The Princess Anne Country Club

What The Princess Anne Country Club does

The Princess Anne Country Club is a private, non-equity, 501(c)(7) tax-exempt country club founded in 1916 in Virginia Beach, Virginia, serving residents of the Hampton Roads metropolitan area (Virginia Beach, Norfolk, Chesapeake, and Portsmouth). The club operates from a single campus at 3800 Pacific Avenue featuring an 18-hole par 70 golf course (originally designed by Willie Park Jr. in 1921, renovated by Tim Liddy in 2007 and reopened May 17, 2008), 11 tennis courts plus 2 pickleball courts, a resort-style aquatics complex, a fitness and wellness center, six dining venues, and a Holly Beach Bungalow overnight rental property. It employs 93 staff and is staffed by a full management team including a General Manager, Director of Golf, Director of Racquets, Executive Chef, and Director of Catering & Events.

The club generates revenue through five streams: recurring membership dues across five tiers (Full, Athletic, Social, Legacy, and Under 40); usage-based golf operations including green fees, range fees, and pro shop retail; transaction-based dining across six venues; professional services from private event catering; and one-time/short-term rentals of the Holly Beach Bungalow ($3,850/week in summer, $1,890/week off-season). Pricing for initiation fees and monthly dues is not publicly disclosed; prospective members must contact Membership Director Karen Husselbee directly. The club operates without required food and beverage minimums, distinguishing it from equity clubs.

The underlying technology stack is minimal: a Liferay-powered member portal handles authentication (member number plus password, with -S1 and -C suffixes for spouses and children), and Paylocity is used for job postings and recruiting. Go-to-market is exclusively direct, relying on membership inquiries, member referrals, and the Legacy program to drive multi-generational acquisition. The club's 110+ year heritage, third and fourth generation members, and Top 25 Short Course in the World recognition (Golf Magazine, 2020) anchor its brand positioning.

Name

The Princess Anne Country Club

Legal name

Princess Anne Country Club

Website

https://princessannecc.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

The Princess Anne Country Club is a 110-year-old, non-equity private country club in Virginia Beach, Virginia, offering golf, tennis, aquatics, fitness, dining, and events to residents of the Hampton Roads metropolitan area through tiered membership dues.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Private country club
• Membership club
• Golf course
• Tennis facilities
• Private event catering

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Monthly subscription dues for various membership classifications (Full, Athletic, Social) providing access to associated amenities. No required food and beverage minimums.
2. Golf Operations: Green fees, practice range fees, caddy services, and golf shop retail sales of apparel and equipment. Athletic supplements available to eliminate per-use fees.
3. Dining Services: Six dining venues within the main clubhouse including men's lounge, ladies' lounge, poolside dining at Breakers, and private dining rooms accommodating 2-400 guests. Revenue from food and beverage sales.
4. Private Events & Catering: Full service catering manages events from intimate family gatherings to large-scale business conferences. Director of Catering & Events oversees all private party bookings.
5. Holly Beach Bungalow Rentals: Weekly rental of the 1940s bungalow at 3901 Holly Rd. Seasonally priced: $3,850/week (May-September) and $1,890/week (October-April). Partial week rentals available at $550/night or $350/night respectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Princess Anne Country Club is a non-equity private country club that sells memberships granting access to an 18-hole par 70 golf course, 11 tennis courts plus 2 pickleball courts, a resort-style aquatics complex, a fitness center, six dining venues, private event catering, and the Holly Beach Bungalow vacation rental. Memberships are sold in five tiers (Full, Athletic, Social, Legacy, Under 40) and are limited primarily to residents of Virginia Beach, Norfolk, Chesapeake, and Portsmouth, Virginia.

Product overview

The Princess Anne Country Club is a private country club offering a comprehensive portfolio of recreational and social services. The core offerings center around golf (18-hole course), tennis (11 courts with 2 pickleball), aquatics (resort-style pool), and fitness & wellness facilities. Dining is provided through multiple venues including the main Clubhouse Restaurant and Breakers poolside. The club operates a membership-based model with five distinct tiers: Full Membership (complete access), Athletic Membership (tennis, pool, fitness, limited golf), Social Membership (dining, fitness, limited golf/tennis), Legacy Membership (family pricing), and Under 40 Membership (reduced fees for younger members). Additional services include private event catering, the Holly Beach Bungalow overnight rental property, and a member login portal. The club also hosts extensive family programming and youth activities.

Differentiator

Problem solved

Functional benefit

Brands

• Holly Beach Bungalow: A classic 1940's bungalow located at 3901 Holly Rd., offering year-round overnight accommodations for members and their guests. Features two bedrooms, living room, dining room, kitchen, and washer/dryer.

Products and services

• Golf Course 18-hole, par 70 golf course with practice range, putting greens, short game area, PGA-certified instruction, fully stocked pro shop, and caddy services. Open to Full Members and (with usage limits) Athletic and Social Members. Recognized as a Top 25 Short Course in the World by Golf Magazine in 2020.
• Tennis and Pickleball Facilities 11 tennis courts (8 outdoor and 4 indoor) plus 2 pickleball courts with fast-dry clay or deco turf surfaces. Seasonal air structure covers three outdoor clay courts in winter. Instruction and programming delivered by USPTA-certified professionals for adults and youth.
• Aquatics Complex Resort-style swimming pool with zero/beach entry, children's water features, cabana bar, and resort-style furniture. Programs include swim and dive teams, adult early-bird workouts (5:30 AM), private and semi-private lessons, water aerobics, dive-in movie nights, and pool cookouts.
• Fitness & Wellness Center Lifestyles Fitness Center with workout space, natural light, group exercise room, massage room, Cybex treadmills, Precor/Octane/Life Fitness ellipticals, Cybex Eagle selectorized strength machines, Cybex Bravo Functional Trainer, free weights, and functional training equipment with HD/premium channel televisions.
• Clubhouse Dining Venues Six separate dining venues within the main clubhouse plus men's lounge, ladies' lounge, and poolside dining at Breakers. Private dining rooms accommodate 2 to 400 guests. Talented chefs prepare formal to informal fare using fine and fresh ingredients, with regular themed dining evenings.
• Private Party and Event Catering Full-service catering managing events from intimate family gatherings to large-scale business conferences for 2 to 400 guests. The Director of Catering & Events oversees all details, providing elegant, serene event execution.
• Holly Beach Bungalow Rentals Weekly overnight rental of a classic 1940s bungalow at 3901 Holly Rd. for members and guests. Two bedrooms (king master with en suite, two twins in second bedroom), two bathrooms, living room with sleeper sofa, dining room, full kitchen, washer/dryer, and beach chairs. $3,850/week (May 1 - September 30) and $1,890/week (October 1 - April 30), with partial-week rates of $550/night (summer) and $350/night (off-season) when available.
• Full Membership Full access to all Club amenities including golf, tennis, pool, fitness center, and dining venues. Available to Virginia Beach, Norfolk, Chesapeake, or Portsmouth residents (year-round) and to non-residents who reside in the area fewer than four months per year. Monthly dues billing with initiation fee not publicly disclosed.
• Athletic Membership Access to tennis facilities, pool, fitness center, dining venues, and ability to play golf ten times per year. Available to Virginia Beach area residents. Monthly dues billing.
• Social Membership Access to dining venues, fitness center, and ability to play golf and/or tennis six times per year. Available to Virginia Beach area residents. Monthly dues billing.
• Legacy Membership Advantageous pricing on initiation fees for Full Membership for children, grandchildren, and parents of existing members, available to both residents and non-residents. Monthly dues billing.
• Under 40 Membership Reduced initiation fees and monthly dues for individuals under age 40 joining as Full Members. Deferred payment options available.

Quantifiable outcome

• Named one of the Top 25 Short Courses in the World by Golf Magazine in 2020

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmington Country Club: Historic private member country club in Charlottesville, VA with golf, tennis, aquatics, dining, and event facilities. Comparable Virginia-wide private club with long heritage and multi-generational membership.
• Hermitage Country Club: Private member country club in Manakin-Sabot, VA with 36 holes of golf, tennis, swimming, and dining. Comparable amenity breadth and family-oriented membership model in Virginia.
• James River Country Club: Private member country club in Newport News, VA, in the same Hampton Roads region. Direct competitor for the same geographic member pool with golf, tennis, and dining amenities.
• Bayville Golf Club: Private member club in Virginia Beach, the most direct geographic competitor to PACC within the Hampton Roads market, offering golf, dining, and member amenities.
• Ford's Colony Country Club: Private member country club in Williamsburg, VA with three 18-hole courses, tennis, dining, and swimming. Comparable James River-region private club with multi-generational membership base.
• Elizabeth Manor Golf & Country Club: Private member country club in Hampton, VA, serving the same Hampton Roads demographic. Directly competes for Virginia Beach-area residents and offers comparable golf, dining, and event amenities.
• Country Club of Virginia: Premier private member country club in Richmond, VA with multiple golf courses, tennis, pool, dining, and family programming. Closest comparable in scale, membership structure, and amenity mix within Virginia.
• The Country Club of Fairfax: Private member country club in Fairfax, VA offering golf, tennis, swimming, dining, and event hosting. Comparable full-service Virginia private club with similar membership tier structure.

Regional players

• Kingsmill Resort: Resort and country club community in Williamsburg, VA with multiple golf courses, lodging, and amenities. Adjacent comparable with a more transient/hospitality revenue model rather than pure member dues.

Broad incumbents

• Chevy Chase Club: Established private member country club in Chevy Chase, MD with comprehensive golf, tennis, aquatics, dining, and event operations. Comparable in scale, heritage, and full-amenity member club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@princessannecc
• LinkedInlinkedin.com/company/princess-anne-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Princess Anne Country Club