PRIMA JÆREN AS
Prima Jæren is a Norwegian consumer packaged goods brand selling locally-sourced pork products — bacon, ham, grilled meats, and roasting cuts — through Norwegian grocery retail. It operates as a sub-brand of Prima Brands AS with 13 employees and a 30+ year farmer partnership base in Jæren, Rogaland.
- Company typePrivate
- Founded-
- HeadquartersNærbø, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PRIMA JÆREN AS does
Prima Jæren AS is a Norwegian consumer packaged goods brand operating in the meat category, with a portfolio centered on bacon, ham, grilled pork products, and adjacent cuts including roast beef, roast pork, lamb roast, porchetta, and pork ribs. The company is organized as a brand under the Prima Brands AS holding group, headquartered at Næringsvegen 27, Nærbø, in Rogaland, Norway, and operates with a small team of 13 employees focused on product development, brand, and content. Its core supply chain is regional and tightly scoped: all production facilities are located in Rogaland, with raw material sourced from a network of Jæren farmers the company has worked with for over 30 years, enabling short farm-to-factory transit and a "jord til bord" (field to table) provenance narrative.
The business model is a classic consumer packaged goods wholesale-to-retail motion: products are sold through Norwegian grocery retail channels for end-consumer purchase, with prices determined at retail rather than published on the brand's own channels. Marketing is driven primarily through a content engine — a recipe database, cooking tips, and chef-led video content produced by in-house chefs and product developers Kristoffer Øglend and Andreas Myhrvold — designed to drive product usage and household penetration. The customer base is uniformly Norwegian retail consumers, segmented by use case (everyday meals / packed lunches vs. grilling occasions). No exports, no e-commerce direct channel, no technology platform, no disclosed revenue, and no external funding are evident in the source data; the company is private, domestically anchored, and operates as a single-country brand.
PRIMA JÆREN AS firmographics
Firmographics- Name
- PRIMA JÆREN AS
- Legal name
- Prima Jæren
- Website
- https://primajaeren.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prima Jæren is a Norwegian consumer packaged goods brand selling locally-sourced pork products — bacon, ham, grilled meats, and roasting cuts — through Norwegian grocery retail. It operates as a sub-brand of Prima Brands AS with 13 employees and a 30+ year farmer partnership base in Jæren, Rogaland.
- Ownership category
- akta.pro rank
PRIMA JÆREN AS industry classification
Industry- Product category
- Processed Meat Products
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
- akta.pro secondary industry
- Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)
Keywords
Where PRIMA JÆREN AS is headquartered
LocationHeadquarters
- HQ city
- Nærbø
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
PRIMA JÆREN AS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Consumer Packaged Goods Sales: Prima Jæren generates revenue through the sale of packaged meat products including bacon, ham, and grilled meat items sold through retail grocery channels in Norway.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PRIMA JÆREN AS product offering
Product offeringCore offering
Prima Jæren is a Norwegian consumer packaged meat brand that produces and sells bacon, ham (herb ham, smoked ham, cooked ham), and pre-seasoned grilled pork products (grill steaks and skewers) along with roast beef, roast pork, lamb roast, pork belly, porchetta, and pork ribs. All products are made from pork and beef sourced from local Jæren farmers and processed in the Rogaland region. The products are marketed to Norwegian retail consumers for everyday meals, packed lunches, and grilling occasions.
Product overview
Prima Jæren is a Norwegian meat brand focused on fresh, locally-sourced pork and beef products from Jæren and Rogaland region. The product portfolio centers on two main lines: 'Hverdagsmat' (everyday food) featuring bacon, herb ham, smoked ham, and cooked ham for daily meals and packed lunches; and 'God på Grill' (Good for Grilling) featuring pre-seasoned grill steaks and skewers made from various pork cuts. The company also produces roast beef (Oksestek), roast pork (Svinestek), lamb roast (Lammestek), pork belly (Pork belly), porchetta, and pork ribs (Svineribbe). All products are produced in Rogaland with short transport from farm to slaughterhouse to factory.
Differentiator
Problem solved
Functional benefit
Products and services
- Prima Jæren Bacon Bacon from pork belly with even distribution of meat and fat, featuring salt, crunchiness, and a smoky flavor. Targeted at Norwegian consumers for everyday meals and packed lunches.
- Prima Jæren Urteskinke (Herb Ham) Ham product with added herbs (parsley, thyme, rosemary, and garlic) inside the product for extra flavor. A lean and protein-rich topping targeted at Norwegian consumers for sandwiches and everyday meals.
- Prima Jæren Røkt skinke (Smoked Ham) Ham product smoked over beech chips giving a clean and pleasant smoky taste. A lean and protein-rich topping targeted at Norwegian consumers for sandwiches and everyday meals.
- Prima Jæren Kokt skinke (Cooked Ham) Cooked ham made from ham raw materials with a clean and good taste, giving many usage possibilities. A lean and protein-rich topping targeted at Norwegian consumers for sandwiches and everyday meals.
- Prima Jæren Grillsteaks av svineribbe (Pork Belly Grill Steaks) Grill steaks from pork belly, known as 'grisens gull' (pig's gold). Seasoned with paprika, cumin, pepper, chili, and brown sugar. Targeted at Norwegian consumers for grilling occasions.
- Prima Jæren Grillsteaks av svinekam (Pork Neck Grill Steaks) Grill steaks from pork neck, a lean meat cut with little fat. Seasoned with paprika, cumin, pepper, chili, and brown sugar. Approximately 200g thick slices. Targeted at Norwegian consumers for grilling occasions.
- Prima Jæren Grillspyd med ost og chili (Grill Skewers with Cheese and Chili) Grill skewers made from pork with added mild Norwegian cheese and jalapeno. The cheese provides a soft and good taste, and jalapeno adds heat and warmth. Targeted at Norwegian consumers for grilling occasions.
- Prima Jæren Grillspyd med urter (Herb Grill Skewers) Grill skewers made from pork with added flavorful herbs including rosemary, thyme, and sage. Targeted at Norwegian consumers for grilling occasions.
- Prima Jæren Grillspyd med grillkrydder (Grill Spice Skewers) Grill skewers made from pork with added flavorful spices including smoked paprika, cumin, pepper, chili, ginger, and garlic. Targeted at Norwegian consumers for grilling occasions.
Companies that use PRIMA JÆREN AS
Customer profileSegments2 records
Ideal customer profiles2 records
PRIMA JÆREN AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRIMA JÆREN AS partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
PRIMA JÆREN AS competitors and assessment
Company assessmentEmerging players
- Prior: Norwegian poultry and meat brand owned by Nortura. Comparable as a Norwegian retail meat brand, though differentiated by a poultry-first portfolio and partial overlap with Prima Jæren's processed meat category.
Direct peers
- Gilde (Nortura): Norwegian meat brand owned by Nortura cooperative offering processed pork, beef, and lamb products. Comparable as a Norwegian consumer-facing meat brand with overlapping SKU categories in bacon and hams.
- Fatland: Norwegian meat producer selling fresh and processed pork and beef through retail and food service. Comparable in its Norwegian origins, pork focus, and vertically integrated local production approach.
- Grilstad: Norwegian meat brand well known for bacon and ham products in Norwegian grocery retail. Directly comparable to Prima Jæren in product mix (bacon, hams, processed pork) and Norwegian retail channel focus.
- Erikssons Chark: Swedish charcuterie manufacturer producing bacon, hams, and other processed pork products for retail and food service. Comparable as a Nordic charcuterie specialist with overlapping product formats and a similar emphasis on traditional, regionally-rooted processing.
Broad incumbents
- HKScan: Nordic meat company operating across Finland, Sweden, Denmark, and the Baltics with broad pork and beef portfolios. Comparable as a larger incumbent selling branded processed meats in Nordic retail, but with significantly broader geographic and category scope.
- Danish Crown: Danish farmer-owned meat cooperative producing pork and beef products across Europe. Comparable in processed pork and bacon manufacturing, but at materially larger scale and with international distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PRIMA JÆREN AS social profiles
Digital presencePRIMA JÆREN AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIMA JÆREN AS leadership team
Management profileNumber of profiles
Profiles2 records
PRIMA JÆREN AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIMA JÆREN AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIMA JÆREN AS
What does PRIMA JÆREN AS do?
Prima Jæren is a Norwegian consumer packaged meat brand that produces and sells bacon, ham (herb ham, smoked ham, cooked ham), and pre-seasoned grilled pork products (grill steaks and skewers) along with roast beef, roast pork, lamb roast, pork belly, porchetta, and pork ribs. All products are made from pork and beef sourced from local Jæren farmers and processed in the Rogaland region. The products are marketed to Norwegian retail consumers for everyday meals, packed lunches, and grilling occasions.
Is PRIMA JÆREN AS a public or private company?
PRIMA JÆREN AS is a private company. It is classified as corporate owned and is currently operating.
When was PRIMA JÆREN AS founded?
PRIMA JÆREN AS was founded in -1. It employs 11 to 50 people.
Where is PRIMA JÆREN AS based?
PRIMA JÆREN AS is headquartered in Nærbø, Norway, in the Europe region.
How does PRIMA JÆREN AS make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are PRIMA JÆREN AS's main competitors?
Prior is listed as an emerging player. Direct peers are Gilde (Nortura), Fatland, Grilstad and Erikssons Chark. Broad incumbents are HKScan and Danish Crown.
Does PRIMA JÆREN AS have an API?
No public API is recorded for PRIMA JÆREN AS.
What industry is PRIMA JÆREN AS in?
PRIMA JÆREN AS's product category is Processed Meat Products. Its primary akta.pro industry code is AFANABAE, Pork Further Processing (Cured, Smoked, Ham, Bacon), with a secondary code of AFANAEAA, Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon). Its NAICS code is 3116 and its SIC code is 2013.