PRIMO COMUNICAÇÃO
PRIMO COMUNICAÇÃO is a São Paulo-based private technology and communication company that builds interactive digital experiences — including 3D streaming platforms, multiplayer activations, and sensor-driven installations — for major consumer brands and entertainment clients such as Globo and Pepsico.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
PRIMO COMUNICAÇÃO firmographics
Firmographics- Name
- PRIMO COMUNICAÇÃO
- Legal name
- PRIMO COMUNICAÇÃO
- Website
- https://primo.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRIMO COMUNICAÇÃO is a São Paulo-based private technology and communication company that builds interactive digital experiences — including 3D streaming platforms, multiplayer activations, and sensor-driven installations — for major consumer brands and entertainment clients such as Globo and Pepsico.
- Ownership category
- akta.pro rank
PRIMO COMUNICAÇÃO industry classification
Industry- Product category
- Interactive Digital Experience Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
- akta.pro secondary industries
- Consumer & Lifestyle PR (MPAAADAB), Reputation Management & Online PR (BPAFADAN)
Keywords
Where PRIMO COMUNICAÇÃO is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PRIMO COMUNICAÇÃO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Distribution channels1 record
Marketing channels5 records
PRIMO COMUNICAÇÃO product offering
Product offeringCore offering
PRIMO COMUNICAÇÃO is a São Paulo-based technology and communication company that develops interactive digital projects for major brands. Its work spans online streaming and 3D experiences (such as the GloboPlay project featured at CCXP20) and multiplayer sensor-based activations (such as the Ruffles installation at NBA House). The company combines creative communication strategy with digital technology expertise to deliver bespoke brand experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- GloboPlay (CCXP20 Project) An online streaming platform project with 3D capabilities developed for Globo and featured at CCXP20, demonstrating PRIMO COMUNICAÇÃO's ability to build immersive online experiences for major entertainment brands.
- Ruffles NBA House Experience A multiplayer interactive experience integrating sensor technology, developed for Pepsico's Ruffles brand at NBA House, illustrating event-based experiential technology capabilities.
Companies that use PRIMO COMUNICAÇÃO
Customer profileSegments1 record
Ideal customer profiles1 record
PRIMO COMUNICAÇÃO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRIMO COMUNICAÇÃO competitors and assessment
Company assessmentBroad incumbents
- Huge Inc. Global digital experience agency with strong interactive and experiential capability; comparable to PRIMO in delivering technology-driven brand experiences for major consumer brands.
- Ogilvy Brazil: Global advertising/PR network's Brazilian operation; competes with PRIMO for major enterprise and consumer brand accounts across creative and digital experience mandates.
- AKQA: Global digital experience agency building interactive products and campaigns for brands; directly comparable to PRIMO's 3D, multiplayer, and sensor-based interactive experience work.
- Monks (formerly MediaMonks): Global digital production and experience company with São Paulo presence; comparable to PRIMO on building digital content, interactive experiences, and platform projects for major brands.
- Wieden+Kennedy (São Paulo): Global creative agency with São Paulo office; comparable on creative-led interactive brand work targeting major consumer brands in Latin America.
- R/GA: Global digital agency known for combining technology, design, and storytelling; overlaps with PRIMO on building interactive digital experiences and brand activations for enterprise clients.
- Publicis Brazil: Major holding-company agency network in Brazil; competes with PRIMO for creative and digital brand experience mandates from large enterprise advertisers.
Direct peers
- DPZ&T: One of Brazil's largest independent advertising agencies, headquartered in São Paulo; competes with PRIMO for major Brazilian brand accounts and creative/digital activation work.
- GUT São Paulo: Brazilian-born global creative agency with strong São Paulo presence; comparable to PRIMO in serving consumer brand clients with creative and digital campaign work.
Regional players
- Heimat TBWA Brazil: Berlin-headquartered creative agency with TBWA network reach; comparable on creative-led interactive campaigns for consumer brands, though primarily operating in European markets rather than Brazil.
Market position
Customer concentration
PRIMO COMUNICAÇÃO social profiles
Digital presencePRIMO COMUNICAÇÃO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIMO COMUNICAÇÃO leadership team
Management profileNumber of profiles
PRIMO COMUNICAÇÃO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIMO COMUNICAÇÃO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIMO COMUNICAÇÃO
What does PRIMO COMUNICAÇÃO do?
PRIMO COMUNICAÇÃO is a São Paulo-based technology and communication company that develops interactive digital projects for major brands. Its work spans online streaming and 3D experiences (such as the GloboPlay project featured at CCXP20) and multiplayer sensor-based activations (such as the Ruffles installation at NBA House). The company combines creative communication strategy with digital technology expertise to deliver bespoke brand experiences.
Is PRIMO COMUNICAÇÃO a public or private company?
PRIMO COMUNICAÇÃO is a private company. It is classified as unknown and is currently operating.
When was PRIMO COMUNICAÇÃO founded?
PRIMO COMUNICAÇÃO was founded in -1. It employs 1 to 10 people.
Where is PRIMO COMUNICAÇÃO based?
PRIMO COMUNICAÇÃO is headquartered in São Paulo, Brazil, in the Latin America region.
Who are PRIMO COMUNICAÇÃO's main competitors?
Broad incumbents on record are Huge Inc., Ogilvy Brazil, AKQA, Monks (formerly MediaMonks), Wieden+Kennedy (São Paulo), R/GA and Publicis Brazil. Direct peers are DPZ&T and GUT São Paulo. Heimat TBWA Brazil is listed as a regional player.
Does PRIMO COMUNICAÇÃO have an API?
No public API is recorded for PRIMO COMUNICAÇÃO.
What industry is PRIMO COMUNICAÇÃO in?
PRIMO COMUNICAÇÃO's product category is Interactive Digital Experience Services. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 5418 and its SIC code is 7330.