Priority Honda Hampton

What Priority Honda Hampton does

Priority Honda Hampton is a single-location Honda franchise dealership located at 4115 West Mercury Blvd, Hampton, Virginia, employing 39 people. It operates as part of Priority Auto Group, a privately-held dealership conglomerate headquartered in Chesapeake, Virginia, which itself is affiliated with Lithia Motors (NYSE: LAD). Priority Auto Group runs multiple branded dealerships across Virginia (Chesapeake, Hampton, Roanoke) and North Carolina (Huntersville, branded as Priority Honda - Splash), with franchises spanning Honda, Acura, Chevrolet, Ford, Hyundai, INFINITI, and Nissan. Affiliation with Lithia Motors is evidenced by shared corporate infrastructure, including linked investor relations (lithiainvestorrelations.com), employment pages (lithiacareers), and integration with Lithia's Driveway.com online car-buying platform.

The dealership runs a traditional franchise automotive retail model with three revenue streams: new Honda vehicle sales (one-time purchases), vehicle service and repairs (recurring maintenance), and parts/accessories sales. It serves individual consumers in the Hampton Roads metropolitan area seeking new Honda vehicles, certified pre-owned inventory (including a Priority Certified Used program featuring a lifetime warranty), and post-sale service. Distribution occurs through a physical retail showroom, an online inventory platform (priorityhondahampton.com), phone-based direct sales, and Lithia's Driveway.com channel. The dealership has also added electric and hybrid vehicle inventory with dedicated EV informational resources, positioning it for OEM-driven product transitions.

Competitive positioning is anchored in the Honda brand's reputation for reliability, the Priority Auto Group's regional distribution footprint across Virginia, and the corporate and digital backing of Lithia Motors. There is no proprietary technology disclosed; the digital storefront runs on DealerOn infrastructure. Customer acquisition relies on standard franchise-dealer marketing channels, including the dealership website, online inventory listings, phone outreach, and Lithia-affiliated digital channels.

Name

Priority Honda Hampton

Legal name

Priority Auto Group

Website

https://priorityhonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Priority Honda Hampton is a Honda franchise dealership in Hampton, Virginia, selling new and used vehicles with service and parts support. It operates under Priority Auto Group, affiliated with Lithia Motors (NYSE: LAD), serving consumers in Hampton Roads.

Ownership category

akta.pro rank

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New Honda automobile sales through franchise dealership model. Revenue generated from sale of new Honda vehicles including cars, SUVs, and trucks.
2. Vehicle Service and Repairs: Automotive maintenance and repair services for Honda vehicles and other makes. Provides scheduled maintenance, repairs, and parts replacement.
3. Parts Sales: Sale of OEM and aftermarket automotive parts and accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Priority Honda Hampton is an authorized Honda franchise dealership that sells new Honda automobiles (cars, SUVs, trucks) and pre-owned vehicles from multiple brands, including certified pre-owned vehicles with a lifetime warranty. It also provides on-site vehicle maintenance and repair services along with OEM and aftermarket parts and accessories for Honda and other makes.

Product overview

Priority Honda Hampton operates as a Honda automobile dealership offering a unified sales and service experience. The core offerings consist of new Honda vehicle sales, used vehicle sales spanning multiple brands (Honda, Chevrolet, Ford, Hyundai, INFINITI, Nissan, Toyota), and vehicle service and parts operations. The dealership also participates in Priority Auto Group's certified pre-owned program featuring a lifetime warranty, and maintains inventory of electric and hybrid vehicles. This is a traditional automotive dealership without a multi-module software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Priority Auto Group: Parent automotive dealership group operating multiple branded dealerships including Honda, Acura, Chevrolet, Ford, Hyundai, INFINITI, and Nissan.

Products and services

• New Honda Vehicles Sale of new Honda automobiles including cars, SUVs, and trucks from the Honda brand lineup to individual consumers.
• Used Vehicle Sales Sale of pre-owned vehicles from multiple brands to individual consumers seeking affordable vehicle options.
• Vehicle Service and Parts Automotive maintenance and repair services along with genuine Honda parts and accessories for Honda vehicles and other makes.
• Priority Certified Used - Lifetime Warranty Priority Auto Group certified pre-owned program providing a lifetime warranty on qualifying used vehicles for added buyer protection.
• EV/Hybrid Vehicles Sale of electric and hybrid Honda vehicles in new and pre-owned segments, supported by dedicated EV educational resources.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Priority Auto GroupcoreStrategic or Co-development PartnerPriority Auto Group is the parent company/ownership group for Priority Honda Hampton. Operates multiple dealerships across Virginia including Hampton, Chesapeake, Norfolk, Roanoke, and NOVA locations. The group provides centralized management, marketing, and operational support for member dealerships.
• Lithia MotorscoreStrategic or Co-development PartnerLithia Motors is the parent company for Priority Auto Group. Publicly traded automotive retailer (NYSE: LAD) that owns and operates dealerships across the United States. Provides corporate resources, financing capabilities, and brand affiliation. Connected to Driveway.com online car buying platform.
• Honda (American Honda Motor Co.)coreOEM/ Whitelabel/ Licensing PartnerHonda is the OEM franchise licensor for Priority Honda Hampton. Grants dealership rights to sell new Honda vehicles. Priority Honda operates as an authorized Honda franchise dealer.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US franchised auto retailer (NYSE: AN) with 200+ rooftops. Comparable as a broad incumbent operating franchised new vehicle dealerships across many brands, including Honda stores that compete in the same consumer segments.
• Hendrick Automotive Group: Largest privately-held US auto retailer with 130+ franchises including Hendrick Honda. Comparable as a broad incumbent operating franchised new vehicle dealerships across many brands and geographies.
• Lithia Motors: NYSE-listed parent-affiliate and one of the largest automotive retailers in North America. Comparable as the corporate umbrella with hundreds of franchised rooftops across multiple brands; provides the operating context, capital, and platform (Driveway.com) that Priority Honda Hampton leverages.
• Group 1 Automotive: NYSE-listed franchised auto retailer with 200+ dealerships across the US and UK. Comparable as a broad incumbent operating Honda and other franchised stores with similar new vehicle sales, F&I, and service business models.
• Sonic Automotive: NYSE-listed franchised auto retailer (including EchoPark used-car stores) with significant Honda franchise exposure. Comparable as a broad incumbent operating franchised new vehicle dealerships across multiple brands.

Emerging players

• CarMax: NYSE-listed used-vehicle retailer with a no-haggle omnichannel model. Comparable as an emerging alternative to traditional franchised dealerships for used vehicle buyers in the Hampton Roads market, with online search and appraisal capabilities that compete for the same local demand.

Direct peers

• Hall Honda Virginia Beach: Competing Honda franchise dealership in Virginia Beach, part of Hall Auto Group. Directly comparable as a same-brand competitor operating in the Hampton Roads metropolitan area with similar sales, service, and parts operations.
• Checkered Flag Honda: Honda franchise dealership serving the Hampton Roads region under the Checkered Flag Auto Group. Directly competes for Honda buyers in the same geography with overlapping service and CPO offerings.
• Priority Honda Roanoke: Sister Honda franchise dealership under Priority Auto Group located in Roanoke, VA. Operates with shared ownership, branding, and operational infrastructure while serving a distinct geographic market in western Virginia.
• Priority Honda Chesapeake: Sister dealership under Priority Auto Group, also a Honda franchise located in Chesapeake, VA. Directly comparable as a same-brand franchise dealer within the same dealer group network, sharing corporate resources, inventory, and customers across Hampton Roads.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/priority-honda-hampton

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Honda Hampton