Prévention MAIF

What Prévention MAIF does

Prévention MAIF is a French non-profit association (loi de 1901, recognized as being of general interest) created in 1980 by the mutual insurer MAIF to deliver prevention education across metropolitan France. Operating under the mission of 'Sensibiliser, informer, éduquer' (raise awareness, inform, educate), it runs a portfolio of structured programs covering road safety (Permis piéton, Savoir Rouler à Vélo, ASSR, APER), water safety (1,2,3 Baignade), first aid (Gestes de premiers secours, Apprendre à porter secours), mountain hazards (Opération Prévention Montagne), digital risks, and climate awareness (Printemps du Climat). It also runs Tribunal pas banal, a participatory theatre format addressing driving under the influence of alcohol and drugs.

Delivery is anchored by 112 local antennas staffed by approximately 1,900 volunteers, supported by 53 full-time employees headquartered in Chauray, Nouvelle-Aquitaine. Digital infrastructure includes the Mobilécool web application for managing Pédibus (walking school bus) lines, the PrévEntraide mutual-aid platform for crisis response, a volunteer extranet, and pedagogical hardware (VR headsets for road-safety immersion and Blue Bot / Riskou educational robots). Programs are delivered through conventions with the Direction de la sécurité routière, the Ministère de l'Intérieur (DGSCGC), the Ministère de la Transition écologique, AFPCNT, CRS Montagne, UFOLEP, USEP, and multiple educational federations.

The business model is non-commercial: all services are free to the public. Operating funding is provided primarily by MAIF as creator and patron (since 1980), supplemented by grants and convention-based support from French ministries, the Fondation MAIF, and the Direction de la sécurité routière. There are no pricing tiers, no paying customers in the traditional sense, and no disclosed revenue. Strategic direction is governed by a Président (Thierry Monminoux) and a Directeur (Nicolas Courjaud).

Name

Prévention MAIF

Legal name

Association Prévention MAIF

Website

https://prevention-maif.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Prévention MAIF is a French non-profit association created by insurer MAIF in 1980 that delivers free prevention education — road safety, water safety, first aid, mountain hazards, digital risks, and climate awareness — to schools, families, seniors, and municipalities across France via 112 local antennas and 1,900 volunteers.

Ownership category

akta.pro rank

Product category

Safety Education Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

akta.pro secondary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Prevention education programs
• Road safety training
• First aid training
• Disaster risk awareness
• Community volunteering services

Headquarters

HQ city

Chauray

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Association funding and partnerships: As a non-profit association (association loi de 1901) recognized as being of general interest, Prévention MAIF operates primarily through funding from its creator and patron MAIF (since 1980), government partnerships, and foundation support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prévention MAIF is a French non-profit association that delivers free prevention education and awareness programs on road safety, water safety, first aid, climate change, natural disasters, digital risks, and domestic accidents. It serves schools, families, seniors, and communities through 112 local antennas staffed by approximately 1,900 volunteers, supported by digital tools (Mobilécool, PrévEntraide) and immersive learning devices (VR headsets, educational robots). All services are provided free of charge and funded primarily by MAIF, its founder and patron since 1980.

Product overview

Prévention MAIF is a non-profit association (loi 1901) created by MAIF insurance company in 1980, dedicated to prevention education across France. The organization operates through a network of 112 local antennas with approximately 1,900 volunteers and offers a portfolio of prevention programs targeting various risks including road safety (Permis piéton, Savoir Rouler à Vélo, ASSR/APER), water safety (1,2,3 Baignade), first aid (Gestes de premiers secours, Apprendre à porter secours), mountain safety (Opération Prévention Montagne), and environmental/climate awareness (Printemps du Climat). Key digital tools include Mobilécool for Pédibus line management and PrévEntraide for crisis mutual aid. The association also provides an Extranet portal for volunteer coordination and features interactive programs like Tribunal pas banal for substance abuse prevention.

Differentiator

Problem solved

Functional benefit

Brands

• Mobilécool: An application for managing Pédibus (walking bus) lines for school commute safety.

Quantifiable outcome

• 67,500+ participants in national risk action day
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• AFPCNT (Association française pour la prévention des catastrophes naturelles et technologiques)coreStrategic or Co-development Partner · 12 March 2024Convention signed in March 2024 focusing on citizen awareness of risk culture, promotion of responsible behaviors, and territory preparation for major threats. Collaboration on Prépa'Risk simulation exercise.
• MAIFcoreGTM or Marketing Partner · 1 January 1980MAIF is the creator and patron of Prévention MAIF since 1980. The synergy between MAIF militant teams and Prévention MAIF antenna members enables numerous joint actions. MAIF militants have a 'Prevention' theme in their roadmap and have been involved in PrévEntraide binômes since 2023.
• CRS MontagnemajorStrategic or Co-development PartnerPartnership renewed in April 2025 for mountain prevention operations. Prévention MAIF participates in summer mountain campaigns with CRS Montagne to educate tourists about mountain hazards.
• Ministère de l'Intérieur (DGSCGC)majorStrategic or Co-development PartnerConvention signed in 2023 with the Direction générale de la Sécurité civile et de la gestion des crises regarding the individual safety plan (plan individuel de mise en sûreté).
• Ministère de la Transition écologiquemajorStrategic or Co-development PartnerConvention signed on major risks topic. Association publishes government communications on major risks through its digital channels.
• Fondation MAIFmajorGTM or Marketing PartnerSupports numerous research projects and enables the association to develop vulgarization applications for the widest possible audience.
• Direction de la sécurité routière (DSR)majorGTM or Marketing PartnerAnnual support through PDASR (Plans départementaux d'actions de sécurité routière). DSR also financially supported the 'Virtual Reality Headset' device.
• UFOLEPmajorStrategic or Co-development PartnerPartnership renewed in March 2025 to strengthen first aid actions. Convention signed to promote common actions including 'Savoir Rouler à Vélo' and first aid training.
• Union sportive de l'enseignement du premier degré (USEP)majorStrategic or Co-development PartnerNew convention signed in May for common valorization of 'Savoir Rouler à Vélo', 'P'tit Tour' USEP operations, and Pédibus via Mobilecool application.
• Sapeurs-pompiers des Deux-SèvresminorStrategic or Co-development PartnerPartnership signed September 2025 for collaboration on prevention and emergency response education.
• Association nationale pour les transports éducatifs de l'enseignement public (ANATEEP)minorGTM or Marketing PartnerBy convention, Prévention MAIF militants can intervene on behalf of ANATEEP to address the lack of representatives in certain departments.
• Institut des risques majeursminorStrategic or Co-development PartnerParticipation in Résilience Tour which offers risk awareness actions at each stop, created in 2022 as part of the national 'Tous résilients face aux risques' action.
• FNCAS (Fédération Nationale de Conseil en Action Sociale et Sociétale)minorStrategic or Co-development PartnerPartnership signed December 2025 for collaboration on responsible initiatives and community projects.
• Terra AventuraminorGTM or Marketing PartnerPartnership supporting the Z'Adoré competition for eco-friendly tourism routes, renewed June 2025.
• Groupement des campeurs universitaires de France (GCU)minorGTM or Marketing PartnerGCU communicates Prévention MAIF news in their magazine. The group tested the swimming prevention game in Oléron and Cap d'Agde.
• Comité national des réserves communales de Sécurité civile (CNRCSC)minorStrategic or Co-development PartnerCollaboration on citizen awareness about major risks.
• Économie Sociale partenaire de l'École de la République (ESPER)minorGTM or Marketing PartnerESPER relays Prévention MAIF actions on its platforms and Prévention MAIF supports My ESS (Social and Solidarity Economy) projects at school.
• Coralie Balmy (Championne Olympique)minorGTM or Marketing PartnerOlympic swimming champion and founder of COCO AN DLO association partnership for water safety awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Croix-Rouge française: Major French humanitarian organisation offering first aid training (Gestes de premiers secours, PSC1) and disaster preparedness education. A much larger incumbent that overlaps with Prévention MAIF's first aid and emergency response programs.
• Sécurité Civile (Ministère de l'Intérieur): French government civil security directorate (DGSCGC) responsible for national disaster preparedness and the Journée nationale de la résilience, where Prévention MAIF won the Prix Résilience. A public-sector incumbent with overlapping mandate.
• Fondation de France: France's largest philanthropic foundation, funding community safety, youth, and prevention initiatives. Comparable as a France-wide non-profit ecosystem player supporting similar prevention causes.

Direct peers

• Assurance Prévention: Prevention initiative of France Assureurs, the French insurance federation, providing free prevention education on road, home, and everyday risks. Directly comparable as an insurance-industry-sponsored prevention NGO competing for the same audience.
• Prévention Routière: Leading French association dedicated to road safety awareness and education, directly competing with Prévention MAIF on programs like Permis piéton, ASSR, and senior road safety. Operates a similar volunteer-led model across France.
• Fondation MAIF: Philanthropic foundation of MAIF supporting research and prevention projects. Sister structure under the same MAIF ecosystem, often co-funding Prévention MAIF's vulgarisation programs and sharing the same preventative mission.

Emerging players

• Apprentis d'Auteuil: Major French youth-focused non-profit offering education and family support. Comparable as a French non-profit delivering child and family programmes, albeit with a broader social mission.
• AFPCNT: Association française pour la prévention des catastrophes naturelles et technologiques, focused on natural and technological disaster risk awareness. Directly comparable in the disaster preparedness mandate and a signed convention partner of Prévention MAIF.
• Institut des risques majeurs (IRMa): French institute specialised in major risk education and the Résilience Tour, a national risk awareness campaign. Direct partner and direct peer in disaster preparedness outreach to the French public.

Regional players

• ANATEEP: Association nationale pour les transports éducatifs de l'enseignement public, focused on student transport and mobility education. A direct partner of Prévention MAIF addressing the same school-age audience in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@preventionmaif
• LinkedInlinkedin.com/company/pr-vention-maif

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prévention MAIF