Pride Health

What Pride Health does

Pride Health is a privately held U.S. health insurance advocacy and enrollment organization founded in 2013 and led by CEO Greg Town, whose insurance-advocacy work dates to the mid-1990s AIDS epidemic. The company helps individuals and families — with particular focus on underserved populations including the LGBTQ community, justice-involved individuals, those living with HIV/AIDS, Medicare beneficiaries, and people losing Medicaid coverage — find and enroll in accessible, affordable health insurance plans. Its core offerings include Medicare enrollment services delivered via a RetireFLO integration, ACA marketplace enrollment delivered via HealthSherpa, and the H.E.L.P. (Health Education Learning Platform), which supplies videos, PDFs, webinars, and department presentations on Medicare, ACA updates, preventive screening, behavioral health, and immigrant health insurance.

The underlying technology stack is intentionally lean: a marketing/educational website, a self-service direct-enrollment link to HealthSherpa for ACA plans, a RetireFLO-powered Medicare enrollment portal, and ancillary subdomains for webinars, newsletters, and contact. Pride Health does not own proprietary enrollment infrastructure or carrier-relationship technology — its differentiation sits in content curation and referral relationships rather than in software. There is no native mobile app, no disclosed API or SDK, and no AI/ML capabilities surfaced.

Revenue is generated primarily through insurance-carrier commissions on successful enrollments (an affiliate/referral model typical of ACA brokers and Medicare agents), with potential secondary income from referral arrangements with community partners such as Ryan White Providers, FQHCs, and STD Programs. Pricing is not publicly disclosed; services are typically free to consumers. The company operates with approximately 5 employees, is founder-controlled, has raised no disclosed outside funding, and serves the U.S. exclusively. Its distribution relies on community-partner referrals and educational content marketing rather than paid acquisition.

Name

Pride Health

Legal name

Pride Health

Website

https://pridehealth.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pride Health is a U.S. health insurance advocacy organization that helps underserved populations — including LGBTQ individuals, those with HIV/AIDS, justice-involved persons, and Medicare/Medicaid transition cases — enroll in affordable coverage via partner platforms (HealthSherpa, RetireFLO) and an in-house educational content hub (H.E.L.P.).

Ownership category

akta.pro rank

Product category

Health Insurance Enrollment Services

NAICS

Health Care and Social Assistance (62), Social Assistance (624)

SIC

Insurance Agents, Brokers & Service (6411), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

akta.pro secondary industries

Health Equity, Access & Social Determinants Programs (BPAIAJAO), ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Health insurance enrollment
• Medicare enrollment assistance
• Insurance advocacy services
• Community health partnerships
• Health insurance education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Enrollment Commissions: Pride Health likely generates revenue through commissions from insurance carriers for successful enrollments, given they facilitate enrollment through their platform and direct users to HealthSherpa for enrollment. This is a standard model for health insurance brokers and navigators.
2. Partnership/Referral Fees from Partner Organizations: Revenue may be generated through referral arrangements with Ryan White Providers, FQHCs, and STD Programs that direct clients to Pride Health for enrollment assistance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pride Health is a health insurance advocacy organization that helps individuals and families — particularly those in underserved communities including LGBTQ individuals, people living with HIV/AIDS, justice-involved persons, Medicare beneficiaries, and those losing Medicaid coverage — find and enroll in accessible, affordable health insurance. The company combines the H.E.L.P. educational platform with Medicare and ACA marketplace enrollment services delivered through third-party partners (HealthSherpa, RetireFLO).

Product overview

Pride Health is a health insurance advocacy organization offering a unified service model centered on enrollment assistance and health insurance education for underserved populations. The core offerings include the H.E.L.P. (Health Education Learning Platform) for educational content, Medicare enrollment services through their partner platform, and general health insurance enrollment assistance. These services work together to help individuals and families navigate health insurance options, reduce financial barriers, and access affordable coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• H.E.L.P. (Health Education Learning Platform) An educational platform providing videos, PDFs, webinars, and department presentations covering Medicare 101, Health Insurance 101, ACA updates, preventive screening, behavioral health roadmaps, immigrant health insurance, and related topics for staff/client education and direct consumer learning.
• Medicare Enrollment Services Assists individuals in understanding Medicare, determining eligibility/enrollment periods, and selecting Medicare and supplemental coverage options, delivered through the RetireFLO platform at app.retireflo.com.
• Health Insurance Enrollment Assistance Helps individuals and families find accessible, affordable health insurance options including ACA marketplace plans, COBRA alternatives, and coverage for those aging off a parent's plan or losing Medicaid, delivered via the HealthSherpa platform.

Quantifiable outcome

• Healthier communities and lives through improved insurance access

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Ryan White ProviderscoreStrategic or Co-development PartnerPride Health serves as a trusted partner to Ryan White Providers, organizations that provide HIV/AIDS care and treatment. The partnership involves helping clients enroll in health insurance to access medications and treatment services. This is a foundational partnership aligned with the company's origins in the 1990s AIDS epidemic advocacy.
• Federally Qualified Health Centers (FQHCs)coreStrategic or Co-development PartnerPride Health partners with FQHCs to provide health insurance enrollment support to their patient populations. FQHCs serve underserved communities and refer patients to Pride Health for insurance navigation assistance, creating a mutual referral relationship.
• STD ProgramscoreStrategic or Co-development PartnerPride Health serves as a trusted partner to public health STD Programs, helping their clients access health insurance coverage for STD testing, treatment, and prevention services. This partnership supports the company's mission of health equity.
• HealthSherpaminorChannel Partner/ Reseller/ DistributorHealthSherpa is used as the enrollment platform for ACA marketplace plans. Pride Health directs consumers to HealthSherpa for enrollment, functioning as an affiliate/referral relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pride-health-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Health