What ProDeck does

ProDeck (operated as Pro-Deck under the Vertec brand) is a New Zealand-based custom manufacturer of aluminium and steel ute decks and trays, founded in 2012 and headquartered at a single facility in Hamilton, Waikato with approximately 12 employees. The company designs and fabricates vehicle deck systems engineered for New Zealand conditions, comprising three core product lines: the Standard Pro-Deck (galvanised mild steel frame, Transtex ply surface, Futurewood side infills, welded construction, adjustable mounts for vehicle transfer); the Customline Pro-Deck (fully bespoke builds with heavy-duty rails, custom headboards, drop-in corner posts, and powder-coated/painted/hot dip galvanised finishes); and the Tipping Pro-Deck (electric pump-operated tipping tray). The product portfolio is complemented by an accessory ecosystem including underbody and deck-mounted toolboxes, rear stowable and drop-in front ladder racks, removable heavy-duty headboards, steel/aluminium folded side panels, mud flaps, recessed load anchor points, LED and aftermarket tail lights, front H-rack mounting brackets, removable corner posts, and premium hardwood timber deck finishes.

The business operates a direct-to-consumer, quote-based sales model with no resellers, distributors, or retail partners, generating revenue primarily from one-time sales of custom aluminium vehicle decks with auxiliary income from accessories and bespoke fabrication services. Customer engagement is driven by 'Contact Us' and 'Get a custom quote' calls-to-action on the Vertec-hosted website, supported by a downloadable Elite ProDeck PDF brochure and direct phone/email contact — there is no disclosed digital advertising, paid search, or channel partner program. The customer base is segmented horizontally across tradespeople and professional workers (primary), farmers and agricultural workers, beekeepers (a specialized vertical), and recreation users, with each segment requiring different functional configurations but none representing enterprise-scale contract relationships. The company is privately held with no disclosed external funding, no patents or trademarks filed, and no awards, partnerships, or third-party validation cited in the available sources.

Name

ProDeck

Legal name

Pro-Deck

Website

https://prodeck.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProDeck is a New Zealand-based custom aluminium and steel ute deck manufacturer operating under the Vertec brand from Hamilton, Waikato. It designs, fabricates, and sells Standard, Customline, and Tipping Pro-Deck models with a broad accessory ecosystem, distributing directly to tradespeople, farmers, beekeepers, and recreation users across the domestic NZ market via a quote-based model.

Ownership category

akta.pro rank

Product category

Custom Ute Decks & Trays

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Custom ute decks
• Aluminium vehicle trays
• Utility truck decks
• Tipping truck trays
• Ute deck accessories

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Ute Deck Sales: ProDeck generates revenue primarily through one-time sales of custom aluminium vehicle decks. Customers select from standard configurations or commission fully customized builds with various options including toolboxes, ladder racks, tipping trays, and service bodies. Pricing is quote-based, reflecting the bespoke nature of each build.
2. Accessories and Optional Extras: Revenue is also generated from add-on components and accessories such as hardwood timber decks, steel or aluminium folded side panels, aftermarket tail lights, ladder racks, mud flaps, headboards, and load anchor points.
3. Custom Design and Fabrication Services: ProDeck offers bespoke design and fabrication services for customers with unique requirements not met by standard models, creating tailored solutions for specialized industries and applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ProDeck manufactures and sells custom aluminium and steel ute (utility vehicle) decks and trays out of Hamilton, New Zealand, designed for the country's harsh conditions and built to fit most common ute and light-truck models. The offering spans three core product lines — Standard, Customline (fully bespoke), and Tipping — together with a comprehensive accessory range (toolboxes, ladder racks, headboards, side panels, mud flaps, lighting, load anchors) and a separate Custom Design & Fabrication service for one-off metalwork projects. All products are sold directly to New Zealand customers on a quote-by-spec basis.

Product overview

ProDeck is a product line of custom aluminium ute decks and trays manufactured by Vertec in New Zealand. The portfolio consists of three core product lines: Standard Pro-Deck (pre-configured decks with standard features), Customline Pro-Deck (fully customised builds to individual specifications), and Tipping Pro-Deck (with electric pump-operated tilting mechanism). All decks support a wide range of accessories and add-ons including toolboxes, ladder racks, headboards, side panels, mud flaps, lighting upgrades, and load anchor points. The products are designed for tradespeople, farmers, beekeepers, and recreational users, and feature adjustable mounts enabling transfer between different vehicle models.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Pro-Deck Ute Deck Pre-specified aluminium ute deck featuring a galvanised mild-steel frame, Transtex Ply non-slip deck surface, composite Futurewood side infills, fully welded construction, solid headboard, heavy-duty tie-down rail with incorporated step, and adjustable mounts for transfer between vehicle models. Targeted at tradespeople, farmers, and general users wanting a robust off-the-shelf configuration.
• Customline Pro-Deck Ute Deck Fully bespoke ute deck built to individual customer specifications, incorporating extra heavy-duty side and tie rails, robust cross runners, heavy-duty custom headboard, drop-in corner posts, solid welded pressed 3mm steel mudguards, heavy-duty corners with tail-light protectors, and front foot steps. Available with powder-coated, painted, or hot-dip galvanised finishes and tailored for tradesman, beekeeping, and other specialised applications.
• Tipping Pro-Deck Tipping tray ute deck built on 50x50x3mm RHS hot-dip galvanised steel deck runners with an 18mm Transtex Plywood non-slip deck surface. Electric pump operation is controlled by a cab-mounted switch for effortless unloading, suited to customers regularly tipping loads.
• Custom Design & Fabrication Services Bespoke design and fabrication service for customers and projects requiring one-off metalwork solutions beyond the standard Pro-Deck range, including specialised industrial and commercial fabrications carried out by Vertec's Hamilton workshop.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Norweld: Australian manufacturer of premium aluminium ute trays and canopies with a build-to-order model and finish options directly comparable to ProDeck's Customline and Standard Pro-Deck offerings.
• Canterbuilt: Truck and ute body manufacturer producing custom service bodies, flat decks, and tipping trays in the same vehicle body/tray category as ProDeck.
• Pace Performance: New Zealand-based ute accessory and tray manufacturer serving the same domestic trades and recreational customer base as ProDeck, with overlapping product categories and direct-to-consumer quoting.
• Just Ute Decks: New Zealand custom ute deck fabricator offering aluminium and steel trays with accessory options, directly competing with ProDeck in the same domestic market.
• KT Equipment: NZ-based fabricator of ute decks, trays, and service bodies for trades and agricultural use, with a similar custom-build value proposition to ProDeck's Customline range.
• SupaFit: Australia/NZ supplier of ute canopies, trays, and accessories for tradespeople and recreational users, competing in the same light-commercial ute fit-out category as ProDeck.

Broad incumbents

• TJM: Major aftermarket 4x4 and ute accessories brand offering bull bars, canopies, trays, and accessories that compete in the broader ute fit-out space where ProDeck operates.
• Ironman 4x4: Aftermarket 4x4 brand with a wide catalogue of suspension, bars, and ute accessories, addressing the same light-commercial vehicle owner as ProDeck but at a broader category level.
• ARb 4x4 Accessories: Established Australasian 4x4 and ute accessories brand with a broader portfolio (canopies, bars, suspension, recovery) that overlaps with ProDeck's ute deck and accessory ecosystem.

Regional players

• Trayon: Australian slide-on camper and ute tray manufacturer serving recreational and adventure users, a partially overlapping segment with ProDeck's recreational customer base in the trans-Tasman market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prodeck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProDeck