Corporación Proauto

What Corporación Proauto does

Corporación Proauto is the authorized Chevrolet dealer network in Ecuador, operating under General Motors del Ecuador S.A. from its headquarters in Quito, Pichincha. Founded in 1913 with approximately 290 employees, the company sells the full Chevrolet lineup — pickups (D-Max from $28,799, Colorado from $49,999, Silverado from $91,499), SUVs (Groove, Tracker Turbo, Captiva XL, Tahoe, Trailblazer, Suburban), vans (N400 Cargo and N400 Pasajeros), electrified vehicles (Captiva EV, Blazer RS EV, Spark EUV, Captiva Híbrida PHEV), and a commercial truck series built on Isuzu platforms ranging from the 103 HP NLR to the 296 HP FVZ/FVR — through a combination of physical dealership showrooms and a comprehensive digital sales platform at proautochevrolet.com.ec.

The business generates revenue across four primary streams: new vehicle sales (one-time), after-sales service and maintenance (recurring), genuine parts and accessories sales, and OnStar subscription services (tiered at $25-$46/month). Customers span individual consumers and families (primary segment), commercial fleet buyers served through a dedicated Flotas program, and government entities purchasing under exonerated-vehicle schemes with extended warranty terms up to 7 years / 150,000 km. Financing is delivered in-dealership through ChevyPlan, a GM-aligned payment product.

Proauto's technology footprint is licensed from General Motors rather than developed internally, encompassing OnStar connected vehicle services, ChevyStar satellite-based assistance, the MyChevrolet mobile app, ADAS features (adaptive cruise control, autonomous emergency braking, lane departure correction), Android Auto and Apple CarPlay integration, and built-in Wi-Fi hotspot. The go-to-market is sales-led with a digital-first acquisition layer, converting demand through website quote requests into physical dealership transactions, supported by an active social media presence across Facebook, X, YouTube, Instagram, and TikTok.

Name

Corporación Proauto

Legal name

General Motors del Ecuador S.A.

Website

https://proautochevrolet.com.ec

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Authorized Chevrolet dealer in Ecuador operating a nationwide network under General Motors del Ecuador S.A., selling the full vehicle lineup plus OnStar connected services, ChevyPlan financing, after-sales service, and genuine parts to consumers, commercial fleets, and government buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ecuador

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Sales (New Chevrolet Vehicles): Proauto generates primary revenue through the sale of new Chevrolet vehicles including sedans, SUVs, crossovers, pickups, vans, electric vehicles, plug-in hybrids, and commercial trucks (light, medium, and heavy duty). Sales are conducted through the dealership network with financing options including ChevyPlan and fleet purchasing programs.
2. After-Sales Service and Maintenance: Recurring revenue from scheduled maintenance, collision repair, parts replacement, and vehicle care services performed at authorized Chevrolet workshops. Also includes prepaid maintenance packages sold at vehicle purchase.
3. Genuine Parts and Accessories Sales: Revenue from the sale of original Chevrolet parts (engines, transmissions, suspensions, cooling systems) and accessories (alarms, window tint, sensors, chrome trim, wheels, spoilers).
4. OnStar Subscription Services: Recurring subscription revenue from OnStar connected vehicle services, offered in four tiers: Standard Connect (free 10 years), Protect ($33/month), Connect ($25/month), and Protect & Connect ($46/month). Includes safety, emergency, connectivity, and remote control features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Corporación Proauto is the authorized Chevrolet dealer in Ecuador, operating as part of General Motors del Ecuador S.A. The company sells new Chevrolet vehicles across the full lineup — pickups, SUVs, vans, electric vehicles, plug-in hybrids, and Isuzu-based commercial trucks — and provides after-sales services including scheduled maintenance, collision repair, genuine parts and accessories, prepaid maintenance plans, warranty support, and the ChevyPlan in-dealership financing program. It also distributes connected vehicle subscriptions (OnStar, ChevyStar) and the MyChevrolet mobile app, and operates a dedicated fleet sales program for commercial and government buyers.

Product overview

Corporación Proauto is an authorized Chevrolet dealership in Ecuador offering a comprehensive portfolio of vehicles and automotive services. The core product offering consists of Chevrolet vehicles across multiple categories: pickups (D-Max, Colorado, Silverado), SUVs (Groove, Tracker, Captiva XL, Tahoe, Trailblazer, Suburban), vans (N400 Cargo, N400 Pasajeros), electric vehicles (Captiva EV, Blazer RS EV, Spark EUV), plug-in hybrids (Captiva Híbrida), and commercial trucks (NLR, NMR, NPR, NQR, FRR, FTR, FVZ, FVR series). These vehicles are complemented by a suite of post-sale services including OnStar connected services, ChevyStar satellite assistance, prepaid maintenance programs, genuine parts and accessories, warranty coverage, and fleet solutions. The company also offers financing options through ChevyPlan and fleet programs for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• ChevyStar: Satellite technology service offering security, assistance and connectivity for Chevrolet vehicles
• ChevyPlan
• Exonerados
• Flotas

Products and services

• Chevrolet D-Max Chevrolet pickup truck with robust design and performance for work and adventure, starting at $28,799.
• Chevrolet Colorado Chevrolet midsize pickup truck combining power and comfort, starting at $49,999.
• Chevrolet Silverado Full-size Chevrolet pickup truck with advanced features and powerful performance, starting at $91,499.
• Chevrolet Groove Compact SUV with modern design and urban versatility, starting at $19,999.
• Chevrolet Tracker Turbo Sporty compact SUV with turbocharged engine, starting at $28,990.
• Chevrolet Captiva XL Mid-size SUV offering space and comfort for families, starting at $27,599.
• Chevrolet Tahoe Full-size premium SUV with advanced technology and spacious interior.
• Chevrolet Trailblazer Compact SUV with efficient performance and modern features, starting at $59,990.
• Chevrolet Suburban Large SUV offering maximum cargo space and seating capacity.
• Chevrolet N400 Cargo Commercial van for cargo transport with efficient design, starting at $18,990.
• Chevrolet N400 Pasajeros Passenger van designed for comfortable group transport, starting at $19,990.
• Chevrolet Captiva EV Electric SUV offering zero-emission mobility with modern technology, starting at $30,990.
• Chevrolet Blazer RS EV Performance electric SUV combining sporty design with electric mobility, starting at $59,990.
• Chevrolet Spark EUV Compact fully electric SUV with up to 360 km range on a 41.9 kWh battery, starting at $21,499.
• Chevrolet Captiva Híbrida (PHEV) Plug-in hybrid SUV combining gasoline and electric power with a 20.5 kWh battery and up to 1,130 km CLTC combined range, starting at $32,990.
• Chevrolet NLR 511 EIV Light-duty truck with 103 HP Isuzu Euro IV engine and 2.8-ton capacity.
• Chevrolet NMR EIII Medium-duty truck with 130 HP Isuzu Euro III Turbo Intercooler engine and 3.5-ton capacity.
• Chevrolet NPR 815 EIII Light commercial truck with 148 HP engine, 4.8-ton capacity, and 3,815mm wheelbase.
• Chevrolet NQR 915 EIII Commercial truck with 148 HP Isuzu engine and 5.7-ton cargo capacity.
• Chevrolet NQR 1015 EIII Heavy-duty truck with 148 HP engine, 6.5-ton capacity, and air brakes system.
• Chevrolet FRR 1121 EIII Heavy-duty truck with 207 HP Isuzu Euro III engine and 7.85-ton capacity.
• Chevrolet FTR 1624 EIII Heavy-duty truck with 237 HP Turbo Intercooler 6-cylinder engine and 10.1-ton capacity.
• Chevrolet FVZ 2630 EIII Heavy-duty truck with 296 HP Isuzu Euro III engine, 19.1-ton capacity, and 6x4 traction.
• Chevrolet FVR 1730 EIII Heavy-duty truck with 296 HP engine, 11.6-ton capacity, and Isuzu Turbo Intercooler technology.
• OnStar Connected Vehicle Service Subscription-based connected vehicle service offering automatic crash response, emergency services, stolen vehicle recovery, roadside assistance, remote commands, Wi-Fi hotspot, vehicle diagnostics, and navigation. Four pricing tiers: Standard Connect (free for 10 years), Protect ($33/month), Connect ($25/month), and Protect & Connect ($46/month).
• ChevyStar Satellite Assistance Satellite-based assistance technology offering security, support, and connectivity for Chevrolet vehicles, including in-vehicle button and mobile app for personal assistance, remote diagnostics, emergency response, and navigation.
• ChevyPlan Vehicle Financing In-dealership financing program enabling customers to acquire a Chevrolet with personalized flexible payment terms.
• Flotas Fleet Solutions Dedicated fleet purchasing program for commercial businesses and government entities, providing customized vehicle acquisition plans with exclusive benefits and tailored solutions for fleet buyers.
• Mantenimiento Prepagado (Prepaid Maintenance) Prepaid maintenance program allowing customers to finance scheduled maintenance at time of purchase, offering price protection, transferability, and warranty compliance benefits.
• Repuestos Genuinos Chevrolet Genuine Chevrolet replacement parts including engine components, cooling systems, transmissions, and suspension parts, backed by manufacturer warranty.
• Accesorios Chevrolet Original Chevrolet accessories for vehicle personalization and security, including alarms, window tinting, reverse sensors, decorative trim, and sport wheels.
• Chevrolet Warranty Coverage Vehicle warranty coverage ranging from 2 years/50,000 km to 5 years/100,000 km depending on vehicle type, with extended commercial benefit of up to 7 years/150,000 km for 2022+ models.

Quantifiable outcome

• Captiva PHEV delivers up to 1,130 km CLTC combined range with a 20.5 kWh battery
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating hundreds of franchised dealerships with new/used vehicle sales, financing, parts, and service. An analogous scaled authorized-dealer business model even though its geographic focus is the US market.
• Inchcape plc: Global automotive distributor and retailer with footprint across multiple emerging markets, distributing and retailing new vehicles, parts, and after-sales services. Highly comparable distribution/retail business model to Proauto at international scale.
• Lithia Motors: One of the largest franchised auto dealer groups in North America with hundreds of stores across multiple OEM franchises. Comparable in business model (multi-brand authorized franchise retailer with parts/service and digital retail) though at vastly larger scale.

Direct peers

• Casabaca: One of Ecuador's largest automotive dealer groups and the authorized Toyota distributor, operating multi-brand showrooms, service centers, and fleet programs comparable to Proauto's Chevrolet franchise. Both compete for the same consumer and fleet buyers across SUVs, pickups, and commercial vehicles in Ecuador.
• Maresa: Authorized Nissan and additional brand dealer in Ecuador providing new vehicle sales, after-sales service, genuine parts, and fleet solutions. Directly competes with Proauto across mass-market SUVs, pickups, and commercial vans in the same Ecuadorian retail channel.
• Kiru Motor: Authorized Ford dealer network in Ecuador with full Ford vehicle lineup, parts, service, and financing programs. Competes head-to-head with Proauto in pickups (Maverick/Ranger vs. D-Max/Colorado/Silverado), SUVs, and commercial vehicles.
• Hyundai del Ecuador: Authorized Hyundai distributor in Ecuador operating retail sales, service, parts, and fleet channels. Directly comparable to Proauto as a single-brand authorized dealer with consumer and B2B segments, competing across SUVs, sedans, and commercial vehicles.

Regional players

• Grupo Q: Multi-brand automotive retailer operating across Central America and Ecuador (Ford, Hyundai, BMW, and other franchises). Comparable regional peer with similar franchise-based automotive retail model, fleet capabilities, and after-sales services.

Others

• Cox Automotive: Provider of dealer technology solutions (Dealertrack, Manheim, Autotrader) serving franchised auto dealers like Proauto. Industry ecosystem participant rather than competitor, but directly relevant to understanding dealership operations and tech integration.
• MercadoLibre Auto: Online auto marketplace operating across Latin America including Ecuador, listing new and used vehicles and adjacent services. An indirect competitor/alternative channel for vehicle discovery, relevant as an emerging digital touchpoint for buyers who might otherwise walk into a Proauto showroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Proauto_EC
• YouTubeyoutube.com/@corpproatuoecuadorddp
• Facebookfacebook.com/ProautoChevrolet
• Instagraminstagram.com/chevroletproauto
• TikToktiktok.com/@proauto.selective
• LinkedInlinkedin.com/company/corporaci%C3%B3n-proauto

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporación Proauto