prévention MAIF
Prévention MAIF is a French non-profit association created by insurer MAIF in 1980 that delivers free prevention education — road safety, water safety, first aid, mountain hazards, digital risks, and climate awareness — to schools, families, seniors, and municipalities across France via 112 local antennas and 1,900 volunteers.
- Company typePrivate
- Founded1980
- HeadquartersChauray, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Prévention MAIF does
Prévention MAIF is a French non-profit association (loi de 1901, recognized as being of general interest) created in 1980 by the mutual insurer MAIF to deliver prevention education across metropolitan France. Operating under the mission of 'Sensibiliser, informer, éduquer' (raise awareness, inform, educate), it runs a portfolio of structured programs covering road safety (Permis piéton, Savoir Rouler à Vélo, ASSR, APER), water safety (1,2,3 Baignade), first aid (Gestes de premiers secours, Apprendre à porter secours), mountain hazards (Opération Prévention Montagne), digital risks, and climate awareness (Printemps du Climat). It also runs Tribunal pas banal, a participatory theatre format addressing driving under the influence of alcohol and drugs.
Delivery is anchored by 112 local antennas staffed by approximately 1,900 volunteers, supported by 53 full-time employees headquartered in Chauray, Nouvelle-Aquitaine. Digital infrastructure includes the Mobilécool web application for managing Pédibus (walking school bus) lines, the PrévEntraide mutual-aid platform for crisis response, a volunteer extranet, and pedagogical hardware (VR headsets for road-safety immersion and Blue Bot / Riskou educational robots). Programs are delivered through conventions with the Direction de la sécurité routière, the Ministère de l'Intérieur (DGSCGC), the Ministère de la Transition écologique, AFPCNT, CRS Montagne, UFOLEP, USEP, and multiple educational federations.
The business model is non-commercial: all services are free to the public. Operating funding is provided primarily by MAIF as creator and patron (since 1980), supplemented by grants and convention-based support from French ministries, the Fondation MAIF, and the Direction de la sécurité routière. There are no pricing tiers, no paying customers in the traditional sense, and no disclosed revenue. Strategic direction is governed by a Président (Thierry Monminoux) and a Directeur (Nicolas Courjaud).
Prévention MAIF firmographics
Firmographics- Name
- Prévention MAIF
- Legal name
- Association Prévention MAIF
- Website
- https://prevention-maif.fr
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prévention MAIF is a French non-profit association created by insurer MAIF in 1980 that delivers free prevention education — road safety, water safety, first aid, mountain hazards, digital risks, and climate awareness — to schools, families, seniors, and municipalities across France via 112 local antennas and 1,900 volunteers.
- Ownership category
- akta.pro rank
Prévention MAIF industry classification
Industry- Product category
- Safety Education Services
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)
- akta.pro secondary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
Keywords
Where Prévention MAIF is headquartered
LocationHeadquarters
- HQ city
- Chauray
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Prévention MAIF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Association funding and partnerships: As a non-profit association (association loi de 1901) recognized as being of general interest, Prévention MAIF operates primarily through funding from its creator and patron MAIF (since 1980), government partnerships, and foundation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for all audiences |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Prévention MAIF product offering
Product offeringCore offering
Prévention MAIF is a French non-profit association that delivers free prevention education and awareness programs on road safety, water safety, first aid, climate change, natural disasters, digital risks, and domestic accidents. It serves schools, families, seniors, and communities through 112 local antennas staffed by approximately 1,900 volunteers, supported by digital tools (Mobilécool, PrévEntraide) and immersive learning devices (VR headsets, educational robots). All services are provided free of charge and funded primarily by MAIF, its founder and patron since 1980.
Product overview
Prévention MAIF is a non-profit association (loi 1901) created by MAIF insurance company in 1980, dedicated to prevention education across France. The organization operates through a network of 112 local antennas with approximately 1,900 volunteers and offers a portfolio of prevention programs targeting various risks including road safety (Permis piéton, Savoir Rouler à Vélo, ASSR/APER), water safety (1,2,3 Baignade), first aid (Gestes de premiers secours, Apprendre à porter secours), mountain safety (Opération Prévention Montagne), and environmental/climate awareness (Printemps du Climat). Key digital tools include Mobilécool for Pédibus line management and PrévEntraide for crisis mutual aid. The association also provides an Extranet portal for volunteer coordination and features interactive programs like Tribunal pas banal for substance abuse prevention.
Differentiator
Problem solved
Functional benefit
Brands
- Mobilécool: An application for managing Pédibus (walking bus) lines for school commute safety.
Quantifiable outcome
- 67,500+ participants in national risk action day
- +2 more outcomes
Companies that use Prévention MAIF
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Prévention MAIF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prévention MAIF partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- AFPCNT (Association française pour la prévention des catastrophes naturelles et technologiques)coreConvention signed in March 2024 focusing on citizen awareness of risk culture, promotion of responsible behaviors, and territory preparation for major threats. Collaboration on Prépa'Risk simulation exercise.
- MAIFcoreMAIF is the creator and patron of Prévention MAIF since 1980. The synergy between MAIF militant teams and Prévention MAIF antenna members enables numerous joint actions. MAIF militants have a 'Prevention' theme in their roadmap and have been involved in PrévEntraide binômes since 2023.
- CRS MontagnemajorPartnership renewed in April 2025 for mountain prevention operations. Prévention MAIF participates in summer mountain campaigns with CRS Montagne to educate tourists about mountain hazards.
- Ministère de l'Intérieur (DGSCGC)majorConvention signed in 2023 with the Direction générale de la Sécurité civile et de la gestion des crises regarding the individual safety plan (plan individuel de mise en sûreté).
- Ministère de la Transition écologiquemajorConvention signed on major risks topic. Association publishes government communications on major risks through its digital channels.
- Fondation MAIFmajorSupports numerous research projects and enables the association to develop vulgarization applications for the widest possible audience.
- Direction de la sécurité routière (DSR)majorAnnual support through PDASR (Plans départementaux d'actions de sécurité routière). DSR also financially supported the 'Virtual Reality Headset' device.
- UFOLEPmajorPartnership renewed in March 2025 to strengthen first aid actions. Convention signed to promote common actions including 'Savoir Rouler à Vélo' and first aid training.
- Union sportive de l'enseignement du premier degré (USEP)majorNew convention signed in May for common valorization of 'Savoir Rouler à Vélo', 'P'tit Tour' USEP operations, and Pédibus via Mobilecool application.
- Sapeurs-pompiers des Deux-SèvresminorPartnership signed September 2025 for collaboration on prevention and emergency response education.
- Association nationale pour les transports éducatifs de l'enseignement public (ANATEEP)minorBy convention, Prévention MAIF militants can intervene on behalf of ANATEEP to address the lack of representatives in certain departments.
- Institut des risques majeursminorParticipation in Résilience Tour which offers risk awareness actions at each stop, created in 2022 as part of the national 'Tous résilients face aux risques' action.
- FNCAS (Fédération Nationale de Conseil en Action Sociale et Sociétale)minorPartnership signed December 2025 for collaboration on responsible initiatives and community projects.
- Terra AventuraminorPartnership supporting the Z'Adoré competition for eco-friendly tourism routes, renewed June 2025.
- Groupement des campeurs universitaires de France (GCU)minorGCU communicates Prévention MAIF news in their magazine. The group tested the swimming prevention game in Oléron and Cap d'Agde.
- Comité national des réserves communales de Sécurité civile (CNRCSC)minorCollaboration on citizen awareness about major risks.
- Économie Sociale partenaire de l'École de la République (ESPER)minorESPER relays Prévention MAIF actions on its platforms and Prévention MAIF supports My ESS (Social and Solidarity Economy) projects at school.
- Coralie Balmy (Championne Olympique)minorOlympic swimming champion and founder of COCO AN DLO association partnership for water safety awareness.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Prévention MAIF competitors and assessment
Company assessmentBroad incumbents
- Croix-Rouge française: Major French humanitarian organisation offering first aid training (Gestes de premiers secours, PSC1) and disaster preparedness education. A much larger incumbent that overlaps with Prévention MAIF's first aid and emergency response programs.
- Sécurité Civile (Ministère de l'Intérieur): French government civil security directorate (DGSCGC) responsible for national disaster preparedness and the Journée nationale de la résilience, where Prévention MAIF won the Prix Résilience. A public-sector incumbent with overlapping mandate.
- Fondation de France: France's largest philanthropic foundation, funding community safety, youth, and prevention initiatives. Comparable as a France-wide non-profit ecosystem player supporting similar prevention causes.
Direct peers
- Assurance Prévention: Prevention initiative of France Assureurs, the French insurance federation, providing free prevention education on road, home, and everyday risks. Directly comparable as an insurance-industry-sponsored prevention NGO competing for the same audience.
- Prévention Routière: Leading French association dedicated to road safety awareness and education, directly competing with Prévention MAIF on programs like Permis piéton, ASSR, and senior road safety. Operates a similar volunteer-led model across France.
- Fondation MAIF: Philanthropic foundation of MAIF supporting research and prevention projects. Sister structure under the same MAIF ecosystem, often co-funding Prévention MAIF's vulgarisation programs and sharing the same preventative mission.
Emerging players
- Apprentis d'Auteuil: Major French youth-focused non-profit offering education and family support. Comparable as a French non-profit delivering child and family programmes, albeit with a broader social mission.
- AFPCNT: Association française pour la prévention des catastrophes naturelles et technologiques, focused on natural and technological disaster risk awareness. Directly comparable in the disaster preparedness mandate and a signed convention partner of Prévention MAIF.
- Institut des risques majeurs (IRMa): French institute specialised in major risk education and the Résilience Tour, a national risk awareness campaign. Direct partner and direct peer in disaster preparedness outreach to the French public.
Regional players
- ANATEEP: Association nationale pour les transports éducatifs de l'enseignement public, focused on student transport and mobility education. A direct partner of Prévention MAIF addressing the same school-age audience in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prévention MAIF social profiles
Digital presencePrévention MAIF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prévention MAIF leadership team
Management profileNumber of profiles
Profiles2 records
Prévention MAIF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prévention MAIF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prévention MAIF
What does Prévention MAIF do?
Prévention MAIF is a French non-profit association that delivers free prevention education and awareness programs on road safety, water safety, first aid, climate change, natural disasters, digital risks, and domestic accidents. It serves schools, families, seniors, and communities through 112 local antennas staffed by approximately 1,900 volunteers, supported by digital tools (Mobilécool, PrévEntraide) and immersive learning devices (VR headsets, educational robots). All services are provided free of charge and funded primarily by MAIF, its founder and patron since 1980.
Is Prévention MAIF a public or private company?
Prévention MAIF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prévention MAIF founded?
Prévention MAIF was founded in 1980. It employs 51 to 100 people.
Where is Prévention MAIF based?
Prévention MAIF is headquartered in Chauray, France, in the Europe region.
How does Prévention MAIF make money?
One revenue line is on record: association funding and partnerships.
Who are Prévention MAIF's main competitors?
Broad incumbents on record are Croix-Rouge française, Sécurité Civile (Ministère de l'Intérieur) and Fondation de France. Direct peers are Assurance Prévention, Prévention Routière and Fondation MAIF. Emerging players are Apprentis d'Auteuil, AFPCNT and Institut des risques majeurs (IRMa). ANATEEP is listed as a regional player.
Does Prévention MAIF have an API?
No public API is recorded for Prévention MAIF.
What industry is Prévention MAIF in?
Prévention MAIF's product category is Safety Education Services. Its primary akta.pro industry code is BPAGAAAB, Disaster Preparedness, Risk Reduction & Early Warning (DRR), with a secondary code of BPAGAGAJ, Pollution Prevention & Toxics Reduction. Its NAICS code is 8133 and its SIC code is 8200.