PRIMO PASSO COFFEE LLC

What PRIMO PASSO COFFEE LLC does

PRIMO PASSO COFFEE LLC is a privately held California limited liability company operating a single specialty coffee shop under the trade name "Primo Passo Coffee Roasters" in Santa Monica, California. The company serves local individual consumers seeking quality coffee, offering freshly prepared coffee beverages for dine-in and takeaway alongside roasted whole bean coffee for retail purchase. Its go-to-market is direct-to-consumer, combining a physical retail location with a direct online ordering channel through its own website, primopassocoffee.com, which supports pickup and local delivery in the Santa Monica area.

The business combines two integrated activities: retail coffee service and in-house roasting for whole bean sales. There is no disclosed proprietary technology platform beyond a standard e-commerce ordering storefront, and there are no documented partnerships, wholesale accounts, certifications, or third-party integrations that would suggest B2B or distribution scale. Distribution is concentrated in one domestic geography (Santa Monica, USA), with all sales executed directly to end consumers rather than via resellers or institutional buyers.

Revenue mechanics are not publicly disclosed and the input material lists revenue as unavailable. The firm employs approximately 6 people, operates without institutional or venture investment (no funding rounds, no parent entity, no subsidiaries), and shows no leadership team disclosures, M&A activity, restructuring events, or regulatory actions. Overall, the company presents as a small, founder-led single-location specialty coffee operator whose strategic footprint and addressable market visibility beyond Santa Monica are not evidenced in the available data.

Name

PRIMO PASSO COFFEE LLC

Legal name

PRIMO PASSO COFFEE LLC

Website

https://primopassocoffee.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIMO PASSO COFFEE LLC is a privately held, 6-employee specialty coffee shop and roaster operating under "Primo Passo Coffee Roasters" in Santa Monica, serving local individual consumers via a single retail location and direct online ordering.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop & Roastery

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee retail
• Coffee roasting services
• Craft coffee beverages
• Online coffee ordering
• Coffee shop operations

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct retail sales of coffee and related products to consumers through the Santa Monica coffee shop location and online ordering platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PRIMO PASSO COFFEE LLC operates a Santa Monica-based coffee shop and roastery under the trade name PRIMO PASSO COFFEE ROASTERS. The company freshly prepares coffee beverages for dine-in and takeaway service and sells its own roasted whole bean coffee at retail. Customers can also order directly through the company website for in-store pickup or local delivery in the Santa Monica area.

Product overview

PRIMO PASSO COFFEE LLC operates as a Santa Monica-based coffee shop and coffee roastery. The company offers freshly prepared coffee beverages for dine-in and takeaway service, as well as roasted whole bean coffee for retail sale. The core product is their coffee shop service complemented by their roasting operations.

Differentiator

Problem solved

Functional benefit

Products and services

• PRIMO PASSO COFFEE ROASTERS (Coffee Shop & Roastery) Santa Monica-based coffee shop and roastery operating under the trade name PRIMO PASSO COFFEE ROASTERS. The offering consists of freshly prepared coffee beverages served for dine-in and takeaway, together with whole bean roasted coffee sold at retail to local consumers. Online ordering for in-store pickup or local delivery in the Santa Monica area is available through the company website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Blue Bottle Coffee: Specialty third-wave coffee roaster and cafe operator with deep California presence; directly comparable as a roastery-cafe hybrid selling freshly roasted coffee beverages and whole bean coffee to consumers.
• Verve Coffee Roasters: Santa Monica and West Coast-based specialty coffee roaster with cafe locations and direct e-commerce for whole bean sales; competes in the same micro-market and operates an almost identical roastery-cafe model.
• Counter Culture Coffee: Specialty coffee roaster with a training center-cafe model and wholesale distribution; comparable as a third-wave roastery selling roasted beans and operating a cafe-style flagship.
• Philz Coffee: Specialty coffee retailer with company-operated cafes focused on customized brewed coffee; comparable on retail cafe operations and direct-to-consumer coffee brand building.
• Stumptown Coffee Roasters: Iconic third-wave roaster operating its own cafes and wholesale channels; directly comparable on roastery-cafe hybrid model and emphasis on freshly roasted specialty coffee.
• Intelligentsia Coffee: Specialty coffee roaster with company-owned cafes and direct-to-consumer bean sales; mirrors Primo Passo's roastery + retail cafe + DTC channel structure.
• Sightglass Coffee: Independent specialty roaster with flagship roastery-cafes and online bean sales; closely comparable business model and product mix to Primo Passo.
• La Colombe Coffee Roasters: Specialty roaster operating its own cafes and a strong DTC subscription business; directly comparable as a roaster-led retail and e-commerce coffee brand.

Broad incumbents

• Peet's Coffee: Established specialty coffee roaster and large-scale cafe chain; a broad incumbent in the same roasted coffee and cafe category, with a much wider footprint than Primo Passo.
• Starbucks: Dominant global coffee chain operating company-owned retail cafes and selling packaged roasted coffee; relevant broad incumbent for benchmarking the retail coffee category, though positioned in mass-market rather than specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/primo-passo-coffee-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMO PASSO COFFEE LLC