ProCinema - Schweizer Dachverband für Kino- und Filmverleih

What ProCinema - Schweizer Dachverband für Kino- und Filmverleih does

ProCinema, Schweizerischer Verband für Kino und Filmverleih, is the Swiss umbrella association for cinema and film distribution companies, headquartered in Bern. Founded in 1995, the non-profit organization serves as the central coordination body and authoritative data source for the Swiss cinema industry, collecting visitor statistics, maintaining a comprehensive film database covering all films screened in Swiss cinemas since 1995 (over 28,000 titles), and tracking release dates, cast, distribution details, and rankings. It advocates for the collective political and economic interests of its member cinema operators and film distributors across German-speaking, French-speaking, and Italian-speaking Switzerland.

ProCinema's product portfolio spans a film database with detailed title information, weekly and yearly Top 50 cinema rankings, Facts & Figures industry reports, film announcement services, cinema visitor statistics, alternative content event tracking, subscription services, an ombudsman mediation service, and film status reports. Its commercial offering includes a direct-to-consumer online shop selling Kinogutscheine (cinema vouchers) valid for 10 years and redeemable across all Swiss cinemas registered with the Federal Office of Culture for the best available seating category. It also coordinates the annual Allianz Tag des Kinos (Allianz Cinema Day), a promotional campaign offering CHF 7 tickets across 510+ cinemas in Switzerland and Liechtenstein.

As a membership-based association, ProCinema operates with a lean staff of 6 employees and is funded through member dues and voucher sales rather than external capital. Its business model is primarily B2B (serving member cinema and distribution companies with statistics, advocacy, and services) and B2C (selling cinema vouchers directly to consumers via its e-commerce shop). Operations are multilingual across German, French, and Italian, and leadership comprises General Secretary Ivette Djonova and President Gerhard Pfister (elected June 2026).

Name

ProCinema - Schweizer Dachverband für Kino- und Filmverleih

Legal name

ProCinema, Schweizerischer Verband für Kino und Filmverleih

Website

https://procinema.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

ProCinema is a Swiss non-profit umbrella association for cinema and film distribution, serving member operators and distributors since 1995 with a 28,000+ title film database, universal cinema vouchers, industry statistics, and political advocacy across all Swiss language regions.

Ownership category

akta.pro rank

Product category

Cinema Industry Association Services

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Theatrical Distribution (Domestic) (MPADAJAA)

akta.pro secondary industry

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF)

Keywords

• Industry association services
• Cinema industry statistics
• Film distribution advocacy
• Cinema voucher sales
• Market data collection

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Cinema Voucher Sales (Kinogutscheine): ProCinema operates an online shop selling cinema vouchers that entitle holders to one ticket for the best available seat category in all Swiss cinemas registered with the Federal Office of Culture (Bundesamt für Kultur). Vouchers are valid for 10 years and accepted for all screenings including premieres and weekends. Revenue is generated from the sale of these vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ProCinema is the Swiss umbrella association for cinema and film distribution companies. It collects comprehensive nationwide cinema visitor statistics, maintains a film database of all films screened in Swiss cinemas since 1995, issues universal cinema vouchers (Kinogutscheine) accepted at all federally registered Swiss cinemas, and advocates for the political and economic interests of the Swiss cinema and film distribution industry.

Product overview

ProCinema is the central memory and umbrella organization for the Swiss cinema and film distribution industry. The organization offers a comprehensive suite of services centered around its film database containing over 28,000 titles of films shown in Swiss cinemas since 1995, along with cinema gift vouchers (Kinogutscheine) valid for 10 years across all registered Swiss cinemas. Additional offerings include Top 50 weekly and yearly rankings, Facts & Figures statistical reports, film announcement services, admission statistics, alternative content event statistics, subscriptions, an ombudsman service, and film status reports. The organization also coordinates industry promotion events such as the Allianz Tag des Kinos (Allianz Cinema Day).

Differentiator

Problem solved

Functional benefit

Products and services

• Filmdatenbank (Film Database) Comprehensive database containing information on all films shown in Swiss cinemas since 1995, including visitor statistics, release dates, cast & crew information, age ratings, and distribution details for over 28,000 titles. Used by industry professionals, journalists, and the public.
• Kinogutscheine (Cinema Vouchers)

Quantifiable outcome

• 28,000+ films tracked in database since 1995
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• UK Cinema Association: UK national trade body for cinema operators, providing industry advocacy, data collection, and promotional initiatives. Direct peer to ProCinema, performing the same national cinema trade association function in the UK.
• UNIC (International Union of Cinemas): European umbrella trade body for cinema operators, providing industry advocacy, data, and representation to EU institutions. Direct peer to ProCinema at the supranational level, performing the same collective-representation function for cinema exhibition across Europe.
• NATO (National Association of Theatre Owners): Largest cinema trade association in the United States, representing theatre owners on policy, statistics, and industry events. Direct peer to ProCinema in core function as national cinema exhibition trade association, scaled to the US market.
• ANEC (Associazione Nazionale Esercenti Cinema): Italian national association of cinema exhibitors, providing advocacy and representation for cinema operators in Italy. Direct peer to ProCinema, closely matching its cinema-exhibitor trade association focus.
• FEDICINE (Federación de Distribuidores de Cine de España): Spanish federation of film distributors, representing the Spanish theatrical distribution industry. Direct peer to ProCinema, with the same national trade association role for the Spanish film distribution sector.
• FNCF (Fédération Nationale des Cinémas Français): French national cinema exhibitors federation representing cinema operators in France. Direct peer to ProCinema in scope and function as a national cinema trade association, with similar advocacy and data services.
• ANICA (Associazione Nazionale Industria Cinematografica Audiovisiva e Digitale): Italian national association representing the broader film and audiovisual industry in Italy, including production, distribution, and exhibition. Direct peer to ProCinema covering the Italian cinema and film distribution industry.
• HDF Kino (Hauptverband Deutscher Filmtheater): German main association of cinema operators, providing industry advocacy, data services, and promotional support for the German cinema exhibition sector. Direct peer to ProCinema, with the same trade body role for German cinema.

Broad incumbents

• Comscore: Global entertainment data analytics platform providing box office measurement, film industry data, and audience analytics. Operates adjacent to ProCinema as a far larger commercial data provider offering overlapping cinema/film data services.

Others

• European Audiovisual Observatory: European audiovisual data and research organization providing market intelligence on European cinema and audiovisual industries. Adjacent to ProCinema, comparable in producing authoritative industry data — but at the pan-European level rather than a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/procinema-schweizerischer-dachverband-f%C3%BCr-kino-und-filmverleih

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCinema - Schweizer Dachverband für Kino- und Filmverleih