Procon Municipal de Patos

What Procon Municipal de Patos does

Procon Municipal de Patos operates as PROCON-PB (Autarquia de Proteção e Defesa do Consumidor do Estado da Paraíba), the state consumer protection agency of Paraíba, Brazil. Formally established in May 2015 under Lei Estadual Nº 10.463, the agency functions as a state government autarquia with statutory authority to enforce the Brazilian Consumer Protection Code (Lei 8.078/1990), conduct market surveillance, mediate disputes between consumers and suppliers, and adjudicate appeals through its Câmaras Recursais (1st and 2nd chambers) created under Lei Estadual Nº 11.033. The agency is part of the national Sistema Nacional de Defesa do Consumidor (SNDC) coordinated by the Ministério da Justiça's DPDC and uses the SINDEC platform for process management.

PROCON-PB delivers a unified portfolio of services to general consumers across Paraíba: Atendimento Online for electronic complaint submission; Consulta Processual (SINDEC) for procedural tracking; Cadastro de Reclamações Fundamentadas (public registry of substantiated complaints); Pesquisas de Preços (price research and basic-basket surveys); Fiscalização (inspections for supplier compliance); Cartilhas Educativas (consumer education guides); Câmara Recursal (administrative appeals); Núcleo de Proteção de Dados Pessoais (NPDP) for LGPD-related privacy enforcement; Não Perturbe (telemarketing do-not-disturb registry); and Meu Bolso em Dia (financial education). Distribution occurs through the João Pessoa headquarters, in-person service points, the online portal, and regional WhatsApp de Trabalho contact channels. The agency also participates in Escola Nacional de Defesa do Consumidor (ENDC) training programs covering consumption safety, financial education, and advertising regulation.

The operating model is non-commercial: PROCON-PB provides all services free of charge to consumers and is funded entirely through the public budget of the Government of the State of Paraíba. The 39-employee agency serves a horizontal consumer base (any citizen in Paraíba exercising consumer rights), with no fee-based revenue, no external funding rounds, and no private equity or venture capital ownership. Strategic expansion has been incremental and regulatory in nature (new units such as NPDP and Não Perturbe), rather than commercial or geographic, consistent with its public-sector mandate.

Name

Procon Municipal de Patos

Legal name

Autarquia de Proteção e Defesa do Consumidor do Estado da Paraíba

Website

https://procon.pb.gov.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PROCON-PB is the state consumer protection autarquia of Paraíba, Brazil, established in 2015. It enforces the Consumer Protection Code, mediates supplier disputes, conducts market inspections, and offers free services to consumers statewide via online, in-person, and WhatsApp channels.

Ownership category

akta.pro rank

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Distribution channels3 records

Marketing channels3 records

Core offering

Procon Municipal de Patos operates as a public consumer protection agency of the State of Paraíba, Brazil. It provides free consumer complaint registration and mediation, market price research, supplier inspection and enforcement, educational materials (cartilhas), appellate review through the Câmara Recursal, and specialized services including personal data protection (NPDP) and the Não Perturbe telemarketing opt-out registry.

Product overview

PROCON-PB (Autarquia de Proteção e Defesa do Consumidor do Estado da Paraíba) operates as a state-level consumer protection agency offering a unified platform of services focused on consumer rights defense. The core service portfolio includes: consumer complaint registration and mediation (Atendimento Online, Consulta Processual via SINDEC), appellate review (Câmara Recursal with 1st and 2nd chambers), public registries (Cadastro de Reclamações Fundamentadas), consumer education materials (Cartilhas Educativas), market research (Pesquisas de Preços), and specialized units for personal data protection (NPDP) and telemarketing regulation (Não Perturbe). The agency also provides fiscalização services for supplier compliance and participates in the national consumer protection system (SNDC).

Differentiator

Problem solved

Functional benefit

Products and services

• Atendimento Online Electronic channel for consumers to submit consultations or complaints to PROCON-PB, available Monday to Friday from 8h to 16:30h, except holidays.
• Consulta Processual (SINDEC) Online system for consulting consumer protection proceedings using the Sistema Nacional de Informações de Defesa do Consumidor (SINDEC) national platform.
• Câmara Recursal Appellate body within PROCON-PB that reviews and decides on consumer protection cases through 1st and 2nd chambers with regular sessions and published decisions.
• Cadastro de Reclamações Fundamentadas Public registry of substantiated consumer complaints against suppliers, providing transparency on company compliance with consumer protection law.
• Pesquisas de Preços Price comparison research services including basic basket surveys and market price monitoring to inform consumers about price levels across suppliers.
• Cartilhas Educativas Educational guides for consumers covering sustainability in shopping, anti-smoking, consumer rights, school enrollment, ID Jovem benefits, and other consumer protection topics.
• Fiscalização Inspection and enforcement services conducted by PROCON-PB to ensure supplier compliance with consumer protection laws and regulations in Paraíba.
• Núcleo de Proteção de Dados Pessoais (NPDP) Personal data protection unit focused on consumer privacy rights and enforcement of the LGPD (Lei Geral de Proteção de Dados) within the consumer context.
• Meu Bolso em Dia Financial education and household budgeting program designed to help consumers manage personal finances and avoid abusive lending.
• WhatsApp de Trabalho Regional WhatsApp contact channels providing consumer assistance distributed by area throughout Paraíba state.
• Não Perturbe Do Not Call registry service that allows consumers to register to prevent unwanted telemarketing contact.
• Legislação Consumer protection legislation database containing federal, state and municipal consumer laws for public reference.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sistema Nacional de Defesa do Consumidor (SNDC)coreOthersPROCON-PB is an integral part of the Sistema Nacional de Defesa do Consumidor (SNDC), a national network of consumer protection agencies coordinated by the Ministério da Justiça through DPDC (Departamento de Proteção e Defesa do Consumidor). The SNDC coordinates consumer protection activities across all Brazilian states and municipalities.
• Escola Nacional de Defesa do Consumidor (ENDC)coreOthersENDC (Escola Nacional de Defesa do Consumidor) provides educational courses and training programs for consumer protection professionals. PROCON-PB participates in ENDC courses including 'Consumo Seguro e Saúde', 'Vigilância Sanitária e Defesa do Consumidor', 'Princípios e Direitos Básicos do CDC', 'Programa de Educação Financeira para Consumidores', and 'Oferta e Publicidade' programs.

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• PROCON-SP: State consumer protection agency of São Paulo, Brazil's largest state by population and economy. Directly comparable as a fellow state-level autarquia providing consumer complaint mediation, market surveillance, and educational services under the same national SNDC framework.
• PROCON-MG: State consumer protection agency of Minas Gerais. Comparable in structure, mandate, and service mix (SINDEC-integrated complaint processing, market surveillance, educational cartilhas), differing mainly in geographic scale and portfolio diversification.
• PROCON-RJ: State consumer protection agency of Rio de Janeiro. Comparable as a state autarquia offering complaint resolution, inspections, and consumer education; operates under the same federal SNDC coordination and Lei 8.078/1990 framework as PROCON-PB.
• SENACON (Secretaria Nacional do Consumidor): National Consumer Secretariat within Brazil's Ministry of Justice, coordinating SNDC and DPDC functions. Comparable as the federal counterpart to state-level PROCONs; PROCON-PB reports into SNACON's broader governance framework.

Direct peers

• PROCON Nacional / DPDC: Federal consumer protection coordination body under the Brazilian Ministry of Justice. PROCON-PB's parent agency within the SNDC network; comparable as the apex regulator setting policy that downstream state PROCONs like Paraíba implement and operationalize.
• Procon Municipal de João Pessoa: Municipal-level consumer protection agency in João Pessoa, the capital of Paraíba. Operates alongside the state-level PROCON-PB in the same geography; comparable in service mix but serving a narrower municipal jurisdiction.

Others

• Competition and Markets Authority (CMA): United Kingdom's primary consumer protection and competition agency. Comparable in performing consumer-facing enforcement, market investigation, and consumer education functions analogous to PROCON-PB's mandate, providing an international peer benchmark.
• Federal Trade Commission (FTC): United States federal consumer protection and antitrust agency. Functionally comparable in mandate (consumer rights enforcement, market surveillance, education, dispute mediation), though operating under a different legal system and federal-state division of authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procon-municipal-de-patos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Procon Municipal de Patos