PT Primadaya Citra Mandiri

What PT Primadaya Citra Mandiri does

PT Primadaya Citra Mandiri is an Indonesian power supply procurement company headquartered in Tangerang, Banten, founded in 2001 and operating as a publicly listed entity with formal governance, an investor relations function, and ISO 9001 and ISO 14001 certifications. The company functions primarily as an authorized distributor for global battery principals including Exide, CSB, Rocket (Sebang Global), Ritar, Chloride/CHLORIDE, and ENEROC, covering industrial batteries (VRLA AGM, GEL, flooded), electric traction batteries for forklifts and industrial vehicles, and electric vehicle batteries including lithium chemistries. Its distribution portfolio spans capacities from small UPS units to multi-MWh industrial backup systems and is complemented by site survey, detailed engineering design (DED), installation, commissioning, and scheduled after-sales maintenance services.

The company serves enterprise and institutional customers across five primary verticals: industrial and manufacturing, telecommunications, power generation (PLTU, PLTGU, IPP), transportation and logistics, and government/public sector. Named customers include Bank BTPN, Kementrian Imigrasi, PLN-linked power plants across Sumatera Utara, Sulawesi Selatan, Papua, and Bali, and multiple plastic, textile, PET film, and poultry feed factories on Java and Sumatra. Pricing is quote-based and project-driven rather than list-priced, consistent with custom B2B enterprise procurement.

In 2021, Primadaya expanded into the renewable energy sector, adding EPC capability for PLTS rooftop on-grid, off-grid, and hybrid solar configurations with Battery Energy Storage System (BESS) integration. By 2022 the company had installed 6.3 MWP of solar capacity, executed a 2.1 MWh BESS hybrid project at Pulau Tengah, and received a Best Partner award from a major Indonesian solar developer. Revenue is generated from three streams: industrial and traction battery distribution (one-time sales), renewable energy EPC (hardware sales with installation), and after-sales warranty, maintenance, backup battery provisioning, and delivery (recurring professional services).

Name

PT Primadaya Citra Mandiri

Legal name

PT Primadaya Citra Mandiri

Website

https://primadaya.co.id

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Primadaya Citra Mandiri is an Indonesian power supply distributor and renewable energy EPC contractor founded in 2001, distributing Exide, CSB, Rocket, Ritar, Chloride, and ENEROC batteries and installing PLTS rooftop and hybrid BESS solar systems for industrial, telecom, power-plant, banking, and government customers across Indonesia.

Ownership category

akta.pro rank

Product category

Industrial Power Supply and Battery Distribution

NAICS

Solar Electric Power Generation (221114)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Industrial batteries
• Electric traction batteries
• Renewable energy systems
• Power supply procurement
• Solar EPC services

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial and Traction Battery Sales: Distribution and sales of industrial batteries (VRLA AGM, GEL, flooded), electric traction batteries for forklifts, and electric vehicle batteries from global brands including EXIDE, CSB, ROCKET, RITAR, CHLORIDE, and ENEROC.
2. Renewable Energy Systems: EPC services for PLTS rooftop on-grid, off-grid, and hybrid solar systems with BESS integration. Project installation and commissioning for factories and government facilities.
3. After-Sales and Maintenance Services: Comprehensive after-sales warranty services, periodic maintenance, battery and system maintenance, backup battery provision, and delivery services for installed systems.
4. Power Supply Procurement: Levying in power supply including site survey, DED (Detailed Engineering Design), and as-built drawing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PT Primadaya Citra Mandiri is a power supply procurement company and authorized Indonesian distributor for multiple global battery brands (Exide, CSB, Rocket, Ritar, Chloride, Eneroc), supplying industrial batteries (VRLA AGM, GEL, flooded), electric traction batteries, and electric vehicle batteries. The company also acts as an EPC contractor for renewable energy systems including PLTS rooftop on-grid, off-grid, and hybrid configurations integrated with Battery Energy Storage Systems (BESS), complemented by after-sales warranty, installation, commissioning, and maintenance services.

Product overview

PT Primadaya Citra Mandiri is a power supply procurement company established in 2001, offering a comprehensive portfolio of Industrial Batteries (Exide, CSB, Rocket, Ritar brands covering Flooded, AGM, GEL types and various series for UPS/telecommunications/solar applications), Electric Traction Batteries (Rocket, Chloride, Eneroc brands for forklifts and industrial vehicles), and Electric Vehicle Batteries (Rocket EVB, Ritar EVB for golf carts and EVs). The company expanded in 2021 into Renewable Energy systems including PLTS Rooftop On-Grid and Hybrid configurations. Services include after-sales warranty, battery/system maintenance, backup battery provision, power supply levying, installation/commissioning, and delivery. The product portfolio operates across telecommunications, power plant, transportation, utility, and UPS sectors, supported by professional maintenance and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Batteries (VRLA AGM, GEL, Flooded)
• Electric Traction Batteries
• Electric Vehicle Batteries
• Renewable Energy Systems (PLTS)
• After Sales Warranty Service
• Battery and System Maintenance
• Back-up Battery Service
• Levying in Power Supply (Site Survey & DED)
• Installation and Commissioning
• Delivery Service

Quantifiable outcome

• Up to 30% reduction in monthly electricity bills through PLTS rooftop on-grid systems
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Exide TechnologiescoreChannel Partner/ Reseller/ DistributorExide Technologies is a global battery manufacturer providing industrial batteries (flooded, AGM, GEL types). Primadaya distributes Exide industrial batteries in Indonesia, offering HR series, GP series, UPS series, and HRL series products for various backup power applications.
• CSB BatterycoreChannel Partner/ Reseller/ DistributorCSB Battery Co., Ltd. is a Taiwan-based manufacturer of valve-regulated lead-acid batteries. Primadaya distributes CSB industrial batteries in Indonesia including HR series (high rate), GP series (general purpose), and UPS series for data center applications.
• Rocket Battery (Sebang Global Battery Co., Ltd.)coreChannel Partner/ Reseller/ DistributorSebang Global Battery Co., Ltd. is a Korean company manufacturing Rocket branded industrial and traction batteries. Primadaya distributes Rocket ES series, ESP series, ESG series, and VGS series batteries for UPS, solar, renewable, and telecommunications applications.
• Ritar PowercoreChannel Partner/ Reseller/ DistributorRitar is a battery manufacturer producing industrial batteries (RT series, RA series, DG deep cycle GEL series) and electric vehicle batteries. Primadaya distributes Ritar products in Indonesia for UPS/EPS, medical equipment, emergency lighting, security systems, and electric vehicle applications.
• Chloride Exide Industrial LimitedcoreChannel Partner/ Reseller/ DistributorChloride Exide Industrial Limited manufactures CHLORIDE and CEIL branded traction batteries for electric vehicles including forklifts, electric golf carts, and ride-on floor scrubbers. Batteries have capacities from 150Ah to 1500Ah and voltages from 24V to 80V in DIN (PzS) and BS (PzB) standard dimensions.
• ENEROCcoreChannel Partner/ Reseller/ DistributorENEROC produces 48V LiFePO4 batteries with nominal capacity from 302Ah to 800Ah for forklift applications. Products are CE and UL certified for counterbalanced, forward-moving, and multidirectional forklift models. Primadaya distributes ENEROC batteries in Indonesia for warehousing, logistics, and manufacturing applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EnerSys: Global industrial battery manufacturer (motive power, UPS, telecom). Operates in the same industrial battery categories Primadaya distributes, but at global manufacturer scale rather than distribution.
• Enphase Energy: Global leader in microinverters and home/commercial energy storage. Broad incumbent in solar+storage solutions that Primadaya's hybrid/BESS business touches at the system integration level.
• First Solar: Global utility-scale solar PV and thin-film module manufacturer. Broader incumbent that competes indirectly with Primadaya's solar EPC business via the upstream module and project development ecosystem.
• Sungrow Power Supply: Global inverter and BESS supplier serving C&I and utility-scale solar. Comparable as the upstream equipment ecosystem Primadaya integrates with in its PLTS hybrid projects.
• GS Yuasa Corporation: Major Japanese industrial and automotive battery manufacturer. Competes with Primadaya's VRLA/traction battery principals (Exide, Rocket) across UPS and motive power categories.

Direct peers

• Solarvest Holdings Berhad: Malaysian-listed rooftop solar PV EPC and renewable energy solutions provider with growing Indonesia presence. Directly comparable in commercial/industrial PLTS EPC business model, customer base, and BESS integration scope.
• PT Surya Energi Indotama: Indonesian renewable energy EPC focused on rooftop solar, hybrid systems, and BESS for industrial customers. Directly comparable target market and project profile.
• PT ATW Solar Indonesia: Indonesian solar EPC contractor focused on on-grid and hybrid rooftop systems for industrial and commercial customers. Direct competitor for the same factory and government PLTS tenders Primadaya pursues.
• PT Sky Energy Indonesia: Indonesian solar PV module manufacturer and EPC offering rooftop and ground-mounted systems. Comparable in scale and target market to Primadaya's renewable energy line.

Emerging players

• Tata Power Solar Systems: Indian solar EPC and module manufacturer with growing international footprint. Comparable scale and EPC focus, though operating primarily in India rather than Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-primadaya-citra-mandiri

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Primadaya Citra Mandiri