Pride Insulation

What Pride Insulation does

Pride Group, operating under the brand names Pride Insulation, Pride Architectural Drafting, Pride Finance, BERA, and Elemental Flooring, is an Australian family-owned construction services business founded in 1994 and headquartered in Pakenham, Victoria. The company operates from three offices—two in Victoria (Pakenham and Sunshine West) and one in Queensland (Yatala)—serving residential homeowners, home builders, and commercial property developers across those two states. Its core offering is insulation installation—wall, ceiling, floor, acoustic batts, and wall and foil sisalation—using third-party branded products (Knauf Earth Wool, Ecowool, Bradford, Rhino Wrap, Foil Board, Climafoam) that the company supplies and installs rather than manufactures.

The business has extended into adjacent construction-related services: architectural drafting using CAD and Revit (2D drafting, 3D visualization, CAD conversion, and interior/exterior rendering); NCC-compliant building energy ratings (DTS compliance and J1V3 modelling, targeting 6- and 7-star ratings); and flooring installation for new builds and renovations. It also operates a finance brokerage (Pride Finance) offering home, commercial, bridging, car, personal, and private loans via partnerships with top-tier lenders. The combined portfolio is structured as a one-stop residential build workflow spanning design, compliance, financing, insulation, and finishing.

Revenue is generated through one-time project fees for installation services, professional service fees for drafting and energy ratings, and referral commissions from the finance brokerage. Pricing is quote-based and not publicly disclosed; customers initiate engagement via website contact forms on pride-group.com.au. The company employs approximately five staff supplemented by contractors, markets through its website plus Facebook and LinkedIn, and delivers services directly with no intermediaries. Geographic reach is limited to Victoria and Queensland with no disclosed external funding, institutional investors, or stated expansion plans beyond the existing footprint.

Name

Pride Insulation

Legal name

Pride Group

Website

https://pride-group.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Pride Group is an Australian family-owned construction services firm in Pakenham, Victoria, providing insulation installation, architectural drafting, building energy ratings, flooring, and finance brokerage to residential and commercial customers across Victoria and Queensland.

Ownership category

akta.pro rank

Product category

Building Insulation and Construction Services

NAICS

Drywall and Insulation Contractors (238310), Drywall and Insulation Contractors (23831)

akta.pro primary industry

Reflective Insulation & Radiant Barriers (IMADAGAF)

akta.pro secondary industries

Fiberglass Insulation (IMADAGAA), Foam Plastic Insulation (EPS/XPS/PIR/PUR) (IMADAGAD), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Insulation installation
• Building energy ratings
• Architectural drafting
• Residential flooring
• Finance brokerage

Headquarters

HQ city

Pakenham

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insulation Installation Services: Installation of wall, ceiling, floor, acoustic batts, and wall sisalation insulation for residential and commercial properties. Revenue generated through one-time service fees based on project scope and materials used.
2. Architectural Drafting Services: 2D and 3D architectural drafting, CAD conversion, and interior/exterior rendering services. Revenue from professional service fees for design and documentation work.
3. Finance Brokerage Services: Pride Finance provides home loans, commercial loans, bridging loans, car loans, personal loans, and private loans through partnered lenders. Revenue likely generated through broker commissions.
4. Building Energy Ratings (BERA): Energy efficiency assessments and compliance certifications for residential and commercial buildings under NCC requirements.
5. Elemental Flooring Services: Installation of hybrid, laminate, engineered timber, hardwood, carpet, and carpet tiles for new builds and renovations throughout Victoria and Queensland.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pride Insulation is the lead brand of Pride Group, an Australian family-owned construction services company that installs thermal and acoustic insulation for residential and semi-commercial properties across Victoria and Queensland. Beyond insulation, the group delivers architectural drafting (2D, 3D, CAD conversion, rendering), finance brokerage through partnered lenders (home, commercial, bridging, car, personal, private loans), NCC-compliant building energy ratings (BERA), and flooring installation (hybrid, laminate, engineered timber, hardwood, carpet).

Product overview

Pride Insulation operates as a multi-service construction company organized into five distinct service lines: Pride Insulation (wall, floor, ceiling insulation, acoustic batts, wall sisalation, and foil sisalation), Pride Architectural Drafting (2D/3D drafting, CAD conversion, interior/exterior rendering), Pride Finance (home loans, commercial loans, bridging loans, car loans, personal loans, private loans), BERA (building energy ratings and NCC-compliant energy efficiency assessments), and Elemental Flooring (hardwood, laminate, hybrid, carpet flooring and accessories). The company functions as a service-based business rather than a software platform, offering these complementary construction and financial services to residential and commercial clients in Victoria and Queensland, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Pride Insulation: Energy efficiency and comfort insulation solutions including wall, floor, ceiling insulation, acoustic batts, and wall sisalation.
• Pride Architectural Drafting
• Pride Finance Services
• BERA
• Elemental Flooring

Products and services

• Wall Insulation Installation of thermal and acoustic insulation batts for internal and external walls of new homes, renovations, and extensions, using formaldehyde-free products to improve energy efficiency and comfort.
• Ceiling Insulation Installation of ceiling insulation for new and existing homes using formaldehyde-free Knauf Earth Wool, Ecowool Batts, and Bradford products for residential and semi-commercial properties.
• Floor / Under Slab Insulation Installation of floor insulation using Silver Floor 500 and Polyester 500 products for new or existing homes to create comfortable floors and reduce heating and cooling costs.
• Acoustic Batts Installation of formaldehyde-free acoustic insulation batts in internal walls to reduce airborne sound transmission, suitable for home theatres, bedrooms, and quiet spaces.
• Wall Sisalation (Vapour Barriers) Installation of wall sisalation vapour barriers including Rhino Primo Wrap RP-51-PM and Rhino Breathable Membrane behind brick veneer and claddings with drained cavity, providing up to R1.1 thermal resistance and moisture management.
• Foil Sisalation Installation of reflective aluminium foil thermal insulation with high reflectivity and low emissivity, providing an effective barrier against moisture, vapours, wind, heat, and dust penetration.
• 2D Architecture Drafting End-to-end 2D architectural drafting from concept to construction including sketch plans, planning permit applications, working drawings, building permit plans, and consultant liaison.
• 3D Architecture Drafting 3D architectural visualisation services producing realistic, immersive visuals to explore project details before construction begins.
• CAD Conversion Services Conversion of hand-drawn sketches or outdated digital files into accurate, editable CAD drawings for modern design workflows.
• Interior and Exterior Rendering Interior and exterior rendering services showcasing room ambiance and building exteriors, capturing the design concept essence for client presentations.
• Building Energy Ratings & Advice (BERA) NCC-compliant energy efficiency assessments and advice for commercial and residential building designs, helping architects, builders, developers, and certifiers achieve compliance with practical solutions including DTS compliance and J1V3 modelling for 6 and 7-star ratings.
• Home Loan Brokerage Home lending services for first home buyers, investment properties, construction financing, and refinancing options, brokered through partnered top-tier lenders to secure competitive interest rates.
• Commercial Loan Brokerage Business financing brokerage for new ventures, growth, commercial property acquisition, and equipment investment across various industries.
• Bridging Loan Brokerage Bridging finance brokerage for securing a new property before selling the current property, ensuring seamless home transitions.
• Car Loan Brokerage Vehicle financing brokerage with competitive interest rates and flexible repayments tailored to customer needs.
• Personal Loan Brokerage Personalised personal loan brokerage tailored to unique circumstances with competitive interest rates and flexible repayment options.
• Private Loan Brokerage Alternative private financing solutions for clients who may not meet traditional bank criteria, offering creative financial solutions.
• Elemental Flooring Installation Installation of hardwood, laminate, hybrid, carpet flooring, and carpet tiles for new builds and renovations across Victoria and Queensland.

Quantifiable outcome

• Walls lose and gain 30-50% of heat even when ceiling is adequately insulated, highlighting importance of wall insulation

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Australian Energy Assessment Services (NatHERS / BERA-style raters): Pool of accredited NCC/J1V3 energy assessors and BERA-accredited providers across Australia. Comparable as competing providers of the same building energy rating assessments that Pride's BERA service line delivers.

Direct peers

• Fletcher Insulation: Australian insulation manufacturer and distributor offering a full range of thermal and acoustic products. Comparable as a vertically-integrated player competing for the same residential and commercial specification wins in VIC and QLD.
• Energy Efficient Insulation: Australian residential and commercial insulation installer operating in eastern states. Comparable as a direct competitor in the same customer segment (homeowners, builders) with a similar service offering and quote-based pricing model.
• Insulation Solutions Australia: Australian residential and commercial insulation installation contractor. Direct competitor offering wall, ceiling, and floor insulation services to homeowners and builders with a similar direct-to-consumer quote-based model.
• Foilboard Insulation: Australian manufacturer and supplier of rigid foil-board reflective insulation panels. Comparable as a direct competitor in the reflective/foil insulation sub-category that Pride Insulation installs as a core product line.

Broad incumbents

• CSR Limited: ASX-listed building products group and parent of Bradford Insulation. Comparable as a broader building-materials incumbent whose portfolio (insulation, plasterboard, lightweight systems) overlaps with Pride's specification ecosystem and competes for builder relationships.
• James Hardie Industries: Global building materials leader with broad Australian presence across cladding, linings, and fibre cement. Comparable as a broader building envelope incumbent whose specification relationships with builders overlap with Pride's residential go-to-market.
• Bradford Insulation (CSR Limited): Bradford is one of Australia's largest insulation manufacturers and a Pride Insulation supplier. Comparable as the dominant brand whose products (Gold, SoundScreen, Optimo) Pride installs, and a benchmark for scale, brand reach, and product breadth in the same end market.
• Knauf Insulation Australia: Global insulation manufacturer supplying Pride Insulation (Knauf Earth Wool). Comparable as a major upstream supplier and direct competitor in the broader insulation specification and installation ecosystem across Australia.
• Kingspan Insulation Australia: Global building envelope manufacturer with a substantial Australian insulation and rigid-foam presence. Comparable as a large-scale competitor offering insulation products and systems across residential and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrideInsulation
• LinkedInlinkedin.com/company/pride-insulation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Insulation