Procare Vorsorge AG

What Procare Vorsorge AG does

Procare Vorsorge AG is a Swiss insurance brokerage intermediary founded in 2005 and headquartered in Niederrohrdorf, Switzerland (with a listed presence in Dübendorf, Zürich). The company operates as a three-sided broker hub connecting FINMA-registered non-tied insurance advisors and intermediaries with a broad panel of Swiss insurance carriers, while also providing direct advisory services to end customers (notably Helsana employees and private retail clients). Its core products are the proprietary Procare Broker Tool for quote creation, contract management, and cross-carrier offer comparison, and the Procare Academy platform which delivers sales training, product education, and certifications including GWG and Cicero. Services are delivered nationwide in German, French, Italian, and English, operating under multilingual DBA names Procare Prévoyance SA (French) and Procare Previdenza SA (Italian).

The business model is primarily transaction-fee driven: Procare earns commissions and brokerage compensation from insurance carriers for placed policies, and passes through commission plus brokerage fees to distribution partners on a monthly commission with bi-weekly payout cadence. A secondary professional-services revenue stream is generated through direct insurance and pension advisory services, particularly to Helsana employees under a continuing enterprise-level arrangement. The company processes 95% of submitted quote requests internally, and go-to-market relies on a channel-partner model supported by key account managers, a dedicated academy for partner enablement, and earned media coverage in outlets such as HZ Insurance.

Procare was previously a 100% subsidiary of the Helsana Group and transitioned to new, undisclosed ownership in 2022, with all existing contracts, agreements, and service commitments maintained. Leadership comprises CEO and Board President Hans-Martin Oberholzer and CFO Andrin Holzer, supported by a 14-person team covering mandate management, broker consulting, sales, and compensation/benefits specialism. The carrier panel spans all major Swiss insurers (Helvetia, Zurich, Swiss Life, Baloise, AXA, Generali, Mobiliar, Alliance) plus a long tail of specialized and digital providers (Pax, Vaudoise, Emmental, smile.direct, SwissCaution, ERV, ASGA, TSM, LiechtensteinLife, autoMate insurance, Coop Insurance).

Name

Procare Vorsorge AG

Legal name

Procare Vorsorge AG

Website

https://procare.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Procare Vorsorge AG is a Swiss insurance brokerage intermediary connecting FINMA-registered insurance advisors with major Swiss insurance carriers. Founded in 2005 and headquartered in Niederrohrdorf, the 14-person firm provides a proprietary Broker Tool, the Procare Academy, and direct advisory services.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Insurance intermediary platform
• Broker software tools
• Insurance advisory services
• Insurance distribution network

Headquarters

HQ city

Niederrohrdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commission and Brokerage Fees: Procare earns commission and brokerage compensation from insurance companies for placing insurance products. Partners receive monthly commission and brokerage compensation with bi-weekly payouts.
2. Insurance Advisory Services: Provides comprehensive insurance and pension advisory services to Helsana employees and direct customers, generating revenue through service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Procare Vorsorge AG operates as an insurance broker and intermediary, aggregating access to multiple Swiss insurance companies (health, liability, motor, household, legal protection, life) for independent insurance advisors. The company provides back-office case processing (Innendienst), proprietary Broker Tool software for portfolio and commission management, an Academy for advisor training and certification, and direct advisory services to Helsana Group employees and retail customers.

Product overview

Procare Vorsorge AG operates as an insurance and pension services company offering a unified product portfolio centered around the Procare Broker Tool (for broker quote and contract management), the Procare Academy (partner training platform with certifications), and direct consulting services for Helsana employees. The company functions as an intermediary between insurance advisors and insurance companies, providing operational support, training, and technology tools rather than a multi-module software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Procare Broker Tool Proprietary software platform enabling independent insurance advisors to manage their policy portfolio, process commissions, compare products across multiple Swiss insurers, and administer cases for health, liability, motor, household, legal protection, and life insurance. Used by FINMA-registered non-tied intermediaries as their core operational tool.
• Procare Academy Structured training and certification program for insurance advisors covering insurance product knowledge, regulatory compliance, sales techniques, and advisory skills. Delivered via a dedicated Academy Platform supporting the development and certification of independent insurance distribution partners.
• Broker Services (Innendienst & Key Account Management) Operational back-office support service providing case processing, policy administration, and dedicated partner management for independent insurance advisors. Approximately 95% of all cases are processed internally, reducing administrative burden on advisor partners.
• Advisory Services for Helsana Employees Dedicated pension and insurance advisory service for employees of Helsana Group, providing personalized guidance on pension planning and insurance products.
• Direct Customer Advisory Direct-to-consumer pension and insurance advisory service for individual retail customers across Switzerland, available in German, French, and Italian.

Quantifiable outcome

• 95% of submitted quote requests processed internally by Procare team
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, former/core and minor.

• HelvetiacoreChannel Partner/ Reseller/ DistributorMajor Swiss insurance company partnering with Procare for distribution of insurance products through the broker network. Listed among the key insurance company partners on Procare's website.
• Zurich Insurance GroupcoreChannel Partner/ Reseller/ DistributorGlobal insurance provider partnering with Procare for product distribution through the broker network in Switzerland.
• Swiss LifecoreChannel Partner/ Reseller/ DistributorLeading Swiss life insurance and pension company offering products through Procare's distribution network.
• BaloisecoreChannel Partner/ Reseller/ DistributorSwiss insurance group providing insurance products distributed through Procare's broker network.
• AXAcoreChannel Partner/ Reseller/ DistributorGlobal insurance company with Swiss operations partnering for product distribution through Procare's network.
• GeneralicoreChannel Partner/ Reseller/ DistributorInternational insurance group operating in Switzerland through Procare's distribution network.
• MobiliarcoreChannel Partner/ Reseller/ DistributorSwiss insurance cooperative providing property and casualty insurance through Procare's broker network.
• AlliancecoreChannel Partner/ Reseller/ DistributorInsurance company partner offering products through Procare's distribution network.
• Helsana Group (Former Parent)former/coreStrategic or Co-development PartnerFormer 100% parent company of Procare Vorsorge AG. Procare has transitioned to new ownership while maintaining service continuity for Helsana employees.
• EmmentalminorChannel Partner/ Reseller/ DistributorRegional Swiss insurance company listed among Procare's insurance company partners.
• VaudoiseminorChannel Partner/ Reseller/ DistributorSwiss insurance company listed as one of the insurance partners on Procare's website.
• PaxminorChannel Partner/ Reseller/ DistributorSwiss insurance company partner listed among Procare's network of insurance providers.
• smile.directminorChannel Partner/ Reseller/ DistributorOnline insurance brand listed among Procare's insurance company partners.
• SwissCautionminorChannel Partner/ Reseller/ DistributorSwiss guarantee and insurance solutions provider partnering with Procare.
• ERV (Europäische Reiseversicherung)minorChannel Partner/ Reseller/ DistributorTravel insurance specialist listed as partner providing travel insurance products.
• ASGAminorChannel Partner/ Reseller/ DistributorProfessional pension foundation listed among Procare's insurance partners.
• TSMminorChannel Partner/ Reseller/ DistributorInsurance company partner (travel and health insurance) in Procare's network.
• LiechtensteinLifeminorChannel Partner/ Reseller/ DistributorLiechtenstein-based life insurance company in Procare's partner network.
• autoMate insuranceminorChannel Partner/ Reseller/ DistributorDigital car insurance provider listed among Procare's insurance partners.
• Coop InsuranceminorChannel Partner/ Reseller/ DistributorInsurance products under Coop brand distributed through Procare's network.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Marsh Switzerland: Global insurance broker and risk advisor with Swiss operations serving corporate and mid-market clients. Overlaps with Procare on multi-line insurance placement and broker-of-record services in the Swiss market.
• Aon Switzerland: Global insurance broker with a substantial Swiss presence offering brokerage, risk advisory, and reinsurance solutions across all major insurance lines. Comparable as a multi-carrier broker and risk advisor competing for the same Swiss independent-advisor relationships.
• WTW (Willis Towers Watson) Switzerland: Global insurance and risk advisory broker with a Swiss operation offering multi-line brokerage and consulting services. Comparable to Procare as a multi-carrier broker and risk advisor serving Swiss corporate and institutional clients.

Direct peers

• Kessler & Co: Long-established Swiss insurance broker serving mid-market and corporate clients with multi-carrier placement across personal and commercial lines. Directly comparable to Procare in its Swiss-only, multi-insurer brokerage model and B2B advisor orientation.
• GrECo International: European independent insurance broker operating in German-speaking markets with multi-carrier placement and broker support services. Directly comparable to Procare as a multi-line, multi-insurer broker serving independent advisors and corporate clients.
• Funk Gruppe: European independent insurance broker providing multi-carrier corporate and personal lines brokerage with proprietary digital tools and academy-style training. Comparable to Procare's combination of broker platform, multi-insurer access, and partner enablement.
• Howden Switzerland: Specialist insurance broker group with a Swiss presence focused on independent advisor and broker partnerships. Highly comparable to Procare's model of empowering independent advisors with multi-carrier access and operational support.

Others

• Comparis: Swiss online comparison platform for insurance, banking, and telecom products. Adjacent comparator to Procare rather than a direct broker, but shape consumer expectations around transparency and digital placement in the Swiss insurance market.
• Helvetia Insurance: Major Swiss insurance carrier and listed core distribution partner of Procare. Not a peer but a key counterparty whose product shelf, captive distribution, and tied-agent strategy directly influence Procare's competitive position.

Emerging players

• smile.direct: Swiss digital direct-to-consumer insurance brand offering transparent, online-purchased personal insurance products. Part of Procare's partner network but also a structural disruptor of the advisor-driven brokerage model Procare depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procare-vorsorge-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procare Vorsorge AG