What Priority One Foundation does

Priority One Foundation is a 501(c)(3) non-profit Christian men's ministry organization headquartered in West Chester, Pennsylvania, operating with a small core team of approximately 5 employees supplemented by a volunteer-driven network of Area Directors, Core Teams, and a board. The organization's mission is to disciple men through relationships with Jesus Christ and authentic brotherhood, addressing spiritual isolation, addiction, broken relationships, and lack of male spiritual leadership. Its operations span 12+ area ministry locations across the Eastern United States (Florida, Georgia-adjacent, North and South Carolina, Pennsylvania, New Jersey, Delaware, Indiana) and an international presence in Kenya through a partnership with The Herd Men Kenya NGO.

The ministry offers a full lifecycle of discipleship programs including Marked Men for Christ (a 44-hour intensive weekend at $375 per attendee), Lake Champion Men's Weekend (a four-day retreat at Lake Champion camp in Glen Spey, NY, hosting 400+ men annually at $300-$375), Deep Roots (an 8-week transformational training at $25), Fight Club (a 10-week accountability-based discipleship journey delivered via the Band App platform), the SmallCircle App (one-on-one discipleship framework), DM 101-LIVE training, the annual No Regrets Men's Conference, ongoing small groups, and personal mentoring. Digital infrastructure relies entirely on third-party platforms (Band App, SmallCircle App, BreezeChMS for donor management) — Priority One does not operate proprietary technology products.

The business model combines individual donations (501(c)(3) tax-deductible, with a recurring giving and donor account system managed through BreezeChMS), event registration fees, and church partnership distribution. The GTM motion is community-led and event-driven: Area Directors conduct relational outreach, church partners host events and serve as local distribution points, and flagship events (Lake Champion, No Regrets Conference) function as primary recruitment and engagement touchpoints. Volunteer labor dominates operating capacity, with full-time staff concentrated in area director and financial administration roles.

Name

Priority One Foundation

Legal name

Priority One

Website

https://priorityone.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Priority One Foundation is a 501(c)(3) non-profit men's ministry operating 12+ area ministries across the Eastern US and Kenya, delivering discipleship programs including Lake Champion Men's Weekend, Marked Men for Christ, Deep Roots, Fight Club, and No Regrets Men's Conference through church partnerships and volunteer Area Directors.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Men's ministry services
• Christian discipleship programs
• Men's weekend retreats
• Spiritual formation events
• Church men's ministry partnerships

Headquarters

HQ city

Lehigh Valley

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) non-profit, Priority One relies on donations from individuals who support the ministry's mission. The website provides downloadable donation forms and a donor account system for recurring giving.
2. Event Registration Fees: The ministry generates revenue through event fees for programs such as the Marked Men for Christ Phase 1 experience ($375), Lake Champion Men's Weekend ($300-$375), Work Crew registration ($240), and Deep Roots 8-week training ($25).
3. Donor Account and Giving Management Services: The organization offers a donor account system that allows supporters to view giving history, manage recurring donations, update payment information, and print giving statements, indicating a donations management and stewardship function.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Priority One Foundation is a 501(c)(3) Christian men's ministry organization that delivers a continuum of men's discipleship programs including intensive 44-hour weekend experiences (Marked Men for Christ, Lake Champion Men's Weekend), multi-week training journeys (Fight Club 10-week, Deep Roots 8-week), an annual conference (No Regrets Men's Conference), and ongoing small groups and one-on-one mentoring. Programs are delivered through a network of Area Directors across 12+ US regions and Kenya, in partnership with local churches, and are supported by donations.

Product overview

Priority One Foundation is a men's ministry organization offering a comprehensive suite of discipleship programs and events. The core offerings include Fight Club (a 10-week discipleship journey), Deep Roots (8-week transformational training), Marked Men for Christ (44-hour intensive weekend), Lake Champion Men's Weekend (4-day retreat), No Regrets Men's Conference (annual event), DM 101-LIVE (discipleship training), SmallCircle App (discipleship framework), Small Groups (ongoing accountability meetings), and Personal Mentoring (one-on-one support). These programs are designed to help men develop relationships with God and other men, break free from personal struggles, and become spiritual leaders in their families and communities.

Differentiator

Problem solved

Functional benefit

Brands

• Fight Club: A 10-week men's discipleship resource with weekly challenges covering spiritual, relational, and physical assignments within community and accountability.
• Marked Men for Christ
• Deep Roots
• SmallCircle App
• Lake Champion Men's Weekend
• No Regrets Men's Conference
• DiscipleMaker 101 LIVE

Products and services

• Fight Club A 10-week men's discipleship journey with weekly challenges covering spiritual, relational, and physical assignments within community and accountability context. Includes a 3-strike rule and squad-based structure. Free to join; participants purchase a book and optional Fight Club Challenge Coin for the Limited Edition track.
• Deep Roots An 8-week transformational training that equips men to build strong spiritual, relational, and physical foundations through team-based challenges and brotherhood accountability. $25 per participant; scholarships available; requires teams of 3-5 men.
• Marked Men for Christ (MMFC) Phase 1 Experience A 44-hour intensive men's weekend experience designed to help men overcome emotional and spiritual wounds, discover healing through Jesus, and build authentic brotherhood. $375 per person; includes lodging, meals, and materials.
• Lake Champion Men's Weekend A four-day men's weekend retreat held at the Lake Champion camp in Glen Spey, NY (a Young Life facility), featuring worship sessions, adventure activities, and spiritual growth opportunities. Hosts 400+ men annually; early registration $330, regular $375, Friday-Sunday only $300, Work Crew $240; payment plans and scholarships available.
• No Regrets Men's Conference Annual men's conference held at multiple church locations across Eastern PA and surrounding areas, featuring worship, dynamic messages, and practical seminars on surrender and discipleship. Held the first Saturday of February (e.g., February 7, 2026).
• DM 101-LIVE Weekend training event that equips men with practical tools to live boldly for Jesus, including discovering sphere of influence, biblical marks of a man, faith sharing, and small group leadership.
• SmallCircle App Discipleship program that creates a framework for sharing the Bible and Jesus Christ, encouraging application of the message through one-on-one discipling relationships.
• Small Groups Regular small group meetings of men building authentic relationships with trust and accountability through open, honest, and transparent communication.
• Personal Mentoring One-on-one mentoring services helping men identify and deal with personal struggles while growing deeper in Christ through building trust and stronger relationships.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Herd Men KenyacoreStrategic or Co-development Partner · 1 January 2020Priority One partnered with The Herd Men Kenya, a Christian fellowship and registered NGO, to reach men for Christ in Kenya. John Heemer (Priority One Associate) and Algias Kasembeli Sitati co-lead the initiative. The partnership has distributed hundreds of Bibles and No Regrets study materials (translated into Swahili) to men's small groups across Kenya, Tanzania, and Uganda, reaching nearly 400 men. In late 2020, God revealed His plan to use Priority One and The Herd Men Kenya together for this mission.
• No Regrets Men's MinistrycoreStrategic or Co-development Partner · 1 January 2020Priority One has partnered with No Regrets Men's Ministry, which has provided free access to their annual conference (first Saturday of February) and their nine-book No Regrets Study Series. With permission, Priority One translated the entire series into Swahili for distribution through The Herd Men Kenya. Priority One also serves as a Regional Champion organization for No Regrets Men's Ministry, with Brennen Sullivan as a Regional Champion.
• Marked Men for Christ (MMFC)coreStrategic or Co-development PartnerPriority One Area Directors and staff serve as MMFC Senior Co-Leaders and State Directors. Brian Schroth is MMFC Florida State Director. The MMFC Phase 1 experience is a featured program offered through Priority One's ministry network. The SWFL chapter of Priority One has implemented Fight Club in partnership with MMFC. Many Priority One staff came to faith transformation through MMFC weekends.
• Young Life (Lake Champion)minorOthersPriority One hosts its annual Lake Champion Men's Weekend at a Young Life camp facility in Glen Spey, NY. Young Life provides the venue, lodging, dining, and recreational facilities. This is a long-standing venue partnership spanning nearly 40 years.
• Church Partners (Grace Church Bethlehem, Bethany Wesleyan Church, Lincroft Bible Church, Salem Bible Church, Zion Church, Storehouse Church, Spring City Fellowship Church, Calvary Church Souderton)coreChannel Partner/ Reseller/ DistributorPriority One partners with churches across the Eastern US to host No Regrets Men's Conference locations, Deep Roots sessions, and other events. These churches provide venues and local organizational support for Priority One programs, serving as the local distribution network for men's discipleship.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Young Life: Priority One has a long-standing venue partnership with Young Life (hosting Lake Champion Men's Weekend at Young Life's Glen Spey, NY camp), and several Priority One Area Directors and Board members are Young Life alumni. Young Life is a much larger, national evangelical youth ministry with overlapping relational-discipleship DNA.
• Cru (Campus Crusade for Christ): Cru is a large, established interdenominational Christian ministry that includes men's ministry programs and small-group resources. It competes for the same donor base and male participant audience but operates at a significantly larger national scale.
• Promise Keepers: Promise Keepers is a national men's ministry that, like Priority One, runs large men's conferences and small-group discipleship programs. It represents a much larger incumbent with national reach and a similar audience of Christian men seeking spiritual growth and accountability.
• Watermark Men's Ministry: Watermark Community Church in Dallas runs one of the largest men's ministry programs in the US, including re:gen recovery and DGroups. It serves as a comparable model for a church-based, multi-program men's ministry at significantly larger scale.

Direct peers

• Authentic Manhood (33 The Series): Authentic Manhood produces a widely adopted men's small-group video curriculum and resources used by churches—directly comparable to Priority One's Deep Roots and Fight Club programs. Both serve churches seeking men's discipleship content.
• Iron Sharpens Iron: Iron Sharpens Iron is a men's ministry network that hosts conferences and provides resources for men's small groups. It overlaps with Priority One's conference-based (No Regrets) and small-group (Fight Club, SmallCircle) offerings.
• Man in the Mirror: Man in the Mirror partners with churches to develop men's ministry programs, similar to Priority One's church-partnership model. It provides curriculum, training, and resources for men's discipleship, targeting a comparable audience of pastors and church leaders.
• No Regrets Men's Ministry: Priority One serves as a Regional Champion organization for No Regrets Men's Ministry, with Priority One's Brennen Sullivan as Regional Champion. No Regrets provides the No Regrets Study Series and the annual conference hosted at multiple Priority One church venues.
• Marked Men for Christ: Priority One Area Directors serve as Senior Co-Leaders and State Directors for Marked Men for Christ, and the MMFC Phase 1 weekend is a core product offered through Priority One's network. The two organizations are operationally intertwined in the men's ministry space.

Emerging players

• C12 Group: C12 Group is a Christian business-peer advisory and leadership organization that serves men in executive and leadership roles. While its focus is professional rather than direct discipleship, it overlaps with the Priority One target audience of Christian men seeking accountability and community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/priority-one-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority One Foundation