Pristine Water Systems Australia
Pristine Water Systems Australia is an Australian-owned water treatment company operating since 2003, specializing in rainwater tank cleaning, filtration systems, and water treatment for residential, rural, and commercial customers nationwide via a 30+ franchise network.
- Company typePrivate
- Founded2003
- HeadquartersArundel, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pristine Water Systems Australia does
Pristine Water Systems Australia is an Australian-owned water treatment company founded in 2003 and headquartered in Arundel on the Gold Coast, Queensland. It specializes in rainwater tank cleaning, water filtration, and related water treatment services for residential, rural/acreage, and commercial customers, and distributes these services through a franchise model with 30+ locations spanning multiple Australian states and 17 service areas within Queensland.
The company's product portfolio comprises several trademarked systems addressing distinct points in the rainwater and potable water chain: QuadClean™ (tank cleaning technology), AqueousPro™ 50 and AqueousPro™ BioCleanse (filtration/water treatment units), AqueousAir™ (atmospheric water generation), Protect-UV™ (ultraviolet treatment), Protect-pH™ (pH correction), and Mozzie & Midge Barrier (pest exclusion for stored water). Together these products cover mechanical cleaning, biological/organic contaminant reduction, UV disinfection, pH balancing, atmospheric water harvesting, and pest control for tank-fed properties.
Revenue is generated through four streams: upfront franchise fees (advertised at $84,000+), ongoing franchise royalties, sales of proprietary branded filtration and treatment products to franchisees and end customers, and direct service revenue from tank cleaning and maintenance. End customers are segmented across domestic homeowners, rural/acreage property owners, and commercial/business accounts. The corporate/franchisor headcount is approximately 11 people, with the bulk of field service delivery handled through the franchise network.
Pristine Water Systems Australia firmographics
Firmographics- Name
- Pristine Water Systems Australia
- Legal name
- Pristine Water Systems Australia Pty Ltd
- Website
- https://pristinewatersystems.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pristine Water Systems Australia is an Australian-owned water treatment company operating since 2003, specializing in rainwater tank cleaning, filtration systems, and water treatment for residential, rural, and commercial customers nationwide via a 30+ franchise network.
- Ownership category
- akta.pro rank
Pristine Water Systems Australia industry classification
Industry- Product category
- Water Tank Cleaning and Treatment Services
- NAICS
- Water, Sewage and Other Systems (2213), Septic Tank and Related Services (562991)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Water Tank & Storage Hygiene (Inspection, Cleaning, Refurbishment) (BPABAJAH)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
Keywords
Where Pristine Water Systems Australia is headquartered
LocationHeadquarters
- HQ city
- Arundel
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Pristine Water Systems Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Franchise fees: Initial franchise fee for exclusive territory rights, starting at $84,000 plus GST. Franchisees also pay for motor vehicle (cab/chassis). Ongoing franchise support fees likely apply.
- Water tank cleaning services: Mobile service franchisees provide professional tank cleaning using QuadClean™ process. Revenue generated from service calls for sediment removal, sanitisation, and water testing.
- Water filtration products and parts: Sale and servicing of water filtration systems, UV units, replacement filters, cartridges, and equipment through company shop and franchise network.
- Water treatment products: Sale of specialised products including AqueousPro™ 50 (commercial grade, not retail), AqueousAir™ aeration units, Protect-pH systems, and Mozzie & Midge Barrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise starting fee |
| Other | Pay-as-you-go | Water tank cleaning services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pristine Water Systems Australia product offering
Product offeringCore offering
Pristine Water Systems Australia provides professional water tank cleaning, filtration servicing, water testing, and sanitization services for residential, rural, and commercial water tank owners across Australia. The company sells proprietary water treatment products including the QuadClean™ cleaning system, AqueousPro™ 50 filtration unit, AqueousAir™ system, and Protect-UV sterilizer through a national franchise network spanning 30+ locations. Service offerings include tank cleaning, biofilm removal, water analysis, and ongoing maintenance programs.
Product overview
Pristine Water Systems Australia is a water management service company offering a comprehensive suite of water tank cleaning, filtration, and treatment products and services. The core offering revolves around their trademarked QuadClean™ four-stage tank cleaning process, which combines sediment removal, water aeration via AqueousAir™, sanitisation using AqueousPro™ 50, and water quality testing. Their product portfolio includes Protect-UV whole-of-house filtration systems with ultraviolet sterilisation, undersink and countertop filtration units, and reverse osmosis systems. Add-on products include the Protect-pH calcite filtration system for acidic water correction, Mozzie & Midge Protective Barrier for mosquito larvae control, and AqueousPro™ BioCleanse for biofilm removal from pipework. The company operates through a franchise model with over 30 franchises across Australia, providing mobile service to domestic, rural, and commercial customers. All products and services are designed to work together as an integrated water management solution from tank to tap.
Differentiator
Problem solved
Functional benefit
Brands
- QuadClean™: Proprietary trademarked water tank cleaning and sanitization process involving sediment removal, circulation, water sanitization, and water testing.
- AqueousPro™ 50
- AqueousAir™
- Protect-UV™
- Protect-pH
- Mozzie & Midge Barrier
- AqueousPro™ BioCleanse
Products and services
- Water Tank Cleaning Service
- Water Filtration Servicing
- Water Testing and Analysis
- Biofilm Removal and Sanitization
- QuadClean™ Cleaning System
- AqueousPro™ 50 Water Filter
- Protect-UV Sterilization Unit
- Protect-pH System
- AqueousAir™ System
- AqueousPro™ BioCleanse
- Mozzie & Midge Barrier
Quantifiable outcome
- Destroys 99.99% of parasites, bacteria and viruses with Protect-UV system
- +2 more outcomes
Companies that use Pristine Water Systems Australia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pristine Water Systems Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pristine Water Systems Australia partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Pristine Water Systems Australia competitors and assessment
Company assessmentBroad incumbents
- Culligan International: Global water treatment company offering residential, commercial, and industrial filtration, softening, and purification systems and services. Broad incumbent peer providing whole-house and point-of-use filtration products that compete with Pristine's Protect-UV and filtration lines.
- Pentair: Global water solutions company supplying residential and commercial water filtration, softening, and treatment products. Broad incumbent peer whose household filtration portfolio overlaps with Pristine's whole-of-house, RO, and UV product lines internationally.
- Veolia Water Technologies: Global water treatment services and equipment provider for municipal, industrial, and commercial applications. Broad incumbent adjacent to Pristine's commercial and food-and-beverage water treatment services at the larger enterprise end of the market.
- Watts Water Technologies: Global manufacturer of water treatment, filtration, and plumbing products for residential, commercial, and industrial markets. Broad incumbent with product line overlap to Pristine's filtration, pH correction, and water treatment offerings.
Others
- Reece Group: Largest Australian plumbing and bathroom supplies distributor with national branch network serving plumbers and trade customers. Adjacent ecosystem player whose plumbing-merchant channel increasingly distributes competing water filtration brands relevant to Pristine's installation and franchise economics.
Direct peers
- Davey Water Products: Long-established Australian manufacturer of pumps, water treatment equipment, and household filtration products serving rural, residential, and commercial customers. Direct peer in the Australian water treatment and filtration equipment market with overlapping whole-of-house and tank-water product lines.
- Puretec: Australian water filtration specialist selling whole-of-house, under-sink, countertop, and UV filtration systems plus replacement cartridges. Direct peer competing head-on with Pristine's filtration hardware lines across similar channels and customer segments in Australia.
- Zip Water: Australia-headquartered manufacturer of filtered, boiling, and sparkling water dispensers and under-bench filtration systems for residential and commercial customers. Direct peer in point-of-use water filtration with overlapping product positioning and Australian customer base.
- Billi Australia: Australian manufacturer of under-bench boiling, chilled, and filtered water systems for commercial and residential customers. Direct peer in premium water filtration hardware with shared channel and customer overlap in Australian households and businesses.
- Rain Harvesting: Australian manufacturer and distributor of rainwater tank accessories, diverters, filtration, and tank management products. Direct peer to Pristine in the rainwater tank product category, targeting the same residential, rural, and commercial rainwater-tank customer base across Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pristine Water Systems Australia social profiles
Digital presencePristine Water Systems Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pristine Water Systems Australia leadership team
Management profileNumber of profiles
Profiles1 record
Pristine Water Systems Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pristine Water Systems Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pristine Water Systems Australia
What does Pristine Water Systems Australia do?
Pristine Water Systems Australia provides professional water tank cleaning, filtration servicing, water testing, and sanitization services for residential, rural, and commercial water tank owners across Australia. The company sells proprietary water treatment products including the QuadClean™ cleaning system, AqueousPro™ 50 filtration unit, AqueousAir™ system, and Protect-UV sterilizer through a national franchise network spanning 30+ locations. Service offerings include tank cleaning, biofilm removal, water analysis, and ongoing maintenance programs.
Is Pristine Water Systems Australia a public or private company?
Pristine Water Systems Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pristine Water Systems Australia founded?
Pristine Water Systems Australia was founded in 2003. It employs 11 to 50 people.
Where is Pristine Water Systems Australia based?
Pristine Water Systems Australia is headquartered in Arundel, Australia, in the Oceania region.
How does Pristine Water Systems Australia make money?
Four revenue lines are on record. Franchise fees are the primary driver. The others are water tank cleaning services, water filtration products and parts and water treatment products.
Who are Pristine Water Systems Australia's main competitors?
Broad incumbents on record are Culligan International, Pentair, Veolia Water Technologies and Watts Water Technologies. Reece Group is listed as an others. Direct peers are Davey Water Products, Puretec, Zip Water, Billi Australia and Rain Harvesting.
Does Pristine Water Systems Australia have an API?
No public API is recorded for Pristine Water Systems Australia.
What industry is Pristine Water Systems Australia in?
Pristine Water Systems Australia's product category is Water Tank Cleaning and Treatment Services. Its primary akta.pro industry code is BPABAJAH, Water Tank & Storage Hygiene (Inspection, Cleaning, Refurbishment), with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 2213 and its SIC code is 4950.