What Procos s.a. does

Procos S.A. is a privately owned Greek manufacturer and wholesale distributor of party tableware and accessories, headquartered in Inofita Viotia, Greece. The company designs, manufactures, and distributes a portfolio of disposable and reusable party products across eight core categories: paper plates, napkins, cups, foil and latex balloons, table covers, birthday candles, and party bags. Internally, Procos operates an in-house creative studio, manufacturing facilities in Greece, and a distribution network reaching more than 76 countries, supporting both first-party branded ranges and retailer-specific programs.

The company's revenue model is built on three pillars: (1) B2B wholesale distribution of party tableware under the Procos Party brand and the Decorata sub-brand, including licensed ranges featuring major entertainment franchises such as Marvel, Disney, Frozen, Spider-Man, Harry Potter, Minecraft, Paw Patrol, Star Wars, Batman, and Baby Shark; (2) private label design and manufacturing for major European retailers, where Procos is audited and approved as a supplier of bespoke retailer-branded ranges; and (3) retail solutions services encompassing visual merchandising, creative studio design, and point-of-sale materials. Licensing fees are embedded in product pricing, and the overall pricing model is quote-based B2B with no public disclosure.

Procos targets two primary customer segments: retailers and distributors purchasing party goods for resale, and private label customers requiring custom manufactured ranges. Its go-to-market is exclusively channel-partner-driven through international wholesale distribution. The company holds no disclosed subsidiaries, has no external institutional investors, has not raised funding, and operates with no public listing. No revenue figures, management team, or financial metrics are publicly disclosed, and the company has no presence in software, AI, or digital platform layers.

Name

Procos s.a.

Legal name

Procos S.A.

Website

https://procos.gr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Procos S.A. is a privately owned Greek manufacturer and wholesale distributor of party tableware and accessories, selling licensed and private label product ranges to retailers and distributors across more than 76 countries.

Ownership category

akta.pro rank

Product category

Party Goods & Tableware

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industries

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Party Favors, Gifts & Custom Merchandise (HSACACAM), Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Party tableware
• Party supplies
• Licensed merchandise
• Private label manufacturing
• Balloon products

Headquarters

HQ city

Inofita Viotia

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution of Party Tableware and Goods: B2B wholesale distribution of party tableware, accessories, and party goods to retailers and distributors across 76+ countries. Products include paper plates, napkins, cups, balloons, table covers, candles, and party bags.
2. Licensed Product Sales: Revenue from licensed party products featuring major entertainment franchises including Marvel, Disney, Frozen, Spider-Man, Harry Potter, Minecraft, Paw Patrol, Star Wars, and others. Licensing fees are incorporated into product pricing.
3. Private Label Manufacturing: Design and manufacture of bespoke private label ranges for major European retailers. Procos is audited and approved by leading retailers for custom private label party product lines.
4. Retail Solutions Services: Additional revenue streams from visual merchandising solutions, creative studio services, and point of sale materials for retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Procos designs, manufactures, and wholesale-distributes party tableware and accessories (paper plates, napkins, cups, foil and latex balloons, table covers, birthday candles, party bags, and reusable tableware) to retailers and distributors in over 76 countries. The company holds licenses for major entertainment franchises including Marvel, Disney, Frozen, Spider-Man, Harry Potter, Minecraft, Paw Patrol, Star Wars, and Baby Shark, and produces bespoke private label ranges audited and approved by major European retailers alongside visual merchandising, creative studio, and point-of-sale retail solutions.

Product overview

Procos S.A. is an award-winning, privately owned supplier of party tableware and accessories that designs, manufactures, and distributes products to over 76 countries internationally. The company operates with eight core product categories (Paper Plates, Paper Napkins, Paper Cups, Foil Balloons, Latex Balloons, Party Table Covers, Birthday Candles, and Party Bags) complemented by a Reusable Party Products eco-friendly sub-brand. The portfolio includes licensed product ranges featuring major entertainment properties such as Frozen II, Spider-Man, Minecraft, Gabby's Dollhouse, Paw Patrol, Marvel's Spidey and his Amazing Friends, Harry Potter, Batman, Star Wars (The Mandalorian and Galaxy), and Baby Shark. The company also offers generic themed collections under the Decorata brand (Unicorn Rainbow Colors, Jungle Balloons, Soccer Fans, Gaming Party). Beyond products, Procos provides four retail solutions: Visual Merchandising (in-store display support), Creative Studio (bespoke design services), Point of Sale (promotional materials), and Private Label (custom manufacturing for retailers).

Differentiator

Problem solved

Functional benefit

Brands

• Decorata: Party goods sub-brand marketed on social media platforms (Facebook: decorataparty, Pinterest: decorataparty)

Products and services

• Paper Plates Disposable paper plates for parties and events, available in various themed designs and licensed character collections, sold wholesale to retailers and distributors.
• Paper Napkins Paper napkins designed for party table settings, available in coordinating designs with other tableware products, distributed wholesale to retailers.
• Paper Cups Disposable paper cups for parties, available in themed designs including licensed character collections, sold through B2B wholesale channels.
• Foil Balloons Metallic foil balloons in various shapes and characters, featuring licensed properties and themed designs for party decoration, sold wholesale to retailers and distributors.
• Latex Balloons Natural latex balloons in various colors and themed packs for party decorations and celebrations, distributed wholesale to retailers.
• Party Table Covers Disposable table covers designed to protect tables during parties and events, available in coordinated themed designs, sold wholesale to retailers and distributors.
• Birthday Candles Birthday candles in various designs including number candles and character-themed options for cake decoration, distributed through wholesale channels.
• Party Bags Party favor bags and gift bags in themed designs for holding party treats and souvenirs, sold wholesale to retailers and distributors.
• Reusable Party Products Eco-friendly reusable tableware products designed to reduce waste at parties while maintaining party aesthetics, sold wholesale to retailers.
• Visual Merchandising Service Expert visual merchandising support service for retailers and distributors, providing in-store display solutions tailored to any store format.
• Creative Studio Service In-house creative team service that monitors trends, designs bespoke solutions, and supports customer-specific requirements for retailers and private label customers.
• Point of Sale Solutions Design and development of point of sale materials including promotional stands, banners, and fins for online and in-store retail use.
• Private Label Manufacturing Service Bespoke design and manufacture of private label party product ranges for retailers across Europe, audited and approved by leading retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Huhtamaki: Global foodservice and consumer goods packaging manufacturer with a strong European paper-converting footprint. Comparable manufacturing capability for paper plates, cups, and napkins but serves broader foodservice customers beyond party retail.
• Duni Group: European-headquartered manufacturer of napkins, table covers, and foodservice disposables with a growing party/celebration segment. Overlaps Procos on paper-based tableware manufacturing and European retailer relationships, though broader portfolio.

Direct peers

• Anagram International: Global leader in foil and latex balloons, including licensed character balloons (Disney, Marvel, etc.) sold through party goods wholesalers worldwide. Direct competitor in Procos's balloon categories and shared exposure to entertainment IP licensing.
• Pioneer Balloon Company (Qualatex): Manufacturer of latex and foil balloons, including licensed character lines, sold through party supply distribution. Overlaps with Procos in balloons and licensed party goods wholesale.
• Gemmy Industries: Manufacturer of seasonal/holiday décor, licensed character products, and inflatable party decorations sold through mass-market retail channels. Comparable on licensed IP monetization and seasonal product cycles.
• Unique Industries: Major US-based party supplies manufacturer and distributor with deep licensed character assortment across tableware, balloons, and decorations. Closely comparable B2B wholesale model serving mass-market retailers.
• Amscan (Party City Holdings): One of the world's largest manufacturers and distributors of party goods, including licensed character tableware, balloons, decorations, and disposable tableware sold through wholesale and retail channels. Directly comparable to Procos on product mix, licensed IP strategy, and B2B distribution model.

Emerging players

• Sabert Corporation: Manufacturer of foodservice and retail packaging including disposable plates and tableware sold through retail and foodservice channels. Comparable on paper/plastic disposable tableware production, with growing retail/catering focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/decorataparty
• LinkedInlinkedin.com/company/procos-s.a.
• Instagraminstagram.com/decorataparty
• Pinterestgr.pinterest.com/decorataparty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procos s.a.