ProAgro

What ProAgro does

ProAgro is a privately held agricultural solutions distributor headquartered in Mexicali, Baja California, Mexico, with a secondary office in Calexico, California. Founded in 1994 as part of Grupo PROAGRO, the company sells agricultural inputs through a direct-to-customer e-commerce storefront (proagro.mx) supplemented by phone and WhatsApp ordering. Its product portfolio spans six categories: seeds (alfalfa, oat, Sudan grass, corn, sorghum, rye grass, Bermuda grass), forage (oat forage, alfalfa, wheat straw, Sudan forage), raw materials (cotton seed, yellow corn, DDGS, rolled corn, soybean paste, bakery products, whole wheat), animal food supplements (Sanolac, Mipro, Kristall Hefe, Latteccino), packaging twine for baling, and a broad line of fertilizers and agrochemicals.

The company operates as a direct-to-consumer agricultural supplier targeting small, medium, and large agricultural producers (farmers growing crops and forage for domestic consumption and US export) and livestock producers (ranchers requiring forage, feed supplements, and raw materials). ProAgro monetizes through one-time unit-priced sales with quote-based wholesale pricing, accepting both MXN and USD. Its defensible position rests on cross-border infrastructure (Mexicali HQ 10 minutes from the California border, plus a Calexico office), 28+ years of regional relationships, vertical integration with sister companies Granero Rojo (veterinary) and Proindemex (industrial tools), and authorized distributor relationships with major agricultural brands (Syngenta, Toyo Kasei, Prime-seed, Sagal, SW, Bionat). No AI/ML capabilities, patents, certifications, or external funding are disclosed.

Name

ProAgro

Legal name

ProAgro

Website

https://proagro.mx

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ProAgro is a Mexican agricultural inputs distributor founded in 1994, selling seeds, forage, fertilizers, agrochemicals, and feed supplements to farmers and livestock producers in Baja California and across the US-Mexico border via e-commerce and direct sales.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

SIC

Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industry

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

Keywords

• Agricultural inputs
• Crop seeds
• Animal feed forage
• Fertilizers agrochemicals
• Livestock supplements

Headquarters

HQ city

Mexicali

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Inputs Sales: ProAgro generates revenue through the sale of agricultural products including seeds, forage, raw materials, food supplements, packaging twine, and fertilizers/agrochemicals. Products are sold in both Mexican pesos (MXN) and US dollars (USD), targeting farmers in Baja California and cross-border markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ProAgro distributes and sells agricultural inputs to farmers and livestock producers in Baja California and the US-Mexico border region. The portfolio spans six product categories: seeds (alfalfa, oat, corn, sorghum, grasses), forage (oat forage, alfalfa, wheat straw, Sudan), raw materials (cotton seed, corn, DDGS, soybean paste), animal food supplements, packaging twine, and fertilizers/agrochemicals. The company also supports integrated farmer solutions covering financing and crop commercialization.

Product overview

ProAgro is an agricultural solutions company offering a comprehensive portfolio of products and services for farmers. The portfolio consists of six main product categories: (1) Seeds including alfalfa, oat, Sudan grass, corn, rye grass, Bermuda grass, and sorghum varieties; (2) Forage products including oat forage, alfalfa, wheat straw, and Sudan forage; (3) Raw materials such as cotton seed, yellow corn, bakery products, whole wheat, DDGS, rolled corn, and soybean paste; (4) Animal food supplements including Sanolac, Mipro Energizer, Kristall Hefe, Latteccino, and Sanolac Sprint; (5) Packaging thread (rafia twine) for agricultural baling; and (6) Fertilizers and agrochemicals including Arrow 120 EC, DAP Plus, Nutri Boro, Orofos P+K, Protek, and numerous other crop protection and nutrition products. The company operates from Mexicali, Baja California, serving farmers with integrated solutions covering financing, agricultural inputs, and harvest commercialization.

Differentiator

Problem solved

Functional benefit

Products and services

• Seeds (Semillas)
• Forage (Forraje)
• Raw Materials (Materias Primas)
• Food Supplements (Suplementos Alimenticios)
• Packaging Twine (Hilo para Empaque)
• Fertilizers and Agrochemicals (Fertilizantes y Agroquímicos)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Toyo KaseiminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.
• Prime-seedminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.
• SyngentaminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.
• SagalminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.
• SWminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.
• BionatminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ProAgro products, listed among authorized distributors on the company website.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wilbur-Ellis: International marketer and distributor of crop inputs, feed, and specialty chemicals for agriculture. Comparable as a long-established (100+ year) multi-category ag inputs distributor serving farmers with bundled solutions and agronomic advice.
• UPL Limited: Global provider of sustainable agricultural solutions including crop protection chemicals, seeds, and post-harvest solutions with strong Latin American presence. Comparable as a major supplier of agrochemicals distributed by companies like ProAgro.
• Yara International: Global fertilizer company producing and distributing nitrogen, phosphate, and potash-based crop nutrition products. Comparable as an upstream supplier and broader-category competitor in the fertilizer segment where ProAgro distributes.
• Helena Agri-Enterprises: US-based distributor of crop protection products, fertilizers, seeds, and agricultural services to commercial growers. Comparable as a multi-category ag inputs distributor with agronomy advisory support, similar integrated model to ProAgro but at much larger scale.
• Corteva Agriscience: Global pure-play agriculture company providing crop protection chemicals, seeds, and digital agronomy services. Comparable as a major upstream supplier and competitor in the same product categories ProAgro distributes.
• Syngenta: Global agrochemical and seed company selling crop protection products and seeds through distribution networks including ProAgro. Comparable as a major input supplier whose products ProAgro distributes; provides upstream competitive context.
• Nutrien Ag Solutions: Largest agricultural retailer in North America, distributing crop inputs, seed, and crop protection products to farmers across the US, Canada, and Australia. Comparable as a wholesale/retail ag inputs distributor serving commercial farmers with multi-category portfolios.
• CHS Inc. Largest US agricultural cooperative, distributing crop nutrients, crop protection, seed, and feed to farmers across North America. Comparable as a farmer-owned/cooperative-style ag inputs distributor with vertically integrated services.

Direct peers

• Grupo Trimex: Mexican distributor of agricultural inputs and commodities serving farmers across northwestern Mexico. Comparable as a Mexican regional ag inputs distributor with multi-category offerings targeting commercial farmers.
• Agrofértil: Mexican agricultural inputs distributor serving farmers with fertilizers, crop protection, and seeds across multiple Mexican states. Most direct comparable in business model—a multi-category regional ag inputs distributor in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proagromx
• LinkedInlinkedin.com/company/proagromx

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAgro