PRODANA

What PRODANA does

PRODANA GmbH is a privately held German e-commerce company founded in 2016 and headquartered in Neumarkt in der Oberpfalz, Germany. The company operates as a direct-to-consumer online retailer specializing in sustainable, compostable, and eco-friendly products for household, garden, events, and food service use. Its core product category is compostable disposable tableware (plates, bowls, cups, cutlery) made from renewable raw materials including sugarcane bagasse, palm leaves, and PLA bioplastic, with additional offerings spanning FSC-certified garden furniture, bio-mulch film, biodegradable freezer bags, eco toys, and creative supplies. The company also distributes the Kon-Tiki Pyrolyseofen, an own-brand pyrolysis oven for converting garden waste into biochar.

The business operates on a standard e-commerce platform with no proprietary technology beyond typical shop functionality. Revenue is generated through one-time product sales with tiered unit pricing (bulk cartons at deeply discounted per-unit rates for wholesale and B2B customers, and individual/sample pricing for consumers). The company ships from a single European central warehouse in Neumarkt to customers across Germany, Austria, Switzerland, and 25+ additional European countries via GLS, DHL, and UPS, with free shipping over €200. The technology stack includes standard integrations: PayPal and Klarna SOFORT for payments, Google Analytics and AdWords for marketing, and Trusted Shops for trust signals and verified reviews.

PRODANA is managed by two co-managing directors (Geschäftsführer), Sebastian Ebert and Kemal Lepenica, with a lean team of 7 employees. The company is bootstrapped with no external venture capital or private equity investment disclosed. Customer segments include private consumers (eco-conscious households, wedding/event planners) and B2B gastronomy/catering/food service operators requiring compostable food packaging. The company targets horizontal segments across multiple product categories rather than a narrow vertical, and ships across most of Europe with no enforcement of global reach outside the continent.

Name

PRODANA

Legal name

PRODANA GmbH

Website

https://prodana.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

PRODANA GmbH is a bootstrapped German e-commerce retailer founded in 2016, selling compostable disposable tableware, sustainable household, garden, and food-service products to private consumers and B2B gastronomy clients across 30+ European countries from a single warehouse in Neumarkt, Germany.

Ownership category

akta.pro rank

Product category

Sustainable Household Products Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

akta.pro secondary industries

Compostable & Biodegradable Disposable Supplies (CRAJAGAK), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

Keywords

• Sustainable ecommerce retail
• Compostable tableware
• Biodegradable food packaging
• Eco-friendly household goods
• Organic garden supplies

Headquarters

HQ city

Neumarkt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. Customers purchase individual items or bulk quantities (cartons, packs) with tiered pricing based on volume. Revenue generated from sale of sustainable eco-products including bio single-use tableware, garden products, and household items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PRODANA operates an online retail store specializing in sustainable, compostable, and eco-friendly products for households, gardens, events, and food service. The core product line is bio-degradable disposable tableware and food packaging made from renewable raw materials such as sugarcane (bagasse), palm leaves, and PLA bioplastics, alongside organic garden products including the proprietary Kon-Tiki pyrolysis oven.

Product overview

PRODANA is an online retail platform specializing in sustainable, eco-friendly products for household, garden, and everyday use. The company operates primarily as an e-commerce store offering a curated selection of biodegradable and compostable products. The product portfolio centers on Bio-Einweggeschirr & Besteck (compostable disposable tableware) as the core category, including plates, bowls, cups, and cutlery made from sugarcane (bagasse), palm leaves, PLA bioplastics, and cardboard. The Kon-Tiki Pyrolyseofen represents a featured product for garden waste conversion into biochar. Additional categories span organic garden furniture (Öko Gartenmöbel), household and kitchen items (bio storage bags, baking paper, Retap glass bottles), children's eco products (Öko Kindermöbel, Öko Spielzeug, Öko Kreativprodukte), and sustainable bathroom/living items (Bio Möbel, shower fixtures). The company ships from a European central warehouse in Neumarkt, Germany, to customers across Germany, Austria, Switzerland, and other European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio-Einweggeschirr & Besteck (Compostable Disposable Tableware) Core product category: compostable plates, bowls, cups, and cutlery made from renewable raw materials, for events, catering, and takeaway applications.
• Bio-Einweg Pappbecher To Go (Compostable Paper Cups) Single-wall, double-wall, and ripple-wall biodegradable paper cups for coffee, hot drinks, and to-go beverages.
• Bio-Einweg PLA-Plastikbecher (PLA Bioplastic Cups) Fully compostable disposable cups made from PLA bioplastic derived from corn starch or sugar beet, as an alternative to conventional plastic cups.
• Mehrwegbesteck (Reusable CPLA Cutlery) Reusable cutlery made from CPLA bioplastic, suitable for catering, weddings, parties, and events as a sustainable alternative to single-use cutlery.
• Palmblatt Teller & Schalen (Palm Leaf Plates and Bowls) Disposable plates and bowls made from naturally harvested fallen palm leaves, fully compostable.
• Zuckerrohr Teller & Schalen (Sugarcane Bagasse Plates and Bowls) Robust, microwavable, fully compostable disposable plates and bowls made from bagasse (a sugarcane production byproduct).
• Pappteller (Paper Disposable Plates) Paper-based disposable plates for everyday use as a sustainable alternative to plastic tableware.
• Take-away Menü Boxen & Klappdeckelbehälter (Sugarcane Meal Containers) Sugarcane-based meal containers and lidded containers for food delivery, available in single, dual, and triple compartment designs; moisture-resistant and suitable for hot and cold foods.
• Take-away Kartonboxen (Cardboard Food Boxes) Sustainable cardboard food boxes with biological inner coating, heat-resistant up to 160 degrees C, for hot and greasy foods including stews, curries, rice, and noodles.
• Fastfood & Imbissverpackung (Compostable Fast-Food Packaging) Compostable fast-food packaging including burger boxes, fries containers, and snack bowls made from sugarcane for quick-service and take-away operations.
• Einschlagpapier & Beutel (Compostable Wrapping Paper and Bags) Compostable wrapping paper and paper bags for food, including kraft paper bags, snack bags, bread bags, and block-bottom bags with NatureFlex windows.
• Bio-Papiertragetaschen & Trageboxen (Paper Carrier Bags and Boxes) Paper carrier bags and carrying boxes for retail packaging as a sustainable alternative to plastic bags.
• Bio-Trinkhalme (Compostable Drinking Straws) Compostable drinking straws made from paper and bioplastics as alternatives to conventional plastic straws.
• Servietten & Tischdecke (Paper Napkins and Tablecloths) Paper napkins and tablecloths for private and professional dining occasions.
• Kon-Tiki Pyrolyseofen (Pyrolysis Oven for Biochar) Pyrolysis oven that converts garden waste (branches, shrubbery) into biochar for sustainable soil improvement, and also functions as a grill for a 2-in-1 garden solution.
• Öko Gartenmöbel (FSC-Certified Garden Furniture) Sustainable garden furniture made from FSC-certified wood, including sets, benches, loungers, chairs, and tables for garden, terrace, and balcony use.
• Bio-Mulchfolie (Compostable Mulch Film) Compostable mulch film that protects soil, naturally reduces weeds, and biodegrades completely for sustainable gardening.
• Bio Backpapier & Zubehör (PFAS-Free Baking Paper) Unbleached baking paper and accessories free from PFAS and BPA for safer, more sustainable home baking.
• Bio Trinkflaschen Retap (Reusable Glass Water Bottles) Reusable Retap glass water bottles made from borosilicate glass for sustainable everyday hydration.
• Öko Kindermöbel (Eco-Friendly Children's Furniture) Eco-friendly furniture specifically designed for children, made from sustainable materials.
• Öko Spielzeug (Eco-Friendly Toys) Eco-friendly toys for children made from sustainable, non-toxic materials.
• Öko Kreativprodukte (Eco Creative Supplies) Sustainable creative supplies including finger paints from Ökonorm, Stockmar watercolors and wax crayons, and other eco-friendly art supplies.
• Bio Möbel (Organic Home and Bath Furniture) Organic and eco-certified furniture for living spaces and bathrooms.
• Duschbrausen & Duschschläuche (Shower Heads and Hoses) Shower heads and shower hoses, including BUBBLE RAIN products equipped with the FlexClean hygiene system.
• Öko Tierbedarf (Eco-Friendly Pet Supplies) Eco-friendly pet supplies made from sustainable materials.
• Bio Gefrierbeutel (Compostable Freezer Bags) Compostable freezer bags for food storage as a sustainable alternative to conventional plastic freezer bags.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Trusted ShopscoreGTM or Marketing PartnerTrusted Shops provides customer review and trust badge integration on the Prodana online shop. Demonstrates commitment to customer satisfaction and provides verified purchase reviews, enhancing consumer trust in the e-commerce platform.
• GLScoreChannel Partner/ Reseller/ DistributorGLS (General Logistics Systems) provides standard shipping services for Prodana orders within Germany. Offers standard and parcel delivery with tracking capabilities.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL provides additional shipping and return logistics services for Prodana orders, including return label generation for customer convenience.
• PayPalcoreOthersPayPal enables secure payment processing for online transactions including credit card payments, direct payments, and buy-now-pay-later options (depending on eligibility).
• Klarna/SOFORTminorOthersSOFORT payment by Klarna enables direct bank transfer payments for customers without PayPal accounts, expanding payment options for German and European customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Veo Ambiente: A German online retailer specializing in bio-based household goods and compostable disposables — overlapping SKU set with PRODANA's tableware and household category and an emerging DACH competitor.
• Nature’s Health Shop: A German niche online shop focused on eco-friendly household disposables including compostable tableware — narrow overlap with PRODANA's core Bio-Einweggeschirr category and a smaller emerging DTC competitor.

Direct peers

• memo: memo AG is a German eco mail-order pioneer operating from Grevenbroich, selling compostable disposables, eco office and household supplies to consumers and B2B — highly comparable assortment and DACH-first model to PRODANA.
• Waschbär: Waschbär Umwelt Center (Freiburg) is a long-standing German mail-order retailer of ecological household, clothing, and lifestyle products with strong sustainability credentials — direct overlap with PRODANA's household + garden segments and a similar DACH B2C/B2B catalog approach.
• Avocadostore: Avocadostore is a German online retailer of sustainable and eco-friendly household products, with a comparable catalog of bio-tableware, organic household goods, and eco-living items sold DTC to DACH consumers — the most direct head-to-head competitor to PRODANA.
• Bambaw: Bambaw is a Belgian/British eco-brand retailer selling reusable and zero-waste alternatives (cutlery, straws, cups) across Europe — overlapping assortment to PRODANA's compostable cutlery and PLA cup lines with pan-European DTC positioning.
• Grüne Erde: Grüne Erde GmbH (Austria) is an ecological lifestyle online retailer offering FSC-certified wood furniture, organic textiles, and natural home goods — directly comparable catalog in garden furniture and eco-living categories.

Others

• Trusted Shops: Trusted Shops is a Cologne-based trust-badge and review platform integrated into PRODANA's store — included as an ecosystem/partner peer rather than competitor; many comparable German DTC retailers also use their certification.

Regional players

• Bio Company: Bio Company is a Berlin-based specialty organic supermarket chain and online shop selling organic foods and eco-household goods to DACH consumers — comparable end customer and product overlap, though primarily brick-and-mortar grocery.

Broad incumbents

• Amazon.de: Amazon's DACH marketplace carries a large and growing assortment of compostable tableware, eco-household, and garden products from third-party sellers — represents broad incumbent competitive pressure on PRODANA's organic/search acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prodana

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODANA