Name

Primus Coating Turkey

Legal name

PrimusCoating Turkey Kaplama San. Ve Tic. A.Ş.

Website

https://primuscoating.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industrial Surface Coating Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Powder Coating Services (IMAIAKAD)

akta.pro secondary industry

Industrial Protective Coatings (IMADAKAB)

Keywords

• PVD coating services
• Surface treatment solutions
• Tool coating services
• Mold die coating
• Industrial component coating

Headquarters

HQ city

Bursa

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. PVD Coating Job Services: Job coating services where customers send tools and components for PVD surface treatment. Services are applied to customer-owned equipment including cutting tools, molds, dies, and industrial components. Revenue generated per job/batch with pricing based on component type, coating type, and volume.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Primus Coating Turkey operates as a service center providing Physical Vapor Deposition (PVD) coating services for cutting tools, molds, dies, and precision industrial components. As part of the global PrimusCoating network with 20+ service centers, the Turkey entity applies high-performance wear-resistant coatings to extend tool life and improve component performance for manufacturers.

Product overview

PrimusCoating Turkey offers PVD (Physical Vapor Deposition) coating services as part of a global network of over 20 service centers. The company provides two main coating series: Performance Coatings (TiN, TiCN, AlTiN, AlCrN, AlTiCrN) and High Performance Coatings (HP Atlas, HP Vicious, HP Dura, HP Cera, HP Form, HP Cast, and others). These coatings are applied to cutting tools, molds & dies, and industrial components across applications in metal machining, gear cutting, dental, furniture, stamping and forming, plastic injection, aluminum die casting, aerospace, automotive, and medical/dental industries. The company operates on the PerformCoat technology platform and offers supporting equipment including PerformClean cleaning machines, PerformDrag edge preparation machines, PerformBrush polishing equipment, and PerformMBlast micro blasting systems. Services include coating application, cleaning, de-coating, and pre/post-coating solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PerformCoat: R&D centers located in Japan and Switzerland, technology platform used by all PrimusCoating facilities worldwide for PVD and PeCVD coating solutions.

Products and services

• High Performance Coatings for Cutting Tools PVD-applied wear-resistant coatings applied to cutting tools (drills, end mills, inserts, taps) to extend tool life, improve productivity, and enable higher cutting speeds in machining operations. Targeted at manufacturers and tooling suppliers.
• High Performance Coatings for Molds and Dies PVD coatings applied to molds, dies, and forming tools to improve wear resistance, reduce friction, prevent galling, and extend service life in plastic injection molding, stamping, and metal forming operations.
• High Performance Coatings for Components PVD coatings applied to precision industrial components used in sectors such as automotive, medical, dental, and aerospace to improve tribological properties, corrosion resistance, hardness, and decorative finishes.
• PerformCoat Coating Equipment In-house developed PVD and PeCVD coating equipment platform offered to manufacturers seeking to bring coating capabilities in-house. Tailored to high-performance coating needs.
• PerformClean Pre/Post-Treatment Equipment Supporting cleaning equipment used as part of the coating workflow to ensure proper surface preparation and post-coat finishing.
• PerformDrag Drag Finishing Equipment Drag finishing equipment used to polish and deburr coated or uncoated components as part of a complete coating workflow.
• PerformBrush Brushing Equipment Automated brushing equipment used to deburr, radius, and finish coated components prior to final inspection or assembly.
• PerformMBlast Micro-Blasting Equipment Micro-blasting equipment used for surface preparation and texturing of components before or after coating.

Quantifiable outcome

• Coating hardness of 1000-4000HV, approximately 5x harder than high-speed steel
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• PerformCoatcoreTechnology or IntegrationPerformCoat is the unified technology platform used by all PrimusCoating facilities worldwide. The partnership ensures standardized operating procedures and consistent quality across all service centers, from equipment to operational processes.
• OSG CorporationcoreStrategic or Co-development PartnerOSG Corporation, headquartered in Aichi, Japan, serves as PrimusCoating's technology development partner. The collaboration leverages OSG's expertise to drive R&D innovation in coating technology from Japan and Switzerland R&D centers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phygen Coatings: Phygen Coatings is a US-based provider of advanced PVD and PACVD coatings for cutting tools, molds/dies, and industrial components. It offers a comparable job-coating service with a similar focus on wear-resistant and high-temperature coatings.
• Ionbond: Ionbond (part of IHI Group) provides PVD, CVD, and PACVD coating services globally for cutting tools, automotive, aerospace, and decorative applications. It competes head-to-head with PrimusCoating in the same coating chemistries (TiN, TiCN, AlTiN, CrN) and customer segments.
• Voestalpine eifeler: Voestalpine eifeler produces and applies PVD coatings (Duplex, TiN, AlCrN, etc.) for tooling and components, with service centers across Europe and beyond. It directly mirrors PrimusCoating's job-coating service model and coating portfolio for cutting tools and forming tools.
• Oerlikon Balzers: Oerlikon Balzers is the world's largest provider of PVD and other surface treatment services for precision components, cutting tools, and molds, with a global service center network. It is the most directly comparable competitor to PrimusCoating across virtually every product line and end-market segment.
• CemeCon: CemeCon is a German-based provider of premium PVD and CVD coatings for cutting tools (drills, end mills, inserts), serving the same precision machining customer base. It is particularly comparable in the high-performance cutting tool coating segment where PrimusCoating positions its HP series.

Broad incumbents

• HEF Group: HEF Group (France) is a broad surface engineering provider offering PVD, CVD, nitriding, and other surface treatments for industrial applications. It is comparable as a wider-portfolio incumbent in surface treatment services rather than a PVD-only specialist.
• Sulzer Surface Solutions: Sulzer offers surface coating and treatment services (through acquired entities such as Sulzer Metco and others) for industrial components, including aerospace and power generation. It competes with PrimusCoating Components in high-end industrial segments such as turbine components.
• Bodycote: Bodycote is a global provider of thermal processing and surface treatment services with hundreds of facilities worldwide. While its PVD offering is smaller than its heat-treatment franchise, its scale and global footprint position it as a broad incumbent competing for the same industrial customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primuscoatingusa
• LinkedInlinkedin.com/company/primus-coating
• Instagraminstagram.com/primuscoating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primus Coating Turkey