Peterson Rich Office

What Peterson Rich Office does

Peterson Rich Office (Peterson Rich Office PLLC) is a Brooklyn-based architecture and design practice founded in 2014 by principals Miriam Peterson and Nathan Rich. Operating as a privately held Professional Limited Liability Company with approximately 11 employees, the firm delivers full-service architectural, interior, and exhibition design for cultural institutions, museums, galleries, retail brands, universities, and public-sector clients. Its disclosed portfolio includes commissions for the Metropolitan Museum of Art (Costume Art and Conde M. Nast Galleries), MoMA Design Store SoHo, Brooklyn Museum (Arts of Africa Galleries), Wesleyan University Pruzan Arts Center, Galerie Perrotin, Hudson Valley Museum of Contemporary Art, Blu Dot, Pioneer Works Observatory, and The Shepherd Gallery and Arts Center.

The firm generates revenue through professional services fees negotiated on a project-by-project basis, covering architectural design, interior design, exhibition design, and renovation. Pricing is quote-based and not publicly disclosed; the firm does not sell standardized products, operate a software platform, or maintain an API or SDK offering. Its go-to-market is enterprise-focused: commissions are secured through direct relationships with cultural institutions and major brands, competitive bidding processes, and referrals from existing institutional clients. Geographic reach is concentrated in New York, with selected engagements in Connecticut (Wesleyan) and Michigan (Shepherd Gallery in Detroit).

Peterson Rich Office relies primarily on earned media coverage in leading design and mainstream publications — Architectural Digest, The New York Times, Fast Company, The Architect's Newspaper, Curbed, Cultured Magazine, and CULT100 — alongside organic social channels (Instagram, LinkedIn) for top-of-funnel visibility. The firm has no disclosed external investment, no parent company, no subsidiaries, no patent portfolio, no certifications, and no evidence of technology-platform development. All marketing and project-attribution signals point to a reputation-led, project-based professional services business anchored by principal-attached creative authorship.

Name

Peterson Rich Office

Legal name

Peterson Rich Office PLLC

Website

https://pro-arch.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson Rich Office is a Brooklyn-based architecture and design practice founded in 2014 by principals Miriam Peterson and Nathan Rich. The 11-person firm delivers full-service architectural, interior, and exhibition design for cultural institutions, retail brands, universities, and public-sector clients including The Met, MoMA, Brooklyn Museum, and Wesleyan University.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional services revenue generated through architectural design commissions, interior design, and空间规划 services for institutional and commercial clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peterson Rich Office is a full-service architecture and design practice that provides architectural design, interior design, and exhibition design for cultural institutions, retail brands, residential clients, and public-sector engagements. The firm delivers projects at multiple scales, including museum galleries, exhibition spaces, retail showrooms and stores, university arts facilities, and public spaces, serving clients such as The Metropolitan Museum of Art, MoMA Design Store, Brooklyn Museum, Wesleyan University, Galerie Perrotin, Blu Dot, Pioneer Works, and The Shepherd Gallery and Arts Center.

Product overview

Peterson Rich Office is a full-service architecture and design practice offering a unified portfolio of architectural and design services. The firm provides architectural design, interior design, and exhibition design primarily for cultural institutions (museums, galleries), retail clients, residential projects, and public sector engagements. The firm does not offer modular or tiered software products; its offering consists of professional design services delivered across diverse project types and scales.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Design Services

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SO-IL: Brooklyn-based architecture firm with comparable small size and focus on cultural and institutional projects. Similar boutique model and NYC cultural design focus to Peterson Rich Office.
• Selldorf Architects: New York-based architecture firm with comparable focus on cultural institutions, museums, and galleries. Similar boutique scale with strong client roster including major art institutions, directly comparable to Peterson Rich Office's cultural and arts portfolio.
• Diller Scofidio + Renfro: NYC-based architecture firm with strong cultural architecture portfolio including The Shed, High Line, and The Broad. Comparable in NYC location and cultural/institutional design focus, though larger in scale.
• Ennead Architects: NYC-based architecture firm specializing in cultural, educational, and institutional projects. Designed major projects including the American Museum of Natural History and various Met projects, mirroring Peterson Rich Office's institutional client focus.
• nARCHITECTS: Brooklyn-based architecture firm with cultural and institutional portfolio. Similar small firm scale and NYC-based cultural design focus to Peterson Rich Office.
• MOS Architects: NYC-based architecture firm with focus on cultural and arts-related projects. Comparable small firm size and cultural design niche to Peterson Rich Office, headquartered in New York.

Broad incumbents

• Snøhetta: International architecture firm with major cultural and institutional projects including the SFMOMA expansion and National Sept 11 Memorial Museum. Larger scale but overlapping cultural architecture focus.
• Studio Gang: Major architecture firm with cultural and institutional projects including the American Museum of Natural History Gilder Center. Broader scale but comparable cultural architecture focus.
• Renzo Piano Building Workshop: International architecture firm specializing in major cultural institutions including the Whitney Museum and Centre Pompidou. Larger scale but overlapping cultural architecture focus.
• David Chipperfield Architects: International architecture firm renowned for cultural and museum projects including the Neues Museum and Royal Academy renovation. Comparable cultural architecture focus at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peterson-rich-office
• Instagraminstagram.com/peterson_rich_office

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Rich Office