ProAstri AB

What ProAstri AB does

ProAstri AB was a privately held Swedish executive search and recruitment firm (AB = Aktiebolag, a Swedish private limited company) headquartered in Stockholm and founded in 2003. The firm operated for over 20 years delivering three core consulting services: Executive Search for senior-level talent identification, Rekrytering (general recruitment) for placing candidates into open positions, and Personbedömning/Second opinion (person assessment and second opinion) for evaluating candidates. Its client base consisted of Swedish B2B organizations seeking professional talent acquisition support and individual candidates seeking career assessment. No software platform, proprietary technology stack, or digital product was disclosed; all services were delivered as bespoke human consulting engagements.

The firm's business model followed the traditional Nordic executive search and recruitment services model, monetizing through placement fees, retained search engagements, and assessment-based consulting fees. With approximately 7 employees, ProAstri was a small boutique operation, and the firm's primary differentiator was its accumulated 20+ years of industry experience and the personal client relationships held by its consultant, Karolina Öberg. There were no disclosed funding rounds, institutional investors, acquisitions, ownership changes, or partnerships beyond the strategic collaboration with People Impact. No technology, integrations, AI/ML capabilities, patents, or certifications were disclosed.

In 2025, ProAstri AB announced the cessation of its business operations. The firm referred its existing clients and candidates to Karolina Öberg, who continues to deliver executive search, recruitment, and person assessment services through the firm's established collaboration partner, People Impact (peopleimpact.se). The closure was a clean wind-down with no acquisition, buyout, or transfer of corporate entity; the brand and legal entity ceased while the underlying client relationships were preserved through the People Impact platform.

Name

ProAstri AB

Legal name

ProAstri AB

Website

https://proastri.se

Company type

Private

Founded year

2003

Operating status

Closed

Headcount range

1–10 employees

Short description

ProAstri AB was a Stockholm-based Swedish boutique executive search and recruitment firm that delivered executive search, general recruitment, and person assessment services to B2B clients from 2003 until ceasing operations in 2025.

Ownership category

akta.pro rank

Product category

Executive Search and Recruitment Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAAAL

Diversity, Equity & Inclusion (DEI) Executive Search

Business & Public Services/HR, Staffing & Recruitment Services/Executive Search & Headhunting

Keywords

• Executive search services
• Recruitment services
• Person assessment
• Talent acquisition
• Headhunting services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

ProAstri AB was a Swedish executive search and recruitment firm that provided Executive Search, Recruitment (Rekrytering), and Person Assessment/Second Opinion (Personbedömning) services to organizations and candidates. The firm operated as a boutique consultancy for over 20 years before announcing the closure of its business in 2025, referring existing clients to consultant Karolina Öberg at collaboration partner People Impact.

Product overview

ProAstri AB was a single-service HR consulting firm offering Executive Search, Recruitment (Rekrytering), and Person Assessment/Second Opinion (Personbedömning/Second opinion) services. These services were delivered as standalone consulting offerings rather than a unified software platform. The company has now ceased operations after over 20 years in the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search Executive search services for organizations seeking to identify and recruit senior-level talent.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• People ImpactcoreStrategic or Co-development PartnerProAstri AB is transitioning its operations and referring its existing customers and candidates to their collaboration partner People Impact. Consultant Karolina Öberg will continue serving ProAstri's clients through People Impact for Executive Search, Recruitment, and Person assessment services.

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• People Impact: People Impact is ProAstri AB's established Swedish collaboration partner that has taken over its executive search, recruitment, and person assessment clients. Directly comparable as a Stockholm-based executive search and HR advisory firm operating in the same niche and geography.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, talent acquisition, and leadership advisory services. Comparable to ProAstri's core executive search practice at significantly larger scale and broader geographic reach.
• Robert Half: Robert Half is a large global staffing and recruitment firm. Overlaps with ProAstri's professional recruitment services at a much broader scale and across more geographies.
• Egon Zehnder: Egon Zehnder is a global leadership advisory and executive search firm. Comparable to ProAstri in senior-level executive search, board advisory, and leadership assessment.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm focused on senior-level hiring. Directly comparable to ProAstri's executive search offering across industries.
• Russell Reynolds Associates: Russell Reynolds Associates is a global executive search firm. Direct overlap with ProAstri's executive search practice at a much larger international scale.
• Michael Page: Michael Page is a global recruitment firm specializing in professional placements. Comparable to ProAstri's recruitment offering, particularly in mid-to-senior professional roles across multiple industries.
• Odgers Berndtson: Odgers Berndtson is an international executive search firm with strong Nordic presence. Comparable to ProAstri's executive search practice in both service mix and Nordic geographic focus.
• Spencer Stuart: Spencer Stuart is a global executive search and leadership consulting firm. Overlaps with ProAstri's executive search and senior-level recruitment services at a much larger international scale.
• Hays: Hays is a global recruitment and workforce solutions provider. Comparable to ProAstri's general recruitment services across professional and mid-senior roles.

Market position

Weaknesses2 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/proastri-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAstri AB