What Prix Pictet does

Prix Pictet is a London-based photography award program founded in 2008 by the Pictet Group, a Swiss private banking and financial services firm. The organization operates themed award cycles that invite professional photographers worldwide to submit work addressing specific sustainability issues, with past themes including Water, Earth, Growth, Power, Consumption, Disorder, Space, Hope, Fire, Human, and Storm; a twelfth cycle titled Jungle was announced in July 2026. Each cycle culminates in a shortlist of twelve photographers and a single winner who receives 100,000 Swiss Francs (approximately $124,000 USD), funded by Pictet Group. A global network of over 350 nominators identifies candidates, and an independent jury selects the shortlist and winner.

The organization's core offering is not a technology product but a cultural platform combining annual themed competitions with internationally touring exhibitions at major museums including the Victoria and Albert Museum in London, Grand Palais in Paris, Museum of Contemporary Photography in Chicago, KW-ARTCENTER in Beijing, and TOP Museum in Tokyo. Eleven completed cycles have attracted over 1.5 million exhibition visitors. Distribution is event-driven, with marketing conducted primarily through the organization's website, Instagram (@prixpictet), press coverage in outlets including CNN and BBC Culture, and touring exhibitions themselves.

Prix Pictet does not operate as a commercial enterprise. It is a wholly-owned corporate-sponsored cultural initiative of the Pictet Group, with no disclosed revenue, no product pricing beyond the prize purse, and only 8 employees. Revenue figures are not publicly disclosed, and the organization's operating costs, prize funds, and exhibition production are absorbed by parent sponsorship. The 2026 partnership with Paris Photo as Official Partner, with a dedicated exhibition inside the Grand Palais, represents the most significant recent institutional deepening of the platform.

Name

Prix Pictet

Legal name

Prix Pictet Ltd.

Website

https://prix.pictet.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Prix Pictet is a London-based, Pictet Group-sponsored photography award program founded in 2008, running themed sustainability cycles that shortlist 12 photographers and award 100,000 CHF, with winning work touring major museums globally and reaching 1.5M+ visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Prize Funds and Awards: Prix Pictet awards 100,000 Swiss Francs to the winner of each cycle, funded by the Pictet Group. The award serves as the primary revenue mechanism for attracting global talent and raising sustainability awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prix Pictet is a global photography award that operates themed cycles (Water, Earth, Growth, Power, Consumption, Disorder, Space, Hope, Fire, Human, Storm, and announced Jungle) focused on sustainability, awarding 100,000 Swiss Francs to each cycle's winner. The award is accompanied by international touring exhibitions at major museums and galleries, complemented by digital channels including the organisation's website and newsletter subscription service.

Product overview

Prix Pictet is a global photography award founded in 2008 by the Pictet Group. The organization's core offering is an annual themed photography competition/exhibition cycle focused on sustainability issues. The portfolio consists of the main Prix Pictet Award, themed 'cycles' (Storm, Human, Fire, Hope, Space, Disorder, Consumption, Power, Growth, Earth, Water, and upcoming Jungle) that tour as international exhibitions, and a newsletter subscription service. Prix Pictet is not a technology product but a cultural/artistic organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Prix Pictet Award The world's leading award for photography and sustainability, founded in 2008 by the Pictet Group to draw global attention to critical sustainability issues through photography. Each cycle awards 100,000 Swiss Francs to the winning photographer selected from a shortlist of twelve.
• Prix Pictet Storm (Eleventh Cycle) Themed photography exhibition and award cycle focused on storms as environmental and social phenomena. Twelve shortlisted photographers were selected, with Alfredo Jaar winning the 100,000 CHF prize for his series 'The End' about the disappearing Great Salt Lake in Utah. The cycle toured internationally at major museums and galleries.
• Prix Pictet Newsletter Email subscription service delivering the latest Prix Pictet news, exhibition updates, and announcements directly to subscribers.
• Prix Pictet International Touring Exhibitions Touring photography exhibitions derived from the Prix Pictet cycles, staged at major museums and galleries worldwide including V&A London, Grand Palais Paris, Museum of Contemporary Photography Chicago, KW-ARTCENTER Beijing, Les Rencontres d'Arles, Fondation CAB Saint-Paul-de-Vence, Fotografiska Stockholm/New York, and numerous other international venues. Exhibitions have attracted over 1.5 million visitors cumulatively across eleven cycles.

Quantifiable outcome

• 11 cycles completed since 2008
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Grand Palais, Paris PhotoflagshipStrategic or Co-development Partner · 12 November 2026Pictet Group becomes Official Partner of Paris Photo, the world's leading photography fair, with dedicated Prix Pictet exhibition inside the Grand Palais, Paris, November 12-15, 2026.
• Victoria and Albert Museum (V&A)flagshipStrategic or Co-development PartnerHost venue for Prix Pictet Storm 2025 exhibition (until October 19, 2025) and previous cycles including Human and Fire. One of the most prestigious exhibition venues globally.
• Museum of Contemporary Photography, ChicagocoreStrategic or Co-development PartnerHost venue for Prix Pictet Storm exhibition, May 29 - August 22, 2026
• KW-ARTCENTER, BeijingcoreStrategic or Co-development PartnerHost venue for Prix Pictet Storm exhibition, June 5 - July 18, 2026 in Beijing, China
• Les Rencontres d'ArlescoreStrategic or Co-development PartnerVenue for Prix Pictet announcement of Jungle as twelfth cycle theme on July 9, 2026. Has hosted Laureates exhibitions in 2014 and 2018.
• TOP Museum (Tokyo Photographic Art Museum)coreStrategic or Co-development PartnerUpcoming exhibition venue for Prix Pictet Storm, December 12, 2025 - January 25, 2026
• Luma Westbau, ZurichcoreStrategic or Co-development PartnerUpcoming exhibition venue for Prix Pictet Storm, March 6 - April 5, 2026
• Ishara Art Foundation, DubaicoreStrategic or Co-development PartnerUpcoming exhibition venue for Prix Pictet Storm, October 17 - December 13, 2025
• Global Nominators NetworkcoreOthersOver 350 nominators globally identify photographers whose work aligns with each cycle's sustainability theme

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Magnum Foundation: A non-profit that supports socially engaged photography, comparable to Prix Pictet in pairing photography with social/environmental themes and supporting documentary projects globally.
• Aperture Foundation: A non-profit foundation dedicated to photography publishing and exhibitions, comparable to Prix Pictet in its mission to elevate photography as a fine art and its institutional exhibition programming.
• Foam (Fotografiemuseum Amsterdam): Amsterdam photography museum that operates the Foam Paul Huf Award, comparable to Prix Pictet in running themed photography exhibitions and an international award program tied to a major museum.

Broad incumbents

• Rencontres d'Arles: A major annual photography festival in Arles, France, that hosts numerous exhibitions and awards, comparable to Prix Pictet as an organizing platform for thematic photography programming and a key venue for the Jungle announcement.
• International Center of Photography (ICP): A major photography institution based in New York offering exhibitions, education, and awards, comparable to Prix Pictet in scope of photography programming and exhibition partnerships.

Direct peers

• Prix Nadar: One of France's oldest photography prizes (since 1955), awarded annually, with comparable structure to Prix Pictet as a juried award culminating in exhibitions and recognition of a single winner.
• Deutsche Börse Photography Foundation Prize: An annual award for a photographer who has made a significant contribution to contemporary photography in Europe, comparable to Prix Pictet as a juried, prize-funded photography award with London exhibition presence.
• World Press Photo: The world's most prestigious photojournalism award, comparable to Prix Pictet in operating a global annual photography prize with international exhibition tours and a high-profile jury.
• Hasselblad Foundation: Awards the Hasselblad Award, an annual international prize in photography, comparable to Prix Pictet as a globally recognized, juried photography honor with rotating themes and museum exhibitions.
• Sony World Photography Awards: One of the world's largest annual photography competitions with global participation, professional and amateur categories, and an international exhibition tour, similar in scale and cycle to Prix Pictet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prixpictet
• LinkedInlinkedin.com/company/prix-pictet-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prix Pictet