Association des proches aidants Arthabaska-Érable

What Association des proches aidants Arthabaska-Érable does

The Association des proches aidants Arthabaska-Érable (APAAÉ) is a Quebec-based non-profit community organization founded in November 2012 in Victoriaville, operating as an organisme communautaire autonome under Quebec law. It is the sole community organization specifically dedicated to family caregivers (proches aidants) in the MRC d'Arthabaska and MRC de L'Érable territories, covering 33+ municipalities including Victoriaville, Warwick, Kingsey Falls, Plessisville, Princeville, and Saint-Ferdinand. The Association provides free and confidential psychosocial services to adult and young caregivers who support family members, partners, friends, or neighbors facing illness, disability, or age-related loss of autonomy, with both the caregiver and cared-for person generally residing in the territory.

The Association's service portfolio spans core psychosocial services (individual consultations, discussion groups, mentorship program, the Carte alerte Proche aidance emergency card, a bien-être wellness space), youth-specific programming for caregivers under 35 (estimated 750+ in the territory), and a calendar of in-person activities (retreats, nature outings, picnics, ice cream socials, dinner events). It also offers paid conferences for organizations and employers on caregiver workplace reconciliation, young caregiver identification, compassion fatigue, and mistreatment prevention. Supporting content channels include a triannual journal (Cœur vaillant), a blog, an email newsletter, and active social media presence across Facebook, TikTok, and Instagram. The Carte alerte Proche aidance project was co-developed with the Sûreté du Québec and Fondation Jacques & Michel Auger, enabling emergency services to identify cared-for persons when primary caregivers are incapacitated.

The business model is a non-profit, community-services model with no technology product. Revenue is primarily sourced from Quebec government mission funding (Ministère de la Santé et des Services sociaux), supplemented by financial support from L'Appui des proches aidants, Ville de Victoriaville, project-specific grants (Fondation Jacques & Michel Auger, Ministère des Aînés et des Proches aidants), individual donations via the Zeffy platform, and minimal recurring fees ($25/year sympathizing membership, $10 dinner events, $100 retreats). Active caregiver membership is free and renewable annually up to one year after the caregiving journey ends. The team comprises 6 staff plus a 7-member volunteer board of directors, and operates from a single headquarters at 40 rue Alice, Victoriaville, with services delivered in-person, by phone, online, and through mobile community visits across the territory.

Name

Association des proches aidants Arthabaska-Érable

Legal name

Association des proches aidants Arthabaska-Érable

Website

https://prochesaidantsae.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association des proches aidants Arthabaska-Érable is a Quebec non-profit community organization founded in 2012 that provides free psychosocial services, peer support, and respite activities to family caregivers across the MRC d'Arthabaska and MRC de L'Érable territories, with specialized programming for young caregivers and workplace caregiver awareness.

Ownership category

akta.pro rank

Product category

Caregiver Support Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Disability Services & Independent Living Support (BPAGACAG), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Caregiver support services
• Psychosocial counseling
• Peer support groups
• Respite activity programs
• Community caregiver association

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government mission funding: The Association receives core mission funding from the Government of Québec (Ministère de la Santé et des Services sociaux), which constitutes its primary revenue stream. This funding covers the association's operating costs but is described as insufficient to meet the growing needs of an increasing number of members.
2. Donations: The organization accepts charitable donations from the public via its website (Zeffy platform) and by mail. Donations support the expansion of services beyond what government funding covers.
3. Membership fees (sympathizing members): Active membership is free. Sympathizing members pay an annual fee of $25 CAD (due April 1 each year), providing supplementary non-revenue-generating membership revenue.
4. Activity fees: Some activities carry a small fee (e.g., retreat $100, dinner $10), contributing marginally to revenue while keeping programs accessible.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Association des proches aidants Arthabaska-Érable provides free, confidential psychosocial support, peer discussion groups, and a mentorship program for informal (family) caregivers across the MRC d'Arthabaska and MRC de L'Érable in Quebec. It supplements counseling with a Carte Alerte Proche aidance emergency card, an Espace bien-être offering yoga, tai-chi, and creative writing, an overnight wellness retreat, a youth caregiver program for caregivers under 35, and awareness conferences delivered to organizations. Operating as a non-profit, it is funded by a government mission grant from the MSSS, donations, membership fees, and small activity-based fees.

Product overview

The Association des proches aidants Arthabaska-Érable operates as a community organization offering a suite of support services for caregivers in the Arthabaska and L'Érable MRCs of Quebec. Its core offerings include individual psychosocial consultations, discussion groups (groupes de discussion), a mentorship program, the Carte alerte Proche aidance emergency card, and a dedicated wellness space. Services extend to young caregivers (under 35) through specialized support and programming, while the broader membership benefits from activities including retreats, nature-based wellness sessions (Pauses Nature musicale and Pauses Nature gourmande), peer meetings (Rencontres entr'aidants), and seasonal social events (Dîner de la rentrée, Sortie Crème glacée, Sortie pique-nique). For organizations, the association provides conferences and training on caregiving awareness, work-caregiving balance, young caregiver recognition, and compassion fatigue. The portfolio is anchored by a triannual journal (Cœur Vaillant), a blog, public policy documentation, and a centralized resource hub covering financial aid, mental health, legal support, and specialized services.

Differentiator

Problem solved

Functional benefit

Brands

• Cœur vaillant: The organization's triannual journal for close caregivers in the MRC d'Arthabaska and MRC de L'Érable territories, featuring columns, content about activities, and close caregiving issues. Published three times per year to support, inform, and bring together the community.

Products and services

• Consultation psychosociale Free, confidential one-on-one psychosocial consultation delivered by the Association's psychosocial workers to informal caregivers in the MRC d'Arthabaska and MRC de L'Érable.
• Groupes de discussion (groupes de pairs) Peer support groups moderated by the Association that allow informal caregivers to share experiences, reduce isolation, and exchange practical information.
• Programme de mentorat Mentorship program in which experienced caregivers are paired with peers to provide guidance, accompaniment, and emotional support.
• Carte Alerte Proche aidance Emergency caregiver alert card that identifies the cardholder as an informal caregiver and facilitates access to assistance, distributed in partnership with regional pharmacies.
• Espace bien-être (yoga, tai-chi, écriture créative) Wellness programming offering yoga, tai-chi, and creative writing sessions to caregivers as respite and self-care activities.
• Retraite bien-être (overnight retreat) Overnight wellness retreat hosted outside the region for caregivers, intended as a restorative respite experience.
• Services aux jeunes proches aidants Specialized services for young caregivers under 35, including psychosocial support, age-appropriate activities, and partnerships with schools and external collaborators.
• Conférences pour organisations Awareness conferences and information sessions delivered to regional employers, schools, and community organizations to highlight caregiver realities and best practices.
• Journée de reconnaissance (Christmas dinner) Annual caregiver recognition event with a Christmas dinner, offered as a gesture of recognition and community gathering.
• Journal Cœur Vaillant Publication produced by the Association to inform caregivers, share resources, and showcase the organization's activities.
• Catalogue de ressources Curated catalogue of resources and references made available to caregivers to support their caregiving journey.

Quantifiable outcome

• Team grew from 3 to 6 employees between 2021 and 2024, reflecting strong membership growth and diversification of services.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• CLSC Suzor-Côte (MRC d'Arthabaska)coreStrategic or Co-development PartnerPrimary local health and social service centre in MRC d'Arthabaska. Refer caregivers to the Association and provide home support services, including the opening of files for the cared-for person.
• CLSC de L'Érable (MRC de L'Érable)coreStrategic or Co-development PartnerLocal health and social service centre in MRC de L'Érable. Collaborates with the Association to refer caregivers and coordinate home support services.
• CIUSSS de la Mauricie-et-du-Centre-du-Québec (CIUSSS MCQ)coreStrategic or Co-development PartnerRegional health and social services institute. Provides home care services, respite, and psychosocial support to caregivers referred through the Association's network.
• Centre de services MRC Victoriaville de la Sûreté du QuébecmajorStrategic or Co-development PartnerLocal police service that collaborated on the Carte Alerte Proche Aidance project, ensuring emergency services can identify and respond to the needs of cared-for persons.
• Proche aidance QuébecmajorStrategic or Co-development PartnerProvincial umbrella organization. The Association uses its educational content and training materials (e.g., 'Jeune et déjà proche aidant', 'Conciliation travail proche aidance') under licence.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Association des proches aidants de la Côte-du-Sud: Regional caregiver association in the Côte-du-Sud MRC area of Quebec. Closely comparable as a like-sized community caregiver nonprofit delivering psychosocial support, peer groups, and events.
• Regroupement des aidants naturels du Québec (RANQ): Quebec-wide network of regional caregiver support organizations. Directly comparable as a peer/peer-adjacent organization coordinating regional caregiver groups across the province.

Broad incumbents

• L'Appui des proches aidants: Provincial non-profit that funds and supports caregiver associations across Quebec, including the Association. Closely comparable as a system-level caregiver support and funding intermediary.
• Proche aidance Québec: Provincial government-led umbrella and resource organization for caregivers in Quebec. Directly comparable as the parent reference framework and educational content provider for the Association.
• Carers Canada: National Canadian network of caregiver organizations. Comparable as a national umbrella providing policy advocacy and resources to caregiver-serving organizations across Canada.
• Caregiver Action Network: U.S.-based national caregiver support organization. Comparable as a broad incumbent offering family caregiver education, peer support, and resources, though operating in a different jurisdiction.
• Family Caregiver Alliance (National Center on Caregiving): U.S.-based national caregiver services organization. Comparable as a broad incumbent providing caregiver assessment, counseling, education, and policy advocacy.
• Caregiver Compass (AARP): U.S. caregiver resource and support platform from AARP. Comparable as a large-scale caregiver support offering educational content, tools, and community — a model the Association could emulate digitally.
• Société Alzheimer du Canada: National nonprofit serving caregivers of people with dementia. Comparable as a major caregiver-adjacent support organization with regional chapters offering psychosocial support, education, and respite programs.

Regional players

• Maison de l'Aidant (Appui Mauricie): Regional caregiver resource center in Mauricie (adjacent region to Centre-du-Québec). Directly comparable as a community caregiver support hub offering psychosocial services and respite activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prochesaidants
• Instagraminstagram.com/jeune.proche.aidance
• TikToktiktok.com/@assodesprochesaidants
• LinkedInlinkedin.com/company/association-des-proches-aidants-arthabaska-rable

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association des proches aidants Arthabaska-Érable