PRODINGER Verpackung AG

What PRODINGER Verpackung AG does

PRODINGER Verpackung AG is a Swiss B2B distributor of packaging materials and hygiene products, founded in 1994 and headquartered in Pratteln, Basel-Country. The company serves small and medium-sized enterprises (KMU) and industrial companies throughout Switzerland with eight core product categories — films, cardboard boxes, adhesive technology, papers, cushioning and load securing, technical equipment/machinery, shipping supplies, and hygiene products — and added Grip® Systems as a ninth category in 2025. Customers include BWB-Betschart AG, Carletto AG, and Dipl. Ing. Fust, all referenced as multi-year repeat buyers.

The business operates a dual go-to-market: a 24/7 self-service e-commerce shop (localized in German, English, Italian, and French) combined with an in-house outside sales force that conducts on-site consultation, adhesive testing with sample rolls, and custom-made special productions. Revenue is transactional, with products priced in Swiss Francs on a unit basis, volume-tiered discounts, free delivery above CHF 350, and 30-day net payment terms (or 14 days with a 3% cash discount). The company advertises a Tiefpreis-Garantie (low-price guarantee), downloadable lead magnets, and physical catalogs as demand-generation channels.

Ownership and corporate structure are stable: PRODINGER Verpackung AG is an independent Swiss Aktiengesellschaft led by President Frank Prodinger, with 26 employees, no subsidiaries, no external investors, and no disclosed funding or M&A activity. Operations are confined to Switzerland, with a primary site in Pratteln and a pickup warehouse at Embrach-Embraport. Quality and sustainability posture is supported by ISO 9001, FSC, and PEFC Chain-of-Custody certifications displayed on the corporate website.

Name

PRODINGER Verpackung AG

Legal name

Prodinger Verpackung AG

Website

https://prodinger.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

PRODINGER Verpackung AG is a Swiss B2B distributor, founded 1994 and based in Pratteln, selling packaging materials and hygiene products to SMEs and industrial companies across Switzerland via an online shop and outside sales force.

Ownership category

akta.pro rank

Product category

Industrial Packaging Supplies

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Blister, Skin & Thermoform Packaging Machines (IMAHAOAI)

akta.pro secondary industry

Custom Crating & Export-Grade Packaging (HSAKADAC)

Keywords

• Packaging materials
• Hygiene products
• Cardboard packaging
• Adhesive tapes
• Shipping supplies

Headquarters

HQ city

Pratteln

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Packaging Materials and Hygiene Products Sales: PRODINGER Verpackung AG generates revenue through the sale of packaging materials and hygiene products to businesses in Switzerland. The company operates both an online shop and direct sales through their outside sales force. Product categories include films, cardboard boxes, adhesive technology, papers, cushioning & load securing, technology/tools & machines, shipping supplies, and hygiene products. Pricing is in Swiss Francs (CHF) net excluding VAT, with tiered pricing available for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PRODINGER Verpackung AG is a Swiss B2B distributor of packaging materials and hygiene products, supplying films, cardboard boxes, papers, adhesive tapes, cushioning and load-securing products, packaging machinery and hygiene articles to KMU and industrial enterprises across Switzerland. The company sells through an online shop and a direct outside sales force, complemented by custom-made special productions.

Product overview

PRODINGER Verpackung AG operates as a Swiss packaging materials and hygiene products company offering a comprehensive catalog of eight interconnected product categories. The core offering consists of Films (Folien), Cardboard Boxes (Kartonagen), Adhesive Technology (Klebetechnik), Papers (Papiere), Cushioning & Load Securing (Polster & Ladungssicherung), Technology/Machinery (Technik), Shipping Supplies (Versandbedarf), and Hygiene Products (Hygieneprodukte). The company also recently added Grip® Systems as a new product line. The products are designed for SMEs and industrial companies, with offerings ranging from basic packaging materials (cardboard boxes, tapes, films) to specialized equipment (tape dispensers, pallet wrappers) and hygiene supplies (disinfectants, gloves, paper towels). The company operates an e-commerce online shop alongside traditional catalog-based sales.

Differentiator

Problem solved

Functional benefit

Brands

• GRIP®: A product group of grip systems added to the product assortment.

Products and services

• Folien (Packaging Films) Stretch films, shrink films and other packaging films for wrapping, palletising and protecting goods in commercial operations.
• Kartonagen (Cardboard Boxes) Cardboard boxes and cartons for shipping, storage and product packaging, including custom-made special productions.
• Papiere (Packaging Papers) Packaging papers, including FSC- and PEFC-certified paper grades, for wrapping, void fill and protective packaging.
• Klebetechnik (Adhesive Technology) Adhesive tapes and adhesive application solutions, supported by an on-site adhesive testing service for customers.
• Polster & Ladungssicherung (Cushioning & Load Securing) Cushioning materials and load-securing products used to protect and stabilise goods during transport and storage.
• Versandbedarf (Shipping Supplies) General shipping consumables such as mailing bags, labels and related dispatch accessories for outbound logistics.
• Technik (Packaging Machinery) Packaging machinery and equipment to support customers' packaging operations.
• Hygieneprodukte (Hygiene Products) Hygiene articles for workplaces, including cleaning and sanitation consumables, sold to commercial customers.
• Prodinger Euro-System-Boxes Proprietary standardised cardboard box system from PRODINGER Verpackung AG, marketed under the Prodinger brand.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Boxon: Nordic industrial packaging solutions distributor serving manufacturers with customized protective packaging — closely comparable in business model and customer segment (B2B industrial packaging).
• Spicers: UK and Ireland paper, packaging and visual communications distributor (Antalis-owned) operating with the same B2B product portfolio across films, boxes, adhesives and machinery.
• Rajapack: Pan-European B2B packaging e-commerce and distribution company (now part of KPP) targeting SMEs and industrial accounts with the same catalog-and-personal-service mix as Prodinger.
• Antalis (KPP Group): European packaging and visual communication distributor offering films, cardboard, adhesives and machinery — the most direct competitor at scale and the same one-stop-shop model that Prodinger operates, now operating under KPP.

Broad incumbents

• Lyreco: European workplace and packaging supplies distributor with a dedicated packaging range — significantly larger than Prodinger and broader in product mix (office, PPE, janitorial, packaging).
• Mondi: Global packaging and paper manufacturer serving industrial customers with corrugated, flexible and protective packaging — adjacent rather than directly overlapping, but supplies many of the same end-customers Prodinger serves.
• Staples Business Advantage: B2B arm of Staples offering facility, office and packaging supplies with dedicated packaging catalogs — overlapping assortment and customer base but a much broader, non-specialized portfolio.
• Smurfit Kappa: Global paper-based packaging manufacturer with growing distribution and integrated packaging services — a much larger incumbent that competes where Prodinger's industrial customers source primary and protective packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prodinger-verpackung-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRODINGER Verpackung AG