Pride Health
Pride Health is a U.S. health insurance advocacy organization that helps underserved populations — including LGBTQ individuals, those with HIV/AIDS, justice-involved persons, and Medicare/Medicaid transition cases — enroll in affordable coverage via partner platforms (HealthSherpa, RetireFLO) and an in-house educational content hub (H.E.L.P.).
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pride Health does
Pride Health is a privately held U.S. health insurance advocacy and enrollment organization founded in 2013 and led by CEO Greg Town, whose insurance-advocacy work dates to the mid-1990s AIDS epidemic. The company helps individuals and families — with particular focus on underserved populations including the LGBTQ community, justice-involved individuals, those living with HIV/AIDS, Medicare beneficiaries, and people losing Medicaid coverage — find and enroll in accessible, affordable health insurance plans. Its core offerings include Medicare enrollment services delivered via a RetireFLO integration, ACA marketplace enrollment delivered via HealthSherpa, and the H.E.L.P. (Health Education Learning Platform), which supplies videos, PDFs, webinars, and department presentations on Medicare, ACA updates, preventive screening, behavioral health, and immigrant health insurance.
The underlying technology stack is intentionally lean: a marketing/educational website, a self-service direct-enrollment link to HealthSherpa for ACA plans, a RetireFLO-powered Medicare enrollment portal, and ancillary subdomains for webinars, newsletters, and contact. Pride Health does not own proprietary enrollment infrastructure or carrier-relationship technology — its differentiation sits in content curation and referral relationships rather than in software. There is no native mobile app, no disclosed API or SDK, and no AI/ML capabilities surfaced.
Revenue is generated primarily through insurance-carrier commissions on successful enrollments (an affiliate/referral model typical of ACA brokers and Medicare agents), with potential secondary income from referral arrangements with community partners such as Ryan White Providers, FQHCs, and STD Programs. Pricing is not publicly disclosed; services are typically free to consumers. The company operates with approximately 5 employees, is founder-controlled, has raised no disclosed outside funding, and serves the U.S. exclusively. Its distribution relies on community-partner referrals and educational content marketing rather than paid acquisition.
Pride Health firmographics
Firmographics- Name
- Pride Health
- Legal name
- Pride Health
- Website
- https://pridehealth.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pride Health is a U.S. health insurance advocacy organization that helps underserved populations — including LGBTQ individuals, those with HIV/AIDS, justice-involved persons, and Medicare/Medicaid transition cases — enroll in affordable coverage via partner platforms (HealthSherpa, RetireFLO) and an in-house educational content hub (H.E.L.P.).
- Ownership category
- akta.pro rank
Pride Health industry classification
Industry- Product category
- Health Insurance Enrollment Services
- NAICS
- Health Care and Social Assistance (62), Social Assistance (624)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Public Health & Health Equity Organizations (BPAGACAL)
- akta.pro secondary industries
- Health Equity, Access & Social Determinants Programs (BPAIAJAO), ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA), Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Pride Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Enrollment Commissions: Pride Health likely generates revenue through commissions from insurance carriers for successful enrollments, given they facilitate enrollment through their platform and direct users to HealthSherpa for enrollment. This is a standard model for health insurance brokers and navigators.
- Partnership/Referral Fees from Partner Organizations: Revenue may be generated through referral arrangements with Ryan White Providers, FQHCs, and STD Programs that direct clients to Pride Health for enrollment assistance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pride Health product offering
Product offeringCore offering
Pride Health is a health insurance advocacy organization that helps individuals and families — particularly those in underserved communities including LGBTQ individuals, people living with HIV/AIDS, justice-involved persons, Medicare beneficiaries, and those losing Medicaid coverage — find and enroll in accessible, affordable health insurance. The company combines the H.E.L.P. educational platform with Medicare and ACA marketplace enrollment services delivered through third-party partners (HealthSherpa, RetireFLO).
Product overview
Pride Health is a health insurance advocacy organization offering a unified service model centered on enrollment assistance and health insurance education for underserved populations. The core offerings include the H.E.L.P. (Health Education Learning Platform) for educational content, Medicare enrollment services through their partner platform, and general health insurance enrollment assistance. These services work together to help individuals and families navigate health insurance options, reduce financial barriers, and access affordable coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- H.E.L.P. (Health Education Learning Platform) An educational platform providing videos, PDFs, webinars, and department presentations covering Medicare 101, Health Insurance 101, ACA updates, preventive screening, behavioral health roadmaps, immigrant health insurance, and related topics for staff/client education and direct consumer learning.
- Medicare Enrollment Services Assists individuals in understanding Medicare, determining eligibility/enrollment periods, and selecting Medicare and supplemental coverage options, delivered through the RetireFLO platform at app.retireflo.com.
- Health Insurance Enrollment Assistance Helps individuals and families find accessible, affordable health insurance options including ACA marketplace plans, COBRA alternatives, and coverage for those aging off a parent's plan or losing Medicaid, delivered via the HealthSherpa platform.
Quantifiable outcome
- Healthier communities and lives through improved insurance access
Companies that use Pride Health
Customer profileSegments8 records
Ideal customer profiles2 records
Pride Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pride Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ryan White ProviderscorePride Health serves as a trusted partner to Ryan White Providers, organizations that provide HIV/AIDS care and treatment. The partnership involves helping clients enroll in health insurance to access medications and treatment services. This is a foundational partnership aligned with the company's origins in the 1990s AIDS epidemic advocacy.
- Federally Qualified Health Centers (FQHCs)corePride Health partners with FQHCs to provide health insurance enrollment support to their patient populations. FQHCs serve underserved communities and refer patients to Pride Health for insurance navigation assistance, creating a mutual referral relationship.
- STD ProgramscorePride Health serves as a trusted partner to public health STD Programs, helping their clients access health insurance coverage for STD testing, treatment, and prevention services. This partnership supports the company's mission of health equity.
- HealthSherpaminorHealthSherpa is used as the enrollment platform for ACA marketplace plans. Pride Health directs consumers to HealthSherpa for enrollment, functioning as an affiliate/referral relationship.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Pride Health competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pride Health social profiles
Digital presencePride Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pride Health leadership team
Management profileNumber of profiles
Profiles1 record
Pride Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pride Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pride Health
What does Pride Health do?
Pride Health is a health insurance advocacy organization that helps individuals and families — particularly those in underserved communities including LGBTQ individuals, people living with HIV/AIDS, justice-involved persons, Medicare beneficiaries, and those losing Medicaid coverage — find and enroll in accessible, affordable health insurance. The company combines the H.E.L.P. educational platform with Medicare and ACA marketplace enrollment services delivered through third-party partners (HealthSherpa, RetireFLO).
Is Pride Health a public or private company?
Pride Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pride Health founded?
Pride Health was founded in -1. It employs 1 to 10 people.
How does Pride Health make money?
Two revenue lines are on record. Insurance Enrollment Commissions are the primary driver. The others are partnership/Referral Fees from Partner Organizations.
Does Pride Health have an API?
No public API is recorded for Pride Health.
What industry is Pride Health in?
Pride Health's product category is Health Insurance Enrollment Services. Its primary akta.pro industry code is BPAGACAL, Public Health & Health Equity Organizations, with a secondary code of BPAIAJAO, Health Equity, Access & Social Determinants Programs. Its NAICS code is 62 and its SIC code is 6411.