Producciones Baltimore

What Producciones Baltimore does

Producciones Baltimore S.L. is a privately held Spanish music event organizer headquartered in Alicante that produces and operates a portfolio of music festivals and concert venues across the Levante region of Eastern Spain. Founded in 2004, the company employs approximately 24 people and self-finances its growth from ticket sales and sponsor revenue rather than external capital, with José Manuel Piñero as Director and CEO. Its offering spans five headline festivals — Low Festival (now in Torrevieja after relocating from Benidorm in 2026), WARM UP Estrella de Levante (Murcia, ~55,000 attendees/year), Spring Festival (Alicante, ~20,000/day), Oasis Elche Music Fest (launched 2025), and Nits de Festa (Elche) — together with concert venues and series including Baltimore Live at Sala Marmarela (2,000-capacity venue opened 2025), Área 12, Sala Stereo, La Matinal (free Saturday morning series), and Los Conciertos del Baluarte.

Operationally, the company runs its own festival-specific WordPress websites (lowfestival.es, warmupfestival.es, springalicante.es, oasiselchemusicfest.es) for ticketing and content, supplemented by third-party platforms Enterticket and Entradas.com. Ticketing is the primary revenue stream, with festival passes starting at €64.99–€65.99 and individual concerts priced €15–€25. Distribution is regional, anchored in Alicante, Murcia, Elche, Torrevieja and Benidorm, with category leaders cited as Mahou (Vibra Mahou), Marcos Automoción (cross-portfolio 2026 partner), and the Ayuntamiento de Elche. Differentiators include accessibility leadership through the Fundación Music For All partnership (hearing loops, sign language, vibrating backpacks) and sustainability credentials (reusable cup systems, local sourcing, John Privy vacuum sanitation).

The go-to-market motion is event-driven: the company generates demand through festival lineups and concert announcements amplified by Facebook, Instagram, X, email newsletters, and press releases, then converts via direct website ticketing. Sponsorship revenue from a stable of recurring brand partners supplements ticket sales. Customer segments split between individual music consumers (general public across adult demographics, average attendee age ~35) and corporate sponsors/municipal partners seeking brand activation. Emerging artists gain exposure via the venue programming, completing a three-sided model of attendees, sponsors, and talent that the company leverages across its growing calendar of free and paid programming.

Name

Producciones Baltimore

Legal name

Producciones Baltimore S.L.

Website

https://produccionesbaltimore.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Producciones Baltimore is a privately held Alicante-based music event organizer operating five festivals (Low Festival, WARM UP, Spring Festival, Oasis Elche Music Fest, Nits de Festa) and a network of concert venues and free concert series across the Levante region of Spain, generating revenue primarily from ticket sales and sponsorships for general public attendees and corporate partners.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Touring Concert Promoters & Presenters (MPAGAAAA), Concert & Tour Promoters (MPAIAFAA), Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Music event organization
• Live concert production
• Music festival management
• Concert venue operations
• Event ticketing services

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, festivals, and music events. Ticket prices vary by event (€15-€25 for individual concerts, €65.99+ for festival passes).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Producciones Baltimore organizes, produces, and promotes live music events across the Levante region of Spain. Its core offerings include multi-day music festivals (LOW Festival, WARM UP Estrella de Levante, Spring Festival, Oasis Elche Music Fest, Nits de Festa), programmed concert venues (Área 12, Baltimore Live, Sala Stereo), and recurring concert series (La Matinal, Los Conciertos del Baluarte). Revenue is generated primarily through ticket sales and sponsorship deals with brand partners.

Product overview

Producciones Baltimore is a music event production company offering a comprehensive portfolio of festivals, venues, and concert series across the Levante region. The company operates major music festivals including LOW FESTIVAL (Torrevieja), WARM UP ESTRELLA DE LEVANTE (Murcia), SPRING FESTIVAL (Alicante), OASIS ELCHE MUSIC FEST, and NITS DE FESTA (Elche). It manages concert venues such as ÁREA 12 and BALTIMORE LIVE (Marmarela) in Alicante, and SALA STEREO, plus ongoing concert series including LA MATINAL in Elche and LOS CONCIERTOS DEL BALUARTE at Castillo de Santa Bárbara in Alicante. The company also coordinates parallel programming, sustainability initiatives, and accessibility features across its events.

Differentiator

Problem solved

Functional benefit

Products and services

• LOW FESTIVAL Annual multi-day music festival held in Torrevieja (previously Benidorm), featuring national and international artists across multiple stages with sustainability and accessibility initiatives. Tickets start at €64.99.
• WARM UP ESTRELLA DE LEVANTE Major annual music festival in Murcia held at Recinto La Fica, combining free city programming with two days of concerts. Attracts over 50,000 attendees annually. Festival passes start from €65.99.
• SPRING FESTIVAL Spring music festival in Alicante held at Multiespacio Rabasa, featuring diverse pop styles with production and services comparable to major Spanish festivals. Hosts over 20,000 daily attendees.
• OASIS ELCHE MUSIC FEST Music festival in Elche, positioned as a motor for musical, social, tourist, and economic development, featuring Ciudad Oasis parallel programming. Inaugural 2025 edition attracted 12,000 attendees with sold-out attendance and generated an estimated €8.5 million in regional economic impact.
• ÁREA 12 Concert venue at Rabasa recinto in Alicante with parking facilities and easy access, featuring a Beer Garden sponsored by Estrella de Levante.
• BALTIMORE LIVE Concert venue at Sala Marmarela in Alicante with capacity for 2,000 people, hosting a cycle of live music concerts featuring prominent national artists. Sold-out performance of Siloé moved 2,000 tickets in 2 hours.
• LA MATINAL Free morning concert cycle held on Saturday mornings at the Auditorio de la Rotonda in Elche, featuring emerging and established national artists with parallel gastronomic and cultural routes. Attracted over 10,000 attendees across first six dates.
• SALA STEREO Concert venue in Alicante operated as part of Producciones Baltimore's portfolio of programmed concert venues.

Quantifiable outcome

• Over 55,000 annual attendees at flagship festival WARM UP Estrella de Levante
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marcos AutomocióncoreGTM or Marketing Partner · 16 March 2026Strategic alliance with automotive group Marcos Automoción present at all 2026 festivals. BMW Marcos Automoción at WARM UP Estrella de Levante, Ebro Marcos Automoción at Spring Festival, Modrive at Low Festival, and BYD Marcos Automoción at Oasis Elche Music Fest. Partnership includes interactive activations and vehicle displays.
• Vibra MahoucoreGTM or Marketing PartnerMahou Cinco Estrellas music platform that impuls experiences around live music. Supports Los Conciertos del Baluarte, La Matinal, and various festivals with branding and hospitality activations.
• Fundación Music For AllcoreStrategic or Co-development PartnerAccessibility foundation partnership to make all events inclusive. Provides elevated platforms for wheelchair users, hearing loop systems, sign language interpretation, vibrating backpacks, and accessible facilities.
• Avanza Autobuses Urbanos de ElcheminorGTM or Marketing PartnerSponsor of Ciudad Oasis programming for Oasis Elche Music Fest, supporting parallel activities and urban transportation.
• BYD Grupo MarcosminorGTM or Marketing PartnerElectric vehicle brand with presence at Oasis Elche Music Fest, featuring karaoke car experience and technology showcase.
• Ayuntamiento de Elche (Concejalía de Cultura)coreGTM or Marketing PartnerCity government partnership for La Matinal free concert series and other cultural events. Co-organizer of Nits de Festa and Oasis Elche Music Fest.
• Correos ExpressminorGTM or Marketing PartnerOfficial logistics provider for Low Festival, Spring Festival, and WARM UP Estrella de Levante festivals.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Concert Studio: Spanish concert and festival promoter operating venues and touring events. Comparable as an independent Spanish promoter with overlapping venue programming and concert/touring activities in the same geography as Producciones Baltimore.
• EMF – Events Management Festivals: Spanish independent concert and festival producer operating across multiple regions. Comparable as a Spain-based independent promoter with a multi-festival portfolio and venue programming that competes for talent and audience in the same national market.
• Doctor Music Festival: Spanish independent music festival promoter led by Neo Sala. Comparable as a Spanish independent festival operator with multi-day music events competing for the same artist booking tier and national festival audience as Producciones Baltimore.
• Sónar Festival: Barcelona-based electronic music and creative technology festival. Comparable as a Spanish independent festival operator with a defined regional base and international programming pulling similar demographic profiles of festival attendees.
• Festival Internacional de Benicàssim (FIB): Historic Spanish summer festival operating in the Valencia region. Comparable as a long-running Spanish music festival competitor historically drawing from the same Levante/Costa del Azahar catchment as Producciones Baltimore's events.
• Last Tour Internacional: Basque-based Spanish independent festival and concert promoter running Bilbao BBK Live, Donostia Festibala, and venue programming. Comparable as a regional Spanish independent music event company operating multiple festivals and venues in a defined territory.
• Primavera Sound: Spain's most prominent independent festival organizer, producing Primavera Sound Barcelona and Madrid. Comparable as a Spanish festival promoter with a multi-festival portfolio and high-profile artist programming model similar to Producciones Baltimore's regional Levante approach.
• Mad Cool Festival: Madrid-based multi-day music festival organizer with international headliner programming. Comparable as a Spanish festival operator competing for similar national artist lineups and overlapping Levante/Center audience footprints.

Broad incumbents

• Live Nation Entertainment: Global live entertainment conglomerate with major Spanish festival and venue operations. Comparable as the dominant incumbent promoter operating at scale in Spain with broader geographic reach and larger artist guarantees than Producciones Baltimore.
• AEG Presents: Global live entertainment division of AEG operating festivals and venues worldwide. Comparable as a large incumbent promoter with overlapping capabilities in concert touring and festival production relevant to Producciones Baltimore's expansion path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ProduccionesBalt
• Facebookfacebook.com/ProduccionesBaltimore
• Instagraminstagram.com/prodsbaltimore
• LinkedInlinkedin.com/company/produccionesbaltimore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producciones Baltimore