Prevident Assistência Odontológica

What Prevident Assistência Odontológica does

Prevident Assistência Odontológica S.A. is a privately held Brazilian dental insurance operator (operadora odontológica) founded in 1986 and headquartered in São Paulo, exclusively focused on oral healthcare. The company administers a tiered portfolio of subscription dental plans (Plano Referência, Odonto Servidor, Saúde Servidor, Saúde Total Servidor, and corporate tiers from Pipe to Top Platinum) priced roughly between R$11.65 and R$117.50 per month, serving individual, corporate/SME, and public-servant segments with no waiting periods and no copay on covered procedures. Its core technology stack is a dental benefits administration platform integrated with the BD Connect partner ecosystem, providing self-service digital enrollment, beneficiary/broker/dentist/corporate portals, and a white-label mobile app on iOS and Android offering geolocation-based provider search, digital ID card, 24-hour emergency locator, and teleconsultation access. Prevident distributes plans through direct digital enrollment, an inside sales contact center (0800 numbers plus WhatsApp), a broker/corretor network, payroll deduction (consignado) via federal/state/municipal government partners, and an "Affinitys" white-label program for associations and unions, serving 1M+ beneficiaries across a national network of 25,000+ dental providers and 500+ distribution partners. Revenue is generated primarily through recurring monthly per-life premiums across B2C, B2B (PME/enterprise), and affinity channels, with the company holding the highest Reclame Aqui rating (9.0/10) in the Brazilian dental plan category.

Name

Prevident Assistência Odontológica

Legal name

PREVIDENT ASSISTENCIA ODONTOLOGICA S.A.

Website

https://prevident.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Prevident Assistência Odontológica is a Brazilian dental-only insurance operator founded in 1986, offering tiered subscription dental plans with no waiting period to individuals, corporates, and public servants across 1M+ beneficiaries and 25,000+ providers nationwide.

Ownership category

akta.pro rank

Product category

Dental Insurance

NAICS

Health and Welfare Funds (525120)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)

akta.pro secondary industries

Group Dental Plans (Employer-Sponsored) (HLAEAIAG), Stand-Alone Dental Plans (Individual/Family) (HLAEAIAF), Worksite Dental Insurance (FSAIAMAG)

Keywords

• Dental insurance plans
• Supplementary dental health
• Group dental benefits
• Corporate dental coverage
• Oral healthcare operator

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monthly Premium Subscriptions: Recurring monthly premiums paid by individual beneficiaries, corporate employees, and public servants for dental plan coverage. Revenue is predictable and recurring with fixed monthly rates per life covered.
2. Corporate/PME Group Plans: B2B subscription plans sold to companies and SMEs, offering dental coverage for employees with volume-based pricing and potential discounts.
3. Affinity Group Plans: Subscription plans distributed through partner organizations (unions, associations, government programs) to their members, with enrollment facilitated by partner channels.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels6 records

Core offering

Prevident Assistência Odontológica is a Brazilian dental insurance operator that sells monthly subscription dental plans to individuals, corporate/SME clients, and public servants across municipal, state, and federal levels. Plans provide access to a 25,000+ provider network, no waiting period, no copay, and tiered coverage from 158 to 298+ dental procedures, with options to include orthodontics, prosthetics, and health benefits. The company distributes plans through direct digital channels, a broker network, partner affinity programs, and payroll deduction (consignado) integrated with government payroll systems.

Product overview

Prevident Assistência Odontológica is a dental insurance operator founded in 1986, exclusively focused on oral healthcare. The company offers a multi-tier product portfolio organized around three main segments: individual/personal plans (Plano Referência with 239 procedures), public servant plans (Odonto Servidor, Saúde Servidor, Saúde Total Servidor at different price points), and corporate/SME plans (Pipe, Executivo, Executivo Plus, Executivo Doc, Top Estética, Top Ouro, Top Platinum tiers). Additionally, there are partner-specific plans for organizations like Orsegups, Orbenk, IAMSPE, SEDIN, Fundação ABC, SESCONGF, SINDALESP, and various municipal/state government partners. The product architecture follows a tiered approach where higher tiers add orthodontic coverage, prosthetics upgrades, and health benefits. All plans feature no waiting period, no co-payment, national coverage with 25,000+ provider options, and digital access via a mobile app for appointments, digital ID cards, and teleconsultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Odonto Servidor Basic dental plan for public servants covering 158+ procedures including urgency/emergency care, restorations, cleanings, periodontics, endodontics, pediatric dentistry, extractions, X-rays, and basic prosthetics (RN 211). Available at R$24.90/month with no waiting period and no copay via partner channels with SIAPE, IAMSPE, municipalities, and other server associations.
• Plano Saúde Servidor Mid-tier public servant plan covering everything in Odonto Servidor plus orthodontic appliance installation, health facility scheduling, medication subsidies, nurse care, and online medical consultation. Priced at R$34.90/month.
• Plano Saúde Total Servidor Premium comprehensive plan for public servants including all Saúde Servidor benefits plus orthodontic documentation, dental whitening, preventive medical check-up, psychological and nutritional guidance, hospital daily allowance, life insurance (R$10,000), funeral assistance, and basic food basket allowance. Priced at R$54.90-R$99.90/month depending on partner.
• Plano PME/Empresarial (Corporate and SME Plans) Tiered corporate and SME dental plans (Empresarial and PME) with levels Pipe (entry-level), Executivo (mid-tier), Executivo Plus, Top Estética, Top Ouro, and Top Platinum (premium). Coverage includes consultations, restorations, urgency/emergency, prevention, oral surgery, endodontics, pediatric dentistry, orthodontics, periodontics, prosthetics (including porcelain at top tier), and radiology. Sold to corporate clients via direct sales and broker network with volume-based pricing. PME Plus includes accidental death insurance, funeral assistance, and a monthly lottery prize.
• Plano Referência (Individual/Family) Individual and family dental plan covering 239 procedures including diagnosis, radiographs, consultations, dentistry, periodontics, endodontics, surgeries, orthodontic appliances, 24-hour emergency care, and provisional prostheses. Priced at R$45.00/month with no waiting period and no copay.
• Affinitys 'Sua Marca' Odonto (White-Label Partner Program) White-label partnership program for associations, unions, clubs, banks, retailers, and other organizations to offer 'Sua Marca' (Your Brand) Odonto plans to their members. Includes full product delivery, communication, sales support, customer service, billing, and reporting. Custom branded landing pages and enrollment portals are provided for each partner.

Quantifiable outcome

• 98% customer satisfaction rate
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• SIAPE (Sistema Integrado de Administração de Pessoal)coreChannel Partner/ Reseller/ DistributorFederal public servant dental plan distribution through SIAPE system, enabling federal government employees across Brazil to access Prevident dental coverage via dedicated enrollment portal
• IAMSPE (Instituto de Assistência ao Servidor Público do Estado de São Paulo)coreChannel Partner/ Reseller/ DistributorState of São Paulo government employees receive Prevident dental benefits through IAMSPE platform with three plan tiers (Basic R$17.56, Superior R$41.73, Premium R$83.91)
• SINDALESP (Sindicato dos Servidores Públicos de São Paulo)coreChannel Partner/ Reseller/ DistributorSINDALESP union members access Prevident dental plans with 242 procedures and R$7,000 monthly lottery prize through affinity program
• SESCONGF (Sindicato das Empresas de Serviços Contábeis)coreChannel Partner/ Reseller/ DistributorAccounting firms and professionals association receive Prevident dental coverage with emergency services, orthodontics, whitening, and R$7,000 monthly lottery
• Fundação ABCcoreChannel Partner/ Reseller/ DistributorHealthcare foundation employees access three plan tiers (Plus R$12.08, Executivo R$54.30, Top R$94.56) with varying coverage levels
• SEDINcoreChannel Partner/ Reseller/ DistributorSEDIN members access Prevident dental plans with 100% online enrollment and full coverage through dedicated partnership program
• OrbenkcoreChannel Partner/ Reseller/ DistributorOrbenk employees receive Prevident dental benefits through affinity partnership with R$20.38/month pricing and 239 procedures
• OrsegupscoreChannel Partner/ Reseller/ DistributorOrsegups security company employees access Prevident plans with four tiers (Programa R$20.38, Odonto R$29.90, Saúde Servidor R$34.90, Saúde Total R$54.90) and 239-262 procedures
• Governo de Santa CatarinacoreChannel Partner/ Reseller/ DistributorSanta Catarina state government employees enroll via ConsigLog system with three plan tiers (Odonto R$24.90, Saúde Total R$99.90) and dependent inclusion options
• Governo da BahiacoreChannel Partner/ Reseller/ DistributorBahia state employees access Prevident dental plans through state government partnership program
• Governo do Distrito FederalcoreChannel Partner/ Reseller/ DistributorFederal District government employees access Prevident dental coverage through dedicated enrollment portal
• Prefeitura de São PaulocoreChannel Partner/ Reseller/ DistributorSão Paulo municipal government employees receive dental benefits through Prevident partnership with immediate use and no copay
• Prefeitura de Porto AlegrecoreChannel Partner/ Reseller/ DistributorPorto Alegre municipal employees access Prevident dental plans with reimbursement process support
• Prefeitura de SalvadorcoreChannel Partner/ Reseller/ DistributorSalvador municipal government employees receive Prevident dental plans at three tiers (Basic R$14.76, Executivo+ R$42.95, Top Platinum R$57.47)
• Prefeitura de Curitiba / ParanácoreChannel Partner/ Reseller/ DistributorParaná state and Curitiba municipal employees access Prevident dental coverage through state government partnership
• Prefeitura de São Bernardo do CampocoreChannel Partner/ Reseller/ DistributorSão Bernardo do Campo municipal employees enroll via dedicated portal with payroll deduction through PMSBC, SBCPREV, FDSBC systems. Plans range from R$2.51-R$18.25/month
• Prefeitura de Aparecida de GoiâniacoreChannel Partner/ Reseller/ DistributorAparecida de Goiânia offers free dental assistance program (Lei Municipal 191/2021) with 158 procedures covered, fully reimbursed to active employees via Prevident
• Prefeitura de Embu das ArtescoreChannel Partner/ Reseller/ DistributorEmbu das Artes municipal employees access five Prevident plan tiers ranging from R$11.65-R$117.50/month with comprehensive coverage
• Prefeitura de MaceiócoreChannel Partner/ Reseller/ DistributorMaceió municipal employees access Prevident dental plans with dependent inclusion capabilities
• Prefeitura de CuiabácoreChannel Partner/ Reseller/ DistributorCuiabá municipal government employees receive Prevident dental coverage through city partnership
• Governo do Rio de JaneirocoreChannel Partner/ Reseller/ DistributorRio de Janeiro state government employees access Prevident dental plans through state partnership
• Governo de PernambucocoreChannel Partner/ Reseller/ DistributorPernambuco state government employees receive Prevident dental coverage through state partnership program
• Prefeitura de FlorianópoliscoreChannel Partner/ Reseller/ DistributorFlorianópolis municipal employees access Prevident dental plans with plan tiers Odonto Servidor R$24.90 and Saúde Total R$99.90
• Prefeitura de UberlândiacoreChannel Partner/ Reseller/ DistributorUberlândia municipal employees access Prevident dental plans with comprehensive coverage through city partnership
• Affinitys Partner ProgramcoreChannel Partner/ Reseller/ DistributorAffinitys program allows companies in healthcare, dental, clubs, banks, and retail to offer Prevident-branded 'Sua Marca' Odonto plans with full support including project design, communication, sales support, customer service, billing, and reporting

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OdontoPrev: Largest exclusively dental plan operator in Brazil (B3-listed: ODPV3), serving millions of beneficiaries through corporate, affinity, and individual plans. Direct competitor with broader scale, public listing, and overlapping SME/government accounts.

Broad incumbents

• Porto Seguro Odonto: Porto Seguro's dental product for individual and corporate customers, leveraging the company's broad retail insurance distribution. Overlaps with Prevident in SME and affinity channels.
• SulAmérica Odonto: SulAmérica's dental insurance vertical offering individual, family, and corporate plans. Comparable on products and pricing but part of a much larger insurance group with stronger employer-channel distribution.
• Hapvida NotreDame Intermédica Dental: Major Brazilian health plan operator that bundles dental with medical coverage. Competes for large corporate accounts and increasingly municipal/state government health contracts.
• Caixa Seguros Odonto: Dental insurance product from Caixa Econômica Federal's insurance arm, distributed via the bank's branch network. Strong advantage in public-servant and government employee segments, directly comparable to Prevident's public-servant focus.
• Bradesco Saúde / Bradesco Dental: Bradesco Seguros' health/dental division serving corporate accounts with bundled medical + dental benefits. Competes for the same PME and corporate segment as Prevident but with significantly larger balance sheet and distribution.
• Amil Dental: Dental plans offered by Amil (UnitedHealth Group Brazil) targeting individuals and corporate accounts. Competes head-to-head in PME and corporate dental benefits with the backing of a global insurer.
• MetLife Odonto (Brazil): Global insurer's Brazilian dental arm, primarily group plans through employers. Targets the same corporate/worksite dental benefits market as Prevident's PME and government programs.

Others

• Prudential do Brasil Dental / Seguros Unimed: Adjacent insurance/dental benefits providers with corporate group dental offerings. Comparable in product structure and corporate distribution but with different segment weighting and brand positioning.

Regional players

• Unimed Odonto (cooperative network): Network of regional Unimed cooperatives offering dental plans with strong local provider presence. Regional competitor in many of the same states/municipalities where Prevident operates government accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prevident-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prevident Assistência Odontológica