Pro Argentina

What Pro Argentina does

Pro Argentina (legally Pro – Propuesta Republicana, also known as PRO or Propuesta Republicana) is a registered political party in Argentina, headquartered in Ciudad Autónoma de Buenos Aires. The organization describes itself as a committed group of people seeking to build a better country through institutional reform, economic freedom, infrastructure investment, improved health and security, educational opportunity, and global openness. Under the '#NuevoPRO' platform, the party articulates values centered on rule of law, free-market competitiveness, energy security, transportation connectivity, and equal access to education and healthcare.

The party is led by President Mauricio Macri (former President of Argentina), Vice President Soledad Martinez, and Secretary General Facundo Pérez Carletti. It has operated with a small organizational footprint of 23 personnel. The party emphasizes its experience governing in the minority and its legislative capability to enact legal changes, framing itself as a pragmatic, experienced political force. The party continues to field candidates for elected office, including Fernando De Andreis and Antonela Giampieri as National Deputy candidates for CABA.

The party's business model is that of a non-profit political organization under Argentine law, funded through public financing, member dues, and donations rather than commercial revenue. Its primary 'customer segment' is the Argentine electorate. Distribution is conducted through electoral candidacies, political rallies, and digital channels including official Facebook, Twitter/X, and Instagram accounts. The party does not offer commercial products or services and has no technology platform, AI capabilities, or proprietary intellectual property disclosed.

Name

Pro Argentina

Legal name

Pro – Propuesta Republicana

Website

https://pro.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Argentina (Propuesta Republicana) is a registered Argentine political party led by Mauricio Macri, advocating institutional reform, economic freedom, and improved public services for Argentine voters. It operates as a non-profit organization funded through public financing and donations.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

akta.pro primary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

akta.pro secondary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Political party organization
• Electoral political campaigns
• Legislative policy advocacy
• Political representation services
• Governance political reform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Pro Argentina (Pro – Propuesta Republicana) is an Argentine political party that fields candidates in national and local elections and conducts legislative work. The party advocates for institutional reform, economic freedom, infrastructure connectivity, energy security, healthcare and safety improvements, equal educational opportunity, and openness to global trade. It is led by President Mauricio Macri, Vice President Soledad Martinez, and Secretary General Facundo Pérez Carletti, and operates from Buenos Aires, Argentina.

Product overview

Pro Argentina (Propuesta Republicana) is a political party, not a technology product company. The organization does not offer commercial products or services in the traditional sense. The website represents the party's political platform, values, and leadership structure, including President Mauricio Macri, Vice President Soledad Martinez, and Secretary General Facundo Perez Carletti. The party focuses on political representation and governance proposals for Argentina.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Coalición Cívica ARI: Argentine civic-political coalition historically allied with Pro in electoral fronts. Directly comparable as a competing political organization contesting similar centrist and institutional-reform voters.
• Frente Renovador: Peronist breakaway faction operating nationally in Argentina. Comparable as a competing political party that periodically joins or contests against Pro in coalition negotiations.
• Partido Justicialista: Argentina's main Peronist party and the dominant national political force. Directly comparable as a nationally contested political party competing for the same Argentine voter base across cycles.
• Unión Cívica Radical: Historic Argentine centrist party and long-standing political competitor. Comparable as a nationally organized political party with prior governing experience seeking to rebuild electoral competitiveness.

Emerging players

• La Libertad Avanza: Libertarian political movement that has rapidly consolidated the Argentine opposition space. Comparable as a directly competing political party now setting the pace of national political contestation.

Others

• Juntos por el Cambio: Electoral coalition historically anchored by Pro. Comparable as the political coalition vehicle through which the party competes in national elections, sharing voter base and coalition partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/proargentina
• Facebookfacebook.com/ProArgentina
• Instagraminstagram.com/proargentina/?hl=es
• LinkedInlinkedin.com/company/pro-argentina-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Argentina