Clinical & Counselling Psychologist & Mentor.

What Clinical & Counselling Psychologist & Mentor. does

Private Practice Academy is a coaching and education business operated by Kerstin Anderson-Ridge, a Clinical and Counselling Psychologist based in Perth, Australia. It serves Australian psychologists and mental health practice owners who want to start, grow, or scale a private psychology practice. The offering spans three tiers: a self-serve 6-week Private Practice Blueprint course (A$297 for the bundle; A$69-A$75 per module) covering AHPRA, Medicare, referrals, marketing, administration, and client management; a higher-touch 1:1 mentoring service (1-month/2-call and 3-month/6-call packages with unlimited voice/text support); and a 12-week group Mastermind program ('Moving From Psych to CEO'), currently waitlisted. Supporting products include a paperwork package (A$450), an ADHD assessments workshop (A$420), an SEO masterclass (A$97), and a telehealth course (A$97), plus free lead-generation resources (masterclasses, checklists, content-idea guides) and a podcast distributed on Apple and Spotify.

The underlying technology is intentionally minimal: a Squarespace-hosted e-commerce storefront for self-serve purchases, with course content delivered via email drip distribution. No native mobile app, no API, and no third-party integrations beyond standard website tooling are evident. The business is privately held, bootstrapped (no external funding rounds, no institutional investors), and operated as a sole proprietorship under the founder, who also separately owns and operates Psychwest, a 7-figure group clinical practice with 8 clinicians, 2 admin, 2 marketing staff, and a personal assistant.

The go-to-market combines product-led and sales-led motions. Top-of-funnel demand is generated through free resources, the podcast, Instagram content, and earned media appearances (Channel 9, Sunrise, ABC, KIIS, 6PR), converting to self-serve course purchases or enquiry-based 1:1 mentoring sales. The target customer segments are (1) psychologists starting a solo practice and (2) established psychologists scaling toward group practice or passive income streams, with a secondary segment of mental health practice owners more broadly (mental health nurses, accredited social workers). Pricing is entirely transactional — course and workshop products are one-time purchases, mentoring is sold in fixed packages, and the Mastermind is cohort-based with no publicly disclosed price. There are no recurring SaaS subscriptions, no enterprise contracts, and no third-party resellers.

Name

Clinical & Counselling Psychologist & Mentor.

Legal name

Private Practice Academy

Website

https://privatepracticeacademy.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Practice Academy is a Perth-based coaching and education business run by clinical psychologist Kerstin Anderson-Ridge, offering online courses, 1:1 mentoring, and a 12-week Mastermind to help Australian psychologists start and scale private practices.

Ownership category

akta.pro rank

Product category

Professional Coaching and Mentoring Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Private practice mentoring
• Psychologist coaching
• Practice management training
• Professional development psychology
• Online psychology courses

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Courses: One-time purchase courses delivered via email, including the core 6-week Private Practice Blueprint program at A$297 and individual modules ranging from A$69-75. Additional courses include ADHD Assessments (A$420), Paperwork Package (A$450), SEO Masterclass (A$97), and Telehealth course (A$97).
2. 1:1 Mentoring: Personalized one-on-one mentorship with options for 1-month (2 calls) or 3-month (6 calls) support. Includes playbook for success, access to courses, and unlimited voice memo/text support. Targets established psychologists seeking personalized guidance.
3. Mastermind Program: 12-week group mastermind program 'Moving From Psych to CEO' focused on scaling psychology practices. Currently on waitlist. Designed for practice owners wanting to move beyond 1:1 client work and create passive income.
4. Free Resources: Free masterclass on scaling, roadmap guide, content ideas checklist, and private practice checklist offered as lead generation tools to attract target audience of psychologists.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Private Practice Academy sells online courses, structured educational programs, 1:1 mentoring, and a group mastermind designed to help psychologists in Australia start, run, and scale private practices. Offerings cover Medicare/AHPRA compliance, referrals, marketing, administration, telehealth transition, ADHD assessments, and SEO, delivered via self-paced digital modules plus personalised coaching sessions.

Product overview

Private Practice Academy is a coaching and education platform offering mentoring, structured programs, and resources for psychologists wanting to start, grow, and scale their private practices. The core offerings include Private 1:1 Mentoring (customized one-on-one support), The Private Practice Blueprint (a 6-week self-paced course with 6 individual module purchases available), and the Moving From Psych to CEO Mastermind (a 12-week group program). Supporting these are free resources (checklist, content ideas, scaling guide, masterclass), individual course modules, workshops on specialized topics (ADHD assessments, telehealth, SEO), and a podcast. The platform also offers a Private Practice Paperwork Package for practice setup. Products range from free community resources to premium courses priced from A$69 to A$450.

Differentiator

Problem solved

Functional benefit

Products and services

• Private 1:1 Mentoring One-on-one mentoring partnership with Kerstin Anderson-Ridge providing tailored guidance to help psychologists grow and scale their private practice, including access to courses and resources plus unlimited voice/text support.
• Moving From Psych to CEO Mastermind A 12-week mastermind program designed for psychologists seeing back-to-back clients, focusing on sustainable practice growth to create more freedom, impact, and income without trading more time for money.
• The Private Practice Blueprint A 6-week online program providing a step-by-step guide to starting a solo psychology practice, covering topics from leaving current roles to navigating AHPRA, Medicare, referrals, and administration.
• Private Practice Paperwork Package A comprehensive paperwork package containing templates for consent forms, NDIS service agreements, intake questions, and policy documents needed to start a private practice.
• Pivoting to Telehealth A step-by-step masterclass recording covering the transition from face-to-face to telehealth, including Medicare requirements, platforms, compliance, consent, and the hybrid model.
• Simplifying SEO for Therapists Masterclass A recorded masterclass with Jemma from Structured Practice Management teaching therapists how to use SEO to gain more clients through their website.
• Integrating ADHD Assessments Into Your Private Practice A recorded workshop teaching psychologists how to integrate and deliver evidence-based ADHD assessments for children and adults, based on AADPA clinical guidelines, including a report template and marketing structure.

Quantifiable outcome

• Scale practice to create more freedom, impact, and income

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Structured Practice Management (Jemma)minorStrategic or Co-development PartnerJemma from Structured Practice Management co-presents the 'Simplifying SEO for Therapists Masterclass' with Kerstin Anderson-Ridge, providing SEO expertise for the course content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mighty Networks: Platform powering paid communities, courses, and masterminds for creators and coaches. Comparable in enabling similar product structures (community + courses + masterminds) used by Private Practice Academy.
• Online Coach School: Training program teaching professionals to build and scale online coaching businesses. Comparable in the 'help experts monetize their expertise' value proposition, with overlap in target audience of aspiring coaches.
• The Copyblogger Academy: Education platform for content-driven business owners covering online marketing and course creation. Comparable creator-education orientation and content-led audience model.
• Therapy in a Nutshell: Therapist-founded educational content and training business with courses, podcasts, and resources for both clinicians and consumers. Comparable niche authority-led model targeting mental health practitioners.

Broad incumbents

• MindValley: Global personal-development education platform offering online courses and masterminds led by experts. Comparable creator-led online learning model at much larger scale, though broader in topic focus.
• Mirasee: Education and training company helping experts build and scale online courses and coaching programs. Comparable creator-led online education business model, though serving a broader audience than psychologists.
• Simple Practice: Established practice management SaaS serving therapists and psychologists, with adjacent learning resources. Comparable in serving the same clinician audience but as software rather than coaching; overlap exists in practice setup guidance.

Direct peers

• Practice of the Practice: Joe Sanok's well-known practice-coaching business for therapists and counsellors, offering podcast, courses, masterminds, and 1:1 consulting. The most directly comparable peer given identical audience (private practice clinicians), similar product mix (courses + mastermind + community), and content-led GTM.
• Private Practice Skills: Online training and consulting business aimed at therapists building cash-based private practices, with courses and mentorship. Comparable professional-development-for-clinicians model.
• Practice Freedom: Therapist-focused coaching and education platform helping private practitioners start and scale their practices, with courses and community. Directly comparable audience and offer stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ppastartingasolopractice
• LinkedInlinkedin.com/company/kar-the-private-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinical & Counselling Psychologist & Mentor.