What ProBeta Training does

ProBeta Training (Pty) Ltd is a South African professional training provider headquartered in Randburg, Gauteng, with a physical address in St Helena Bay, Western Cape. The company delivers CPD-accredited technical training and compliance content to the accounting and auditing profession, covering taxation, auditing, accounting standards (IFRS), legislation (FICA, POPIA, Companies Act, Labour Law), soft skills, and Microsoft applications including CaseWare. It operates five delivery formats — public courses, live webinars, virtual instructor-led training, recorded courses, and customised in-house training for groups of 10 or more — alongside a portfolio of subscription products (Monthly Legislative Updates, Compliance Hub toolkits, CPD Reporting) and secondary retail lines (branded Tax Guides and Accountant Desk Calendars).

The technology layer is a web-based booking and CPD management platform at bookings.probetatraining.co.za, fronting a portfolio of specialised sites: the ProBeta Compliance Hub (probetacompliancehub.co.za) hosting ISQM 1, FICA, Deceased Estates, and Audit Working Papers toolkits, the Post Assessment Results Portal (resultsportal.co.za), a Kajabi-hosted Practice Manuals storefront, and the Akhanani online courses partnership. Revenue is generated through per-seat course fees (R287.50 to R5,750 per person), monthly subscriptions (R57.50 for CPD reporting, R621-R1,840 for legislative updates), annual Compliance Hub subscriptions, in-house training engagements, and bulk unit sales of physical products. The company is accredited by SAICA (designated training provider for the CA2025 / CA of the Future programme), IRBA, SAIBA, ACCA, IACSA, SAIPA, and SAIT, and serves customers across South Africa and neighbouring Southern African countries including Botswana, Zambia, Lesotho, Mauritius, and Eswatini.

ProBeta is a privately held, founder-controlled firm with no external institutional investors or parent company. Founded by current Managing Director Lynette Badenhorst (a CA(SA) with M.Com Tax in Domestic and International), the company traces its lineage to PROS Training (1993) and the 2003 merger that formed ProBeta Accountancy Development, before demerging in 2012 into its current standalone structure. It employs approximately 25 staff including training developers, facilitators, coordinators, and administrative roles, and generates revenue across consulting, training delivery, compliance content, and branded marketing products.

Name

ProBeta Training

Legal name

ProBeta Training (Pty) Ltd

Website

https://probetatraining.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ProBeta Training is a South African CPD-accredited training provider that delivers accounting, auditing, tax, and compliance courses to SAICA and IRBA-registered professionals via public courses, webinars, virtual training, recordings, and subscription-based compliance hubs across Southern Africa.

Ownership category

akta.pro rank

Product category

Professional Accounting Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industries

Audit & Assurance (Internal/External, SOX) (EDABAJAE), Financial Crime & Fraud Prevention (Forensics, Investigations) (EDABAJAK)

Keywords

• Professional accounting training
• CPD compliance training
• Audit and tax training
• Compliance toolkits
• Accounting education

Headquarters

HQ city

St Helena Bay

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Course Registration Fees: Revenue from public courses, webinars, virtual training sessions, and recordings. Fees vary by course type, duration, and format (individual vs firm/group pricing).
2. Monthly Legislative Updates Subscription: Recurring subscription at R1840/month for firms or R621/month for individuals, providing two webinars per month plus recordings and materials.
3. CPD Reporting Subscription: Monthly subscription service at R57.50/month for individual CPD reporting profile, generating recurring revenue.
4. Tax Guides: Personalized tax guides with firm branding sold in bulk quantities. Non-personalized versions also available at reduced price.
5. Accountant Desk Calendars: Customized calendars with firm branding sold in bulk quantities for marketing purposes.
6. In-House Training: Customized in-house training for audit and accounting firms with minimum 10 delegates.
7. Training Toolkits Subscription: Annual subscription providing hundreds of hours of training through ProBeta Compliance Hub.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ProBeta Training provides accredited professional development and CPD training for the South African accounting and auditing profession, delivered via public courses, live webinars, virtual training, professionally recorded sessions, and customised in-house firm training. The company supplements its training with subscription-based Compliance Hubs (ISQM 1, FICA, Deceased Estates, Audit Working Papers), a web-based CPD reporting platform for SAICA/IRBA compliance, a Post Assessment Results Portal, Monthly Legislative Updates, branded Tax Guides and Desk Calendars, and practice management manuals and templates.

Product overview

ProBeta Training operates as a comprehensive professional training ecosystem offering multiple delivery formats (public courses, webinars, virtual training, recordings, and in-house training) across the accounting, auditing, taxation, and compliance domains. The platform provides a subscription-based Compliance Hub with specialized toolkits (ISQM 1, FICA, Deceased Estates, Audit Working Papers), a web-based CPD Reporting Tool for SAICA/IRBA compliance, a Post Assessment Results Portal, and a Monthly Legislative Updates subscription. Complementary products include customizable Tax Guides, Accountant Desk Calendars, Practice Manuals & Templates, and Coaching & Corporate Well-Being Solutions. Training content spans technical areas (IFRS, auditing standards, tax law, CaseWare, Draftworx, Excel, IT/cyber), professional compliance (FICA, POPIA, Companies Act, Labour Law), and soft skills development. The platform also partners with Akhanani for additional online courses.

Differentiator

Problem solved

Functional benefit

Brands

• Akhanani Online Courses: Online courses platform offered through akhanani.co.za
• ProBeta Compliance Hub
• Post Assessment Results Portal

Products and services

• Public Courses Instructor-led public training courses on accounting, auditing, taxation, legislation, soft skills, and computer training presented at scheduled dates for accounting and auditing professionals.
• Webinar Courses Live, interactive webinars delivered online covering regulatory updates, industry developments, and best practices for accounting professionals.
• Virtual Training Virtual instructor-led training sessions for complex technical concepts, presented by experts with real-time application of concepts, accessible from office or home.
• Recordings (CDSs) Professionally recorded and edited versions of live webinars available for individual purchase, allowing self-paced learning on demand for accounting professionals.
• In-House Courses Flexible training delivered onsite or virtually, designed for accounting/auditing firm teams with a minimum of 10 delegates to meet specific firm objectives.
• ProBeta Training Toolkits Annual subscription providing hundreds of hours of training content for accounting/auditing firm employees, delivering practical professional development across the ProBeta Compliance Hub.
• Coaching & Corporate Well-Being Solutions One-on-one and group coaching grounded in positive psychology frameworks, designed to elevate workplace performance, connection, and human flourishing for accounting and corporate teams.
• Monthly Legislative Updates Monthly subscription delivering webinar sessions covering latest regulatory changes, standards updates, and industry news across auditing, taxation, legal, employment, accounting, and labour law domains for accounting professionals.
• Post Assessment Results Portal Secure web portal for storing and accessing training results, CPD reports, post-assessment results, and certificates on demand for ProBeta training attendees.
• CPD Reporting Tool Web-based CPD reporting system for SAICA, IRBA, and other professional body compliance, featuring Planning, Action, and Reflection phases with automatic course recording for accounting and auditing professionals.
• Practice Manuals & Templates Ready-to-use practice management manuals and toolkits with professionally prepared templates for accounting firm policies, procedures, and documentation.
• ProBeta Tax Guides Annual tax guides available in Afrikaans and English, published after the Finance Minister's Budget Speech, with customisable firm branding on covers for accounting practices.
• Custom Accountant Desk Calendars Personalised accountant desk calendars featuring firm branding, highlighting public holidays, school holidays, and important tax and accounting deadlines, sold in bulk for marketing purposes.
• Akhanani Online Courses Online course platform partner providing additional learning resources for accounting professionals via the akhanani.co.za external platform.
• Compliance Hubs Specialized compliance toolkits for accounting and auditing firms including ISQM 1 Hub, FICA Compliance Hubs, Administration of Deceased Estates Hub, and Audit Working Papers.
• Consulting Services Expert consulting for the accounting profession on tax, accounting, auditing, and legislation with practical, professional guidance tailored to firms' needs.

Quantifiable outcome

• Earn 1-32.5 verifiable CPD hours per course (SAICA, SAIBA, SAIT, SAIPA, ACCA, IACSA & IRBA)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SAICA (South African Institute of Chartered Accountants)coreStrategic or Co-development PartnerSAICA designated training service provider for the CA2025 / CA of the Future SAICA Training Programme. ProBeta is an approved provider for SAICA CPD compliance. Training courses are accredited for SAICA CPD hours.
• IRBA (Independent Regulatory Board for Auditors)coreStrategic or Co-development PartnerProBeta courses are accredited for IRBA CPD points. IRBA-registered auditors can earn verifiable CPD through ProBeta training for compliance purposes.
• SAIBA, ACCA, IACSA, SAIPA, SAITminorStrategic or Co-development PartnerVarious professional bodies accept ProBeta CPD hours for their members. Courses earn verifiable CPD recognized by these bodies.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ACCA (Association of Chartered Certified Accountants): Global accountancy body whose CPD courses ProBeta accepts for member accreditation. Comparable as a large incumbent offering CPD-eligible professional development to the same SA accountant audience.
• BPP Professional Education: UK-headquartered professional training provider offering accountancy, tax, law and finance courses with global exam and CPD offerings. Comparable as a scaled player whose blended learning model and CPD catalogue mirrors ProBeta's.
• The Knowledge Academy: Global provider of accredited professional short courses spanning finance, accounting, audit and compliance. Comparable on multi-format CPD delivery (classroom, virtual, on-demand) sold to corporate and individual professionals.
• Cegos: International corporate training and professional development provider covering finance, compliance and soft skills. Comparable on enterprise in-house training delivery and subscription-style learning catalogues for compliance-mandated audiences.
• Kaplan Professional: International professional education group delivering accountancy, tax and financial services training. Comparable on regulated CPD, multi-format delivery (classroom + online), and exam-aligned courses used by practicing accountants.
• CIMA (Chartered Institute of Management Accountants): Global management accounting body that accredits CPD and offers its own learning to members. Comparable as an adjacent professional body whose members also demand SA-context CPD that ProBeta supplies.
• SAICA (South African Institute of Chartered Accountants): SA's chartered accountant body that accredits CPD and runs its own training programmes (including CA2025). Directly comparable as it sets the CPD framework ProBeta monetizes and increasingly competes with for member training spend.
• SAIPA (South African Institute of Professional Accountants): SA's professional accountants body for the AGA/BA stream, whose members count ProBeta CPD toward compliance. Comparable as another regulator-adjacent body driving the same mandated demand pool that ProBeta serves.

Direct peers

• GetSmarter: South African-founded online professional short-course provider (now part of 2U) delivering accredited certificates and CPD across accounting, finance and compliance. Most directly comparable on format (online, accredited, SA-based, professional upskilling) and overlapping buyer.

Regional players

• Mweb Business / iLearn: South African online professional training platform offering accredited IT, finance and compliance courses. Comparable as a domestic online-only competitor addressing the same SA accounting compliance buyer with self-paced alternatives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/probeta-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProBeta Training