primo. atelier

What primo. atelier does

Primo Atelier is a privately held architecture and design studio founded in 2012 and headquartered in Naples, Italy. The studio operates with a six-person core team led by creative director Alessandro Schetter and head of research Emanuele Cicatiello, combining architectural, engineering, and communication design capabilities under one roof. It delivers bespoke services across residential architecture, commercial and hospitality interiors (restaurants, retail, offices, showrooms), public-sector competition projects, and branding/visual identity, with a portfolio of 50+ projects spanning at least seven countries including Italy, the USA, Ethiopia, Rwanda, Iraq, Norway, and Spain.

Beyond project services, Primo Atelier has developed a proprietary design-object line. The A|symmetria collection—tables, bookshelves, suspension lights, floor lights, and table lights—is built from glass, marble, and metal elements arranged to create optical asymmetry within a balanced composition, with options for material, color, finish, and dimension customization. The Intersection Collection introduced the Cigar object, a marble and metal cigar holder and ashtray produced from waste materials for sustainable output. All products are quote-based and bespoke.

The studio is privately owned with no external investment, no parent company, and no subsidiaries. Go-to-market is sales-led and project-based, driven by direct client engagement, a "Book a call" website CTA, and an active press presence in AD Italia, Elle Decor, Living Corriere della Sera, Abitare, Interni, Platform Architecture, and several international design outlets. Revenue is not publicly disclosed; the business model combines professional-services fees with one-time sales of customizable design objects.

Name

primo. atelier

Legal name

Primo Atelier

Website

https://primoatelier.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Primo Atelier is a Naples-based, six-person architecture and design studio delivering bespoke residential, commercial, hospitality, and public-sector projects across 7+ countries, complemented by a proprietary line of customizable furniture and lighting design objects.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Architectural design services
• Interior design studio
• Custom furniture design
• Lighting design objects
• Branding design services

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Project-based fees for architectural design, interior design, and space planning services for residential, commercial, hospitality, and public projects.
2. Design Objects Sales: Sale of proprietary furniture and lighting collections including A|symmetria series (tables, bookshelves, lighting) and Cigar object. Products available for customization.
3. Branding and Communication Design: Brand identity, visual identity, and communication design services for commercial clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Primo Atelier is a Naples-based architecture and design studio providing bespoke architectural design, interior design, and branding services for residential, commercial, hospitality, and public-sector projects. The studio also designs and sells its own A|symmetria collection of furniture and lighting objects (tables, bookshelves, suspension, floor, and table lights) and the Cigar marble and metal accessory, all customizable in materials, colors, finishes, and dimensions.

Product overview

primo. atelier is a Naples-based architecture and design studio offering architecture services and design products. The architecture practice encompasses residential, commercial, hospitality, office, and competition projects. The design portfolio includes the A|symmetria collection (suspension light, floor light, table light, bookshelf, and table) featuring asymmetrical yet balanced design objects made from glass, marble, and metal, plus the Cigar accessory collection. All design products offer customization options for materials, colours, finishing and dimensions.

Differentiator

Problem solved

Functional benefit

Brands

• A|symmetria: A collection of furniture and lighting design objects featuring asymmetrical but balanced designs composed of glass, marble, and metal elements.

Products and services

• Architectural Design Services Project-based architectural design services covering residential, commercial, hospitality, office, and public/competition projects delivered by a multidisciplinary team of architects and engineers.
• Interior Design Services Bespoke interior design and space planning services for residential, retail, hospitality, and office clients, integrated with the studio's architectural practice.
• Branding and Communication Design Services Brand identity, visual identity, and communication design services for commercial clients, integrated with the studio's architectural and interior design practice.
• A|symmetria Table A customizable table from the A|symmetria collection composed of glass, marble, and metal, creating an apparently asymmetrical but balanced design object for residential and commercial interiors.
• A|symmetria Bookshelf A customizable bookshelf from the A|symmetria collection composed of glass, marble, and metal with customizable materials, colours, finishing, and dimensions.
• A|symmetria Suspension Light A suspension light from the A|symmetria collection featuring marble, glass, and metal elements in an asymmetrical yet balanced design for residential and commercial interiors.
• A|symmetria Floor Light A customizable floor light from the A|symmetria collection with marble base, glass core, and metal cage elements, with customizable materials and metal finish options.
• A|symmetria Table Light A table light from the A|symmetria collection composed of marble base, glass core, and metal cage, with customizable marble and metal color options including black, brass, bronze, steel, and RAL colours.
• Cigar (Cigar Holder and Ashtray) A customizable marble cigar holder combined with a metal ashtray from the Intersection collection, made from geometric shapes combining marble, metal, wood, crystal, and leather, produced using sustainable methods with waste materials.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primo-atelier

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about primo. atelier