ComproDiverso (Pride Connection México)

What ComproDiverso (Pride Connection México) does

ComproDiverso, legally Zombusiness, S.A. de C.V., is a Mexican corporate diversity, equity, and inclusion (DEI) membership network that connects diverse buyers, suppliers, and recruiters across Mexico. The organization serves over 80 enterprise corporations through recurring corporate affiliation fees, with member rosters spanning pharmaceuticals (AstraZeneca, Pfizer, Novartis, Johnson & Johnson, AMGEN, Becton Dickinson), banking (BBVA, HSBC, Santander), automotive (General Motors, Nissan, Daimler Truck), consumer goods (Coca-Cola Femsa, Nestlé, adidas), professional services (EY, KPMG, Adecco), and energy (Siemens Energy), among others. Its product surface consists of five intersectional programs—Pride Connection México (LGBTQ+), LeaderSHE (women's leadership), ForoPCD (persons with disabilities), ConExperiencia (experienced workers), and ChambaVerso (youth employment)—delivered alongside training and sensitization sessions, the Pertenencia newsletter, corporate WhatsApp groups, and the annual EXPO DiversIDAD event (10,000 attendees in 2025, billed as Latin America's largest belonging event).

The go-to-market motion is dual: sales-led via direct outreach to HR departments and diversity officers at multinational corporations, and community-led via event-driven networking, congresses, and brand visibility on the ComproDiverso website. There is no self-serve product or marketplace—the affiliation model is bespoke, with companies contacting the organization via email ([email protected]) for tiered proposals. Marketing is multi-channel: a Spanish-language blog on inclusion and labor rights, organic social media, the Pertenencia email newsletter, and recurring virtual and in-person events including the "Te Lo Explico en 30" series and EXPO DiversIDAD. The organization is led by President Alberto Arriaga and is privately held with no disclosed external funding, venture capital, or institutional investment; revenue is generated exclusively through corporate affiliation fees.

The operating geography is Mexico-domestic with international chamber alliances extending the network across the Americas, including NGLCC (US), NGLCC Global, CQCC (Canada), Cámara de la Diversidad (Mexico), CCNLGBTU (Uruguay), CCTLGBTB (Brazil), +Voces (Peru), Pride Connection Chile, Factor Diverso, and Chamber Academy Americas. The platform supports four languages (Spanish, English, French, Portuguese) to enable cross-border engagement. ComproDiverso holds a registered trademark under Zombusiness, S.A. de C.V. and operates with a lean team of 11 employees, indicating a high-leverage model where affiliation revenue scales without proportional headcount growth.

Name

ComproDiverso (Pride Connection México)

Legal name

Zombusiness, S.A. de C.V.

Website

https://prideconnectionmexico.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ComproDiverso is a Mexican DEI corporate membership network connecting diverse buyers, suppliers, and recruiters through five intersectional programs, serving 80+ enterprise corporations across pharmaceuticals, banking, automotive, and consumer goods industries in Mexico.

Ownership category

akta.pro rank

Product category

Workplace Diversity, Equity, and Inclusion (DEI) Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Membership Communities with Learning (Community-Led Education) (MPACALAF)

Keywords

• Workplace diversity inclusion
• Corporate DEI training
• LGBTQ workplace inclusion
• DEI consulting services
• Employee belonging programs

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Affiliation Fees: ComproDiverso generates revenue through corporate affiliation fees. Companies pay to join the network and gain access to benefits including training, certifications, networking events, brand visibility, and communication channels. The affiliation is structured with different tiers depending on the level of access and benefits desired.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ComproDiverso is a Mexican network organization that sells corporate affiliation memberships to enterprises seeking to advance workplace diversity, equity, and inclusion. Affiliated companies gain access to five intersectional DEI programs (Pride Connection México for LGBTQ+, LeaderSHE for women's leadership, ForoPCD for persons with disabilities, ConExperiencia for senior workers, and ChambaVerso for youth), virtual and in-person training and sensitization, the annual EXPO DiversIDAD event, the Pertenencia newsletter, corporate WhatsApp groups, brand visibility on the organization's website and event materials, and recognition certificates for belonging commitments.

Product overview

ComproDiverso is a network platform offering multiple intersectional programs focused on diversity, equity, and inclusion in Mexican workplaces. The portfolio includes five core programs: Pride Connection México (LGBTQ+ inclusion), LeaderSHE (women's leadership), ForoPCD (disability inclusion), ConExperiencia (experienced/senior workers), and Chambaverso (intersectional support). The platform provides affiliated companies with tangible benefits including recognition certificates, brand presence, training and sensitization sessions (virtual and in-person in Mexico), communication channels including the Pertenencia newsletter and WhatsApp groups, and networking access to events and congresses. The flagship event is EXPO DIVERSIDAD 2025, described as the largest belonging event in Latin America with 10,000 attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Pride Connection México: Program focused on LGBTQ+ workplace inclusion in Mexico.
• LeaderSHE
• ForoPCD
• ConExperiencia
• ChambaVerso

Products and services

• ComproDiverso Corporate Affiliation Membership

Quantifiable outcome

• Reduced employee turnover through creation of safe, equitable, discrimination-free work environments
• +2 more outcomes

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• NGLCC (National LGBT Chamber of Commerce)coreStrategic or Co-development PartnerNGLCC is the premier international business chamber for LGBTQ+-owned businesses. ComproDiverso collaborates with NGLCC as a key international ally for developing cooperation programs and attracting investment to Mexico. The partnership supports the commercial mission of connecting diverse buyers and suppliers.
• NGLCC GlobalcoreStrategic or Co-development PartnerNGLCC Global is the international arm of the National LGBT Chamber of Commerce. ComproDiverso partners with NGLCC Global to extend its network of diverse businesses globally and to align programming with international standards for LGBTQ+ inclusion in the workplace.
• CQCC (Canadian Queer Chamber of Commerce)supportingGTM or Marketing PartnerCQCC is the Canadian Queer Chamber of Commerce. ComproDiverso works with CQCC to promote cross-border cooperation and trade missions between Canadian and Mexican businesses committed to diversity and inclusion.
• Chamber Academy AmericassupportingGTM or Marketing PartnerChamber Academy Americas provides educational programming for diversity chambers across the Americas. ComproDiverso collaborates to access and contribute to training content that advances diversity and inclusion practices in workplaces across the region.
• Cámara de la Diversidad (Mexico)coreStrategic or Co-development PartnerCámara de la Diversidad is the Mexican Diversity Chamber. ComproDiverso works closely with this domestic partner to drive diversity and inclusion initiatives within Mexico, aligning local and international best practices for corporate members.
• CCNLGBTU (Cámara de Comercio LGBT de Uruguay)supportingGTM or Marketing PartnerCCNLGBTU is the LGBTQ+ Chamber of Commerce of Uruguay. ComproDiverso partners with this organization to foster Latin American cooperation in diversity commerce and to support trade and investment flows between Uruguay and Mexico.
• CCTLGBTB (Câmara de Comercio LGBT do Brasil)supportingGTM or Marketing PartnerCCTLGBTB is the Chamber of LGBTQ+ Commerce of Brazil. ComproDiverso collaborates with this partner to build bridges between Brazilian and Mexican businesses in support of diverse and inclusive trade across Latin America's two largest economies.
• +Voces (Peru)supportingGTM or Marketing Partner+Voces is a Peruvian organization supporting LGBTQ+ voices and commerce. ComproDiverso partners with +Voces to extend its diversity network to Peru and to promote inclusive business practices across South America.
• Pride Connection ChilecoreStrategic or Co-development PartnerPride Connection Chile is a sister organization focused on LGBTQ+ workplace inclusion in Chile. ComproDiverso maintains a close strategic relationship with Pride Connection Chile as part of a regional network of diverse business chambers across Latin America.
• Factor Diverso (Chile)supportingGTM or Marketing PartnerFactor Diverso is a Chilean organization promoting diversity in the workplace. ComproDiverso collaborates with Factor Diverso to share best practices and strengthen diversity and inclusion networks across the Andean region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Catalyst: Global nonprofit advancing women in the workplace through research, corporate membership, and advisory services. Comparable in member-driven DEI programming and corporate-affiliation monetization, with narrower (gender) focus.
• Seramount (formerly Diversity Best Practices): Membership organization (now part of Working Mother Media) serving corporate DEI leaders with research, benchmarking, and events. Broader DEI focus than ComproDiverso's LGBTQ+ roots, but comparable corporate-affiliation and conference model.

Direct peers

• National LGBT Chamber of Commerce (NGLCC): NGLCC is the premier US LGBTQ+ business chamber providing corporate affiliation, supplier diversity programs, and certifications. It is ComproDiverso's most important international ally and the global benchmark for the corporate-affiliation model ComproDiverso operates.
• Pride Connection Chile: Sister organization focused on LGBTQ+ workplace inclusion in Chile, offering corporate membership, training, and networking. Operates the same affiliation-driven DEI model as ComproDiverso in an adjacent LATAM market and is a strategic partner.
• Cámara de la Diversidad (Mexico): Mexican diversity chamber that drives DEI initiatives within Mexico. Closest domestic peer and active strategic partner; competes for the same corporate-affiliation wallet in Mexico.
• Out & Equal Workplace Alliance: US-based nonprofit advancing LGBTQ+ workplace equality through corporate consulting, training, and an annual summit. Highly comparable operating model (corporate membership, training, flagship conference) and serves multinational employers.

Regional players

• Stonewall (UK): UK-based LGBTQ+ rights organization historically known for its Workplace Equality Index and corporate diversity programs. Operates a comparable corporate-affiliation model but in a different geography.
• Cámara de Comercio LGBT de Uruguay (CCNLGBTU): Uruguayan LGBTQ+ chamber of commerce. Operates a comparable corporate diversity network in a smaller LATAM market and is a listed partner of ComproDiverso.
• Factor Diverso (Chile): Chilean organization promoting workplace diversity and inclusion, sharing best practices and partnering with regional diversity chambers. Direct comparable operating in an adjacent LATAM market.
• Câmara de Comércio LGBT do Brasil (CCTLGBTB): Brazilian LGBTQ+ chamber of commerce focused on connecting diverse buyers, suppliers, and recruiters. Direct LATAM counterpart serving the region's largest economy; existing strategic partner of ComproDiverso.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prideconnectionmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ComproDiverso (Pride Connection México)