PROCON-PR

What PROCON-PR does

PROCON-PR (Coordenação Estadual de Proteção e Defesa do Consumidor) is the official state consumer protection agency of the Government of Paraná, Brazil, created by Decreto nº 609 on July 23, 1991, and operating under the Secretaria da Justiça e Cidadania do Estado do Paraná. Headquartered in Curitiba at Rua Emiliano Perneta, 47, Centro, the agency serves individual consumers throughout the State of Paraná with a horizontal mandate to orient, educate, protect, and defend consumers against abusive practices by suppliers of goods and services. Its primary user-facing offerings are a complaint registration and tracking system, a telemarketing-blocking registry, electronic query services (complaint status, supplier complaint records, recall statistics), Cadastro Positivo (positive credit registry) consultation, and a Business Intelligence dashboard (Procon-PR em Números). It also publishes consumer-education cartilhas on medications, banking services, elderly rights, child consumer education, and telemarketing blocking, and operates a Parcelamento de Multa installment-payment service for fined businesses.

The agency delivers services through a multi-channel distribution model combining the Curitiba headquarters, Poupatempo Paraná co-located units, a coordinated network of 399 municipal Procon units across Paraná municipalities, a 0800 telephone hotline, an online services portal at procon.pr.gov.br, and the national consumidor.gov.br platform. Its underlying technology is a government digital services platform integrated with the Paraná state government's PIA (Paraná Inteligência Artificial) infrastructure, and the agency references LGPD (Lei Geral de Proteção de Dados) compliance. PROCON-PR exercises statutory enforcement authority to file civil public actions against systemic violators across banking, telecom, retail, healthcare, insurance, consórcios, and roadway concession sectors, as documented in its regulatory actions record.

PROCON-PR is a state government agency (órgão do Poder Executivo), not a private commercial entity, and does not generate commercial revenue. It is funded through state budget allocations from the Secretaria da Justiça e Cidadania and provides services free of charge to consumers; it also levies fines on suppliers found to violate the Código de Defesa do Consumidor. The agency's primary segment is individual consumers in Paraná, and its GTM motion is direct-to-consumer via physical, telephone, and online channels, with no enterprise or SMB sales motion.

Name

PROCON-PR

Legal name

Coordenação Estadual de Proteção e Defesa do Consumidor

Website

https://procon.pr.gov.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

PROCON-PR is the official state consumer protection agency of Paraná, Brazil, serving individual consumers with free complaint registration, telemarketing blocking, consumer-rights education, and regulatory enforcement through 399 municipal units and digital channels.

Ownership category

akta.pro rank

Product category

Consumer Protection Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Public Administration (92)

akta.pro primary industry

Consent, Preference & Compliance Management (Opt-in/Privacy Operations) (MPAAAIAM)

akta.pro secondary industry

Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Consumer protection services
• Complaint resolution system
• Consumer rights education
• Regulatory enforcement agency
• Telemarketing blocking registry

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PROCON-PR is the official state consumer protection agency of the Government of Paraná, Brazil, providing free consumer complaint filing, telemarketing blocking, electronic consultation services, positive credit registry guidance, and consumer rights education to residents of Paraná state. It operates a unified digital platform integrated with the state's Paraná Inteligência Artificial (PIA) infrastructure and coordinates a network of 399 municipal Procon units across the state. The agency also administers regulatory enforcement actions, including civil public actions and fine installment payment services for businesses that violate consumer protection laws.

Product overview

PROCON-PR is a government consumer protection agency offering a unified service platform with integrated modules for complaint management, consumer education, and regulatory enforcement. The core offering consists of a complaint registration and tracking system, telemarketing blocking registry, electronic query services, positive credit registry consultation, and a Business Intelligence dashboard (Procon-PR em Números). Additional services include downloadable forms, educational publications (cartilhas), and a fine installment payment system. The agency maintains physical service locations across 68+ municipalities in Paraná State and provides both in-person and electronic service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Reclamações (Complaint Registration System) Online complaint registration system allowing consumers in Paraná to file and track complaints against suppliers of goods and services through the official PROCON-PR website.
• Bloqueio de Telemarketing (Telemarketing Blocking) Service allowing consumers to register their phone numbers to block unsolicited telemarketing calls, with a public consultation registry to verify blocked numbers.
• Consultas Eletrônicas (Electronic Query Services) Electronic query services enabling consumers to check complaint status, supplier complaint records by CNPJ, Consumer Protection Code content, and recall campaign statistics.
• Cadastro Positivo (Positive Credit Registry) Positive credit registry consultation service linked to SPC (Serviço de Proteção ao Crédito), allowing consumers to understand and manage their credit history.
• Procon-PR em Números (Business Intelligence) Business Intelligence tool enabling consumers and suppliers to consult types, quantities, content, and resolution rates of services provided by the agency.
• Publicações e Cartilhas (Educational Publications) Educational publications and guides including Consumer Protection Code, medication guides, banking services, elderly rights, child consumer education, and safe purchasing guides.
• Parcelamento de Multa (Fine Installment Payment) Fine installment payment service for businesses that have been fined for consumer law violations, enabling companies to pay regulatory penalties in installments.
• Formulários do Procon (Digital Forms) Digital forms for power of attorney (procuração) and economic reports (Relatório Econômico) required for consumer procedures.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Poupatempo ParanámajorOthersPROCON-PR services are available through Poupatempo Paraná units, which provide integrated state government services to citizens. This partnership expands physical access points for consumer complaint filing and consultations.
• Consumidor.gov.brmajorOthersPROCON-PR participates in the consumidor.gov.br national platform, enabling consumers to file complaints and track resolutions online, integrated with national consumer protection services.
• Secretaria da Justiça e Cidadania (SEJU) - ParanácoreOthersPROCON-PR is subordinate to the Secretaria de Estado da Justiça Família e Trabalho (currently referred to as Secretaria da Justiça e Cidadania) within the state government structure.
• Municipal Procon UnitsmajorOthersPROCON-PR coordinates a network of 399 municipal Procon units across Paraná municipalities, providing decentralized consumer protection services throughout the state.
• Assembleia Legislativa do ParanáminorOthersThe App 'Agora é Lei' is developed in partnership with the Paraná Legislative Assembly, allowing citizens to access state laws applicable to consumer protection.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• PROCON-MG: Minas Gerais state consumer protection agency offering the same core services as PROCON-PR: complaint handling, supplier enforcement, educational outreach, and LGPD-related guidance — directly comparable in scale and operational model.
• PROCON-RJ: Rio de Janeiro state consumer protection agency with the same statutory functions as PROCON-PR: complaint registration, supplier enforcement via civil public actions, telemarketing blocking, and consumer education under Brazil's CDC.
• PROCON-RS: Rio Grande do Sul state consumer protection agency with identical statutory structure, services, and channels to PROCON-PR — directly comparable in scope, organizational model, and service offerings.
• PROCON-SP: The São Paulo state consumer protection agency — PROCON-PR's most direct counterpart given near-identical mandate (state-level consumer complaint resolution, supplier enforcement, and consumer education) and the largest state Procon by population served.
• PROCON-SC: Santa Catarina state consumer protection agency — a southern Brazilian neighbor of Paraná with an essentially identical mandate, organizational structure, and service portfolio, making it one of the closest structural peers to PROCON-PR.

Broad incumbents

• FTC (Federal Trade Commission): U.S. federal consumer protection and antitrust agency. Comparable in mission (consumer complaint handling, enforcement actions, telemarketing/Do-Not-Call registry, consumer education) but at national scope versus PROCON-PR's state-level mandate.
• Secretaria Nacional do Consumidor (SENACON): The federal consumer-protection secretariat under Brazil's Ministry of Justice. SENACON oversees the consumidor.gov.br platform (integrated with PROCON-PR), coordinates national consumer policy, and runs the SNDC — the federal counterpart to PROCON-PR's state-level mandate.
• ICO (Information Commissioner's Office, UK): UK regulator handling data protection (LGPD-equivalent), privacy complaints, and consent/communications enforcement. Comparable to PROCON-PR's combined consumer protection + LGPD compliance + telemarketing-blocking remit, though at national scope.

Regional players

• Consumidor.gov.br: National Brazilian online consumer-complaint platform administered by SENACON. PROCON-PR integrates directly with it; the platform is a peer in the sense of providing overlapping complaint-filing and resolution services to Brazilian consumers.

Emerging players

• Reclame Aqui: Brazil's leading private consumer-complaint platform. While not a regulator, it competes for the same consumer mindshare on complaint resolution and publishes supplier reputation scores that overlap with PROCON-PR's 'Procon em Números' BI dashboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procon-pr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROCON-PR