PRICE FARMS LLC

What PRICE FARMS LLC does

Price Farms, LLC is a privately held, family-owned agricultural operation headquartered at 48065 Co. Rd. C in Center, Colorado, within the San Luis Valley. Founded in 1966 by James Truman Price, the farm is now co-managed by Kent Price, Duane Price (second generation), and Andrew Price (third generation), with spouses contributing to operations and bookkeeping. The farm comprises 3,200 acres, of which 2,040 are farmable, and produces three product lines under a barley-potato crop rotation: certified seed potatoes (the primary focus), fresh market potatoes, and C69 malt barley contracted to Miller Coors.

The certified seed program, restarted in 2000 after an initial 1973-1976 attempt, has run for over two decades and is maintained through three field inspections per season, separate lot storage, washing and disinfecting between lots, pesticide and insect control (including a SpraCoupe-based aggressive insecticide program initiated in 2014), and intense rouging crews. Certified seed is sold directly to farmers in multiple varieties (Russets, Yellows, Reds), with potatoes shipped as-is or cut and treated per customer specification. Fresh market potatoes, segregated by size, flow through Spud Cellar, a member of RPE (Russet Potato Exchange). Malt barley is contracted exclusively to Miller Coors.

The business operates on a direct-sales model via phone, email, and website contact form for certified seed, with channel-based distribution for fresh market potatoes. Pricing is not publicly disclosed and is negotiated on a quote basis. There are no proprietary technology systems, software products, or AI capabilities — operations rely entirely on conventional agricultural equipment and agronomic practices. Customer segments include farmers purchasing certified seed (mid-market), Miller Coors (enterprise), and fresh market distributors via RPE (enterprise).

Name

PRICE FARMS LLC

Legal name

Price Farms, LLC

Website

https://pricefarmsllc.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Farms, LLC is a family-owned agricultural operation in Center, Colorado, producing certified seed potatoes, fresh market potatoes distributed via Spud Cellar/RPE, and C69 malt barley contracted to Miller Coors across 3,200 acres.

Ownership category

akta.pro rank

Product category

Seed Potato Production

NAICS

Potato Farming (111211)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Malting Barley Production (Brewing/Distilling Supply) (AFAGAAAJ)

Keywords

• Certified seed potatoes
• Fresh market potatoes
• Malt barley farming
• Crop rotation agriculture
• Potato variety production

Headquarters

HQ city

CENTER, Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Certified Seed Potato Sales: Price Farms produces and sells certified seed potatoes to other farmers. The majority of their focus is on the Certified Seed Program. Potatoes are stored in separate cellars to maintain disease-free status and can be sold as is or cut and treated depending on customer needs.
2. Fresh Market Potato Sales: Larger potatoes from potato years are separated and stored in market storage, then sold on the fresh market through Spud Cellar (a member of RPE).
3. Contract Barley Sales: C69 Malt Barley is grown and contracted through Miller Coors. This is a direct contractual relationship for agricultural commodity production.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Price Farms LLC is a family-owned agricultural operation in Center, Colorado that produces certified seed potatoes (its primary focus), fresh market potatoes, and C69 malt barley. The farm sells certified seed potatoes directly to farmers, markets larger potatoes through the Spud Cellar/RPE distribution network, and grows malt barley under contract for Miller Coors. Operations span 3,200 acres (2,040 farmable) in Colorado's San Luis Valley using crop rotation between potatoes and barley.

Product overview

Price Farms, LLC is an agricultural farm operation based in Center, Colorado, specializing in certified seed potato production and fresh market potato sales. The farm operates a certified seed program where disease-free seed potatoes are grown, stored, and sold to customers in various varieties (Russets, Yellows, and Reds). Primary products include certified seed potatoes (the main focus), fresh market potatoes sold through Spud Cellar/RPE, and C69 malt barley contracted to Miller Coors. The farm utilizes crop rotation between barley and potatoes across 3,200 acres (2,040 farmable) in Colorado's San Luis Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Seed Potatoes Disease-free certified seed potatoes grown and sold to farmers and agricultural operations. Includes multiple varieties (Russets, Yellows, Reds) including Canela, Classic, Rio Grande, Norkotah Line 3, Norkotah 296, Norkotah 278's, Pacific, Soraya, Reveille, and Anushka. Potatoes are stored in separate cellars to maintain disease-free status and can be sold as-is or cut and treated per customer specifications.
• Fresh Market Potatoes Larger potatoes separated after harvest and stored in market storage facilities for later sale on the fresh market. Sold through Spud Cellar, a member of RPE (Russet Potato Exchange), which distributes to broader retail and food service markets.
• C69 Malt Barley C69 malt barley grown under contract exclusively for Miller Coors for use in Coors beer manufacturing. Grown as part of the farm's crop rotation program between potato years.

Quantifiable outcome

• Maintains disease-free status through three field inspections per season
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Miller CoorscoreChannel Partner/ Reseller/ Distributor · 1 January 2000Price Farms grows C69 Malt Barley under contract for Miller Coors. This is a long-standing contractual relationship where the farm produces a specified barley variety for the beverage manufacturer. The partnership has been in place since at least 2000.
• RPE (Russet Potato Exchange) / Spud CellarcoreChannel Partner/ Reseller/ DistributorFresh market potatoes are sold through Spud Cellar, a member of RPE (Russet Potato Exchange). Larger potatoes are separated after harvest and stored in market storage, then moved through the RPE distribution network to fresh markets. Visit rpespud.com.
• Colorado Certified Potato Growers AssociationminorOthersPrice Farms is listed as a member/resource of the Colorado Certified Potato Growers Association. They support this industry organization which promotes certified potato growers in Colorado.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• J.R. Simplot Company: Vertically integrated agribusiness with major potato breeding, seed, and processing operations across the western US. Comparable as a participant in the same potato seed/processing value chain, though significantly larger and more diversified.
• Basic American Foods: Potato processor sourcing from multiple US growing regions including Colorado. Comparable as a downstream buyer of fresh potatoes with overlapping supplier geography, though focused on dehydration and processing rather than farming.
• Lamb Weston Holdings: One of the largest global frozen potato processors with major operations in the Pacific Northwest. Comparable as a downstream buyer/competitor in the broader US potato value chain, though at vastly larger scale and focused on processing rather than seed production.

Regional players

• Martinez Farms: Multi-generation family farm in the San Luis Valley producing potatoes and rotational crops including barley. Operates a similar family-owned farm model with comparable crop mix and regional customer base.
• Skyline Potato Company: San Luis Valley-based potato packer and shipper handling both fresh and seed potatoes. Comparable as a vertically integrated potato operator in the same regional growing area, competing for grower relationships and customer accounts.

Others

• Miller Coors (Molson Coors Beverage Company): The anchor off-take buyer of Price Farms' malt barley. Comparable as the contracting counterparty that shapes the farm's barley rotation economics and any potential contract expansion.
• Colorado Certified Potato Growers Association: Industry association of which Price Farms is a member, governing certified seed potato standards and inspections in Colorado. Comparable as the institutional context in which Price Farms competes for certified seed reputation and buyer trust.

Direct peers

• RPE (Russet Potato Exchange) / Spud Cellar: Distribution partner of Price Farms for fresh market potatoes and a major potato grower-marketing cooperative in the same San Luis Valley region. Directly comparable as a fresh potato supplier with overlapping grower base and customer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/price-farms-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRICE FARMS LLC