PRICE Training

What PRICE Training does

PRICE Training (legally Protecting Rights In a Caring Environment Ltd) is a UK-based provider of behaviour support and physical intervention training services, founded in 1994 and headquartered in Worcester. The company delivers RRN-certified (Restraint Reduction Network) Positive Approaches to Challenging Behaviour (PACB©) courses across four primary sectors: Children's Services (children's homes, fostering agencies, secure units), Adult Services (learning disabilities, autism, dementia care, mental health), Health (hospitals, nursing staff dealing with distressed patients), and Schools & Education. Its methodology is grounded in Positive Behaviour Support and trauma-informed practice, with an emphasis on restraint reduction through primary, secondary and non-restrictive tertiary strategies, supplemented by a proprietary library of over 100 breakaway and holding techniques.

The core technology is a human-curated curriculum framework rather than a software platform: PACB© is a registered trademark covering the theoretical model and physical technique library, with adjunct offerings including a virtual Restraint Reduction course, Ligature Release, Safe Escorting and Transportation, First Aid suites, a seven-module Residential Care Matters programme, and an Ofqual Level 3 Safeguarding qualification. The business operates a dual revenue model: (i) direct delegate training where PRICE's certified senior trainers deliver closed 1-5 day courses on customer sites or in Worcester, priced per Training Needs Analysis, and (ii) a train-the-trainer/affiliate licensing model where external organisations' instructors are certified through a 5-day Initial Instructor course plus Instructor Plus/Advanced tiers, with annual refresher requirements. Certification, registration and admin fees (£5.50-£10.50 per participant) provide ancillary recurring revenue.

PRICE reaches customers through enterprise field sales, phone/email enquiries, an affiliate referral network (20 approved affiliates plus 17 in progress as of December 2022), industry events such as the CAPH autumn conference, and a content-marketing website plus LinkedIn and Facebook presence. The customer base is B2B across the UK (England, Wales, Scotland, Northern Ireland), with named enterprise clients including Witherslack Group (special educational needs) and Adapted Embrace (social care). The company is privately held with no disclosed parent, institutional investors or funding rounds, and is founder/owner-managed with 28 employees including senior trainers, the Experts by Experience cohort, and a small administrative team.

Name

PRICE Training

Legal name

Protecting Rights In a Caring Environment Ltd

Website

https://pricetraining.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PRICE Training is a UK-based, RRN-certified provider of Positive Behaviour Support and physical intervention training for children's services, adult social care, health, and education organisations, delivering PACB© courses directly and through a train-the-trainer affiliate network.

Ownership category

akta.pro rank

Product category

Behaviour Support and Restraint Reduction Training Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Behaviour support training
• Restraint reduction training
• Physical intervention training
• Positive behaviour support
• Train the trainer certification

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Delegate Training Courses: PRICE Training's certified senior trainers deliver closed courses directly to customer organisations. Courses range from 1-5 days and are priced based on duration and requirements. Trainers visit the organisation or a suitable local venue.
2. Train the Trainer / Instructor Courses: Initial 5-day instructor courses license candidates to cascade certified training within their own organisations. Additional 2-day Instructor Plus and Advanced courses provide further development. Annual refreshers required for license validity.
3. Certification and Administration Fees: Certificates and course registration fees are charged, ranging from £5.50 to £10.50 per participant depending on course type. Cancellation fees apply for bookings cancelled within 28 days.
4. Quality Assurance and Support Services: Ongoing support including periodic quality assurance visits, guidance on Individual Behaviour Support Plans, and access to the Members Area with training materials and technique videos.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PRICE Training delivers RRN-certified Positive Approaches to Challenging Behaviour (PACB©) training to organisations across the UK children's services, adult services, health, and education sectors. Courses are delivered either as closed delegate programmes at client sites or open courses in Worcester, and the company also certifies in-house instructors through a Train-the-Trainer model so organisations can cascade the curriculum internally.

Product overview

PRICE Training is a UK provider of behaviour support and restraint reduction training services. The core offering is the PACB© (Positive Approaches to Challenging Behaviour) programme, RRN-certified for use in education, health, and social care settings for children, adults, and populations including those with learning disabilities, autism, mental health needs, dementia, and acquired brain injuries. The portfolio includes specialised courses such as Introduction to Positive Behaviour Support, virtual Restraint Reduction training, Ligature Release, Safe Escorting and Transportation, First Aid courses (Emergency First Aid at Work, First Aid at Work, Paediatric First Aid), Principles of Safeguarding (Level 3), and the Residential Care Matters programme. Training is delivered through two models: delegate courses (delivered by PRICE Training trainers at client organisations or Worcester venue) and train-the-trainer programmes (certifying in-house instructors). The suite also includes the Schools Programme, Ligature Removal and Situational Management course, and modular instructor development courses (Initial, Plus, Advanced, and Principal Instructor levels).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1.2 million learners trained since 1994
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cornwall Association of Primary Heads (CAPH)coreStrategic or Co-development Partner · 14 November 2022PRICE Training is a preferred partner of CAPH. They hosted a workshop at the CAPH autumn conference attended by 200+ primary school staff, delivering training on the Behaviour in Schools guidance published in September 2022.
• BILD ACTcoreStrategic or Co-development PartnerBILD ACT is licensed by the Restraint Reduction Network to certify training services. PRICE Training was certified by BILD ACT as complying with RRN Training Standards on 21st April 2020. Under the certification scheme, 20% of PRICE Training's curricula, trainers, and affiliates are observed over a three-year period by BILD ACT.
• Restraint Reduction Network (RRN)coreStrategic or Co-development PartnerRRN is the standards-setting body that developed the Restraint Reduction Network Training Standards. PRICE Training's courses are certified as complying with these standards which are mandatory for NHS commissioned services.
• British Institute of Human Rights (BIHR)minorStrategic or Co-development PartnerRRN in partnership with BIHR launched new resources on rights-based approaches to surveillance. PRICE Training shared information about these resources with their network as part of their commitment to human rights education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crisis Prevention Institute (CPI): CPI is a global incumbent offering Nonviolent Crisis Intervention training across healthcare, education and human services, with established UK presence. Comparable to PRICE Training through its RRN-aligned certification and similar physical intervention curriculum, but operates at much larger global scale with broader portfolio.
• Therapeutic Crisis Intervention (TCI) - Cornell University: TCI is a residential childcare crisis intervention system developed by Cornell University's Bronfenbrenner Center. Comparable to PRICE Training's PACB© Children's Services module as a structured crisis intervention curriculum used in residential children's services.

Direct peers

• NAPPI UK: NAPPI UK delivers non-abusive psychological and physical intervention training for care, education and health settings in the UK. Directly comparable to PRICE Training in scope, target customers and physical intervention methodology.
• Team Teach: Team Teach is the leading UK behaviour support and physical intervention training provider, directly competing with PRICE Training across schools, care and health sectors. The cross-hire of a 20-year Team Teach veteran into PRICE Training explicitly confirms this is the closest head-to-head competitor.
• Maybo: Maybo provides positive behaviour support and conflict resolution training across UK health, social care, education and criminal justice sectors. Directly comparable to PRICE Training as a UK specialist RRN-aligned training provider serving overlapping customer segments.
• Handle with Care: Handle with Care provides behaviour management and physical intervention training for UK healthcare, education and social care organisations. Directly comparable to PRICE Training as an RRN-aligned specialist training provider in similar customer verticals.
• Studio3 Training Systems: Studio3 delivers training on autism, learning disabilities and behaviours that challenge, particularly within inpatient and forensic settings. Comparable to PRICE Training's Health and Adult Services modules for complex needs populations.

Regional players

• Positive Behaviour Support (PBS) UK Collaborative: PBS UK promotes positive behaviour support practice across the UK through training and competency frameworks. Comparable to PRICE Training through shared PBS methodology and overlapping customer base in care and education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PRICETrainingLtd
• LinkedInlinkedin.com/company/price-training-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRICE Training