PCM Community Nederland & België

What PCM Community Nederland & België does

PCM Community Nederland & België, legally Process Communication Nederland, is an Amsterdam-based training and coaching organisation founded in 2012 that operates as the regional provider of the Process Communication Model® (PCM) — a research-validated behavioural and communication framework developed by American clinical psychologist Taibi Kahler. The company's offering is built on PCM's six-type personality taxonomy (Gestructureerd denker, Doorzetter, Rebel, Promoter, Harmoniser, Dromer), a 4-step communication process (self-awareness, observing others, adapting style, building relationships), and stress/distress behaviour mapping. Core products include a 3-day PCM Basistraining (€1,450–€1,500 per participant), a 2-day PCM Verdiepingstraining (€825), a 1-day workshop (€595), 1-on-1 coaching, in-company programmes, and a certification pathway for aspiring PCM trainers and coaches; supporting revenue comes from an e-commerce webshop selling books, leadership manuals, contact cards, ground matrices, coach starter kits, and branded merchandise.

The business runs on a community-led, asset-light go-to-market model. A central team of approximately 57 employees — led by Directeur Edith Doosje and PCM-mastertrainer Patricia Antersijn — coordinates certification, curriculum, the public training agenda, the website, and the webshop. Distribution is performed primarily by a network of more than 200 independently certified PCM trainers and coaches across the Netherlands and Belgium (covering Amsterdam, Breda, Gelderland, Rijnsaterwoude, and Elsene), each marketing their own public and in-company engagements under the PCM brand. Marketing is organic and content-led: a blog, the 'Dagelijks Verschil' podcast, an email newsletter, a free 'Test je stress' assessment, and active profiles on LinkedIn, Instagram, YouTube, and Facebook drive top-of-funnel awareness. Target customers span individuals pursuing self-development (the primary segment), educational institutions (primary, secondary, MBO, HBO), healthcare providers, and corporate teams seeking leadership, conflict-handling, and stress-management training.

Name

PCM Community Nederland & België

Legal name

Process Communication Nederland

Website

https://processcommunicationmodel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PCM Community Nederland & België is an Amsterdam-based training and coaching organisation (founded 2012) that delivers the Process Communication Model® framework through a community of 200+ certified trainers and coaches, serving individuals, educators, healthcare providers, and corporate teams across the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Public PCM Training Courses: Revenue from multi-day PCM training programmes (Basistraining and Verdiepingstraining) offered on a scheduled public agenda. Trainings are priced per participant and include materials, lunch, and PCM personality profile. Minimum 4 participants required to start a session.
2. In-Company Training: Customised PCM training delivered at client organisations. Contact-driven sales, with outreach managed by individual trainers or the central director (Edith Doosje). Pricing per session or programme.
3. 1-on-1 Coaching and Begeleiding: Individual coaching services provided by certified PCM coaches, focused on self-insight, effectiveness, and stress reduction. Each coach operates independently, billing clients directly.
4. PCM Webshop: Online sales of PCM books (including 'Iedereen is anders, wat nu?', 'Verrijk je kijk', 'In 10 stappen zelfbewuster samenwerken', 'Coachen vanuit de positieve psychologie'), training materials (posters, contact cards, stickers, PCM Grondmatrix), leadership manuals with workbooks, coach starter kits, promotional items (pens, shopper bags), and banners.
5. PCM Trainer and Coach Certification: Revenue from PCM certification programmes that qualify professionals to become certified PCM trainers or coaches. Certification pathways include PCM-trainer and PCM-coach tracks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PCM Community Nederland & België delivers Process Communication Model® (PCM) training programmes, one-on-one coaching, and trainer/coach certification across the Netherlands and Belgium, coordinated through a network of 200+ certified professionals. Its core offerings are the multi-day PCM Basistraining (3-day) and PCM Verdiepingstraining (2-day) public courses, supplemented by in-company training, individual coaching, and supporting materials sold through the PCM Webshop.

Product overview

PCM Community Nederland & België operates a service-based business centered on the Process Communication Model (PCM), a communication and personality framework developed by Taibi Kahler. The core offering consists of PCM Basistraining (3-day foundational training) and PCM Verdiepingstraining (2-day advanced training), complemented by one-on-one coaching services and a certification program for aspiring trainers and coaches. The company maintains a Webshop selling training materials including books (Iedereen is anders, wat nu?), PCM Leiderschapsmanual + werkboek, PCM-contactkaarten, PCM-Grondmatrix, and starter kits. Additional offerings include a podcast series (Dageliks verschil) and resources for specific sectors such as education, healthcare, and leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Dagelijks Verschil: Podcast series hosted by Patricia Antersijn featuring PCM practitioners sharing their daily impact stories.
• PCM Webshop
• PCM Leiderschapsmanual + Werkboek
• Verrijk je Kijk
• Iedereen is anders, wat nu?

Products and services

• PCM Basistraining A 3-day foundational training programme teaching the Process Communication Model for self-insight, communication skills, and stress management. Includes training materials, an extensive PCM personality profile, coffee, tea, soft drinks, and lunch. Designed for individuals and open-enrolment participants (minimum 4, maximum 8 per session).
• PCM Verdiepingstraining A 2-day advanced training focusing on conflict handling, stress management, and deeper PCM application skills for experienced practitioners. Covers conflict handling and stress management modules. Maximum 8 participants, minimum 4. Optional follow-up session available at €295 excl. BTW. School leaders can earn 25 re-registration points.
• Coaching en begeleiding One-on-one coaching sessions focused on self-insight, effectiveness, and stress reduction using PCM principles. Delivered by certified PCM coaches operating independently across the Netherlands and Belgium, each coaching clients directly.
• Certificering PCM-trainer of -coach Certification programme qualifying professionals to become certified PCM trainers or coaches, with two tracks (PCM-trainer and PCM-coach). Central to building and maintaining the 200+ professional community and ensuring curriculum and quality standards.
• In-Company PCM Training Customised PCM training delivered on-site at client organisations for teams and leadership groups. Scope, duration, and group size are tailored to the client. Pricing is on request and arranged via direct contact with the director.
• PCM Basistraining (Klikt! met Joyce Mariën variant, Breda) A 3-day Basistraining variant branded 'Klikt! PCM Basistraining Communicatie & Motivatie', delivered by trainer Joyce Mariën in Breda in English and Dutch, priced at €1,500 per participant.
• Effectieve Communicatie en Gedragsinzicht (1-day workshop) A one-day workshop in Breda providing an introduction to effective communication and behavioural insight using PCM, priced at €595 per participant excluding VAT. Includes training materials and a PCM profile.
• PCM Webshop (books, training materials, coach kits, promotional items) Online store at processcommunicationmodel.nl/winkel selling PCM books ('Iedereen is anders, wat nu?', 'Verrijk je kijk', 'In 10 stappen zelfbewuster samenwerken', 'Coachen vanuit de positieve psychologie'), training materials (posters, contact cards, stickers, PCM Grondmatrix), the PCM Leiderschapsmanual + Werkboek, the Startpakket PCM-Coach, and promotional items (pens, shopper bags, banners).

Quantifiable outcome

• Improved communication effectiveness and reduced miscommunication across teams and organisations
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 200+ Certified PCM Trainers and Coaches NetworkcoreChannel Partner/ Reseller/ DistributorThe PCM community in the Netherlands and Belgium is built around a network of more than 200 independently certified PCM trainers and coaches. These professionals deliver PCM training, coaching, and certification services across both countries, operating under the PCM brand. The network is searchable via the website's 'Vind een trainer of coach' directory. Named individual trainers include Joyce Mariën (Breda), Els Poot (Elsene/Belgium), Ton Cleijne (Gallen/Switzerland), Patricia Antersijn (Rijnsaterwoude), Anne-Rie van Bruchem (Gelderland), and Aad Zuurbier (Dirkshorn). The central organisation coordinates certification standards, curriculum, and brand consistency across the network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• GITP: Dutch HR consultancy offering psychometric assessments, leadership development, and team coaching to organizations across the Netherlands. Comparable as a regional Benelux player in assessment-driven soft-skills training and organizational development.
• Boertien Vergouwen Overduin: Netherlands-based leadership, team, and organizational development consultancy with a strong presence in the Dutch training market. Comparable as a regional Benelux provider of corporate leadership and team-effectiveness programs.

Broad incumbents

• SHL: Global provider of psychometric assessments and talent analytics used in leadership development, hiring, and coaching programs. Competes with PCM-adjacent methodologies in the corporate assessment and development market.
• FranklinCovey: Global leadership and effectiveness training company with a certified-coach/practitioner network delivering programs such as 'The 7 Habits' and leadership workshops. Competes with PCM for enterprise training spend on communication, leadership, and team effectiveness.
• The Myers-Briggs Company: Global licensor of the MBTI framework, providing certified practitioner training, assessment tools, and corporate development programs. Operates in the same personality-typing training space as PCM but at significantly greater global scale and broader market reach.
• Gallup (CliftonStrengths): Global analytics and consulting firm offering CliftonStrengths and other strengths-based development programs to organizations and individuals. Adjacent competitor in personality/strengths-based training and certified-coach delivery.
• Wiley (Everything DiSC): Wiley's Everything DiSC portfolio offers personality-based communication and workplace training delivered through a global certified-trainer ecosystem. Competes with PCM for the same corporate L&D budget but with a much larger marketing footprint and broader product line.

Direct peers

• Schouten & Nelissen: Dutch provider of corporate training, coaching, and leadership development programs serving both individuals and organizations in the Netherlands and Belgium. Directly comparable to PCM Community in product category (certified soft-skills and communication training), target buyer (mid-market and enterprise L&D), and delivery model (instructor-led programs with a professional trainer/coach community).
• Insights Nederland (Insights Group): Dutch arm of Insights Group, which licenses the Insights Discovery personality framework and operates a certified-trainer network for corporate communication, leadership, and team development. Closely comparable to PCM Community as a competing registered personality methodology with regional certified-trainer distribution and B2B training focus.

Others

• NOBCO: Dutch professional association for coaches (Nederlandse Orde van Beroepscoaches), setting standards and providing certification/community infrastructure for individual coaches in the Netherlands. Ecosystem peer — not a direct competitor but adjacent to PCM's certified-coach community model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5CgT1RCTs_PeJBwFGm9JMQ
• Facebookfacebook.com/PCMNederland
• LinkedInlinkedin.com/school/pcm-nederland
• Instagraminstagram.com/pcm_nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCM Community Nederland & België