PrivateGPT ApS

What PrivateGPT ApS does

PrivateGPT ApS is a Copenhagen-based software company founded in 2024 that sells a secure, enterprise-grade AI platform under the same name as the company. The platform is positioned as a ChatGPT-equivalent for organizations that cannot use public AI services due to data security or regulatory constraints, deploying the software within each customer's own Microsoft Azure cloud environment so that no data leaves the customer's tenant. The product supports both closed foundation models (OpenAI, Google, Meta) and open-source models (DeepSeek and others), and provides configurable AI assistants for departments such as HR, sales, customer service, and R&D, leveraging Retrieval-Augmented Generation (RAG) over customer documents stored in SharePoint, OneDrive, or uploaded directly.

The platform's feature surface includes deep integration with the Microsoft 365 ecosystem (Office, SharePoint, OneDrive, and Microsoft Entra ID for SSO and role-based access), a Testing App for validating assistants before rollout, a Jobs module for scheduled automation and reporting, a DataAnalyzer for structured data processing up to 160 GB, image analysis tools, a Meeting Minutes transcription feature, custom branding and UI controls, and MCP (Model Context Protocol) support for connecting external systems. The multi-language interface covers Danish, English, Dutch, German, French, Spanish, and Italian, and the company markets compliance with GDPR and EU data protection as a core differentiator.

PrivateGPT operates an enterprise sales-led go-to-market with consultation-first demand generation (Book a Meeting / Speak with an Expert CTAs), quote-based annual subscription pricing tailored to organization size and requirements, and bundled implementation services. The customer base consists of 30+ enterprise and mid-market organizations across Denmark, the Netherlands, and other European markets (Germany, United Kingdom, France, Spain, Italy). The company has a team of approximately 15 people including co-founders Jonas Christensen (CEO) and Anders Hjarnaa (CTO), Managing Director Maxim Donskoi, and dedicated sales development and AI consulting functions. The company is privately held with no disclosed institutional funding or M&A activity.

Name

PrivateGPT ApS

Legal name

PrivateGPT ApS

Website

https://privategpt.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PrivateGPT ApS sells a secure enterprise AI platform deployed within customers' own Microsoft Azure clouds, providing ChatGPT-like assistants with full GDPR-compliant data sovereignty for European enterprises across Denmark, the Netherlands, and additional EU markets.

Ownership category

akta.pro rank

Product category

Enterprise AI Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Privacy-Preserving ML & Data Protection (e.g., federated learning, differential privacy) (HDAAAMAD)

akta.pro secondary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

Keywords

• Enterprise AI platform
• GDPR-compliant AI software
• Private AI assistants
• Azure-hosted AI solutions
• RAG knowledge retrieval

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Platform Subscription: Enterprise AI platform subscription with implementation services. The platform is customized to each company's needs and deployed within their own Azure environment. Pricing is quote-based, tailored to organization size and requirements.
2. Implementation & Setup Services: Assisted implementation services to help customers get started quickly. The company provides easy implementation assistance as part of their value proposition.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PrivateGPT ApS sells PrivateGPT, a secure enterprise AI platform comparable to ChatGPT that is deployed inside the customer's own Microsoft Azure cloud. The platform offers customizable AI assistants, Retrieval-Augmented Generation over company documents, support for closed and open-source language models, and deep integration with Microsoft 365, SharePoint, and Entra ID. It is delivered as an annual subscription with bundled implementation services and is targeted at European organizations with strict data-security and GDPR requirements.

Product overview

PrivateGPT ApS offers PrivateGPT as its core unified AI platform - a secure, enterprise-grade ChatGPT alternative hosted within the customer's own Microsoft Azure cloud. The platform provides customizable AI Assistants as configurable modules for different departments (HR, sales, customer service, R&D), which can leverage knowledge retrieval via RAG technology, image analysis, and other specialized tools. Additional modules include a Testing App for validating assistants before deployment, a Jobs feature for automating scheduled tasks and reporting, and a DataAnalyzer for advanced data processing. All components share the same core platform architecture, Microsoft 365 ecosystem integration, and model-agnostic AI engine supporting both closed and open-source models.

Differentiator

Problem solved

Functional benefit

Products and services

• PrivateGPT Platform The core PrivateGPT product: a secure, enterprise-grade AI platform comparable to ChatGPT, deployed inside the customer's own Microsoft Azure cloud. It provides full data sovereignty and GDPR compliance, supports multiple closed (OpenAI, Google) and open-source (Meta, DeepSeek) language models, offers customizable AI assistants for departments such as HR, sales, customer service, and R&D, includes RAG-based knowledge retrieval over SharePoint and other document sources, deep Microsoft 365 and Entra ID integration, and is sold as an annual subscription with bundled implementation services to European enterprises.

Quantifiable outcome

• Save thousands of hours through customized AI agents
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature12 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aleph Alpha: German/European enterprise AI company focused on sovereign, compliant AI for regulated industries and governments. Competes with PrivateGPT in offering European enterprises data-sovereign AI assistants and generative AI services.
• Writer: Enterprise generative AI platform offering customizable AI assistants, RAG-based knowledge retrieval, and workflow automation for organizations. Comparable product category and target enterprise buyers as PrivateGPT.
• Sana Labs: European AI company building enterprise knowledge assistants and AI platforms for organizations, with comparable focus on secure, customizable AI assistants for internal use cases.
• Private AI: Private AI offers privacy-preserving AI products including PrivateGPT-style document redaction and secure AI tools for enterprise compliance. Directly competes with PrivateGPT in the sovereign/privacy-preserving enterprise AI category.

Broad incumbents

• Mistral AI: European AI company offering open and proprietary LLMs with enterprise deployment options. Provides underlying model capabilities that PrivateGPT's model-agnostic platform leverages while also offering end-to-end enterprise AI solutions.
• IBM watsonx: IBM's enterprise AI platform offering watsonx.ai and watsonx Assistant with strong enterprise data governance and hybrid cloud deployment. Competes for the same GDPR-conscious, sovereignty-focused European enterprise AI buyer.
• Microsoft (Azure OpenAI Service & Copilot): Microsoft offers Azure OpenAI Service and Microsoft 365 Copilot, both of which address enterprise AI assistant needs with built-in enterprise security. The primary broad incumbent whose Azure stack PrivateGPT builds upon and competes against at the application layer.
• Cohere: Enterprise-focused LLM provider offering secure, private deployment options and customizable AI assistants for regulated industries. Competes in the enterprise secure-AI category with comparable deployment models.
• H2O.ai: Enterprise AI platform offering private, deployable AI solutions including LLMs and AI assistants for organizations with data sovereignty requirements. Comparable customer profile and privacy-focused positioning.

Emerging players

• n8n: Workflow automation platform increasingly integrating AI capabilities and supporting self-hosted deployment for organizations wanting data control. Adjacent in the Jobs/automation feature category that PrivateGPT competes around.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PrivateGPT-AI
• LinkedInlinkedin.com/company/privategptdk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivateGPT ApS