CENTRO DE REFERÊNCIA DE ASSISTÊNCIA SOCIAL - CRAS

Name

CENTRO DE REFERÊNCIA DE ASSISTÊNCIA SOCIAL - CRAS

Legal name

Previdência Social

Website

https://previdencia.social

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Government Social Security Information Services

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAIAKAL

Benefit Eligibility, Identity Verification & Fraud/Overpayment Recovery

Business & Public Services/Public Sector & Government Administration/Social Security, Benefits & Welfare Administration

Keywords

• Social security information
• INSS agency directory
• Government assistance programs
• Brazilian welfare services
• Social benefits portal

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: Revenue generated through Google AdSense advertisements displayed on the website pages, serving targeted ads based on user preferences and browsing habits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

An unofficial informational web portal that aggregates and publishes content about Brazilian social security (INSS) services, retirement benefits, and social assistance programs including CRAS (Centro de Referência de Assistência Social) and CREAS. The site provides a searchable directory of INSS agency addresses and contact information across all 27 Brazilian states and municipalities, along with articles on retirement rules, benefit programs, and government assistance policies.

Product overview

Previdência Social is a single information portal website that aggregates and publishes information about Brazilian social security (INSS) services, retirement benefits, INSS agency locations across all Brazilian states, and social assistance programs including CRAS (Centro de Referência de Assistência Social), CREAS (Centro de Referência Especializado de Assistência Social), and related government assistance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Previdência Social Portal A free online information portal serving Brazilian citizens seeking details about social security services, INSS agency locations across all Brazilian states, retirement benefits, and social assistance programs including CRAS, CREAS, Bolsa Família, and related government services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Google AdSenseminorOthersGoogle AdSense is used to serve advertisements on the website. The advertising network uses cookies to display targeted ads based on user preferences and browsing habits, generating revenue for the website operator.

Recent moves3 records

Expansion highlights2 records

Others

• Meu INSS: Official Brazilian government portal for INSS services, including benefit applications and agency information. Not a competitor for monetization, but represents the official source whose content this portal aggregates and from which traffic and authority risk originate.

Direct peers

• Consulta Sócio: Brazilian informational portal offering lookups and reference content on companies, benefits, and government services. Comparable as a small Brazilian ad-supported portal that aggregates public government information for consumer search traffic.
• Calculador.com.br: Brazilian ad-supported utility portal offering calculators and reference content on financial, labor, and government-benefit topics. Comparable as a WordPress/AdSense-style Brazilian content site targeting retirement, INSS, and benefit-related searches.
• InfoEscola: Brazilian ad-supported information portal covering education and social topics, monetized through Google AdSense and SEO. Comparable as a Portuguese-language, content-driven, AdSense-funded Brazilian portal targeting high-intent informational queries.

Broad incumbents

• JusBrasil: Large Brazilian legal and public-information portal that aggregates official documents, jurisprudence, and government content. Comparable as a Brazilian content aggregator monetized via ads and traffic from citizens searching for government and regulatory information.

Emerging players

• TudoSobreBoletos: Niche Brazilian informational site focused on financial/banking topics, monetized via advertising. Comparable as a small ad-supported content site operating in the Brazilian personal-finance and government-services information niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/previdencia.social.noticias
• LinkedInlinkedin.com/company/centro-de-refer%C3%AAncia-de-assist%C3%AAncia-social---cras

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTRO DE REFERÊNCIA DE ASSISTÊNCIA SOCIAL - CRAS