Prince Ebeano & Co.
Prince Ebeano & Co. operates a traditional brick-and-mortar supermarket chain founded in 2009 in Lagos, Nigeria, by partners Sunday Egede and David Ojei. The chain runs 15+ stores across Lagos and Abuja, serving Nigerian households with 18 product categories including groceries, household items, baby products, electricals, and gift vouchers.
- Company typePrivate
- Founded2009
- HeadquartersLagos, Nigeria
- Headcount251–500
- GTM typeB2C
- OfferingServices
Prince Ebeano & Co. firmographics
Firmographics- Name
- Prince Ebeano & Co.
- Legal name
- Prince Ebeano Supermarket
- Website
- https://princeebeano.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Prince Ebeano & Co. operates a traditional brick-and-mortar supermarket chain founded in 2009 in Lagos, Nigeria, by partners Sunday Egede and David Ojei. The chain runs 15+ stores across Lagos and Abuja, serving Nigerian households with 18 product categories including groceries, household items, baby products, electricals, and gift vouchers.
- Ownership category
- akta.pro rank
Prince Ebeano & Co. industry classification
Industry- Product category
- Retail Supermarket
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), General Merchandise Retailers (455)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where Prince Ebeano & Co. is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices9 records
Markets served
Prince Ebeano & Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: Traditional brick-and-mortar retail revenue through sale of groceries, household items, personal care products, electronics, and other consumer goods. Revenue generated through in-store transactions at multiple physical locations.
- Gift Voucher Sales: Sale of gift vouchers in fixed denominations (10,000 NGN, 100,000 NGN, 150,000 NGN, 200,000 NGN) which are redeemed for products across any store location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Voucher - 10,000 NGN |
| Other | Pay-as-you-go | Gift Voucher - 100,000 NGN |
| Other | Pay-as-you-go | Gift Voucher - 150,000 NGN |
| Other | Pay-as-you-go | Gift Voucher - 200,000 NGN |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Prince Ebeano & Co. product offering
Product offeringCore offering
Prince Ebeano & Co. operates a multi-branch supermarket chain across Lagos and Abuja, Nigeria, founded in 2009, selling groceries, household goods, personal care items, baby products, electricals, wines and spirits, books and stationery, and other consumer products across 15+ retail outlets staffed by 80+ trained salesmen. The company also offers gift vouchers in fixed denominations (₦5,000, ₦10,000, ₦20,000) as a standalone retail product.
Product overview
Prince Ebeano Supermarket is a Nigerian retail chain offering a one-stop shopping destination with 18 product categories covering Food & Condiments, Drinks, Frozen Food, Bakery, Confectionery, Biscuits, Baby Food, Fruits, Village Market, Cosmetics, Beauty Spot, Toiletries, Household, Electricals, Bookshop, Mothercare, Wine, and Other Items. The supermarket also provides Gift Voucher services (available in 10,000 NGN, 100,000 NGN, 150,000 NGN, and 200,000 NGN denominations) and a Store Locator service. With over 10 outlets across Lagos and Abuja, the chain positions itself as a world-class retail destination meeting daily customer needs. Products include brand-name items such as Nestle Milo, McVitie's Hobnobs, Kenwood appliances, Nestle Nan Optipro baby formula, Driscoll's berries, Heinz ketchup, and Oreo biscuits, alongside its core retail services.
Differentiator
Problem solved
Functional benefit
Products and services
- Grocery and Food Retail
Quantifiable outcome
- 10M+ happy customers served
- +2 more outcomes
Companies that use Prince Ebeano & Co.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Prince Ebeano & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prince Ebeano & Co. partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Prince Ebeano & Co. competitors and assessment
Company assessmentRegional players
- Kereksuk: Benue State-based Nigerian supermarket and retail brand with groceries and general merchandise; partially comparable on assortment and supermarket model but primarily serving a different regional market than Lagos/Abuja-focused Prince Ebeano.
Emerging players
- Domino Stores Limited: Nigerian multi-format retail operator with supermarket-style offerings, partially comparable as an emerging chain player targeting similar urban household shoppers with grocery and general merchandise assortments.
Direct peers
- Addide Supermarket: Lagos-based supermarket chain selling groceries, household, personal care, baby care, electricals, and gifts, comparable to Prince Ebeano on store format, single-city concentration, and broad-line assortment strategy.
- SPAR Nigeria: International franchise-affiliated supermarket chain operating multi-format grocery and household retail stores across Nigeria, directly comparable as a multi-category supermarket chain serving similar urban Nigerian consumers with groceries, fresh, household, and general merchandise.
- Hubmart Stores: Nigerian multi-category supermarket chain operating physical stores with groceries, fresh produce, household goods, and general merchandise, directly comparable to Prince Ebeano on store format, assortment breadth, and Nigerian urban retail positioning.
- Justrite Superstores: Nigerian multi-category retail chain offering groceries, household items, electronics, baby products, and cosmetics, directly comparable to Prince Ebeano on category breadth, Lagos-based footprint, and value-to-mid positioning.
- FoodCo Nigeria: Nigerian supermarket chain operating multi-format grocery and household retail across Lagos and other cities, comparable to Prince Ebeano in product mix, urban Nigerian customer segment, and traditional brick-and-mortar supermarket model.
Broad incumbents
- Shoprite Holdings (Nigeria operations): South African-listed grocery giant that historically operated supermarkets across Nigeria and shaped the modern formal grocery landscape; comparable as a broad incumbent in the same supermarket format and category mix, even as its Nigerian presence has contracted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Prince Ebeano & Co. social profiles
Digital presencePrince Ebeano & Co. compliance and trust
Trust signalCompliance1 record
Prince Ebeano & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prince Ebeano & Co. leadership team
Management profileNumber of profiles
Profiles2 records
Prince Ebeano & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prince Ebeano & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prince Ebeano & Co.
What does Prince Ebeano & Co. do?
Prince Ebeano & Co. operates a multi-branch supermarket chain across Lagos and Abuja, Nigeria, founded in 2009, selling groceries, household goods, personal care items, baby products, electricals, wines and spirits, books and stationery, and other consumer products across 15+ retail outlets staffed by 80+ trained salesmen. The company also offers gift vouchers in fixed denominations (₦5,000, ₦10,000, ₦20,000) as a standalone retail product.
Is Prince Ebeano & Co. a public or private company?
Prince Ebeano & Co. is a private company. It is classified as family owned and is currently operating.
When was Prince Ebeano & Co. founded?
Prince Ebeano & Co. was founded in 2009. It employs 251 to 500 people.
Where is Prince Ebeano & Co. based?
Prince Ebeano & Co. is headquartered in Lagos, Nigeria, in the Africa region.
How does Prince Ebeano & Co. make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are gift Voucher Sales.
Who are Prince Ebeano & Co.'s main competitors?
Kereksuk is listed as a regional player. Domino Stores Limited is listed as an emerging player. Direct peers are Addide Supermarket, SPAR Nigeria, Hubmart Stores, Justrite Superstores and FoodCo Nigeria. Shoprite Holdings (Nigeria operations) is listed as a broad incumbent.
Does Prince Ebeano & Co. have an API?
No public API is recorded for Prince Ebeano & Co..
What industry is Prince Ebeano & Co. in?
Prince Ebeano & Co.'s product category is Retail Supermarket. Its primary akta.pro industry code is CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 44511 and its SIC code is 5400.