Prima Medica EgészségHálózat

What Prima Medica EgészségHálózat does

Prima Medica EgészségHálózat is a Budapest-based private outpatient healthcare network founded in 2004, operating four clinic locations across the city (Széll Kálmán tér headquarters, Zuglói Klinika, Kolosy Klinika, and Mammut 2) with 110+ specialists spanning 30+ medical specialties and 25 dedicated specialized centers covering immunology, sleep medicine, cardiology, neurology, dermatology, endocrinology, and other disciplines. The network operates through a two-channel model: specialized centers focused on specific clinical areas and polyclinics providing general specialist care, supplemented by an annual medical card subscription program (Éves Orvosi Kártya), laboratory and imaging diagnostics, a Longevity Program based on lifestyle medicine, corporate health services, and a clinical trial center (PrimaTrial).

The platform is built around a patient management and online booking system integrated with myHealzz, electronic medical records, and a mobile application available on iOS and Android. Diagnostic capabilities include videodermatoscopy for mole screening, H2 breath testing for intolerance diagnosis, and imaging referral pathways for ultrasound, CT, MRI, and X-ray. The company operates a self-published quality management system, a mentor program, and a professional advisory board, and in 2024 was recognized as Patient-Friendly Service Provider of the Year by the Betegbarát Projekt.

Revenue is generated through a mix of pay-per-visit specialist consultations (22,500-47,600 HUF per visit), annual subscription cards, corporate health packages, diagnostic services, and clinical trial participation. The business is structured as a privately held Hungarian limited company with no disclosed external investors, parent company, or funding rounds, and over 20 operating subsidiaries representing branded specialty centers under the Prima Medica umbrella. Patient ratings average 4.79-4.95/5 across verified reviews, and the network relies on direct-to-consumer demand, word-of-mouth referrals, and digital marketing via Facebook, Instagram, YouTube, and LinkedIn.

Name

Prima Medica EgészségHálózat

Legal name

Prima Medica EgészségHálózat

Website

https://primamedica.hu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Prima Medica EgészségHálózat is a Budapest-based private outpatient healthcare network operating four clinics with 110+ specialists across 30+ specialties, offering consultations, diagnostics, annual medical card subscriptions, longevity programs, corporate health services, and clinical trials to individual patients and corporate employers in Hungary.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Specialist Medical Consultations: Core revenue from outpatient specialist consultations across 30+ medical specialties. Patients pay per visit, with consultation fees varying by specialist and visit type (initial vs. control).
2. Éves Orvosi Kártya (Annual Medical Card): Annual subscription program bundling consultations, lab tests, and diagnostics into a fixed annual fee, providing predictable revenue and patient retention.
3. Corporate Health Services: B2B offerings including occupational health services, executive screenings, and health plans for corporate clients.
4. Laboratory Tests: Blood tests and laboratory diagnostics performed on-site or sent to external labs, with results delivered electronically next day.
5. Diagnostic Imaging: Imaging services including ultrasound, X-ray, CT, and MRI referrals for comprehensive diagnostic workups.
6. Screening Programs: Age and gender-specific preventive screening packages for early disease detection.
7. Fitness Services: Exercise and physical activity programs integrated with medical care for lifestyle-related disease prevention.
8. Hotels and Guesthouses (Életmód Orvosi Vendégházak): Medical tourism and wellness accommodation services for immersive lifestyle medicine programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Prima Medica operates a multi-location private outpatient healthcare network in Budapest, delivering specialist consultations across 30+ medical specialties through 25+ specialized centers and three polyclinics staffed by 110+ physicians. Core services include specialist visits, laboratory diagnostics, imaging, preventive screenings, corporate health packages, an Annual Medical Card subscription, a Longevity lifestyle program, fitness services and a clinical trials center, all bookable online or by phone.

Product overview

Prima Medica EgészségHálózat operates as a network of outpatient specialist medical centers offering integrated healthcare services across Budapest at four locations (Zuglói Klinika, Kolosy Klinika, Belbudai Klinika, and Széll Kálmán tér). The platform provides 30+ medical specialties with over 110 specialists through two main service delivery channels: Specialized Centers (25 dedicated centers like Immunology, Sleep, Sports Medicine, Cardiology, Neurology) and Polyclinics offering general specialist care. Additional offerings include the Annual Medical Card (fixed-fee health program), Longevity Program (lifestyle medicine), Corporate Healthcare services, Laboratory Tests, Imaging Diagnostics, Clinical Trials (PrimaTrial), Health Screenings, Fitness, and Medical Guest Houses. The company also provides a mobile application for patient access.

Differentiator

Problem solved

Functional benefit

Brands

• Éves Orvosi Kártya: Annual medical card program offering fixed-fee comprehensive healthcare services including specialist consultations, laboratory tests, and diagnostics.
• Longevity Program
• PrimaTrial
• Életmód Orvosi Vendégházak és Szállodák

Products and services

• Specialized Centers (Specializált Központok) A bundle of 25 dedicated specialty centers offering focused specialist consultations and care in specific medical domains, intended for patients seeking top specialists in a single condition area.
• Polyclinics (Poliklinikák) Multi-specialty polyclinic service providing general specialist outpatient care with short waiting times across numerous disciplines at three Budapest locations.
• Éves Orvosi Kártya (Annual Medical Card) Annual subscription program bundling specialist consultations, lab tests and diagnostics into a fixed annual fee for predictable private healthcare budgeting.
• Longevity Program Lifestyle medicine program focused on extending healthspan through preventive care, nutrition, sleep and activity interventions.
• Corporate Healthcare (Vállalati egészségügy) B2B offering for Hungarian employers that bundles workplace safety, executive health screening, occupational health services and innovative corporate health and lifestyle plans.
• Laboratory Tests (Laborvizsgálatok) Direct-access laboratory diagnostics including blood collection and testing without physician referral, with electronic delivery of results.
• Imaging Diagnostics (Képalkotó vizsgálatok) Medical imaging services including X-ray, ultrasound, CT and MRI examinations for diagnostic workups.
• PrimaTrial Clinical Trial Center Clinical research center combining specialist care with access to modern clinical trials across 25+ specialties.
• Health Screenings (Szűrések) Preventive screening packages tailored by age group and gender for early detection of disease.
• Gift Vouchers (Ajándékutalvány) Redeemable health gift vouchers usable for specialist visits, screenings, lab tests, diagnostics and lifestyle programs across the network.
• Medical Guest Houses and Hotels (Életmód Orvosi Vendégházak és Szállodák) Multi-day medical guest house and hotel retreats for immersive lifestyle medicine programs including nutrition, exercise and sleep interventions.
• Fitness Exercise and physical activity programs integrated with medical care for prevention and treatment of lifestyle-related diseases.
• Prima Medica Mobile Application Mobile application available on iOS and Android for patient access to booking and communications with the Prima Medica network.

Quantifiable outcome

• High patient satisfaction ratings (4.79-4.95/5) across verified reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Rose Private Hospital: Budapest-based private hospital and outpatient clinic group offering multi-specialty care to private patients and corporate clients. Direct competitor in the Hungarian premium outpatient market with overlapping specialty mix and similar D2C + corporate B2B model.
• Affidea: Pan-European outpatient diagnostics and specialty clinic operator with a strong presence in Hungary, the Czech Republic, and Poland. Comparable to Prima Medica in its outpatient, multi-location specialist and diagnostic care model across CEE.
• Synlab Hungary: Leading diagnostic laboratory operator in Hungary, providing lab services to Prima Medica and serving similar physicians and corporate clients. Comparable as a private-pay diagnostic services provider embedded in the Hungarian healthcare market.
• Medicover: Medicover operates a network of multi-specialty clinics and healthcare services across Central and Eastern Europe, including Hungary. Closest like-for-like comparable to Prima Medica's network of specialist outpatient centers serving both individual patients and corporate accounts in the CEE region.
• Buda Health Center: Budapest-based private multi-specialty outpatient clinic offering diagnostic and specialist services to private patients and corporates. Direct competitor in the same Hungarian market with similar specialty breadth and self-pay / employer-sponsored mix.

Broad incumbents

• Fresenius Helios: Europe's largest private hospital operator with extensive outpatient offerings across Germany and Spain. Comparable as a large, network-based multi-specialty outpatient and inpatient provider, though at much greater scale than Prima Medica.
• Ramsay Health Care: Global private hospital and outpatient network operator across Europe, Australia, and the UK. Comparable as a multi-specialty, multi-site private provider with mixed self-pay and corporate/insurer revenue streams.
• HCA Healthcare: Largest US private hospital and outpatient services operator. Comparable as a multi-specialty, multi-location private provider with diversified revenue across self-pay, employer, and physician networks, though at vastly greater scale.

Emerging players

• DaVita: US-based multi-site outpatient specialty care network (originally dialysis, expanding into integrated kidney care). Comparable as an operator that has scaled a specialist outpatient network across many locations with recurring patient relationships.

Others

• Centene: Large US managed care and healthcare services company with growing international outpatient/clinic exposure. Adjacent rather than directly comparable — relevant for thinking about how managed-care contracts could integrate with Prima Medica's corporate health offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@primamedicaegeszsegkozpont4830
• Facebookfacebook.com/PrimaMedicaHU
• LinkedInlinkedin.com/company/primamedica
• Instagraminstagram.com/primamedica_hu/?hl=hu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Medica EgészségHálózat