PrideLab
PrideLab is a volunteer-run, non-profit Hong Kong LGBT+ community organization founded in 2013 that produces multimedia advocacy content, delivers gender diversity training, and organizes community events targeting Hong Kong's LGBT+ population and corporate and institutional allies.
- Company typePrivate
- Founded2013
- HeadquartersHong Kong, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PrideLab does
PrideLab is a volunteer-run, non-profit Hong Kong LGBT+ community organization founded in 2013 and operating from a rented studio in Kwun Tong. It has no paid staff (6 unpaid volunteers / 實現員 / PrideLabbers) and positions itself as a 'tiny organization' with no government core funding. Its mission is to eliminate discrimination and advance gender equality through three pillars: arts-based creative output, public education, and advocacy. The organization serves the Hong Kong LGBT+ community directly (lesbian, gay, bisexual, transgender, non-binary, asexual, intersex populations) and secondarily serves corporate and institutional clients (corporations such as Swire Properties, universities including HKBU and HKMU) seeking gender diversity training and inclusive workplace programming.
The organization's product surface is creative-first and multimedia-led. Core deliverables include video series (e.g., 'Dare to Be Different'), the three-season podcast 'TB單打日記' (2018–2022), photobooks ('真我顯影' 2016, '真我顯影+' 2024), comic zines ('以愛之名' on conversion therapy, 2022), illustrated resources (LGBT+ Ally greeting cards, sign-language LGBT+ terms), and the first Hong Kong LGBTQ+ board game ('LGBTQ+ 旗樂無窮', 2024). The Living Library (真人圖書館) program — facilitating direct dialogue between LGBT+ individuals and the public — is the signature education format, with 8 sessions delivered in 2023 alone. Technology is limited to standard web/digital publishing (WordPress site at pridelab.hk, Facebook, Instagram, YouTube); there is no proprietary platform, app, or API.
The revenue model combines three streams: (1) government grants via the Equal Opportunities (Sexual Orientation) Funding Scheme — historically the largest source, declining from approximately HK$1.35M (2023/24) to HK$400K (2025/26) across the scheme, with PrideLab's own applications rejected in 2024/25 and 2025/26; (2) fee-for-service B2B multimedia production and gender diversity training for corporate and institutional clients; and (3) direct publication sales (zines, photobooks). Go-to-market is community-led and event-driven — Pride Month activities, IDAHOBIT booths, cultural festivals, and university service-learning placements — supplemented by organic social media and earned media coverage. Pricing is not commercially structured; engagements are project-based. Distribution is geographically concentrated in Hong Kong, with digital content accessible to the broader Chinese-speaking diaspora.
PrideLab firmographics
Firmographics- Name
- PrideLab
- Legal name
- PrideLab
- Website
- https://pridelab.hk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PrideLab is a volunteer-run, non-profit Hong Kong LGBT+ community organization founded in 2013 that produces multimedia advocacy content, delivers gender diversity training, and organizes community events targeting Hong Kong's LGBT+ population and corporate and institutional allies.
- Ownership category
- akta.pro rank
PrideLab industry classification
Industry- Product category
- LGBTQ+ Advocacy and Community Education
- NAICS
- Human Rights Organizations (813311)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industries
- DEI, Equity & Inclusion Training (EDABAIAF), Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL), Cultural, Identity & Inclusion Programs (EDALAHAF)
Keywords
Where PrideLab is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
PrideLab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Multimedia Production Services: PrideLab offers fee-for-service multimedia production services to corporate and institutional clients, producing educational content on gender diversity topics. This provides a revenue stream to support the organization's all-volunteer operations.
- Publication Sales: PrideLab publishes and sells books, photo zines, and comic zines documenting LGBT+ stories (e.g., 《真我顯影+》photography zine, 《以愛之名》comic zine), generating modest revenue from direct sales.
- Government Grants (平等機會資助計劃): PrideLab has historically received funding through the Equal Opportunities (Sexual Orientation) Funding Scheme administered by the Constitutional and Mainland Affairs Bureau. Grant amounts have reportedly decreased from approximately HK$1.35 million in 2023/24 to HK$698,000 in 2024/25 and HK$400,000 in 2025/26, with the number of funded projects declining from 24 to 7.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
PrideLab product offering
Product offeringCore offering
PrideLab is an all-volunteer Hong Kong LGBT+ non-profit that produces multimedia advocacy content—video series, podcasts, photo zines, comic zines, illustrated cards, and a board game—and delivers gender diversity training and Living Library dialogue sessions to corporations, universities, and community audiences. Its core mission is to eliminate discrimination and promote gender equality through arts-based public education, community organizing, and policy advocacy in Hong Kong.
Product overview
PrideLab is a Hong Kong-based LGBT+ community organization founded in 2013, operating as a non-profit focused on advocacy through arts, education, and community engagement. The organization produces multimedia content including video series, podcasts (TB單打日記), comics, and photobooks (真我顯影+). PrideLab offers educational products including the gender diversity training program (性/別多元培訓), the ally learning resource library, and the Living Library program (真人圖書館) for community education. Their notable products include the LGBTQ+ 旗樂無窮 board game, the 以愛之名 comic zine documenting conversion therapy experiences, and various illustrated educational materials. PrideLab also organizes corporate training, community events, and publishes advocacy materials to promote gender equality and LGBT+ rights awareness.
Differentiator
Problem solved
Functional benefit
Products and services
- Gender Diversity Training (性/別多元培訓) A paid training service for Hong Kong corporations and institutions covering LGBT+ terminology, ally practices, gender diversity education via the Genderbread Person tool, Hong Kong LGBT+ rights status, and life-story sharing sessions delivered by LGBT+ community members.
- Multimedia Production Service (多媒體製作服務) Fee-for-service multimedia production offering for organizations and corporations seeking educational video, podcast, illustration, or design content on gender diversity and LGBT+ topics.
- Living Library Program (真人圖書館) A program that convenes small-group dialogue sessions in which LGBT+ individuals serve as 'books' and share personal stories with participants, designed to reduce prejudice and discrimination through direct human exchange.
- LGBTQ+ 旗樂無礙 Board Game PrideLab's first self-designed educational board game featuring flag matching cards and voice/heart cards built around 16 LGBT+ identity and orientation flags.
- 真我顯影+ (Photobook) A hand-bound 96-page photography book featuring life stories of eight LGBT+ individuals from diverse backgrounds, covering experiences of growing up, family influence, gender stereotypes, and self-actualization.
- 以愛之名 – 香港拗直治療經歷者真實故事 (Comic Zine) A comic zine that documents a real case of a Hong Kong minor undergoing conversion therapy following an attempted family reconciliation, raising public awareness about the harmful effects of such practices.
- 真我顯影 – 跨性別影像故事 (Photography Book) Photography book from 2016 presenting the portraits and stories of nine transgender individuals in Hong Kong to help the public understand transgender experiences and combat discrimination.
Quantifiable outcome
- Pride Month 2024 reached 200+ participants across 7 institutional partnerships
- +3 more outcomes
Companies that use PrideLab
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
PrideLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PrideLab partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- 龍耳 (Dragon Ear, renewed partnership)minorPrideLab renewed its partnership with 龍耳 for a paper art (捲紙) workshop in February 2026, creating opportunities for deaf and LGBT+ community members to connect through craft activities.
- The Wave (rainbow market venue)minorThe Wave served as the venue for PrideLab's rainbow market during Pride Month 2025, hosting over 1,000 visitors during the LGBTQ+ cultural market event, providing an important physical space for community visibility.
- 香港浸會大學 HKBU (Dr. Wong Kit-mui)coreHKBU's SOCI3056 Community Engagement for Social Sustainability course has partnered with PrideLab for multiple years (2023, 2024, 2025), with students completing service-learning internships at PrideLab and producing community exhibition projects on gender diversity. Dr. Wong Kit-mui has been the academic supervisor for this collaboration.
- 香港都會大學 HKMUminorPrideLab participated in HKMU's Diversity & Inclusion Festival 2025 with an information booth, promoting LGBT+ awareness among university students and staff.
- Swire PropertiesminorPrideLab partnered with Swire Properties for a Pride Month 2024 Living Library event, inviting four individuals representing different gender identities to share personal stories with Swire Properties employees in a small-group format.
- 龍耳 (Dragon Ear, deaf sign language organization)corePrideLab partnered with 龍耳 (a deaf-led sign language organization) for the 'Deaf-Hearing Co-Creation Inclusive Community' event in 2024, integrating sign language education with LGBT+ ally awareness. PrideLab's staff learned sign language during the event. The partnership was renewed in 2026 with a paper art workshop, further bridging the deaf and LGBT+ communities.
- 腦舍 (brain舍) and 說書人 (Storyteller)corePrideLab partnered with 腦舍 (a sign language school founded by deaf people and sign interpreters) and 說書人 (a social enterprise promoting mental health) for two Living Library sessions in 2023, integrating intersectional perspectives on deaf and mental health identities within the LGBT+ community.
- 50+ organizations (Kwun Tong cultural festival partners)corePrideLab's 10th anniversary 'Pride in Kwun Tong: LGBTQ+ Ally Cultural Festival' was supported by over 50 organizations including LGBT+ community groups, ally businesses, creative studios, and social enterprises. Specific named partners included 一坪半性別空間, Um…even LAB, and 啡徒 (fettle_coffee) as open studio participants, and 平機會 chairman Ricky and 志雲頻道 founder Stephen as guest speakers.
- Eaton Workshop – Kino (event venue)minorEaton Workshop's Kino venue served as the location for PrideLab's 'Dare to Be Different' Living Library event in 2021, providing event space in support of the community program.
- 基督教家庭服務中心 Youth LabminorPrideLab partnered with 基督教家庭服務中心 Youth Lab on a documentary filmmaking project in 2023, where young people chose LGBT+ topics and produced a documentary under professional guidance, extending gender diversity education into youth community programs.
- Issac Lam (fashion photographer)minorPrideLab collaborated with fashion photographer Issac Lam (林俊彥) on the 'Us Beyond Flash and Bones' photography project, capturing portraits of 4 LGBT+ individuals using iPhone 14 Pro to explore identity and happiness themes during the pandemic.
- 無性群象-山城無性/浪漫戀小組 (A-lephants)corePrideLab partnered with 無性群象 (A-lephants) to co-organize Hong Kong's first-ever Asexual Awareness Week (無性戀週) promotion activities in October 2022, including an exhibition, living library sessions, and zine workshop, marking the first public asexual community event in Hong Kong.
- 東華三院同一線 (TWGHs Pride Line)minorPrideLab collaborated with 東華三院同一線 (Tung Wah Group of Hospitals' 24-hour LGBT+ support hotline) to produce promotional videos sharing real hotline cases, helping to raise awareness of the hotline service within the LGBT+ community.
- BubbleAir.hk (online radio)minorPrideLab's podcast 'TB單打日記' was originally broadcast through the BubbleAir.hk online radio platform starting in 2018. When the platform ceased operations, the show moved to YouTube.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PrideLab competitors and assessment
Company assessmentDirect peers
- Les Corner (女角平權協作組): Hong Kong non-profit providing emotional support for LGBTQ+ women and individuals navigating gender/sexual identity. Les Corner is listed on PrideLab's own resource page as a referral partner, reflecting overlapping mission in Hong Kong LGBTQ+ community support and counseling.
- TWGHs Pride Line (東華三院同一線): Hong Kong-based 24-hour LGBTQ+ support hotline operated by Tung Wah Group of Hospitals. PrideLab actively refers community members to Pride Line and has co-produced promotional videos for them, making it the closest direct peer in terms of Hong Kong LGBTQ+ service delivery.
Broad incumbents
- PFLAG: US-based organization supporting parents, families, and allies of LGBTQ+ individuals, with peer support, education, and advocacy as core pillars. PFLAG's ally-education mission directly mirrors PrideLab's '好盟友學習資源庫' (Ally Learning Resources) and ally training programs.
- GLAAD: US-based LGBTQ+ media advocacy organization that uses storytelling, video, and multimedia campaigns to shift public opinion. GLAAD's content-driven approach parallels PrideLab's use of video series, podcasts, and photography zines to advance LGBTQ+ visibility and inclusion.
- Stonewall: UK-based LGBTQ+ rights organization with a comparable combination of advocacy, corporate DEI training, education programs, and policy work. Stonewall operates as a larger, more established incumbent that has built corporate and institutional training into a major revenue stream — the same B2B motion PrideLab is developing.
- ILGA World: International federation of LGBTQ+ organizations coordinating global advocacy, research, and capacity-building across 160+ member groups. ILGA represents the umbrella-network model that contrasts with PrideLab's single-organization, grassroots community model.
- Human Rights Campaign (HRC): Largest US LGBTQ+ civil rights advocacy organization, with parallel pillars of policy advocacy, corporate equality programs, public education, and community mobilization. HRC represents the scaled, institutionalized version of the model PrideLab is operating at community level in Hong Kong.
- Outright International: Global LGBTQ+ human rights organization advancing equality through advocacy, research, and capacity-building. Outright's policy-advocacy and international footprint parallel PrideLab's Gender Recognition Act petitioning and cross-sector advocacy work, but at much greater geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PrideLab social profiles
Digital presencePrideLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrideLab leadership team
Management profileNumber of profiles
Profiles2 records
PrideLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrideLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrideLab
What does PrideLab do?
PrideLab is an all-volunteer Hong Kong LGBT+ non-profit that produces multimedia advocacy content—video series, podcasts, photo zines, comic zines, illustrated cards, and a board game—and delivers gender diversity training and Living Library dialogue sessions to corporations, universities, and community audiences. Its core mission is to eliminate discrimination and promote gender equality through arts-based public education, community organizing, and policy advocacy in Hong Kong.
Is PrideLab a public or private company?
PrideLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrideLab founded?
PrideLab was founded in 2013. It employs 1 to 10 people.
Where is PrideLab based?
PrideLab is headquartered in Hong Kong, China, in the Asia region.
How does PrideLab make money?
Three revenue lines are on record. Multimedia Production Services are the primary driver. The others are publication Sales and government Grants (平等機會資助計劃).
Who are PrideLab's main competitors?
Direct peers on record are Les Corner (女角平權協作組) and TWGHs Pride Line (東華三院同一線). Broad incumbents are PFLAG, GLAAD, Stonewall, ILGA World, Human Rights Campaign (HRC) and Outright International.
Does PrideLab have an API?
No public API is recorded for PrideLab.
What industry is PrideLab in?
PrideLab's product category is LGBTQ+ Advocacy and Community Education. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of EDABAIAF, DEI, Equity & Inclusion Training. Its NAICS code is 813311.