ProActive Response Group

What ProActive Response Group does

ProActive Response Group is a privately held, founder-owned safety and emergency preparedness training company headquartered in Greenville, South Carolina, founded in 2015 by Chad Ayers and Andy Sexton, both former Greenville County Sheriff's deputies with SWAT team leadership experience. The company delivers hands-on Active Shooter Response Training, Bleeding Control Training, CPR/AED Training (certified through the Health & Safety Institute), Situational Awareness seminars, and Security Consulting services (corporate, industrial, and school assessments) to clients across the United States, including Fortune 500 corporations, K-12 schools, industrial facilities, and places of worship. Named enterprise customers include GE Aviation, Bausch and Lomb, Verizon, and The Houstonian Hotel. The company also runs a self-paced online training course priced at $24.99 per individual and sells physical products including a $65 Bleeding Control Kit and a $354–$437 PublicAccess Kit, with AED sales facilitated through preferred vendors.

The underlying training methodology is a proprietary curriculum built on Committee on Tactical Emergency Casualty Care (TECC) guidelines and Cooper's Color Code for situational awareness, delivered by instructors with backgrounds as veteran SWAT team members, military veterans, tactical medics, and law enforcement specialists. The company has trained thousands of individuals since 2015 and operates a small team of six employees from a single Greenville location, delivering nationwide on-site engagements. Marketing relies heavily on founder-led earned media (FOX News, News Nation Now, Law & Crime Network), content marketing via a blog and resource library, social media, and client testimonials.

Revenue is generated through three primary streams: (1) on-site professional services engagements with quote-based pricing, (2) online course and hardware sales via an e-commerce storefront, and (3) referral-based AED sales through preferred vendors. The business is bootstrapped, with no external private equity, venture capital, or institutional investment disclosed, and the founders retain full ownership and operational control. The company is operating actively and shows ongoing product, channel, and vertical-segment expansion.

Name

ProActive Response Group

Legal name

ProActive Response Group

Website

https://proactiverg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ProActive Response Group is a Greenville, South Carolina-based safety training firm founded in 2015 that delivers hands-on active shooter response, bleeding control, CPR/AED, and security consulting services to corporations, schools, industrial facilities, and places of worship across the United States.

Ownership category

akta.pro rank

Product category

Safety Training and Security Consulting Services

NAICS

Security Guards and Patrol Services (561612), Professional and Management Development Training (611430)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Active Threat / Workplace Violence Preparedness & Response (BPABANAJ), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Active shooter training
• Bleeding control training
• CPR AED certification
• Security consulting services
• Workplace safety training

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. On-site Training Services: Hands-on Active Shooter Response Training, Bleeding Control Training, CPR/AED Training, and Security Assessments delivered at client locations nationwide. Customized to organization size and type.
2. Online Training Courses: Self-paced online Active Shooter Training course sold for $24.99 per individual, with team pricing available for corporate groups.
3. Bleeding Control Kits: Sale of Bleeding Control Kits containing C-A-T Tourniquet, HyFin Chest Seal, NAR S-Rolled Gauze, Emergency Trauma Dressing, gloves, and instruction card. PublicAccess Kit also includes emergency litter.
4. AED Sales: Automated External Defibrillator sales through preferred vendors, with information and purchasing guidance provided on the website.
5. Security Consulting: On-site security assessments for corporations, industrial facilities, schools, and churches, identifying vulnerabilities and providing mitigation plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ProActive Response Group is a safety training and consulting firm that delivers hands-on Active Shooter Response Training, Bleeding Control Training, CPR & AED Training, and Situational Awareness seminars at client sites nationwide, paired with on-site Security Assessments (corporate, industrial, school, church). It also sells physical trauma kits (Bleeding Control Kit and PublicAccess Kit) and a self-paced video-based online Active Shooter Training course, with instruction led by veteran SWAT team leaders, tactical medics, military veterans, and law enforcement specialists.

Product overview

ProActive Response Group is a training services company offering a portfolio of safety and preparedness training programs. The core offerings include Active Shooter Response Training (with awareness, stress inoculation, critical thinking, and survival skills components), Bleeding Control Training, CPR & AED Training (with HSI certification), and Situational Awareness Seminars. The company provides Security Consulting services including Corporate, Industrial, and School Security Assessments. Training is delivered through on-site hands-on instruction nationwide and via Online Training Courses (video-based at $24.99/course). Add-on products include Bleeding Control Kits ($65 for standard, $354-$437 for PublicAccess Kit with Emergency Litter) and Church Safety Training programs. The company was founded in 2015 by veteran SWAT team leaders and has trained thousands of individuals including Fortune 500 companies, universities, and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Shooter Response Training Hands-on, scenario-based on-site training for corporations, industrial facilities, schools, and places of worship covering awareness, stress inoculation, critical thinking, and survival skills, with instruction by veteran SWAT leaders, tactical medics, and law enforcement specialists.
• Bleeding Control Training On-site hands-on training on applying tourniquets, packing wounds, and using chest seals and bandages to control life-threatening bleeding, using commercial products and improvised techniques with life-like medical trainers, based on TECC guidelines.
• CPR & AED Training On-site certification course covering CPR for adults, children, and infants, AED operation, choking response, and emergency action steps, with certification through the Health & Safety Institute (HSI).
• Situational Awareness Seminars On-site seminar based on Cooper's Color Code methodology that helps attendees recognize and respond to situations that place individuals at risk of being targeted for violence.
• Security Consulting (Corporate, Industrial, and School Security Assessments) On-site security assessments for corporate offices, industrial facilities/warehouses, and schools that identify vulnerabilities and deliver recommendations and action plans to mitigate risks.
• Church Safety Training Comprehensive church safety program that bundles on-site security assessment, active shooter response training, and bleeding control training tailored for places of worship.
• Online Active Shooter Training Course Self-paced, video-based online course covering pre-incident awareness, threat recognition, responding to threats, bleeding control, and interaction with first responders; sold at $24.99 per individual with team pricing for corporate groups.
• Bleeding Control Kit Commercial bleeding control kit containing C-A-T Tourniquet, HyFin Chest Seal Twin Pack, NAR S-Rolled Gauze, 6-inch Emergency Trauma Dressing, Bear Claw Nitrile Gloves, and an Instruction Card; priced at $65.00.
• PublicAccess Kit Comprehensive bleeding control kit for public access locations containing all items in the standard Bleeding Control Kit plus an Emergency Litter; priced between $354.43 and $437.37.

Quantifiable outcome

• Upwards of half of fatalities in active shooter events would still be alive today had someone known how to stop the bleeding
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ADT Commercial: ADT Commercial is a large-scale security services provider that offers active shooter preparedness, emergency communications, and physical security solutions to enterprise clients. It is a broader incumbent rather than a specialist, but overlaps in corporate emergency preparedness.

Emerging players

• Stop the Bleed (American College of Surgeons): Stop the Bleed is a national awareness campaign and training program for bleeding control, which directly overlaps with PARG's bleeding control training curriculum. It is partially a competitor and partially a partner ecosystem, but it provides free or low-cost content that competes with PARG's paid training.
• Health & Safety Institute (HSI): HSI provides CPR/AED, first aid, and emergency care certification programs, and is the certifying body behind PARG's CPR/AED course. HSI is a partial overlap (certifications and training) but is broader and operates at much greater scale across workplace safety.
• Raptor Technologies: Raptor Technologies is a leading school safety software and drills platform (emergency management, visitor management, drills). It overlaps with PARG's school security assessment and active shooter training segment, but competes more on technology/drill management than instructor-led training.

Direct peers

• SafePlans: SafePlans provides emergency preparedness training, drills, and safety software (ERIP) for K-12 schools, mirroring PARG's school-focused active shooter and emergency preparedness offerings. It competes head-to-head for school district and education-segment contracts.
• Guardian Defense Group: Guardian Defense Group provides active shooter and emergency preparedness training to schools, churches, and businesses, often led by former law enforcement. It competes in the same K-12, faith, and SMB segments that PARG targets.
• Strategos International: Strategos International offers workplace violence, active threat, and defensive tactics training for corporate, healthcare, and government clients. It is a direct competitor in the active threat/workplace violence preparedness segment that PARG also serves.
• Recon Response: Recon Response delivers active shooter and medical response training built around combat medics and tactical professionals. It shares PARG's positioning around hands-on, instructor-led, veteran-led active shooter and bleeding control training.
• Center for Personal Protection and Safety (CPPS): CPPS provides workplace violence prevention, active shooter response, and de-escalation training to healthcare, higher education, and corporate clients. It competes in the same vertical segments as PARG, including hospitals and universities.
• ALICE Training Institute: ALICE is one of the most recognized civilian active shooter preparedness programs in the US, training schools, businesses, and houses of worship. It is the closest direct competitor to PARG's core active shooter response training offering, competing for the same enterprise and education customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GroupProactive
• Facebookfacebook.com/ProactiveRG
• LinkedInlinkedin.com/company/proactive-response-group
• Instagraminstagram.com/proactiveresponsegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProActive Response Group