Prix Jeunesse International

What Prix Jeunesse International does

PRIX JEUNESSE International is a non-profit foundation (Stiftung) headquartered in Munich, Germany, that operates the world's oldest and most prestigious biennial children's and youth television festival. Founded in 1964 by Bayerischer Rundfunk (Bavarian Broadcasting Corporation), the City of Munich, and the State of Bavaria, the foundation is run by a small core team of 5 employees led by Dr. Maya Götz (Head of the Foundation) and Kirsten Schneid (Festival Coordinator). Its flagship event, PRIX JEUNESSE INTERNATIONAL, is held every two years (in even years) and brings together 300–500 children's media professionals from approximately 50 countries for screenings, moderated discussions, and voting on the best international children's content across Fiction and Non-Fiction categories spanning three age groups (up to 6, 7–10, 11–15) plus a newly introduced Shorts category (up to 3 minutes). All accredited participants vote on winners — a distinctive open-participation model with no closed jury.

The foundation's product portfolio extends beyond the biennial festival into year-round programming: the PRIX JEUNESSE Suitcase, a traveling workshop tool that has delivered 941 events in 105 countries and 261 cities since inception; the International Youth Jury (2026 editions in Kosovo, Ecuador, Taiwan, Italy, Canada); the Munich-based Children's Jury run in partnership with Feierwerk for 26 years; an annual Art Contest; a Share Pool knowledge platform; and research collaborations with IZI (Internationales Zentralinstitut für das Jugend- und Bildungsfernsehen). Distribution is primarily through direct participation — in-person festival attendance at the Bayerischer Rundfunk Freimann campus in Munich, supplemented by a VoD platform for remote access, and a network of channel partners (comKids in Brazil, ABU in Asia-Pacific, Feierwerk in Munich) for Suitcase workshops.

The business model is institutional, not commercial. The foundation is publicly funded by its three founding bodies (Bayerischer Rundfunk, City of Munich, State of Bavaria) and operates as a foundation rather than a revenue-generating entity. Festival attendance is free, registration to participate is free, and any incidental revenue from publications, media rights, or partnerships supports the mission of promoting quality children's television. UNESCO and UNICEF confer Special Prizes at the festival, lending supranational endorsement. The organization has no external investors, no funding rounds, no proprietary technology, and no patents or trademarks — it is a relationship-and-reputation-driven nonprofit serving the global children's media industry.

Name

Prix Jeunesse International

Legal name

PRIX JEUNESSE Foundation

Website

https://prixjeunesse.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIX JEUNESSE International is a Munich-based non-profit foundation operating the world's oldest biennial children's television festival, serving 300–500 children's media professionals from ~50 countries each edition through free participation and a global Suitcase workshop program across 105 countries.

Ownership category

akta.pro rank

Product category

Children's Television Festival and Media Industry Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Training, Workshops & Certification Events (MPAGAGAJ)

akta.pro secondary industry

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

Keywords

• Children's television festival
• Media professional training
• International broadcasting awards
• Content workshops worldwide
• Youth media jury programs

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Institutional Grants and Public Funding: PRIX JEUNESSE was co-founded in 1964 by Bayerischer Rundfunk (Bavarian Broadcasting Corporation), the City of Munich, and the State of Bavaria (Freistaat Bayern). It operates as a foundation (PRIX JEUNESSE Foundation / Stiftung) and relies on institutional public funding for its operations. Registration to attend the festival is free.
2. Festival Participation and Associated Activities: Revenue generation is not the primary focus of the organization. The festival is free to attend. Any revenue from associated activities (publications, media rights, partnerships) supports the foundation's mission of promoting quality children's television.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PRIX JEUNESSE Foundation operates the biennial PRIX JEUNESSE INTERNATIONAL festival in Munich, the world's oldest children's and youth television festival, bringing together 300+ media professionals from ~50 countries to screen, discuss, and vote on the best international children's TV programs. The foundation also runs the traveling PRIX JEUNESSE Suitcase workshop program (941 events in 105 countries), the International Youth Jury and Children's Jury evaluation programs, the annual Art Contest, the Share Pool resource platform, and collaborative research with IZI on children's media literacy. Festival registration is free of charge; the organization is publicly funded by its three founding bodies.

Product overview

The PRIX JEUNESSE Foundation operates a portfolio of interconnected programs centered on the biennial PRIX JEUNESSE INTERNATIONAL festival. The core offering is the festival itself, which features main competition categories for Fiction and Non-Fiction content across three age groups (up to 6 years, 7-10 years, and 11-15 years), plus a Shorts competition for formats up to 3 minutes. Supporting the festival are the PRIX JEUNESSE Suitcase (a training resource that travels globally), the International Youth Jury, Children's Jury, Art Contest, Share Pool resources, and Research initiatives. The organization also partners with IZI for research on children's media.

Differentiator

Problem solved

Functional benefit

Products and services

• PRIX JEUNESSE INTERNATIONAL Festival The flagship biennial festival held in Munich, Germany, screening, discussing, and awarding the best international children's TV programs across Fiction and Non-Fiction categories for ages up to 6, 7-10, and 11-15, plus a Shorts competition. Free registration attracts 300+ children's media professionals from ~50 countries per edition.
• PRIX JEUNESSE Suitcase Program A traveling training and workshop tool that brings curated PRIX JEUNESSE program highlights to children's media professionals worldwide. Has been presented at 941 events in 105 countries and 261 cities, with workshops in Mongolia, Colombia, Mexico, Israel, Slovenia, Ecuador, Taiwan, China, and the MENA region.
• International Youth Jury Festival program where groups of young people aged 11-15 from multiple countries evaluate programs in the 11-15 Fiction and 11-15 Non-Fiction categories. In 2026, youth juries were held in Kosovo, Ecuador, Taiwan, Italy, and Canada, with the first Shorts Youth Jury in 2026 bringing together teenagers from Ukraine, Germany, Chile, the Philippines, and the USA via video call.
• Children's Jury (Deutsche Kinderjury) Program in which Munich school children watch and evaluate international competition entries in 7-10 Fiction and Non-Fiction categories, awarding the 'Golden Elephant' prize. Organized by Feierwerk at the Feierwerk S\u00fcdpolstation cinemas with a volunteer voiceover project covering 120 volunteers for German translation.
• PRIX JEUNESSE Art Contest Annual art competition inviting children and teenagers worldwide to create artworks on the festival's annual theme. In 2024, the contest theme was 'For Us, No Planet B: My Eco Message to the World!' with 165 artworks submitted from 12 countries.
• Share Pool A resource sharing platform providing access to research, publications, and materials related to children's media and quality television programming. Part of the foundation's knowledge-exchange mission.
• PRIX JEUNESSE Research Collaborative research initiatives with IZI (Internationales Zentralinstitut f\u00fcr das Jugend- und Bildungsfernsehen) to collect data and present findings on media literacy and children's media consumption. Findings were presented at the 2026 festival.
• PRIX JEUNESSE Shorts Competition New competition category introduced at the 2026 festival for short-form children's content up to 3 minutes, across three age categories (up to 6 years, 7-10 years, 11-15 years). 65 short films were submitted in the inaugural year.

Quantifiable outcome

• 941 suitcase and workshop events conducted in 105 countries and 261 cities over 60 years
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• comKids (Brazil)minorChannel Partner/ Reseller/ Distributor · 15 August 2026ComKids hosts PRIX JEUNESSE Suitcase events in Latin America, including a scheduled event in São Paulo, Brazil on 15 August 2026. comKids is an Iberoamerican platform for children's media professionals.
• Fubon Cultural & Educational Foundation (Taiwan)coreStrategic or Co-development Partner · 1 January 2026Organizing partner for the International Youth Jury in Taiwan in 2026. Had previously participated in the Youth Jury and further professionalized its pre-selection process in 2026, recruiting teenagers passionate about film with diverse family backgrounds. Also produced 'ANNA MAKES GROUND' which won the Shorts Prize (Bis 6 Jahre) at PRIX JEUNESSE 2026.
• Indyca (Italy)minorStrategic or Co-development Partner · 1 January 2026Italian Youth Jury organizing partner for PRIX JEUNESSE 2026, joining the Youth Jury process for the first time as an organizing partner. Represented by emerging producers who highlighted how closely their own development is tied to understanding young audiences.
• IZI (Internationales Zentralinstitut für das Jugend- und Bildungsfernsehen)coreStrategic or Co-development Partner · 1 January 2026PRIX JEUNESSE's partner institute, part of Bayerischer Rundfunk. Presented research findings on how children's media can strengthen media literacy among young audiences at the 2026 festival, building on data collected with children and young people.
• Werk7 Theater (Munich)minorOthers · 1 January 2026Munich theater venue where the PRIX JEUNESSE award ceremony takes place. The 2026 closing gala was held at the Werk7 Theater in Munich.
• Feierwerk (Munich)coreStrategic or Co-development Partner · 1 January 2024Munich-based non-profit organization that has organized the PRIX JEUNESSE Children's Jury for over 24 years (26 years as of 2026). Organizes school class screenings at the Feierwerk Südpolstation cinemas. Coordinates the volunteer voiceover project with 120 volunteers for translating festival programs into German for the Children's Jury.
• EBS (Korea)minorStrategic or Co-development Partner · 1 January 2023Korea's EBS (Korean Educational Broadcasting System) supported the ABU/Prix Jeunesse in-country workshop in Mongolia (2022). EBS has co-produced prize-winning content including 'DANCING WITH CRANES' with BBS Bhutan (Gender Equity Prize 2022).
• Mongolian National Public Radio and Television (MNB)minorImplementation/ SI/ Consulting Partner · 1 October 2022Host of an ABU/Prix Jeunesse in-country workshop in Mongolia (October 2022) on 'How to create quality content for young audience.' 30 MNB content creators participated. MNB's Director General declared 2022/23 a 'year of learning and development' for staff.
• Asia-Pacific Broadcasting Union (ABU)coreStrategic or Co-development Partner · 1 January 2022ABU collaborates with PRIX JEUNESSE on in-country workshops, including the ABU/Prix Jeunesse workshop in Mongolia (October 2022) supported by Korea's EBS. ABU initiatives support children's media development across the Asia-Pacific region.
• Bayerischer Rundfunk (Bavarian Broadcasting Corporation)flagshipStrategic or Co-development Partner · 1 January 1964Co-founder and primary institutional partner of PRIX JEUNESSE. Bayerischer Rundfunk founded PRIX JEUNESSE in 1964 together with the City of Munich and the State of Bavaria, and continues to host the festival at its facilities. The festival venue for 2026 was at the Freimann campus of Bayerischer Rundfunk.
• City of MunichcoreStrategic or Co-development Partner · 1 January 1964Co-founder of PRIX JEUNESSE together with Bayerischer Rundfunk and the State of Bavaria. Provides ongoing institutional support as one of the three founding bodies of the festival.
• State of Bavaria (Freistaat Bayern)coreStrategic or Co-development Partner · 1 January 1964Co-founder of PRIX JEUNESSE. Provides ongoing institutional funding and support as one of the three founding public bodies of the festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/prixjeunesseinternational
• LinkedInlinkedin.com/company/prix-jeunesse-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Prix Jeunesse International