Private Car
Private Car is a privately held Belo Horizonte-based luxury and premium vehicle dealership, founded in 1994, that intermediates the purchase and sale of new and used high-end cars for individual consumers via a sales-led, phone/WhatsApp-driven model with at-home visits.
- Company typePrivate
- Founded1994
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Private Car does
Private Car is a Brazilian private vehicle dealership headquartered in Belo Horizonte, Minas Gerais, operating continuously since 1994 as an intermediary for the purchase and sale of luxury and premium vehicles. The company serves individual consumers in the Belo Horizonte market, intermediating transactions across multiple brands including BMW, Mercedes-Benz, Volkswagen, Fiat, Chevrolet, and emerging Chinese marques such as GWM and Jaeco. Inventory spans used sedans, SUVs, pickup trucks, convertibles, and high-performance vehicles, with listed prices ranging from approximately R$55,900 to R$358,900.
The company's core operating model is sales-led and relationship-driven rather than technology-led. Its storefront is a WordPress-based website (privatecar.com.br) that displays vehicle listings with photos, specifications, and pricing; the primary conversion and service channels are phone and WhatsApp, supplemented by a white-glove offering of at-home and office visits for vehicle viewing. There is no mobile application, no disclosed API integrations, and no AI or machine-learning components in the product surface. Marketing relies on the website, an Instagram presence (@privatecarbh), and word-of-mouth referrals accumulated over three decades.
Private Car earns revenue on a transaction-fee basis, taking commissions or margins on each intermediated purchase or sale. There are no subscriptions, recurring fees, or licensing arrangements. The company employs approximately 114 people, is privately and independently owned with no disclosed venture capital, private equity, or parent-company backing, and operates exclusively within the Belo Horizonte market with no evidence of multi-city or international expansion. A social/community partnership with APAE-BH is the only formally disclosed alliance.
Private Car firmographics
Firmographics- Name
- Private Car
- Legal name
- Private Car
- Website
- https://privatecar.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Private Car is a privately held Belo Horizonte-based luxury and premium vehicle dealership, founded in 1994, that intermediates the purchase and sale of new and used high-end cars for individual consumers via a sales-led, phone/WhatsApp-driven model with at-home visits.
- Ownership category
- akta.pro rank
Where Private Car is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Private Car business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Vehicle sale intermediation: Private Car acts as an intermediary in the purchase and sale of vehicles, earning commissions or margins on transactions. The company matches buyers and sellers of vehicles and facilitates the deal, operating on transaction-based fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Per-vehicle transaction pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Private Car product offering
Product offeringCore offering
Private Car is a Brazilian luxury vehicle dealership that intermediates the purchase and sale of new and used premium vehicles (BMW, Mercedes-Benz, Volkswagen, Fiat, GWM, Jaeco, Chevrolet, etc.) for individual consumers. Operating for over 30 years from Belo Horizonte, the company provides personalized service with at-home/office vehicle viewings and earns commissions on transactions matched through its curated inventory of premium and luxury vehicles.
Product overview
Private Car is a Brazilian luxury and premium vehicle dealership with over 30 years of market experience. The company operates as an intermediary facilitating the purchase and sale of vehicles across all brands and models, offering both new and pre-owned luxury cars, SUVs, pickups, and sedans. Their inventory includes high-end brands such as BMW, Mercedes-Benz, and Audi, as well as popular brands like Volkswagen, Fiat, Chevrolet, and emerging Chinese brands like GWM and Jaeco. The company provides personalized service, arranging visits to customers' homes or offices, and maintains partnerships to ensure competitive business opportunities for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sale Intermediation Service
Companies that use Private Car
Customer profileSegments1 record
Ideal customer profiles2 records
Private Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Private Car partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- APAE-BHminorPrivate Car is a collaborator of APAE-BH (Associação de Pais e Amigos dos Excepcionais de Belo Horizonte), a non-profit organization serving people with intellectual disabilities. This is a community/social partnership rather than a commercial one.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Private Car competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Private Car social profiles
Digital presencePrivate Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Car leadership team
Management profileNumber of profiles
Private Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Car
What does Private Car do?
Private Car is a Brazilian luxury vehicle dealership that intermediates the purchase and sale of new and used premium vehicles (BMW, Mercedes-Benz, Volkswagen, Fiat, GWM, Jaeco, Chevrolet, etc.) for individual consumers. Operating for over 30 years from Belo Horizonte, the company provides personalized service with at-home/office vehicle viewings and earns commissions on transactions matched through its curated inventory of premium and luxury vehicles.
Is Private Car a public or private company?
Private Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Car founded?
Private Car was founded in 1994. It employs 101 to 250 people.
Where is Private Car based?
Private Car is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Private Car make money?
One revenue line is on record: vehicle sale intermediation.
Does Private Car have an API?
No public API is recorded for Private Car.