What Prodis does

Prodis, legally Project Distribution Limited, is a UK-based importer and wholesaler of professional refrigeration and warewashing equipment for the commercial foodservice and retail sectors. Founded over 30 years ago (circa 1995) and headquartered at Unit 1 Sun Street, Stoke-on-Trent, the company distributes a portfolio of more than 200 products across eight categories: beverage and bar systems (bottle coolers, draught dispense cabinets, glass frosters), ice production systems (self-contained makers, modular, nugget, flakers), retail display solutions (multideck, glass-door refrigeration/freezers, horizontal freezers, fish display decks), commercial kitchen equipment (under-counter, vertical cabinets, refrigerated counters, prep stations, chest freezers, pan rails, blast chillers), warewashing systems (glass washers, cabinet, hood, utensil, and flight conveyor dishwashers), system integration components, and OEM spare parts.

The company's principal technical differentiator is its Standard-Correct energy testing protocol, under which products are evaluated against the semantically correct EN/ISO standards for their true commercial application rather than supermarket/self-service testing standards. This allows Prodis to publish actual kWh/annum figures for like-for-like technical comparison; the company states its 'C' rated units often consume less energy than competitors' 'A' rated units tested under inapplicable standards. Products span price points from £158 (water softeners) to £19,160 (heavy-duty pot washers), with most SKUs clustered between £500 and £5,000.

Commercially, Prodis operates a B2B trade-focused model with a dealer registration portal unlocking exclusive trade pricing, high-resolution media, and product data files; registered dealers also access trade credit accounts with flexible payment terms. Direct UK sales and technical support are delivered from the Stoke-on-Trent headquarters, with 24-hour dispatch on in-stock spare parts and specialist site delivery including positioning and unpacking. The company is 100% UK-owned, privately held with no disclosed external investment, subsidiaries, or parent company, and operates exclusively within the United Kingdom market.

Name

Prodis

Legal name

Project Distribution Limited

Website

https://prodis.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Prodis is a privately held UK importer and wholesaler of professional refrigeration, ice-making, retail display, and warewashing equipment serving commercial bars, restaurants, retail, and hospitality customers through a B2B trade portal and dealer network from Stoke-on-Trent.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoke-On-Trent, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Direct sales of professional refrigeration and warewashing equipment to commercial businesses, bars, restaurants, and retailers through their trade portal and dealer network.
2. Spare Parts: 24-hour dispatch of in-stock spare parts and components including glass & dishwasher spares, icemaker spares, and refrigeration spares.
3. Trade Credit Accounts: Flexible payment terms offered through trade credit accounts for registered dealers and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prodis supplies professional commercial refrigeration, ice-production, food-preparation, retail-display, and warewashing equipment to UK hospitality, foodservice, bar, and retail customers. Its portfolio also includes water-treatment products, commercial-kitchen integration equipment, and spare parts, backed by warranty, technical aftercare, UK stock, and delivery services.

Product overview

Prodis, trading as Project Distribution Ltd, is a UK-based importer and wholesaler of professional refrigeration and commercial equipment. The company offers a comprehensive portfolio of over 200 products across eight main categories: Beverage & Bar Systems (bottle coolers, draught dispense cabinets, glass frosters), Ice Production Systems (self-contained makers, modular machines, nugget makers, flakers), Retail Display Solutions (multideck displays, glass door refrigerators/freezers, horizontal freezers, fish display decks), Commercial Kitchen Series (under-counter refrigeration, vertical cabinets, refrigerated counters, prep stations, chest freezers, pan rails, blast chillers), Warewashing Systems (glass washers, cabinet dishwashers, hood dishwashers, utensil washers, flight conveyor dishwashers), System Integration (tabling, stands, baskets, water treatment), and OEM Support & Components (spare parts). Products are backed by UK warranty with technical support from the Stoke-on-Trent headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Genuine Spare Parts and Components Replacement spares and components for Prodis product lines, including glass and dishwasher spares, icemaker spares, and refrigeration spares. The company states that in-stock spare parts are dispatched within 24 hours.
• Water Treatment Products Commercial water-treatment equipment and consumables, including PRWS08 8 Litre and PRWS12 12 Litre manual water softeners, the H11MC inline water filter with scale inhibitor, and Everpure commercial filter cartridges and filter heads.
• Utensil and Pot Washers Heavy-duty S Series pot and utensil washing equipment, including S100 with a 550 mm basket, S200 with a 700 mm basket, and S350 with a 700 x 1320 mm basket. The range uses high-torque hydraulic force, oversized wash pumps, and reinforced stainless-steel wash arms.
• Refrigerated Prep Stations EC Series ingredient-preparation equipment comprising prep tables, saladettes, and pizza prep counters. Available configurations range from two-door to six-drawer units and include integrated GN pan rails, digital temperature controllers, and ventilated cooling.
• Horizontal Display Freezers Horizontal freezer-merchandising systems, including New Vista NV1, NV3, and NV4 models with sliding lids; NVC models with curved glass for impulse sales; and WXPD wall-site combination freezers with chest and glass-door upper sections.
• Multideck Display Solutions Open-fronted and glass-door multideck display units, including XMD models with panoramic frameless glass doors. The range is offered in multiple widths and RAL9003 Signal White or RAL9005 Jet Black finishes, with LED lighting and digital temperature control.
• Arctic Chest Freezers AR Series commercial chest freezers, including AR350SS, AR450SS, AR550SS, and AR650SS. The stainless-steel lids can be used as work surfaces, and the product line carries five-year full warranties.
• GRN Series Service Refrigerators and Freezers Professional upright service appliances comprising the 522-litre GRN-1R-LE refrigerator and 522-litre GRN-1F-LE freezer. Both models are gastronorm compatible and use stainless-steel construction.
• CL Series Ice Makers Self-contained commercial ice makers, including the CL90, which produces 102 kg of dice-shaped ice per 24 hours and includes a 32 kg insulated storage bin. The appliance uses stainless-steel construction.
• EV Series Glass Washers Heavy-duty electronic glass washers, including the 350 mm EV35, 400 mm EV40, EV40G, and EV40S, and 500 mm EV50, EV50G, and EV50S. The range provides LED electronic controls, selectable wash cycles, and an optional water softener on applicable 400 mm models.
• EV Series Dishwashers Heavy-duty 500 mm EV80 electronic dishwashers with an LED control panel, six programmable wash cycles, an integral air-break tank, a rinse-boost pump, and a drain pump.
• T Series Hood Dishwashers Hood-type commercial dishwashers comprising T1515P, T1515BT, and T1515PBT models and T1515BT-HR and T1515PBT-HR heat-recovery variants. The range has a 600 x 500 mm basket, soft-touch electronic controls, and a 465 mm loading height.
• CT Series Rack Conveyor Dishwashers Rack-conveyor dishwashing systems, including the CT120, which washes up to 120 racks or 2,160 plates per hour. The line has double-skinned construction, reversible conveyor direction, and optional heat recovery.
• FISK Fish Display Counters FISK15, FISK20, and FISK25 stainless-steel fresh-fish display decks for use with flaked ice. The 1.5 m, 2 m, and 2.5 m models use AISI316 stainless steel and high-density polyurethane insulation.
• Sincold MX Series Blast Chillers Professional blast chillers including the three-tray, 10 kg MX310C and five-tray, 12 kg MX512C, with larger models up to 40 kg capacity. The range uses R290 refrigerant and AISI304 stainless-steel construction.
• HC Series Under-Counter Refrigerators Under-counter storage refrigerators comprising the white HC210R and stainless-steel HC210RSS. Both include externally mounted digital temperature controllers and reversible doors.
• EC-T Series Refrigerated Pan Rails Refrigerated GN pan rails in 1200 mm, 1500 mm, and 1800 mm configurations, with four, six, and eight 1/3 GN pans respectively. Models are available with a stainless-steel lid or curved-glass top.

Quantifiable outcome

• Actual kWh/annum energy consumption figures provided alongside labels for true like-for-like technical comparison

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tefcold UK: Danish-origin commercial refrigeration distributor with a UK arm offering ice makers, bottle coolers, display cabinets, and freezer rooms — a near-direct competitor in product mix, customer base, and trade-distribution go-to-market.
• Winterhalter UK: German-headquartered specialist in commercial warewashing (glass, utensil, and rack conveyor dishwashers) with a strong UK operation — directly comparable to Prodis's Warewashing Systems category and competing for the same hospitality and contract-catering customers.
• Blizzard Refrigeration: UK supplier of commercial refrigeration including bottle coolers, upright cabinets, and prep counters — closely overlapping Prodis's core refrigeration portfolio and serving the same bar, restaurant, and catering trade channels.
• Maidaid Halcyon: UK-based commercial warewashing and glasswashing equipment manufacturer — directly comparable to Prodis's Warewashing Systems portfolio and addressing the same hospitality, restaurant, and institutional kitchen segments.
• Sterling Pro Refrigeration: UK commercial refrigeration brand offering upright cabinets, counters, pizza prep stations, and blast chillers — overlapping Prodis's commercial kitchen and prep-station ranges and serving the same UK trade dealer and end-user channels.
• Williams Refrigeration: UK-headquartered manufacturer of commercial refrigeration including bottle coolers, display cabinets, and prep counters — directly overlapping Prodis's beverage, retail display, and commercial kitchen ranges and competing for the same UK dealer network.
• Husky Refrigeration: UK commercial refrigeration specialist supplying bottle coolers, multideck displays, and ice machines to bars, restaurants, and convenience retailers — directly comparable in product range and trade customer base to Prodis.
• True Refrigeration UK: US-headquartered commercial refrigeration manufacturer with a UK presence, selling reach-in refrigerators, prep tables, and display cases to foodservice and retail operators — directly overlapping Prodis's commercial kitchen and retail display lines.

Broad incumbents

• Electrolux Professional UK: Global commercial kitchen equipment incumbent offering refrigeration, cooking, and warewashing solutions to UK foodservice operators — a broader portfolio player that overlaps with Prodis's full eight-category offering but competes primarily on full-kitchen integration contracts.
• Hoshizaki UK: Global leader in commercial ice machines, refrigeration, and beverage systems with a UK sales and service network — a broader incumbent that overlaps directly with Prodis's ice production and refrigeration ranges but operates at larger scale and with direct OEM-to-end-customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prodis-uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodis