PRIDE LIMITED
Pride Limited is a Bangladesh-based D2C ethnic fashion retailer under Pride Group, selling traditional Bangladeshi apparel for women, men, and kids through physical stores and an owned e-commerce platform with sub-brands like Pride Girls and Pride Signature.
- Company typePrivate
- Founded-
- HeadquartersLONDON, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PRIDE LIMITED does
Pride Limited is a Bangladesh-based direct-to-consumer ethnic fashion retailer and a venture of Pride Group, operating exclusively within the domestic market through a combination of physical retail stores across the country and an owned e-commerce platform at pride-limited.com. Its core offering centers on traditional Bangladeshi women's wear, including saris (digital, muslin silk, half silk, cotton, classic, regular, and embroidered), unstitched three-piece and two-piece fabric sets, and ready-to-wear tunics, bottoms, and one/two/three-piece ensembles, alongside men's panjabi and smart casual, kidswear, accessories, and a recently added home accessories line (Pride Homes).
The business operates a multi-sub-brand architecture spanning Pride Girls (youth casual wear), Pride Signature (premium embroidered pieces), DTL Fabrics (textiles and unstitched sets), and Ethnic Menswear, which allows it to segment audiences without diluting the parent brand. Manufacturing relies on in-house design with digital printing, screen printing, and embroidery techniques, and the DTL Fabrics sub-brand indicates vertical integration into textile supply.
Revenue is generated entirely through one-time retail transactions, with prices spanning Tk 500 budget items to Tk 8,000+ premium signature pieces. The company accepts credit/debit cards, bKash mobile payments, and Cash-on-Delivery within Dhaka, and offers free shipping above Tk 3,000-5,000 thresholds. The headcount of 11-50, the absence of disclosed external funding, and Superbrand 2020-2021 recognition suggest a privately held, mid-sized specialty retailer with brand-led differentiation rather than scale or technology-driven economics.
PRIDE LIMITED firmographics
Firmographics- Name
- PRIDE LIMITED
- Legal name
- Pride Limited
- Website
- https://pride-limited.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pride Limited is a Bangladesh-based D2C ethnic fashion retailer under Pride Group, selling traditional Bangladeshi apparel for women, men, and kids through physical stores and an owned e-commerce platform with sub-brands like Pride Girls and Pride Signature.
- Ownership category
- akta.pro rank
PRIDE LIMITED industry classification
Industry- Product category
- Ethnic Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where PRIDE LIMITED is headquartered
LocationHeadquarters
- HQ city
- LONDON
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PRIDE LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Fashion Sales: Direct retail sales of fashion apparel including women's wear (saris, unstitched fabrics, ready-to-wear), men's ethnic wear (panjabi, lungi), kids' clothing, and home accessories through physical stores and e-commerce platform.
- E-commerce Sales: Online direct-to-consumer sales through pride-limited.com with multiple payment options including Cash on Delivery (Dhaka only), bKash mobile payments, and credit/debit card transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget range - Tk 500 to Tk 1,000 |
| Unit Pricing | Pay-as-you-go | Mid-range - Tk 1,000 to Tk 2,000 |
| Unit Pricing | Pay-as-you-go | Premium - Tk 2,000 to Tk 2,500 |
| Unit Pricing | Pay-as-you-go | Luxury - Tk 2,500 and above |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PRIDE LIMITED product offering
Product offeringCore offering
PRIDE LIMITED designs, manufactures, and retails traditional Bangladeshi ethnic apparel under multiple sub-brands. Core offerings include women's saris (Digital, Muslin Silk, Half Silk, and Cotton), unstitched fabrics, women's ready-to-wear, men's ethnic wear, kids' clothing, accessories, and home textile products. The company combines in-house textile manufacturing with digital, screen, and embroidery printing techniques and sells through both owned physical stores and a direct e-commerce platform serving Bangladesh-based consumers.
Product overview
Pride Limited is a fashion retail company and part of the Pride Group, offering a diverse portfolio of clothing and lifestyle products. The core offering centers on women's ethnic and traditional wear including Saris (in various fabrics like Digital, Muslin Silk, Half Silk, and Cotton), Ready-To-Wear garments, and Unstitched fabrics. The product line also includes men's ethnic wear (Panjabi, Lungi, Smart Casual), kids clothing (boys and girls), accessories (jewelry, Orna), and home decor products (cushion covers, towels). The company operates sub-brands including Pride Girls (trendy casual wear for young women), Pride Signature (premium embroidered pieces), and DTL Fabrics (textile materials). Seasonal collections like The Eid Edit, Marrakesh Collection, and Festive Spring feature occasion-specific designs. Products are available through e-commerce delivery across Bangladesh with physical store locations.
Differentiator
Problem solved
Functional benefit
Brands
- Pride Girls: Women's fashion brand line targeting young women
- Pride Signature
- DTL Fabrics
Products and services
- Women's Saris Collection
Quantifiable outcome
- 89+ color options available across product range
- +2 more outcomes
Companies that use PRIDE LIMITED
Customer profileSegments3 records
Ideal customer profiles1 record
PRIDE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PRIDE LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pride GroupcorePride Limited is a venture under Pride Group, operating as the retail fashion arm of the parent company. Pride Group provides the organizational infrastructure, brand heritage, and operational support for Pride Limited's fashion retail operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PRIDE LIMITED competitors and assessment
Company assessmentDirect peers
- Yellow by Beximco: Bangladeshi contemporary fashion brand offering women's and men's apparel across price segments. Competes with Pride Limited on occasion wear, casual wear, and ethnic-modern fusion pieces in the Bangladesh domestic market.
- Ecstasy: Bangladeshi fashion retailer operating physical stores and online channels with women's ethnic wear, festive collections, and family occasion apparel. Direct competitor in the Bangladesh premium ethnic segment.
- Le Réve: Bangladeshi fashion retailer with physical stores and online presence focusing on women's ethnic and contemporary wear. Overlaps with Pride Limited on saris, kurtis, three-piece sets, and festive occasion wear.
- Aarong: Bangladesh's most prominent ethnic fashion and handicraft retailer, operating physical stores and e-commerce with a similar sari, panjabi, and home décor assortment. Directly comparable in product category, customer base, and dual-channel retail model within Bangladesh.
- Cats Eye: Established Bangladeshi fashion brand offering women's ethnic and casual apparel through retail stores and e-commerce. Comparable product mix including saris, tunics, and occasion wear targeting similar mid-market Bangladeshi consumers.
- Sadakalo: Bangladeshi fashion brand known for contemporary ethnic and fusion wear with strong design-forward positioning. Comparable on women's occasion wear and the youth-segment overlap with Pride Limited's Pride Girls line.
- Westecs: Bangladeshi apparel retailer with physical and online presence covering women's ethnic and contemporary fashion. Competes with Pride Limited across traditional saris, salwar kameez, and modern fusion wear in Bangladesh.
Broad incumbents
- Manyavar: India-headquartered ethnic wear major with extensive pan-South Asia presence in men's panjabi/kurta and women's ethnic segments. Broad incumbent whose expansion into Bangladesh represents competitive pressure on Pride Limited's ethnic menswear and occasion lines.
- Myntra: India's leading online fashion marketplace with broad ethnic and Western apparel assortment. Regional incumbent whose cross-border ambitions and digital-first model represent long-term competitive context for South Asian ethnic fashion retailers.
Regional players
- Bata Bangladesh: Bangladeshi arm of global footwear and apparel retailer with extensive physical retail presence. While primarily footwear, its nationwide store footprint in Bangladesh represents a benchmark for omnichannel retail scale and consumer mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PRIDE LIMITED social profiles
Digital presencePRIDE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIDE LIMITED leadership team
Management profileNumber of profiles
PRIDE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIDE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIDE LIMITED
What does PRIDE LIMITED do?
PRIDE LIMITED designs, manufactures, and retails traditional Bangladeshi ethnic apparel under multiple sub-brands. Core offerings include women's saris (Digital, Muslin Silk, Half Silk, and Cotton), unstitched fabrics, women's ready-to-wear, men's ethnic wear, kids' clothing, accessories, and home textile products. The company combines in-house textile manufacturing with digital, screen, and embroidery printing techniques and sells through both owned physical stores and a direct e-commerce platform serving Bangladesh-based consumers.
Is PRIDE LIMITED a public or private company?
PRIDE LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was PRIDE LIMITED founded?
PRIDE LIMITED was founded in -1. It employs 11 to 50 people.
Where is PRIDE LIMITED based?
PRIDE LIMITED is headquartered in LONDON, United Kingdom, in the Europe region.
How does PRIDE LIMITED make money?
Two revenue lines are on record. Retail Fashion Sales are the primary driver. The others are E-commerce Sales.
Who are PRIDE LIMITED's main competitors?
Direct peers on record are Yellow by Beximco, Ecstasy, Le Réve, Aarong, Cats Eye, Sadakalo and Westecs. Broad incumbents are Manyavar and Myntra. Bata Bangladesh is listed as a regional player.
Does PRIDE LIMITED have an API?
No public API is recorded for PRIDE LIMITED.
What industry is PRIDE LIMITED in?
PRIDE LIMITED's product category is Ethnic Apparel Retail. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 4581 and its SIC code is 5600.