What PRIMALAB does

PRIMALAB is a French specialty agricultural-input company founded in 1985 and headquartered in Mérignac, near Bordeaux. The company formulates and manufactures a portfolio of over 100 products targeting professional farmers, spanning cleaning and protection products for agricultural equipment, disinfectants and biosecurity agents, building and facility maintenance chemistry, organic-farming formulations (the Effet Vert line, compliant with EU Regulation 889/2008), foliar fertilizers built on its proprietary FertiVant technology, N-P coated micro-granule starters such as Agromaster Start Mini, livestock hygiene and nutritional products (including PRIMABOOST for newborn calves), adjuvants and phytosanitary products, viticulture-specific chai hygiene chemistry, and pasture seeds and cover crops. Significant portions of the portfolio are produced in-house.

PRIMALAB operates a dual-channel go-to-market. Its primary channel is a national direct-sales force of 60 commercial representatives (VRPs) with individual performance-based compensation, covering all of France and selling to certified professional customers on a quote-based, pay-as-you-go basis (typically 30-day payment terms). A complementary e-commerce storefront on primalab.fr sells web-exclusive products directly. Revenue is generated through one-time product purchases with repeat patterns driven by farming consumption cycles; pricing is not publicly disclosed and typically restricted to professional buyers with certification. The company is privately held as a Société par Actions Simplifiée (SAS) with share capital of €3,552,954, and as of 2026 has been integrated into the SMI (Système de Management Intégré) of Kersia Group, which functions as the controlling parent entity and provides general liability insurance coverage for PRIMALAB's operations.

The company's customer base is exclusively SMB and falls into four named segments: cereal and crop farmers (céréaliers), livestock farmers (éleveurs), viticultors, and market gardeners (maraîchers). Geographic reach covers France as the primary market, with export activity into Switzerland and the French Antilles. Reported regulatory credentials include ISO 9001 certification (held continuously since 1999, upgraded to the 2015 version in 2017), the ECOPHYTO Phyto Responsible Company certificate (2013), and the official Agrément for Distribution of Phytopharmaceutical Products (N° 3300033, granted 2013), the last of which is a meaningful regulatory moat for distribution of crop-protection chemistry in France. No external venture funding or detailed cap-table information is publicly disclosed.

Name

PRIMALAB

Legal name

PRIMALAB

Website

https://primalab.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

PRIMALAB is a French specialty agricultural-input manufacturer and distributor, founded in 1985 in Mérignac, selling 100+ cleaning, disinfection, fertilizer, biosecurity, livestock, and viticulture products to professional farmers across France via 60 field sales representatives and an e-commerce channel.

Ownership category

akta.pro rank

Product category

Agricultural Specialty Products / Crop Protection & Farm Inputs

NAICS

Farm Supplies Merchant Wholesalers (424910), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Chemicals & Allied Products (5160), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils) (AFABAKAL)

akta.pro secondary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Crop protection products
• Agricultural hygiene solutions
• Livestock farming supplies
• Viticulture maintenance products
• Organic farming inputs

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Direct Product Sales via Field Sales: Products sold directly to end users (farmers, viticultors, livestock breeders) through a network of 60 commercial representatives across France. Revenue is generated through one-time product purchases with repeat buying patterns driven by product consumption cycles.
2. E-commerce Web Sales: Online store sales of complementary products with immediate availability. Customers can purchase selected items directly through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PRIMALAB formulates and manufactures a multi-segment range of agricultural specialty products, including detergents and disinfectants for buildings and equipment, biosecurity inputs, fertilizers, adjuvants and phytosanitary products, organic farming solutions, pasture seeds and cover crops, viticulture maintenance products, and animal nutrition supplements. The offering is sold primarily to professional farmers across France through 60+ commercial representatives, complemented by an e-commerce channel and selective international exports.

Product overview

PRIMALAB is a French agricultural products company founded in 1985 offering a comprehensive portfolio of over 100 products for professional farmers. The portfolio is organized into distinct product categories: (1) Agricultural equipment maintenance and cleaning products including BIOPRIM, PULVECLAIR, PULVELAB, AGRILAV, and PRIMAFLASH for sprayers, vehicles, and machinery; (2) Disinfectants and biosecurity products such as AGUAVIBAC MAX, DESINFECTANT ALCOOLISE NF, KANTOXY NF, and FUMIBACT for livestock, viticulture, and food processing; (3) Building and facility maintenance products including cleaning detergents, descaling agents, and deodorizers; (4) Organic farming products compliant with EU Regulation 889/2008; (5) Fertilizers including AGROLEAF BOOSTER LIQUID, ELITE TOTAL, and NUTRIVANT; (6) Livestock products for animal hygiene and nutrition including PRIMABOOST for calves and milking parlor products; (7) Viticulture products for chai hygiene and wine equipment; (8) Pasture seeds and cover crops; and (9) Adjuvants and phytosanitary products. Products are sold through a network of 60 commercial representatives across France and through the company's e-commerce website, with some products available exclusively online.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural detergents and disinfectants Detergents and disinfectants formulated for cleaning and decontaminating agricultural buildings, equipment, and surfaces; targeted at professional farmers and livestock operators seeking biosecurity and hygiene compliance.
• Biosecurity products Specialized biosecurity inputs designed to prevent disease transmission in livestock and crop operations; intended for professional agricultural operators under regulatory hygiene protocols.
• Building maintenance products Maintenance and cleaning products for agricultural buildings and farm infrastructure, sold to professional farmers.
• Organic farming products Inputs certified for use in organic farming systems, addressing soil health, crop protection, and fertilization needs of organic-certified producers.
• Fertilizers Fertilizer formulations including products based on proprietary N-P Coated Micro-granule and FertiVant technologies, marketed to professional farmers for arable crops, vineyards, and pastures.
• Adjuvants and phytosanitary products Adjuvants and phytosanitary products intended to improve the efficacy and application of crop protection treatments, used by certified professional farmers.
• Animal nutrition and livestock products Animal nutrition supplements and livestock-specific products designed for cattle, sheep, poultry, and equine operations; sold to professional livestock farmers.
• Viticulture maintenance products Specialized products for vineyard maintenance, supporting vine health, yield quality, and disease management for winegrowers.
• Pasture seeds and cover crops Pasture seeds and cover-crop seed mixtures used by livestock farmers and arable operators for soil regeneration, forage production, and rotational cropping.

Quantifiable outcome

• Up to 10% fuel savings with ECO'TRACT fuel catalyst
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kersia GroupcoreStrategic or Co-development Partner · 1 January 2026PRIMALAB integrated into the Kersia Group's SMI (Système de Management Intégré) in 2026. Kersia provides insurance coverage (RC Generale) for PRIMALAB's operations. The partnership provides corporate backing and shared quality management systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diversey (Solenis): Large industrial and institutional cleaning-and-sanitation supplier whose food-and-beverage cleaning range overlaps with PRIMALAB's chai hygiene and food-processing disinfection products, though it serves much broader non-agricultural markets too.
• DeLaval: Global dairy equipment and hygiene consumables supplier; its teat dips, parlor cleaners and animal hygiene products overlap with PRIMALAB's milking-parlor range. Broader portfolio but directly comparable dairy hygiene category.
• GEA Group: Large German dairy and food-processing equipment supplier whose hygiene and cleaning consumables overlap with PRIMALAB's biosecurity and food-industry cleaning SKUs (AGUAVIBAC, CHLORALEM, DESINFECTANT ALCOOLISE) supplied to chais and food processors.
• Alltech: Global animal nutrition and crop science company with on-farm biosecurity and crop-input adjuvants/fungicides lines — comparable to PRIMALAB's PRIMABOOST livestock nutrition and adjuvant/phytosanitary categories from a much larger platform.
• Neogen Corporation: US-listed animal safety and biosecurity company offering disinfectants, rodenticides and farm hygiene products comparable to PRIMALAB's biosecurity and rodenticide SKUs, though at much larger scale and with global distribution.

Direct peers

• CID Lines (Ecolab Agricultural & Animal Health): Belgian-origin specialist in cleaning, disinfection and biosecurity for livestock and food processing, now part of Ecolab. Directly overlaps with PRIMALAB's detergents, teat dips and biosecurity product families serving European farmers and processors.
• Kersia Group: Kersia is PRIMALAB's parent company and a global leader in agricultural and food-chain biosecurity (cleaning, disinfection, hygiene). It offers the same disinfectant/detergent/biosecurity product categories to the same French and European farmer and food-processing customer base.
• Anpario plc: UK-listed animal nutrition and biosecurity specialist selling natural feed additives, acidifiers and hygiene products to livestock producers across Europe — closely comparable to PRIMALAB's Elevage and Effet Vert ranges.
• BouMatic: Global dairy hygiene and milking equipment supplier offering detergents, teat dips and parlor sanitation products — direct overlap with PRIMALAB's Elevage / salle de traite product lines sold to dairy farmers.

Emerging players

• AHV International: Dutch animal-health and biosecurity specialist offering disinfectant, udder-health and litter-treatment solutions to European dairy and livestock farmers — comparable to PRIMALAB's Elevage and biosecurity ranges, though at a smaller international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primalab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMALAB