Clinic for Plastic and Cosmetic Surgery Heidelber proaesthetic

What Clinic for Plastic and Cosmetic Surgery Heidelber proaesthetic does

Proaesthetic is a private aesthetic and cosmetic surgery clinic headquartered in Heidelberg, Baden-Württemberg, Germany, founded in 1993 and operating as a wholly-owned subsidiary of the Netherlands-based Bergman Clinics group since its acquisition in early 2023. The clinic delivers surgical and non-surgical aesthetic procedures across four core pillars — breast, body, facial, and hair treatments — including breast augmentation, liposuction, rhinoplasty, hair transplantation (FUE/FUT), injectables (Botulinumtoxin, hyaluronic acid fillers including the Russian Lips technique), PRP therapy, mesotherapy, and scalp micropigmentation. Supporting the core medical offering is a proprietary technology stack featuring the Canfield VECTRA XT 3D body and face simulation system, FotoFinder/TrichoLAB digital trichoscopy for evidence-based hair diagnostics, and six online treatment configurators that pre-qualify and educate prospective patients before in-person consultations.

The business operates on a pure private-pay model with no statutory health insurance (GKV) contracts, charging per-procedure fees with starting-price transparency on common treatments (lip correction from €160, Russian Lips €320-€400 per ml) and offering installment financing plus digital gift vouchers to widen accessibility. Go-to-market is direct-to-consumer: the website, online configurators, WhatsApp, phone, and video consultations feed into in-person consultations at the single Heidelberg facility, with marketing amplified through Instagram, Facebook, YouTube, Google Ads, and email newsletters. With over 70,000 cumulative treatments performed since founding and 16,000+ hair procedures, the clinic derives revenue from a long tail of individual patients concentrated in elective aesthetic medicine.

Operational leadership is split between three managing directors (Christoph Stancke, Josef Hinterberger, Marco Koch) representing the parent group and a clinical leadership team headed by Medical Director Priv.-Doz. Dr. med. Oliver Kloeters, with specialist support from Dr. Beatriz Bendito (PhD), Dr. Edip Rojan Bicer, and Head of Anesthesia Dr. Katja Schmidbauer. The clinic holds memberships and quality certifications from ASPS, DGPRÄC, DGBT, and is recognized with the Focus Siegel and MyBody Award.

Name

Clinic for Plastic and Cosmetic Surgery Heidelber proaesthetic

Legal name

Heidelberger Klinik für plastische und kosmetische Chirurgie proaesthetic GmbH

Website

https://proaesthetic.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Proaesthetic is a Heidelberg-based private aesthetic and cosmetic surgery clinic, founded in 1993 and owned by Bergman Clinics, offering surgical and non-surgical breast, body, facial, and hair procedures to individual private-pay patients across Germany via a single-site direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

akta.pro industry

PRIMARYHLAKAMAG

Facial Plastic & Reconstructive Surgery (ENT)

Healthcare & Life Sciences/Specialist Medical Practice/Otolaryngology (ENT)

SECONDARYHSADAKAM

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

Keywords

• Plastic surgery services
• Cosmetic surgery clinic
• Aesthetic medicine treatments
• Hair transplantation services
• Non-surgical aesthetics

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Aesthetic & Cosmetic Surgery Procedures: Revenue generated from surgical and non-surgical aesthetic procedures including breast augmentation, liposuction, rhinoplasty, hair transplantation, facial injectables, and body contouring. Procedures are priced individually based on complexity; installment payment plans are available. Consultations may be free or charged. The clinic operates as a premium private-pay facility without public health insurance contracts.
2. Gift Vouchers (Gutscheine): Pre-paid gift vouchers sold online for aesthetic treatments, allowing gifting of clinic services to third parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

proaesthetic is a private clinic providing surgical and non-surgical aesthetic procedures across four pillars: breast (augmentation, lift, reduction, gynecomastia, implant exchange), body (liposuction, tummy tuck, lipedema, BBL, Mommy Makeover, body contouring), face (rhinoplasty, BTX, hyaluronic acid fillers including Russian Lips, skin rejuvenation), and hair (FUE/FUT transplantation, scalp micropigmentation, PRP, mesotherapy, trichoscopy diagnostics). Patients engage via website configurators, online booking, phone/WhatsApp or video consultations, with procedures performed at the Heidelberg clinic under a premium private-pay model with installment financing.

Product overview

proaesthetic is a private aesthetic and cosmetic surgery clinic in Heidelberg, Germany, operating since 1993 as part of the Bergman Clinics network. Its offering is organized around four core treatment pillars: Breast Procedures (surgical augmentation, lift, reduction, implant management, gynecomastia), Body Procedures (liposuction, tummy tuck, lipedema, BBL, Mommy Makeover, body contouring), Facial Procedures (rhinoplasty, injectables with BTX and hyaluronic acid fillers including Russian Lips technique, skin rejuvenation), and Hair Treatments (hair transplantation FUE/FUT, scalp micropigmentation, hair thickening, PRP therapy, mesotherapy). Supporting its core services, the clinic deploys VECTRA XT 3D imaging for pre-treatment visualization, Trichoskopie digital hair diagnostics in partnership with TrichoLAB/FotoFinder, and a suite of online Treatment Configurators (Lippen, Brust, Haar, Nasen, Fettabsaugung, Haarpigmentierung) for patient self-service planning. Injectable treatments use branded fillers (Restylane by Galderma). The portfolio is a platform of interrelated surgical, injectable, and diagnostic services unified by a shared medical team and clinic infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Procedures (Brustbehandlungen)

Quantifiable outcome

• Over 70,000 procedures successfully performed since 1993
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Bergman ClinicscoreStrategic or Co-development Partner · 1 January 2023proaesthetic is part of Bergman Clinics, a Netherlands-based international healthcare group operating 90+ clinics across Europe (Netherlands, Germany, Belgium, Switzerland, Austria, UK, Sweden, Spain, France, Italy). The integration with Bergman Clinics brought new management leadership, expanded resources, and cross-clinic best practice sharing. The Bergman Clinics network includes the Dermatologikum Hamburg as a sister entity under the same parent group.
• TrichoLAB (FotoFinder)coreTechnology or IntegrationPartnership with TrichoLAB, a FotoFinder laboratory specializing in hair and scalp disease diagnostics, for digital trichoscopy analysis. TrichoLAB provides expert interpretation of trichoscopic images captured at proaesthetic using leviacam/FotoFinder technology, enabling scientifically validated hair loss diagnosis.
• Canfield Scientific / VECTRAcoreTechnology or IntegrationCanfield Scientific provides the VECTRA XT 3D imaging system used at proaesthetic for pre-treatment visualization. This technology creates ultra-high-resolution 3D body and facial images enabling realistic outcome simulation for breast augmentation, rhinoplasty, liposuction, and injectable procedures.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medical One: One of the largest German private cosmetic surgery clinic chains, offering breast, body, facial, and hair procedures to private-pay patients. Comparable as the closest German multi-site direct competitor in private aesthetic surgery with a similar service portfolio and premium positioning.
• Kö-Klinik: Private cosmetic surgery clinic in Düsseldorf, Germany offering a similar full-spectrum aesthetic surgery portfolio including breast, body, facial procedures, and injectables. Directly comparable as a German premium private-pay clinic competing for the same patient base.
• S-thetic Clinic: German chain of private aesthetic clinics providing cosmetic surgery, injectables, and skin treatments across multiple German cities. Comparable as a multi-site competitor using direct-to-patient digital marketing and offering overlapping breast, body, facial, and minimally invasive procedures.
• Dermatologikum Hamburg: Dermatology and aesthetic clinic integrated alongside proaesthetic into the Bergman Clinics group in early 2023. Directly comparable as a sister-entity under the same parent providing overlapping dermatologic and aesthetic services within the same corporate structure.
• BellaSana Klinik: Private German cosmetic surgery clinic offering breast, body, and facial aesthetic procedures. Directly comparable as a privately operated German clinic with a similar private-pay aesthetic surgery model.

Others

• Canfield Scientific: Provider of the VECTRA XT 3D imaging system used at proaesthetic for pre-treatment visualization of breast, facial, and body procedures. Comparable as a key technology supplier whose product roadmap and pricing dynamics directly influence the clinic's consultation workflow.
• Galderma: Global dermatology company and manufacturer of Restylane hyaluronic acid fillers, which proaesthetic uses for lip augmentation and injectable treatments. Comparable as a key pharmaceutical supplier whose product portfolio and innovation pipeline directly shape proaesthetic's injectable offering.

Broad incumbents

• Bergman Clinics: The Netherlands-based parent group operating 90+ specialty clinics across ten European countries, including proaesthetic itself and sister entity Dermatologikum Hamburg. Directly comparable as both operator of competing aesthetic/dermatology clinics and as the owner of the subject company.
• Asklepios Kliniken: One of Germany's largest private hospital operators, with selected sites offering aesthetic and cosmetic surgery services. Comparable as a broad incumbent that overlaps with proaesthetic's clinical category through private hospitals and ambulatory services, though it operates a much wider portfolio.
• Helios Kliniken: Fresenius-owned private hospital group operating across Germany, with selected sites providing aesthetic and plastic surgery services. Comparable as a large incumbent overlapping in surgical specialties, including elective cosmetic procedures at select locations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCa0aR31Yi9HNJ256sjca45w
• Facebookfacebook.com/proaesthetic
• Instagraminstagram.com/proaesthetic_/?hl=de
• LinkedInlinkedin.com/company/heidelberger-klinik-f%C3%BCr-plastische-und-kosmetische-chirurgie-proaesthetic-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinic for Plastic and Cosmetic Surgery Heidelber proaesthetic